Leveraging Thought Leadership to Sell a New Offer: A Launch Debrief

On episode 177 of The Thought Leader Club Podcast, we cover:
- A behind-the-scenes breakdown of a launch where I sold a new, one-time offer (The Podcast Club group program)
- The results of the launch, what worked, and what resonated with my clients
- Leveraging thought leadership to launch your offer and build your business
📚 NOTABLE TIMESTAMPS 📚
(00:00) Introduction
(3:22) My launch results
(4:00) How I prepared for the launch
(5:45) Selling using Instagram
(7:09) How I positioned the offer
(11:58) Sell ingan offer that you're proud of
(14:35) Coming up with new content ideas
(15:33) Thought leadership and this launch
(18:15) Sharing the same long term vision as your peeps
(20:35 ) Thought leadership can help your launch goals
💻 FREE RESOURCE 💻
Your Solopreneur Thought Leadership Strategy Audit
- Learn the 9 parts of your thought leadership strategy as a solopreneur
- Audit your thought leadership strategy
- Identify the specific gaps to fill and what your next action steps are
Download the free resource: cheryltheory.com/audit
✨ WORK WITH CHERYL ✨
1. COWORK & CHILL WITH CHERYL (CCC)
A 3-month 1:1 program where I work as your creative & strategic content partner
✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content
✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week
Get all the details: cheryltheory.com/ccc
2. THE THOUGHT LEADER CLUB (TLC)
A 3-month 1:1 program to build thought leadership
✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline
✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business
Get all the details: cheryltheory.com/tlc
3. BOOK A DISCOVERY CALL for coaching at: cheryltheory.com/discovery
We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about
👀 What are your dreams in the next 1-3 years
👀 The coaching, skills, and actions you need to make these dreams happen, and
👀 How coaching will support and guide you with all the above
You can schedule a discovery call here: cheryltheory.com/discovery
✉️ AWESOME NEWSLETTER ✉️
Join us here: cheryltheory.com/email
- Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career
- Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders
- And other fun musings, cat memes, and wholesome vibes ✨✨✨
🌏 LET’S STAY CONNECTED 🌏
Website: cheryltheory.com
Instagram: @cheryltheory
LinkedIn: @cheryllau
Email: [e-mail]
👀 ASK ME A QUESTION ANONYMOUSLY 👀
forms.gle/noMb17UAdMcUY5RG7
I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

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