This was gold. Dare I say this was better than watching a Shark Tank episode. It was not only entertaining but also full of valuable info. It's easy to see that this lady's heart is in the right place. Her main goal is not to become a millionaire but rather to help Black entrepreneurs who are just starting out. It's just a sad reality of capitalism that the numbers are so important to stay afloat. Even at the end, she says "I'm sorry if I messed up to the detriment of our vendors" so she's more worried about others than herself. She embodies what Christianity is actually meant to be.
Numbers matter in Communism too. China is the only major country that lets failed banks go under and doesnt bail them out. Some people just dont have what it takes to run a business. Her interpersonal skills would be better suited for customer service.
This Hot Seat is going to resonate with and help a lot of entrepreneurs going through a similar season. Topics that stood out to me the most were 1) identifying a business model that you can closely model after / success leaves clues 2) Lead with data driven decisions, and 3) dive deep in those numbers. This woman can do hard things!! I'm wishing The Sistahs in Business the very best and I will continue to support this brand!!
When you go in that survival mode you can go numb to a lot of things ! That part ! I respect her so much for getting in the hot seat ! She is going to be so successful for being coached ! God give her the team and the strategy and the capacity to restructure and scale ❤
On top of being "𝘯𝘶𝘮𝘣 𝘪𝘯 𝘴𝘶𝘳𝘷𝘪𝘷𝘢𝘭 𝘮𝘰𝘥𝘦" she is dealing with her mother, who is suffering from Alzheimer's disease. My heart goes out to her dealing with an ailing parent, raising her son and trying to run a business.
This is the most transparent conversation I have ever herd with a person currently struggling with there business. She is handling it well, 50% through the video. I think there is a blessing on the other side of this storm.
Sitting here, listening to the conversation, she knows none of her numbers. Everything‘s a guessing game they can have flash mobs every week for the next Six months in a month later, she’ll be still broke as ever.
I looooooove this woman and what she is about . A true Warrior, looking after her mom , son AND community business , she is ahead of the game regards being in service to others and bringing community together , one day MOST business will be run like this because the old way is falling away , mark my word . I will never forget this woman so long as I live and I can tell you something now. If I was in the position to support her , believe , I would , RESPECT ✊🏼 Watching from Cornwall, UK ❤❤❤
That's 100% where her heart is at. She doesn't care if she makes no money for herself, she just wants to stay afloat to help others. She may not have much in the bank but her heart is made of pure gold.
This woman's ACCOUNTANT is a trusted friend or family member! And that's her problem! Anyone who is holding the bag or have access to the bag is the first place she should look at! It's a hard lesson to learn.
I said the SAME THING once I heard her (accountant) start making excuses for the lady. If anybody stealing I think it’s the accountant I’m sorry 🤭---thennnnnn honestly ion eeem trust the lady herself tbh 🤷🏾♀️
Honestly, I don't think this woman's being honest. Everything I've heard her say counteracted everything they suggested. She said she didn't know she's guessing at everything. She keeps looking to the left when she starts to answer. I think that indicates to me that she's lying, and she's trying to hide that she's lying because she's not very good with the money. Now I'm not saying I'm the greatest with money, but I'm not owning a business and trying to pay genders and employees and rent and in trying to do expose sounds to me, like she's very successful in her sales, but I honestly think she's spending some of that. Money on her own personal stuff, they just did a flash mob. Sale helped her generate $15000. She should have been able to pay her employees plus the ramp plus the vendors, and she probably still should've had some money left over she spouts out $900000. I mean, how do you make that mistake? I couldn't understand about being nervous, but she also knew she was coming to this hot seat. Why wouldn't she have come with documentation showing for sales and expenses? And all of this stuff? Maybe even perhaps bring her accountant with her. I think she dodged a lot of questions and tried to make excuses. That's my opinion and I'm not trying to dog on the lady. I was praising the Lord for her. Good for for what these people were doing for her, I literally almost had tears in my eyes watching that. But this nah, um I think she's right. She is the problem she admitted it multiple times now, whether her accountant is a good accountant or not or her employees are good or not. I don't know, but something aint driving with her. I pay attention to what people saying how they say it. I watch their body language and their facial expressions. This is a woman that's making a lot of excuses and I think it's because she's trying to say something that she thinks these guys are gonna buy hook line and sinker, and when they come out with a counter response, just watch Her. Face You can see, she just sort of sinks into herself, and then she tries to come out with another excuse, and they stop her before she has a chance to get it all out. I think she's lying. That's my opinion. I could be wrong. I don't know the full situation and I don't know how things are working out after the fact. I don't know how long ago this was aired. But yeah, some definitely stinks and she keeps blaming herself so that tells me she is the full on problem here
I want to know if the $25,000 a month they were talking about was sales or profit. If it sales then she only gets 40% of that or $10,000 a month which doesn’t cover expenses without the help of her shelving fees.
The missing link is a good bookkeeper. A bookkeeper will track and record your business transactions (for assets, liabilities, and equity), reconcile your bank and credit card statements, and generate your financial statements (profit and loss, statement of owner's equity, statement of cash flow, and balance sheet). Then your accountant will use your business financials to prepare your taxes-- in my opinion. Best of everything to you!
As a bookkeeper, I'm always rooting out embezzlement and teaching owners how to lock it down and what to check for. Someone needs to be minding the books while owners are minding the store.
She is making this up as the questions are coming at her. Too much hoping and praying and no keeping track of what coming in and what is going out. There is no emotional stuff in business. Time for a new attitude. These brothers are asking awesome questions.
She should just open a great online store and spare the brick-and-mortar expense, employees, etc. This will also give her more time to do her philanthropic endeavors, get her out of debt, and help give her peace of mind.
Yes . I agree she is over whelmed close everything get on line study learn master financials . Keep it simple . Big ambitions no knowledge of finance .🙌🏾🙌🏾
She could sale on Amazon. She needs a book keeper and I agree 7k month for rent eats into her profits she got make 7001 before she breaks even just on rent plus she got vendor fees and staff costs
Such an amazing episode! Aisha, I honor & respect your transparency and passion. I have gained so much insight that I will apply in my own small business and wish you nothing but a breakthrough and success!
The concept of this show is brilliant. Numbers tell a story and can expose many things. I'm especially enjoying the presenters' forensic approach while keeping it trendy and not sterile.
I was screamingg at my phone.... girllll why are we still planning expos when you are drowning and not paying rent. And then David said it.... the Expo is a problem.
This is so awesome for people thinking about business challenges, and taking an HONEST look at their business. I love the fact these guys see there is a problem and they are ACTIVELY, trying to help her get to the bottom of where the bleeding is. Even to the point, LET'S CALL THE ACCOUNTANT! YASS! LOVE THESE 2 GUYS! GREAT TEAM HERE!
She is making the assumption that people can only steal cash. Credit card transactions can be diverted. A friend hired a church member that was referred to her. This employee had set up a square personal account with a business name very similar and was processing sales. $250,000 worth before she was caught! She got caught because on her day off a customer called about her dress for which there was no record. The employee was making the sale on her personal square and somehow deleting transactions in the business system. She was prosecuted due to the amount. Cash is not the only way people steal. Know your numbers and have cross checks.
Too much emotion and not enough …..$$$$…..business….statistics……One of my art teacher once told us in our design in creating that the part we love the most is the part we should lose in oder for the real successful project to be birth out.
I believe I know what happened. Whenever you get an excessive amount of money for your business that you really did not need, you burn through unnecessary funds and acquire unnecessary debt that will eat you alive. She may have acquired so much money that there were no barriers to her, starting her business, even if the numbers or structure did not make sense as a whole.
She reminded me of someone that wants to help dogs and cats, but keeps bringing them in, but in the end has so many she can’t care for the properly. She has a good heart, but if she has to close, she can’t help anyone.
Had a boss once, he had a small business, complained he didn’t get a paycheck because he didn’t make enough money. I always seen him go to the money box and take money out for things he wanted, sometimes lunch that he ordered. He did not keep track of what he took out. It’s like, great sales day, I am going to buy some new electronic, some new tools, or something new for his vehicle, etc. She needed asked if she ever takes money out of the money coming in, instead of give herself a budgeted paycheck.
I watched the flash mob and it was one of the most positive and selfless acts I’ve seen in so long. But continuing with this business owner to help her find success was the most helpful. Y’all are awesome 👏 ❤
I remember meeting her a few years ago when I first started my business and she was one of my very first supporters. The business model could make sense if it was just small changes. Like location, going online plus Atlantic Station doesn’t get a lot of traffic (IMO). Sometimes our ego gets in the way of real numbers. This was a good episode
She has no clue on how to run a business. She has our money mantelet spoils, poor entrepreneur skills and she avoids conflict, and finally she is not astute about the success of the business!
She has no clue on how to run a business. She has our money mantelet spoils, poor entrepreneur skills and she avoids conflict, and finally she is not astute about the success of the business!
This one is spicy! I want to see the investigation into her financials. I wish you all the success in the world for opening yourself and business up to the world, and starting a great business to help others. Most people don’t put their dreams into motion, or talk about their money publicly. You have a lot of courage and can clean it up and keep moving. God Bless you and your business.
I first found out about your podcast when you and 150 other supporters helped The Sista Shop. I cried the entire time. I thought that it was beautiful how you take your time and money to help out struggling black businesses. I made sure to tune in so that I could see how The Hot Seat works, and I love it. Now granted it's NOT for the faint at heart, however, you two brothers handled her with respect!! I wish you continued success.
She needs to close the business, liquidate everything, and become a small business consultant for women and minorities. It's clear that she has a passion for helping minorities and she has the ability to make and leverage connections, and THAT'S her business model. She'll make a million in a month if she focuses on her strengths, which is compassion and connections. She should also eventually buy a small space and rent it out monthly for companies/workshops that promote small businesses.
Wonderful insight on your part. Yes her passion is not the retail business itself her passion is getting exposure for the larger Sistah community. Collective works in the form of her connections.
@@mercyme811 good point, but that's why I said she needs to liquidate her current business. She's failing because she's not a good retail business owner. She needs a business model that's smaller and doesn't rely on volume and can be done with just her skills alone. Basically she needs to be a one-woman show with a very, very, VERY narrow focus.
She could teach business how to gain attention and how to raise capital.That's it! If there was one e-book i'd be willing to buy from her that would be it.
Her breathing is labored. Since the store mob premiere, she has changed the way she acts. She’s in the hot seat for sure. She thinks like a minister. Giving is giving, and taking is taking. How is she expanding her company? She doesn't interact with her clients or vendors. She must be aware of consumers' preferences for certain brands and their dislikes of others. She keeps saying that she doesn’t pay herself how are her personal bills getting paid? If the sales doesn’t support the business then why are you still working? She’s in denial of the fact that she’s paying bills but she’s not paying bills and that someone is stealing from her. Change your accountant
Wow 😮 that was amazing!! I stayed for the whole thing! I wish this woman and her business well, she needs to cut the fat and definitely restructure. Great advice and also not letting her off the hook, you made her accountable 👍🏽
And David forgot that she is selling on consignment, so even if she had sales of $25,000 for the month, 60% of that ($15k) goes to the vendors so she only gets to keep $10,000. That goes to payroll, rent, and other useless expenses. She is spending too much and she doesn't want to come to work. Shut it down.
This is what I was wondering! Like he mentioned she’s doing $6k a week but most of that is still out the door. I thought I was trippin, it seems like they forgot this part 😭
You hit the nail on the head with the fact that she doesn't want to come to work. The $900k went to her pocket. There's no way on earth that you've lost almost $250k a year but have not paid rent, payroll, vendors, and taxes. She seamed to be honest in the first part of the interview but the lies started coming when the real questions came & them challenging her responses.
Why not move the expo online and have the vendors speak to promote the products? It’ll save on all the costs of an in person event, drive traffic and she can still get sponsorships. It’s should be a non negotiable and they can talk about topics to promote. Every month smaller events to drive traffic and sales and this online expo maybe twice a year. The online expo should consist of the vendors who are selling great and it’s a great selling point bc by participating their brands would get exposure.
This was tough and it hit so close to home BUT I can tell you this..promotion, marketing and foot traffic is a major issue. You have to get a lot of eyes on your business to get the right customer. And those customers have to see what they really want AND have money to spend! It's A LOT!
She knows everything about her business. As I listen it’s easy to assume that she’s paying herself first and haggling with everyone else. She’s using other people to stock her shelves and keep her business afloat. 15k every 90 days regardless to what sales occur. She has her own products on the shelves too. Anything that’s hers that sells she pockets 100% outside of taxes. So, ultimately covering up what she’s really taking is the issue because she’s told everyone she’s selflessly sacrificing for the culture but that’s not true when you listen to the numbers.
That 60/40 split gotta flip. That's what ppl pay to consignment shop on Riverdale Rd. She got they products in Atlantic station. She should give them 40 and keep 60. Cuz it sounds like she may be paying taxes on 100 of the revenue even though she only gets 40. Plus her lease is super expensive
No brand is going to give her 6O%. That’s crazy. Brand have to pay to produce their product then give them to her for ninety days with no payment and hope she sells AND they are paying her a shelving fee also . Thats insane I sell wholesale to stores globally I produce the order. My wholesale price. Is 2x markup from my cost of goods sold for the store to purchase and they do 2.5x markup for their retail price. Standard. They pay when the order ships or a long term wholesale client might get 30-60 day payment terms Most brands will never do consignment. That models holds your stock with no guarantee of sales/pay and the brand has to pay to produce the product and pay her a shelving fee. That is hard for any brand let alone an emerging brand The only way a brand can do that is if the store is extremely busy and has a history of great sales I have a clothing brand and a separate store under a separate brand so I’m on both ends. I feel her struggle but the model is difficult If she stocks brands that have a large following they will come there to shop that brand but if a brand has a large following they won’t do consignment. Retail is hard
You can’t really claim sales tax as an expense since the tax is collected from the consumer during the sale. So unless you are spending the sales tax collected, it shouldn’t necessarily be considered an expense.
Fractional CFO here 🙋🏽♀️. I’ve seen the financial insides of over 5,000 women owned businesses in the decade+ that I’ve had my business…. I can almost gaurentee the one “stealing” is the owner.. she’s probably taking a ridiculous amount of Owners Draws (not seen on the P&L) and killing her bank accounts. Not “intentionally stealing” but her bad money habits almost guarantee this is happening.
The fact that they had this discussion without her presenting all her financials is cray. I have no idea if the accountant or the business owner is lying. No idea how much is coming in. No idea hour much is going out or where it’s going. This was like trying to hand catch a fish
Exactly! Bookkeeper for 20 years. This convo is a waste of money because they aren’t talking about THAT! Talking about she’s not getting a salary. YES SHE IS! A BIG consistent, continuous one!
Mistakes is a part of business. The concept is good and i see her compassion. She’s honest, and was very transparent. That's a huge in a city like the ATL.
I AM NOT A business owner YET. But what I'm hearing is she needs to pick what she NEEDS more at THIS MOMENT, to at least get out of debt. 2 or 3 dedicated employees and SHE NEEDS TO find a way to be there fulltime. The expo EVENTS needs to be dropped along with everything outside of the store. #2 she needs to drop some of the brands that are low on the food chain. #3 Consider Vendor rate adjustments. And lastly be Honest with someone who really has shown they want to help, or Find out what is going on with leaking faucets.
I keep hearing "might" "potential" "prospects". None of those words are definite. I'm working to get my act together to be on the hot seat. This one is good😊
This was a really episode. Aisha is a fighter and I know she is going to pull through this. I definitely again with her getting a business advisor; cause she is such a kind and supportive individual and with that helping spirit it gets in the way.
Great topic. "Exclusivity" that is what the shop should be. That could help with promoting the brand and having a reason to decrease amount of brands in the store. You guys gave some great solutions, however I do think she could keep the idea of helping others but that too should be exclusive and use it has a "New and upcoming" type of product but there should be a criteria for promoting the brand. What if she did the expo in the store-rearrange it - charge a fee, it could be intimate and over a weekend. on the e-commerce tip, that could be where you use those who are vendors in the store to promote there exclusive products. I also agree with the business mentorship where she can make a plan and be accountable. Thank you for your vulnerability. I learned a lot today from your story. Be encouraged Sistah and Keep looking up!
If anyone has heard of The Painted Tree, their business model is almost the same. Its just on a much bigger scale. They are in multiple states/cities. I have to finish watching the episode, but based on my experience with The Painted Tree here in Memphis, they took the booth rent and fees out of the monthly sales for each vendor. If there were "profit" left over after the rent and fees, they cut you a check on the 1st of the month. If there werent enough sales made or any at all, that vendor was responsible for the rent& fees out of pocket. If you were unable to pay over an extended amount of time, they cancelled your contract. Also, the booths were different prices depending on the size. And if I recall correctly, if you wanted to store extra items in the storage area so that it would be easy to replenish your product, I believe there was a small fee. In my opinion she is carrying too much responsibility with the vendors. Maybe they should be paying every month verses every 3 months. Just so she can cover overhead expenses. Ultimately its the vendors job to market their brand and draw in the customers as well. These type of shops help small businesses that cant intitally carry the overhead cost of a brick and mortar. But they must function as a business. And yes The Painted Tree gets a percentage of the sales from each vendor. I feel like she can still make it work with that business model, she just need the right guidance.
This woman is running a crusade, helping black-owned businesses, rather than a business. I think it's the helper/savior mentality of a preacher. Numbers don't lie, and she needs to focus on those numbers instead of how good helping others feels. I came to that conclusion early in the video; David said basically the same thing about 1:25 in.
Eliminate the consignment model!! Turn this into a Marketplace and just charge the vendors rent based on their specified space. With this, sales don’t matter to you… the vendors will have to be responsible for their marketing and sales… meanwhile, you will receive monthly payments. I am a current vendor with this model.
I think the one thing that was missed is where the money is going. She’s using her business funds for personal costs. Like her living expenses, personal responsibilities etc. she doesn’t have any other income and doesn’t pay herself a salary. So the rest of the funds pay her personal costs after business expenses (to an extent because there is debt)
@@HonestlySpINKing even if her husband pays most she still has her own personal living expenses. Even if he fully paid rent/mortgage and utilities we can ve sure she has other costs,daily expenses etc and she has mentioned study debt etc 🙏🏾
Yassss David!!! I am David and David is me. I was thinking the same thing... the vendors need to come promote and sell their ownnish. Market and bring some folk through the door. Because for them to get 60% and doing NOTHING to promorlte sells. She is taking alll the risks and they are reaping the benefits.
U don’t think brands take a risk paying to produce their proctor then paying a stocking fee and letting her have the product for ninety days with no guarantee of sales. You have no idea the huge cost brands incur just to produce a product. Most brands who are popular will never ever do consignment they traditional wholesale to stores. They order volume the brands ship then the store pays. Consignment is a way to stock a store without spending any money purchasing goods it might work well for the store but horrible for the brand which is why most brands won’t give up products to consignment so her access to popular brands will be very very limited That’s is a huge part of the problem with her model I run a clothing brand and a separate brick and mortar store I pick product based on what’s popular not based on the limited brands willing to do consignment so the access to top tier products is greater and sell faster. But I have to buy them from the brands and pay for them Consignment is very very hard
You guys are awesome!! I’m disabled and have been since 2004. I have been sewing primate clothes globally since 2010. I know my business is a multi million dollar business and wish I could find investors like you. Just listening to this woman throw away money is sad. She could be debt free and not owe anyone and could be banking money but she’s choosing to throw it away. I don’t get why getting praise for one day is better than raising your bank account. I hope she listens to you both.
So now she's at the point.We're not just focusing on the week or the year.She needs to focus on her life.Her survival, her family's survival and I'm so glad she got to that point I wish she well sister.I really do praying for you baby.🙏🏾🙏🏾🙏🏾🙏🏾🙏🏾🙌🏾🙌🏾🙌🏾🙌🏾
Love this episode because it features an entrepreneur who is actually working in and on her business daily, not like most who remain in the contemplation or pre-revenue phase. She definitely has proof of concept and her business can clearly bring in serious money consistently. Wishing her all the best, as soon as she gets ahead of her numbers she's going to skyrocket!
I think they did. As she is representing other people's products. They said she needs to have them promote their individual brand and is mandatory in new contracts. Her time should be spent on learning her numbers and the selection process, and having the weekly meeting with vendors. Maybe specific marketing wasn't mentioned causexthey said they were running out of time too🤷♀️
This interview highlights a major issue in many communities: a lack of transparency and collaboration 🤐. While other cultures use mastermind groups to share ideas and solve problems, many entrepreneurs hesitate to seek help out of fear of judgment 🤯. This mindset can lead to huge financial losses, like the $240,000 this business owner is losing each year 💸. Instead of worrying about what others think, we need to focus on working together to ensure businesses are profitable and sustainable 💪
I feel like I’m getting my edges snatched in this episode 😭. Thank you for the video! Hosts & guest were all amazing. Learned a lot. I must challenge myself to be a critical thinker & face the facts as an entrepreneur. It’s not about feelings!
The numbers aren't numbering! Fire your Accountant! This lady is not ready for business! Where is the money going? Mismanagement of the money and she doesn't know her numbers. They stealing!!!
I totally get her trying to make decisions on her own. The debt climbed because she was avoiding doing the hard things. When debts are mounting, people just want to ignore them.
I use to see her shop ALL the time at Atlantic station. My first impression of the shop its self was auntie vibes which there is nothing wrong with catering to that niche, but I could also tell it was a fresh business just by the logo. I want her to freshen up her brand so badly, especially the logo, it’s a bit amateur and dated.
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This was gold. Dare I say this was better than watching a Shark Tank episode. It was not only entertaining but also full of valuable info. It's easy to see that this lady's heart is in the right place. Her main goal is not to become a millionaire but rather to help Black entrepreneurs who are just starting out. It's just a sad reality of capitalism that the numbers are so important to stay afloat. Even at the end, she says "I'm sorry if I messed up to the detriment of our vendors" so she's more worried about others than herself. She embodies what Christianity is actually meant to be.
Church!
Numbers matter in Communism too. China is the only major country that lets failed banks go under and doesnt bail them out. Some people just dont have what it takes to run a business. Her interpersonal skills would be better suited for customer service.
This Hot Seat is going to resonate with and help a lot of entrepreneurs going through a similar season. Topics that stood out to me the most were 1) identifying a business model that you can closely model after / success leaves clues 2) Lead with data driven decisions, and 3) dive deep in those numbers. This woman can do hard things!! I'm wishing The Sistahs in Business the very best and I will continue to support this brand!!
Righttt this episode was fire and definitely needed
❤
When you go in that survival mode you can go numb to a lot of things ! That part !
I respect her so much for getting in the hot seat ! She is going to be so successful for being coached ! God give her the team and the strategy and the capacity to restructure and scale ❤
On top of being "𝘯𝘶𝘮𝘣 𝘪𝘯 𝘴𝘶𝘳𝘷𝘪𝘷𝘢𝘭 𝘮𝘰𝘥𝘦" she is dealing with her mother, who is suffering from Alzheimer's disease. My heart goes out to her dealing with an ailing parent, raising her son and trying to run a business.
This is what I was thinking too. 🤔 also, maybe she is thinking in a CHUCH MENTALITY when she is depending on donations and grants?
This is the most transparent conversation I have ever herd with a person currently struggling with there business. She is handling it well, 50% through the video. I think there is a blessing on the other side of this storm.
Sitting here, listening to the conversation, she knows none of her numbers. Everything‘s a guessing game they can have flash mobs every week for the next Six months in a month later, she’ll be still broke as ever.
She doesn't even have a 1-page spreadsheet with a macro budget! She ain't ready for prime time yet.
David when you said “Poverty is hereditary.” I almost shouted like I was in church wheeewww 🔥🔥🔥🔥
I looooooove this woman and what she is about . A true Warrior, looking after her mom , son AND community business , she is ahead of the game regards being in service to others and bringing community together , one day MOST business will be run like this because the old way is falling away , mark my word . I will never forget this woman so long as I live and I can tell you something now. If I was in the position to support her , believe , I would , RESPECT ✊🏼
Watching from Cornwall, UK ❤❤❤
I love that she offers the opportunity for first-time business owners. Everyone starts somewhere and is given an opportunity.
That's 100% where her heart is at. She doesn't care if she makes no money for herself, she just wants to stay afloat to help others. She may not have much in the bank but her heart is made of pure gold.
This woman's ACCOUNTANT is a trusted friend or family member! And that's her problem! Anyone who is holding the bag or have access to the bag is the first place she should look at! It's a hard lesson to learn.
I said the SAME THING once I heard her (accountant) start making excuses for the lady. If anybody stealing I think it’s the accountant I’m sorry 🤭---thennnnnn honestly ion eeem trust the lady herself tbh 🤷🏾♀️
absolutely
But she said she skips meetings with her accountant a lot.
Honestly, I don't think this woman's being honest. Everything I've heard her say counteracted everything they suggested. She said she didn't know she's guessing at everything. She keeps looking to the left when she starts to answer. I think that indicates to me that she's lying, and she's trying to hide that she's lying because she's not very good with the money. Now I'm not saying I'm the greatest with money, but I'm not owning a business and trying to pay genders and employees and rent and in trying to do expose sounds to me, like she's very successful in her sales, but I honestly think she's spending some of that. Money on her own personal stuff, they just did a flash mob. Sale helped her generate $15000. She should have been able to pay her employees plus the ramp plus the vendors, and she probably still should've had some money left over she spouts out $900000. I mean, how do you make that mistake? I couldn't understand about being nervous, but she also knew she was coming to this hot seat. Why wouldn't she have come with documentation showing for sales and expenses? And all of this stuff? Maybe even perhaps bring her accountant with her. I think she dodged a lot of questions and tried to make excuses. That's my opinion and I'm not trying to dog on the lady. I was praising the Lord for her. Good for for what these people were doing for her, I literally almost had tears in my eyes watching that. But this nah, um I think she's right. She is the problem she admitted it multiple times now, whether her accountant is a good accountant or not or her employees are good or not. I don't know, but something aint driving with her. I pay attention to what people saying how they say it. I watch their body language and their facial expressions. This is a woman that's making a lot of excuses and I think it's because she's trying to say something that she thinks these guys are gonna buy hook line and sinker, and when they come out with a counter response, just watch Her. Face You can see, she just sort of sinks into herself, and then she tries to come out with another excuse, and they stop her before she has a chance to get it all out. I think she's lying. That's my opinion. I could be wrong. I don't know the full situation and I don't know how things are working out after the fact. I don't know how long ago this was aired. But yeah, some definitely stinks and she keeps blaming herself so that tells me she is the full on problem here
I want to know if the $25,000 a month they were talking about was sales or profit. If it sales then she only gets 40% of that or $10,000 a month which doesn’t cover expenses without the help of her shelving fees.
This woman is awesome to allow herself in this hot seat
The missing link is a good bookkeeper. A bookkeeper will track and record your business transactions (for assets, liabilities, and equity), reconcile your bank and credit card statements, and generate your financial statements (profit and loss, statement of owner's equity, statement of cash flow, and balance sheet). Then your accountant will use your business financials to prepare your taxes-- in my opinion. Best of everything to you!
As a bookkeeper, I'm always rooting out embezzlement and teaching owners how to lock it down and what to check for. Someone needs to be minding the books while owners are minding the store.
There are FREE BOOK KEEPING programs/aps on the net! 👍🤷
I agree! Folks avoid paying for things that help their business thrive and it shows.
She is making this up as the questions are coming at her. Too much hoping and praying and no keeping track of what coming in and what is going out. There is no emotional stuff in business. Time for a new attitude. These brothers are asking awesome questions.
I agree.
She should just open a great online store and spare the brick-and-mortar expense, employees, etc. This will also give her more time to do her philanthropic endeavors, get her out of debt, and help give her peace of mind.
She could create an online promotion site for these vendors on one place.
Yes . I agree she is over whelmed close everything get on line study learn master financials . Keep it simple . Big ambitions no knowledge of finance .🙌🏾🙌🏾
She has an online store but has no sales. And no plan to promote online sales. She needs a mentor!
Definitely should have opened up her online store to all vendors and simply charged them their $150 or more every 90 days
She could sale on Amazon. She needs a book keeper and I agree 7k month for rent eats into her profits she got make 7001 before she breaks even just on rent plus she got vendor fees and staff costs
Can you do an update with her in 6 months? I’d like to know how she’s doing and if she found out where the money was going.
Yesss they need a complete season of follow ups!
@@Phantompoodle No shade. Some of them I’m not interested in but this one is like a mystery. Where did the money go? Was it 900k loan or really 190k?
@@rhondafromupstateny It sure was a mystery!😂
Seriously, they never should have wasted this time with her without her presenting financial statements
@@kyd70 Great point. Especially the 900k in debt thing
We know where it's going lmao
Such an amazing episode! Aisha, I honor & respect your transparency and passion. I have gained so much insight that I will apply in my own small business and wish you nothing but a breakthrough and success!
I just copped a hoodie. I wanted to help after the Flash Mob Epsiode. Great work Dave! That was dope of you and Neo.💪🏾👏🏾
I’m omw today to get a hoodie!
"The response from people and the response from payment are totally different things...." oh man...this hit hard
This is probably the most important video I've ever seen.
Keep doing episodes like this! It’s better than shark tank
That's what I said! This is way better than Shark Tanknk because they go in deep! Very valuable info.
The concept of this show is brilliant. Numbers tell a story and can expose many things. I'm especially enjoying the presenters' forensic approach while keeping it trendy and not sterile.
I was screamingg at my phone.... girllll why are we still planning expos when you are drowning and not paying rent. And then David said it.... the Expo is a problem.
Better have that Expo in the store
Yasss! Who has access to the bank account? Bingo!!!!!!
This is so awesome for people thinking about business challenges, and taking an HONEST look at their business. I love the fact these guys see there is a problem and they are ACTIVELY, trying to help her get to the bottom of where the bleeding is. Even to the point, LET'S CALL THE ACCOUNTANT! YASS! LOVE THESE 2 GUYS! GREAT TEAM HERE!
She is making the assumption that people can only steal cash. Credit card transactions can be diverted. A friend hired a church member that was referred to her. This employee had set up a square personal account with a business name very similar and was processing sales. $250,000 worth before she was caught! She got caught because on her day off a customer called about her dress for which there was no record. The employee was making the sale on her personal square and somehow deleting transactions in the business system. She was prosecuted due to the amount. Cash is not the only way people steal. Know your numbers and have cross checks.
VERY good point! 👍🏾
Ooog wow. $250k is a lot 😮
100% a lady was stealing money by making the items highly discounted and then taking the difference in her personal account…
Thats terrible
WHOA!!!!!🤯🤯🤯🤯
THIS WAS GOOD. THANKS FOR LETTING US BE APART OF THIS.
Thanks for this super scary, transparent conversation!! This helped me
Sometimes you have to let go of what you love and how you get started to evolve into you are becoming
I totally agree
Too much emotion and not enough …..$$$$…..business….statistics……One of my art teacher once told us in our design in creating that the part we love the most is the part we should lose in oder for the real successful project to be birth out.
"You love them and they use you" hits hard.
If I was starting a business,I would listen to this and write down every question and suggestion! WOW!
I believe I know what happened. Whenever you get an excessive amount of money for your business that you really did not need, you burn through unnecessary funds and acquire unnecessary debt that will eat you alive. She may have acquired so much money that there were no barriers to her, starting her business, even if the numbers or structure did not make sense as a whole.
Agreed, she probably thought the 192k was going to last an eternity. It's so easy to spend the loan money, the hard part is paying it back.
So glad I found this. Tough but respectful with common sense solutions to be successful. Thank you for the content!
This entire episode, is very interesting. I’d love an update on her progress, within the next 8 months. I hope she applies the information, too. 🙌🏿✨
This came into my feed. It was enlightening and if you're in business this show really opens your eyes to what you know and doesn't know.
She reminded me of someone that wants to help dogs and cats, but keeps bringing them in, but in the end has so many she can’t care for the properly. She has a good heart, but if she has to close, she can’t help anyone.
Had a boss once, he had a small business, complained he didn’t get a paycheck because he didn’t make enough money. I always seen him go to the money box and take money out for things he wanted, sometimes lunch that he ordered. He did not keep track of what he took out. It’s like, great sales day, I am going to buy some new electronic, some new tools, or something new for his vehicle, etc. She needed asked if she ever takes money out of the money coming in, instead of give herself a budgeted paycheck.
I think you came up on my feed because I watched the video where you helped this lady out. I admire your work. *~ New Subscriber*
I watched the flash mob and it was one of the most positive and selfless acts I’ve seen in so long. But continuing with this business owner to help her find success was the most helpful. Y’all are awesome 👏 ❤
I remember meeting her a few years ago when I first started my business and she was one of my very first supporters. The business model could make sense if it was just small changes. Like location, going online plus Atlantic Station doesn’t get a lot of traffic (IMO). Sometimes our ego gets in the way of real numbers. This was a good episode
She was new to Atl and then opened a retail location In 2021, while pandemic is still going on.
& acountant...🤔🤷
I wouldn't worry about e commerce if it hasn't been successful
She’s going to do well! Coachable, open to solutions, acknowledges her faults/strengths. Look forward to updates!
I totally agree
She has no clue on how to run a business. She has our money mantelet spoils, poor entrepreneur skills and she avoids conflict, and finally she is not astute about the success of the business!
She has no clue on how to run a business. She has our money mantelet spoils, poor entrepreneur skills and she avoids conflict, and finally she is not astute about the success of the business!
Just listen to their advice, sweetie. ❤️
This one is spicy! I want to see the investigation into her financials. I wish you all the success in the world for opening yourself and business up to the world, and starting a great business to help others. Most people don’t put their dreams into motion, or talk about their money publicly. You have a lot of courage and can clean it up and keep moving. God Bless you and your business.
YOU LOVE THEM AND THEY USE YOU.....Wow my entire life. Thank you for helping me with my business.
I was thinking the same thing. Hopefully she figured out quickly who to drop after this podcast.
I first found out about your podcast when you and 150 other supporters helped The Sista Shop. I cried the entire time. I thought that it was beautiful how you take your time and money to help out struggling black businesses. I made sure to tune in so that I could see how The Hot Seat works, and I love it. Now granted it's NOT for the faint at heart, however, you two brothers handled her with respect!! I wish you continued success.
I Agee!!
Dave Ramsey is awesome! My husband and I paid off all debt in 2004 using Dave’s Financial Peace baby steps. We are still debt free.
That's awesome
@@joannap.3473Bravo!! Keep going, debt freedom and financial freedom is so peaceful.
Listening to Dave, changed my financial mindset. He’s not good he’s truly Great!
Yes, we took his class in our church.
She needs to close the business, liquidate everything, and become a small business consultant for women and minorities. It's clear that she has a passion for helping minorities and she has the ability to make and leverage connections, and THAT'S her business model. She'll make a million in a month if she focuses on her strengths, which is compassion and connections. She should also eventually buy a small space and rent it out monthly for companies/workshops that promote small businesses.
Wonderful insight on your part. Yes her passion is not the retail business itself her passion is getting exposure for the larger Sistah community. Collective works in the form of her connections.
she should become a small business consultant when she's failing in business? Sure...
@@mercyme811 good point, but that's why I said she needs to liquidate her current business. She's failing because she's not a good retail business owner. She needs a business model that's smaller and doesn't rely on volume and can be done with just her skills alone. Basically she needs to be a one-woman show with a very, very, VERY narrow focus.
She could teach business how to gain attention and how to raise capital.That's it! If there was one e-book i'd be willing to buy from her that would be it.
@@brianarnold468 that's actually a really good idea 💡
Her breathing is labored. Since the store mob premiere, she has changed the way she acts. She’s in the hot seat for sure.
She thinks like a minister. Giving is giving, and taking is taking. How is she expanding her company?
She doesn't interact with her clients or vendors. She must be aware of consumers' preferences for certain brands and their dislikes of others.
She keeps saying that she doesn’t pay herself how are her personal bills getting paid? If the sales doesn’t support the business then why are you still working?
She’s in denial of the fact that she’s paying bills but she’s not paying bills and that someone is stealing from her.
Change your accountant
She is the one stealing, and it's obvious.
Wow 😮 that was amazing!! I stayed for the whole thing! I wish this woman and her business well, she needs to cut the fat and definitely restructure. Great advice and also not letting her off the hook, you made her accountable 👍🏽
This was a powerful conversation and hit me in so many ways
And David forgot that she is selling on consignment, so even if she had sales of $25,000 for the month, 60% of that ($15k) goes to the vendors so she only gets to keep $10,000. That goes to payroll, rent, and other useless expenses. She is spending too much and she doesn't want to come to work. Shut it down.
This is what I was wondering! Like he mentioned she’s doing $6k a week but most of that is still out the door. I thought I was trippin, it seems like they forgot this part 😭
Agree
You hit the nail on the head with the fact that she doesn't want to come to work. The $900k went to her pocket. There's no way on earth that you've lost almost $250k a year but have not paid rent, payroll, vendors, and taxes. She seamed to be honest in the first part of the interview but the lies started coming when the real questions came & them challenging her responses.
Why not move the expo online and have the vendors speak to promote the products? It’ll save on all the costs of an in person event, drive traffic and she can still get sponsorships. It’s should be a non negotiable and they can talk about topics to promote. Every month smaller events to drive traffic and sales and this online expo maybe twice a year. The online expo should consist of the vendors who are selling great and it’s a great selling point bc by participating their brands would get exposure.
Hot Seat needs to be on a major TV Network
This was REALLY GOOD!!! Helped me look at my business and especially to know my numbers 🙌🏽
Grab free booking program from the net, print it out & see where money is going...👍
“Success leaves clues” and studying the successful people before is totally sticking with me. Just have to figure out exactly how to do all that.
She presents with a lot of resistance. Change is hard when you want things to work like you've envisioned it. Shift your vision.
This was tough and it hit so close to home BUT I can tell you this..promotion, marketing and foot traffic is a major issue. You have to get a lot of eyes on your business to get the right customer. And those customers have to see what they really want AND have money to spend! It's A LOT!
No business owner is 100% comfortable or honest about their money, especially in an open forum.
You mean people with poor business acumen are not honest about their finances
She knows everything about her business. As I listen it’s easy to assume that she’s paying herself first and haggling with everyone else. She’s using other people to stock her shelves and keep her business afloat. 15k every 90 days regardless to what sales occur. She has her own products on the shelves too. Anything that’s hers that sells she pockets 100% outside of taxes. So, ultimately covering up what she’s really taking is the issue because she’s told everyone she’s selflessly sacrificing for the culture but that’s not true when you listen to the numbers.
That 60/40 split gotta flip. That's what ppl pay to consignment shop on Riverdale Rd. She got they products in Atlantic station. She should give them 40 and keep 60. Cuz it sounds like she may be paying taxes on 100 of the revenue even though she only gets 40. Plus her lease is super expensive
Not sure about that. Vendors get 60% but she charges a stocking fee so she’s making money even if they don’t sell
No brand is going to give her 6O%. That’s crazy. Brand have to pay to produce their product then give them to her for ninety days with no payment and hope she sells AND they are paying her a shelving fee also . Thats insane
I sell wholesale to stores globally
I produce the order. My wholesale price. Is 2x markup from my cost of goods sold for the store to purchase and they do 2.5x markup for their retail price. Standard. They pay when the order ships or a long term wholesale client might get 30-60 day payment terms
Most brands will never do consignment. That models holds your stock with no guarantee of sales/pay and the brand has to pay to produce the product and pay her a shelving fee. That is hard for any brand let alone an emerging brand
The only way a brand can do that is if the store is extremely busy and has a history of great sales
I have a clothing brand and a separate store under a separate brand so I’m on both ends. I feel her struggle but the model is difficult
If she stocks brands that have a large following they will come there to shop that brand but if a brand has a large following they won’t do consignment.
Retail is hard
Her rent is $7k a month, and he said she made that in a week, yet she’s behind in rent. This don’t make sense
Here from the Sista Shop episode! Let’s go!!!! 🔥🔥🔥
Powerful thank you for this platform ❤
You can’t really claim sales tax as an expense since the tax is collected from the consumer during the sale. So unless you are spending the sales tax collected, it shouldn’t necessarily be considered an expense.
Fractional CFO here 🙋🏽♀️. I’ve seen the financial insides of over 5,000 women owned businesses in the decade+ that I’ve had my business…. I can almost gaurentee the one “stealing” is the owner.. she’s probably taking a ridiculous amount of Owners Draws (not seen on the P&L) and killing her bank accounts. Not “intentionally stealing” but her bad money habits almost guarantee this is happening.
The fact that they had this discussion without her presenting all her financials is cray. I have no idea if the accountant or the business owner is lying. No idea how much is coming in. No idea hour much is going out or where it’s going. This was like trying to hand catch a fish
Exactly! Bookkeeper for 20 years. This convo is a waste of money because they aren’t talking about THAT! Talking about she’s not getting a salary. YES SHE IS! A BIG consistent, continuous one!
She is a thief, and not a good one.. I don't get these guys pretending that she isn't.
@@UseByDate-ExpiredI think they acknowledged it with a sprinkle of grace…
@@UseByDate-ExpiredDamn, finally someone saying exactly what it is. Thank you. Scammer & thief.
Mistakes is a part of business. The concept is good and i see her compassion. She’s honest, and was very transparent. That's a huge in a city like the ATL.
I AM NOT A business owner YET. But what I'm hearing is she needs to pick what she NEEDS more at THIS MOMENT, to at least get out of debt. 2 or 3 dedicated employees and SHE NEEDS TO find a way to be there fulltime. The expo EVENTS needs to be dropped along with everything outside of the store. #2 she needs to drop some of the brands that are low on the food chain. #3 Consider Vendor rate adjustments. And lastly be Honest with someone who really has shown they want to help, or Find out what is going on with leaking faucets.
I keep hearing "might" "potential" "prospects". None of those words are definite.
I'm working to get my act together to be on the hot seat.
This one is good😊
This was a really episode. Aisha is a fighter and I know she is going to pull through this. I definitely again with her getting a business advisor; cause she is such a kind and supportive individual and with that helping spirit it gets in the way.
Great topic. "Exclusivity" that is what the shop should be. That could help with promoting the brand and having a reason to decrease amount of brands in the store. You guys gave some great solutions, however I do think she could keep the idea of helping others but that too should be exclusive and use it has a "New and upcoming" type of product but there should be a criteria for promoting the brand. What if she did the expo in the store-rearrange it - charge a fee, it could be intimate and over a weekend. on the e-commerce tip, that could be where you use those who are vendors in the store to promote there exclusive products. I also agree with the business mentorship where she can make a plan and be accountable. Thank you for your vulnerability. I learned a lot today from your story. Be encouraged Sistah and Keep looking up!
If anyone has heard of The Painted Tree, their business model is almost the same. Its just on a much bigger scale. They are in multiple states/cities. I have to finish watching the episode, but based on my experience with The Painted Tree here in Memphis, they took the booth rent and fees out of the monthly sales for each vendor. If there were "profit" left over after the rent and fees, they cut you a check on the 1st of the month. If there werent enough sales made or any at all, that vendor was responsible for the rent& fees out of pocket. If you were unable to pay over an extended amount of time, they cancelled your contract. Also, the booths were different prices depending on the size. And if I recall correctly, if you wanted to store extra items in the storage area so that it would be easy to replenish your product, I believe there was a small fee. In my opinion she is carrying too much responsibility with the vendors. Maybe they should be paying every month verses every 3 months. Just so she can cover overhead expenses. Ultimately its the vendors job to market their brand and draw in the customers as well. These type of shops help small businesses that cant intitally carry the overhead cost of a brick and mortar. But they must function as a business. And yes The Painted Tree gets a percentage of the sales from each vendor. I feel like she can still make it work with that business model, she just need the right guidance.
This is the business I thought of as well. Her model is very similar to theirs.
This woman is running a crusade, helping black-owned businesses, rather than a business. I think it's the helper/savior mentality of a preacher. Numbers don't lie, and she needs to focus on those numbers instead of how good helping others feels. I came to that conclusion early in the video; David said basically the same thing about 1:25 in.
She needs the Flash mobbers to provide feedback. take a real look at what sold and what didn't.
Eliminate the consignment model!! Turn this into a Marketplace and just charge the vendors rent based on their specified space. With this, sales don’t matter to you… the vendors will have to be responsible for their marketing and sales… meanwhile, you will receive monthly payments. I am a current vendor with this model.
The Expo and Store need to be operated as 2 separate entities....her expo is looking like philanthropy efforts clouded with the store.
I am super impressed with y’all TRUTH in every word
I think the one thing that was missed is where the money is going. She’s using her business funds for personal costs.
Like her living expenses, personal responsibilities etc. she doesn’t have any other income and doesn’t pay herself a salary. So the rest of the funds pay her personal costs after business expenses (to an extent because there is debt)
Great point.
@@Mindfulbanterofficial her husband most likely pays the bills for their household expenses
@@HonestlySpINKing even if her husband pays most she still has her own personal living expenses. Even if he fully paid rent/mortgage and utilities we can ve sure she has other costs,daily expenses etc and she has mentioned study debt etc 🙏🏾
Look how Steven Harvey paid his tax bill, but the accountant didn't send it.
Watch your monet. Take an accounting course.
Yassss David!!! I am David and David is me. I was thinking the same thing... the vendors need to come promote and sell their ownnish. Market and bring some folk through the door. Because for them to get 60% and doing NOTHING to promorlte sells. She is taking alll the risks and they are reaping the benefits.
U don’t think brands take a risk paying to produce their proctor then paying a stocking fee and letting her have the product for ninety days with no guarantee of sales. You have no idea the huge cost brands incur just to produce a product. Most brands who are popular will never ever do consignment they traditional wholesale to stores. They order volume the brands ship then the store pays. Consignment is a way to stock a store without spending any money purchasing goods it might work well for the store but horrible for the brand which is why most brands won’t give up products to consignment so her access to popular brands will be very very limited
That’s is a huge part of the problem with her model
I run a clothing brand and a separate brick and mortar store
I pick product based on what’s popular not based on the limited brands willing to do consignment so the access to top tier products is greater and sell faster. But I have to buy them from the brands and pay for them
Consignment is very very hard
@@afrodesiacworldwide actually I do know how much it costs as I sell products.
You guys are awesome!! I’m disabled and have been since 2004. I have been sewing primate clothes globally since 2010. I know my business is a multi million dollar business and wish I could find investors like you. Just listening to this woman throw away money is sad. She could be debt free and not owe anyone and could be banking money but she’s choosing to throw it away. I don’t get why getting praise for one day is better than raising your bank account. I hope she listens to you both.
I'm not even in the business and I truly enjoyed this
Ditto
So now she's at the point.We're not just focusing on the week or the year.She needs to focus on her life.Her survival, her family's survival and I'm so glad she got to that point I wish she well sister.I really do praying for you baby.🙏🏾🙏🏾🙏🏾🙏🏾🙏🏾🙌🏾🙌🏾🙌🏾🙌🏾
Her heart is what's getting her in trouble. Heart+business is like oil and water.
Love this episode because it features an entrepreneur who is actually working in and on her business daily, not like most who remain in the contemplation or pre-revenue phase. She definitely has proof of concept and her business can clearly bring in serious money consistently. Wishing her all the best, as soon as she gets ahead of her numbers she's going to skyrocket!
her video is what brought me to u guys...u guys are great, stay kind stay blessed
These guys are great advisors and they stick to their guns I like them a lot.
Is there going to be a future update on this young lady's business
I never heard one thing about marketing for the store !! And I live in Atlanta, and I’m a vendor full time locally.
I think they did. As she is representing other people's products. They said she needs to have them promote their individual brand and is mandatory in new contracts. Her time should be spent on learning her numbers and the selection process, and having the weekly meeting with vendors.
Maybe specific marketing wasn't mentioned causexthey said they were running out of time too🤷♀️
I saw this on the news a long time ago, didn't know where it was located until the flash mob. Great information
This was fantastic guys thank you so much.
Your show is amazing its good to educate these entrepreneurs ❤❤❤❤❤❤❤❤
These questions are awesome!
This interview highlights a major issue in many communities: a lack of transparency and collaboration 🤐. While other cultures use mastermind groups to share ideas and solve problems, many entrepreneurs hesitate to seek help out of fear of judgment 🤯. This mindset can lead to huge financial losses, like the $240,000 this business owner is losing each year 💸. Instead of worrying about what others think, we need to focus on working together to ensure businesses are profitable and sustainable 💪
Shands laughing as she calls was sinister 😂😂 he been wanting to contact the accountant lol ❤
Thank y'all for being informative and gentle
You are right Dave, what accountant would let their client go into that kind of debt ?
This Hot Seat displayed Dave's charm, care and coaching from the first episodes. The 3 C's! Keep this format and energy. 💯🙌🏾
I could not commit to the whole hour and 50 mins, but I found your channel today and I will be coming back. I hope your channel grow
That's true. That one size fits all percentage/fee is not structurally "fair" to her.
She needs to sign up for Donni coaching program. ❤❤
I feel like I’m getting my edges snatched in this episode 😭.
Thank you for the video! Hosts & guest were all amazing.
Learned a lot. I must challenge myself to be a critical thinker & face the facts as an entrepreneur. It’s not about feelings!
86 the brick and mortar and focus on the events.
Move vendors to an e-commerce market place and adjust the revenue split.
The numbers aren't numbering! Fire your Accountant! This lady is not ready for business! Where is the money going? Mismanagement of the money and she doesn't know her numbers. They stealing!!!
Finally someone who sees it as it is. You said it right, they. The owner and accountant are in this together.
I totally get her trying to make decisions on her own. The debt climbed because she was avoiding doing the hard things. When debts are mounting, people just want to ignore them.
I use to see her shop ALL the time at Atlantic station. My first impression of the shop its self was auntie vibes which there is nothing wrong with catering to that niche, but I could also tell it was a fresh business just by the logo. I want her to freshen up her brand so badly, especially the logo, it’s a bit amateur and dated.
Logos are so very important ❤