@@InternetHydra Several of them left comfortable positions in already established companies and created their own from scratch and have their projects under development, they have my support, end of story.
@@dkindig These guys are usually "nepo babies", friends with someone in HR or Art etc. I had someone trying to push a guy like this into my department so I had that guy make the assignment everyone else got, then called in the guy who was pushing him in to have a meeting on that topic. I pulled out his "work", put it side by side with previous submissions and just let the guy soak in the utter embarrassment that he pushed that clown as a "Talented writer". My parting words were - "Oh and just for your information, those other submissions? Those were the ones we rejected for not being good enough." People might think I'm a bitch but I don't tolerate incompetence. By far the worst results I've seen are always either someone's friends or QA that wants to switch departments.
devs have zero power over producers, directors and the most important investors i still think they destroy companies on purpose pushing unpopular trends on suceful previous media to virtually decrease the value of the company for buy and rebrand everything, Tencent , Blackrock , vanguard, all them owns shares of disney, ubisoft, ea, and every other failures that we have seen in the last decade, because they want to put the price down to own the companies and have all intelectual properties to sell or make profit later, losing millions and making billions
while working as a chef, i learned that the real bosses are the customer. they arent always right but you have to do what you can to satisfy them as best you can. no customers = no pay checks
You remind me of a cook that finished a very prestigious chef course and took months to understand why people found his food less tasty than what cheaper establishments with less trainer cooks were selling. Turns out high cuisine is more impressive to other chefs and a very niche public with very specific tastes than to general customers.
And the same applies what Swen Vincke the founder of Larian Studio said. Make your games so that you want to play it. Then people want to play it too. You could say the same about food. If the chef does have a bit of a belly and likes his own food, then you as a customer can taste the love and effort the chef put in it. But if an activist cooks for you... You order a caesar salad and get a salad who was not even washed right and seasoned and most of the crucial ingredients are missing because this activist says it is bad for you.
a valuable lesson, those weirdos probably have never had, and are just about to learn how important and true the old saying, the customer is always king has. but they will not learn from that, they will not adjust, since they are lacking the ability to self reflect, and instead they blame those they should actually listen to, forever trapped in their circle of self-confirmation
@@Rudimaentaer There is a reason why a bakers dozen is 13, 12 to sell and one for testing as well as the saying don't trust a skinny baker it means they aren't trying their own food
This is great, especially coming from a woman. Because if it was a dude, they would just call him misogynistic bigot and try to cancel him (like they did with Grummz). Now they can't do that. She f***kin rocks for saying this stuff. Kudos!
See that right there is part of the problem, if you are not in their ideologies protected classes you shouldn't have a say no matter what your experience in the video game industry is and that is why so many gamers get attacked cause the majority are not in their protected classes and those who are who speak out are often ridiculed just as mercilessly as the rest of us. The response to being questioned or criticized should never be dependent on an individuals politics race gender or religion, but on the issues raised by the individual themselves. With modern gaming being ideologically driven sadly that is the argument and one the ideologues can't have questioned cause it tears at the very fabric of their augmented view of reality or lack there of.
Yeah, unfortunately the inclusive loving left don’t include or love anyone who doesn’t share their views… especially men. Men are in bigger trouble if they speak up than if a woman does, it’s so pathetic. Wish everyone just listened respectfully to the truth, no matter who is speaking it.. but no we can’t have nice things.
at this point it's obviously a pattern when the triple A studios are overhauled with woke activists, things are just getting worse and impending fall awaits them They're just not cut out for many things, in entertainment, businesses, public and private sectors etc... like, are their "message" and pride REALLY that matters most than what people around them thinks? Just, what the hell are they trying to accomplish??? Granted there are more better and natural ways to convey "messages" but still They're practically a parasite and nuisance to deal with and nothing can save them
"Her" therapy outlet. Men have no voice in the gaming industry. They are just mouthpieces regurgitating feminazi propaganda because they're terrified of losing their jobs.
You are so right, all the whinning in those dialoges like a sugarcoated vomit and unicorn poop. They seems so weak to me like those who we left die bc they do not worth the struggle.
The problem is the only developers left at these companies agree with the forced DEI agenda. They are just as crazy as the writing team. All of them are really. They have forced out sane, logical people. They only hire and promote people that think exactly as they do.
This isn't a civil war, the activist can't support themselves without the consumers. If these developers want to spend millions of dollars making games for themselves, then go ahead, it's their money and reputation on the line. They can do whatever they want, I just don't want to play their game, it's that simple.
And that’s what these so-called “activists” don’t understand. They don’t understand that regardless what they think, they need us the consumers far more then we need them while in return, we don’t need them period. They need us since we’re the source of their lively hood. They’re foolish for arrogantly thinking they can treat us any kind way and keep getting away with it while thinking they can easily replace us with the phantom “modern audience. And we consumers been proving them dead wrong. Especially through out this year.
They’ve not only been verbally attacking gamers they have been deliberately inserting divisive elements, pushing ideological agendas, just to antagonise.
Wow.. A master degree in Economics doesn't needed to understand that Attacking Customer isn't good for Business... they really need multiple games and devs to be shutdown to realized that.
Unfortunately when it comes to losing jobs, the ones who are hit are the honest workers with merit/experience, while the OBVIOUS crazies get to keep their jobs and even falling upwards in the industry 😞
they can fall upwards, but at the end of the day, they'll all come down "what goes up, must come down" eventually they can't fall upwards anymore because everything they can latch onto is gone, just wait till companies stop these "DEI initiatives" when Ubislop goes out of business (it's bound to happen in 2025, or atleast Ubislop goes to Tencent) when that happens, other companies who are equally as big as Ubislop will realize that they're next in line, companies like Actibliz and EA don't need to care that much yet, hell, both have a franchise they can milk for a long time (CoD and Fifa) But CDPR? they think that the Witcher 4 will be a slam dunk, but the people in love with the lore are already turning their heads, especially when you got crazies there going "we're respecting the lore" and then go against the lore. hell, I was excited for the next Perfect Dark game, till I saw what they did to Joanna Dark and what they level designer was saying.
@DarkDyllon They'll find a way to keep latching on somehow. Plus I'm concerned companies will do a bait and switch update where you can't refund the game anymore, like Mass Effect 4/5 rumors.
Cool So then why did you make Gears 5 to be your personal fan fiction pet project and you attacked fans when no one bought this game and it failed so badly it destroyed the franchise
@@DarkDyllon ActiBlizz is now owned by Microsoft and recent revelations has shown CoD is dying. They're going full steam ahead with AI doing as much as possible. PC currently has more players for CoD than consoles, but has declined 30% in 30 days on PC alone.
There are still a ton of really good ppl in the industry, they are scared to speak up against ppl who have come into their companies in Lead roles who are pushing their own agenda and "The Message". You speak against it and you are gone. So they keep their heads down and do what they have to. Still a ton of sound designers, level designers, artists, modellers, texture artists, concept artists, lighting directors who have to get by while their company is taken down a dark path.
It truly baffles me how this type of behavior is still going on since 2017 when The Last Jedi came out and attacked the fans and look where that franchise is now.
Its not the Last Jedi that started this. It IS one of the more prominent points on the timeline of "no, were not wrong, its the customers who are" marketing games and movies have been on for nearly a decade now. This started circa 2011 with Trayvon Martin. That was the start of all this. At first it was just the racism angle. Then Anita Sarkessian came onto the scene and added the Sexism Angle. Then 2016 happened. (Ghostbusters, Hillary Clinton being a sore lose, etc.)
this shit been going on since 2012, its peak was 2020 they think attacking customers give them more sales, they think they are full of it, they are too big to fail case in point Disney
One of the most out of touch things I heard from a gaming industry person was the Ubisoft monetization director 😂 Like bro nobody wants to hear the Monetization director the very guy that’s job is to make sure our wallets are being gouged and sucked dry preach us about morality. Read the room Ubisoft!
This grift was revealed all the way back during the first Gamergate. They took the exact wrong lessons from it, because they liked things the way they were. Now we're here, watching it crumble finally.
Yeah it was a pretty good game 😊 that deserves more recognition. I still own my digital copy before steam removed it thankfully. Games like war in the north, Battle for middle earth, two towers, return of the king etc. deserve more attention than some of the latest crap we’ve been getting 😡. Well at least Return to Moria and shadow of Mordor series were pretty good 👍.
@@kaczan3 spreading a common sense message =\= developing good games that’s two different avenues. Games may have been “ruined” but that doesn’t invalidate what she said lol that alone should also be common sense
This is exactly why being rich beyond your wildest dreams isn't all it's cracked up to be. Because if you were filthy rich, wouldn't you question everyone If they love you for you and not your money? Think about it.
You CAN be wealthy without flaunting it. I know it's hard to wrap your head around. Generally speaking, being wealthy is much better than not being wealthy - no matter how you rationalize it.
@dillis2188 Don't know what world you live in, but in my world Just about everyone will lie, cheat, steal and murder their own mother to make a buck or become tic tok famous. but please, Tell me more about how i've Misjudged money. Wow me with your intellect, because i'm so small minded.
I'm still shocked about Mark's fall. I mean I used to like him for some of his works, and I couldn't care less for his political views. But seriously, why does he has to do all that damage to himself and his legacy?
Gaming used to be by normal gamers who had a knack for game development. Now it's a bunch of zoomers who went to a game dev school and feel entitled to a job of their choice even if they do a terrible job and go 100% against the customer. They don't have a true passion for gaming and those who do are pushed out and replaced with the dogs who are most obedient.
Participation trophy generation. They never faced criticism cause parents and schools always told them they are the best thing ever and they can do no wrong, everything they did was perfect and amazing. They believed it. Then they go into real life and can’t cope. Tantrum after tantrum won’t solve the problem as before. And here we are.
Zoomers are not really old enough to be in control of anything in gaming industry. Its millianials and yes participation was a thing for the younger ones around ~30 years or so. Also the whole victim mentality and pro-nouns.
Transformer Decepticons don't even LIKE themselves, why would we expect them to even *LIKE* Us? Aka the Autobot "Gamers"? "It's sad TH-cam makes us talk like this, else we get banned"
Google comments are very dystopian, even if you say nothing remotely offensive they still might delete or shadow ban your comments. A real "big brother" situation.
3:50 all luke had to do was shut up and sail off into the sunset with a great legacy behind him. Instead he opens his mouth and shows everyone what a clown he is.
What we're seeing right now is what happens when an industry gets taken over by too many outsiders. Gaming companies really doubled down hard on hiring people who aren't passionate about the industry, who didn't even grow up being into video games, and it shows. A culture clash was inevitable.
There is one problem with her statement; the AAA game companies aren't trying to sell their products to us gamers, they are trying to make their own customer base that agree with them ideologically in every way. The organization called G.L.A.D.(I think this is how it is spelled) has told them that this is possible, making it so that they never have to make their games for people they don't like. The fact that they can't see that they are being lied to is the most upsetting part.
I came across Laura's channel by acident. I thought she was just another industry commentator, imagine my surprise when I learned she was an executive producer at Microsoft. Although I think she hasnt held such a position for a good number of years now, thats why Im not surprised at all she can say what we all know openly I highly recommend subbing to her channel
SOOOO what happen with SBI CEO about mocking on "im SBI CEO, i run a gaming conspiration" or Mary Kenney posting about how consulting DEI companies works?? now WHERE ARE THEY? HIDE!
this is thanks to you and the other content creators who became the voice of gamers - the more based game devs are now encouraged to speak out. the tide is indeed turning. Marry christmas Hypno 🙏
It absolutely blows my mind that these people keep blaming their customer. No different than hollywood and disney and all their flops. Keep blaming the customer for spoiled fruit, that'll work. Smh. If they double down on their rhetoric, we double down on saving our money. Easy peasy.
The Sonic movie makes a REALLY good example of what listening to your audience looks like. On to make Sonic movie 4. If they didn’t listen, they likely wouldn’t even have Sonic movie 2.
THIS woman needs way more media coverage. Gamers should rally behind people like this and support them because these people are still gamers and know their audience and what they want. No woke ideology political agenda pushing - just real words and real truth.
Laura has been saying this for a while. Please do the bare minimum of research on at least who she is and what type of stuff she's been talking about. This makes you seem like you don't know what you are talking about
they arent reflecting on what they can do better, because dmca and copyright enforce monopoly preventing competition, allowing franchises to be squandered, stagnate and be destroyed.
What baffles me the most is how "devs" still find the time to take to X and BlueSky and post page long rants about stuff. Back when I was younger, devs were too busy to talk to anyone, let alone lead full on discussions. They had to work overtime and at times endure inhumane crunches, locking themselves in the bathroom to get a break and crying themselves to sleep. Thats when companies had community managers. Nowadays everyone has an opinion and talks about it all day long on social media, complaining that every customer is a phobic bigoted fascist piece of junk. No wonder game quality is declining.
Good hopefully their is an entire divide. This would be time for people who are against wokeness to create their own companies and rise up. Create new IPs and let them take the place of old IPs that hijacked by activist. Would love to see a Dragon Age replacement, same for Elder Scrolls and Fallout. Worked out well for marvel rivals so far, I won't touch overwatch again.
Finally some of these people got common sense let's hope the others start to wake up and do the same thing break free from these chains that has tied them into their own lies🤔
I think the biggest problem with the AAA industry is the number of high paid executives that contribute nothing to game development, only act as parasites on the development groups who actually make the products we buy. Their insatiable desire for infinite growth makes them force the developers to shoehorn monetization where it doesn't belong. They are what is killing the industry. The parasites are what need to be removed.
These game devs have the mentality where, they'll spend a long time destroying your car, and worked REALLY HARD scratching the paint and destroying the engine. But, since they "worked hard" on destroying it, you not being stoked that your car is destroyed is somehow "toxic", and you're the a-hole here, lolol
I might disagree with you here and there but I absolutely agree with one thing: Not because someone made a game, no matter how much effort they put into making it, I am obliged to buy it.
The problem is simple: 1. the money men want to make as much as possible even if it reduces quality and value to the customer 2. the marketing want to copy trends making every game a copy of another profitable game that did it first and better 3.theres the activist groups who want to inserts their political views into games to try and convert gamers to their biased and messed up worlds views 4.last is the actual devs who just want to make a fun game people will want to buy and play and tell stories
There was a "Saying" once ... "customer is King" cause I wanna sell my Stuff so I try to please my customer as much as possible to get my money ... These days it turned so far away that they pretty much expect that I HAVE to buy everything no matter if its fitting my taste... actual games are like "gift wrapping paper" (the graphics) for the outside, but the actual gift is poisned and full of sh.....
It's not complicated. They stopped caring about what gamers wanted, and started trying to FORCE them to like what the activists think they SHOULD want.
My Facebook was bombarded with repeat shill articles about the state of AAA games this year, and nearly EVERY comment was quick to label us shills, but when people tried to rationally explain the problems without making barbed comments, the activists swarmed on them and told them to get out their industry, and that games aren't for them any more.
They messed with gamers. The people will believe the media on music, awards, sports but they messed with us thinking we would just bend over and take it
That is also a problem of gamers - if your favorite reviewer is getting free stuff, time to stop listening what they say. They can be trusted only if they spent money on the game as you did.
Identifying ourselves as "non-buynary" is our strongest weapon. We are the customers. We are always right in matters of tastes. We control how our money is spent. These things are our supreme privileges. Weapons against their stupidity. And we can use them with little no effort unlike them who had to waste time, effort and money to push their stupidity.
Producer of product decides that: A) Producing a product his consumers want is a good idea and… B) Not to publicly abuse and bait his customers. The fact that this behaviour is considered odd in the current climate tells you everything you need to know about the state of the AAA games industry.
They think that they are in a highschool debate with their "haters", and if they dunk on their few haters hard enough, the whole class will get up and clap then buy their game.
I can't believe we live in times where customer satisfaction is an alien idea for entertainment industry. Guess what, I decide what I spend my money on, and it's not your trash
The sad part is it isn't the techs but director who hires either on the cheap or are not paying attention to their resumes. I keep hearing Bioware hired a SIMS creator for a D&D game!?!.
To all the employees in the gaming industry who are helping expose the corruption and woke nonsense, we salute you.
Amen
Nah. They can quit and start unpozzed projects with quality end results. Then I’ll salute them.
Sentiments won’t change things.
@@InternetHydra Several of them left comfortable positions in already established companies and created their own from scratch and have their projects under development, they have my support, end of story.
He ain't lying!
@@joelstoppaThey should say who they represent to Garner further support
If "Message" = Detected.
Then "Purchase" = Rejected.
Starting a new acronym: MDPR 🙂
Example: This CDPR game is MDPR. ...or as a verb: MDPRed.
@@RobertFromEarth Slogans are more catchy than acronyms. Message detected. Purchase rejected.
if (bDEI) {
CloseWallet();
bPlayerInterested = false;
} else {
money = OpenWallet();
bPlayerInterested = true;
}
Truth
Every. Single. Time. No exceptions.
Activists masquerading as game developers, game writers have infiltrated our games thinking we would not hit back. WRONG
IKR? The CDPR lead/lore guy's employment history is a complete joke! He was a marginally-employed industry "writer" for a while. No other credentials.
@@dkindig These guys are usually "nepo babies", friends with someone in HR or Art etc.
I had someone trying to push a guy like this into my department so I had that guy make the assignment everyone else got, then called in the guy who was pushing him in to have a meeting on that topic. I pulled out his "work", put it side by side with previous submissions and just let the guy soak in the utter embarrassment that he pushed that clown as a "Talented writer".
My parting words were - "Oh and just for your information, those other submissions? Those were the ones we rejected for not being good enough."
People might think I'm a bitch but I don't tolerate incompetence. By far the worst results I've seen are always either someone's friends or QA that wants to switch departments.
Gamers see through the sham Veil no pun intended!
God bless all the developers who stand on our side! Thanks you! 🙇🏻
Buy their games, support them at all costs!!!
@SWOTHDRA Exactly
devs have zero power over producers, directors and the most important investors
i still think they destroy companies on purpose pushing unpopular trends on suceful previous media to virtually decrease the value of the company for buy and rebrand everything, Tencent , Blackrock , vanguard, all them owns shares of disney, ubisoft, ea, and every other failures that we have seen in the last decade, because they want to put the price down to own the companies and have all intelectual properties to sell or make profit later, losing millions and making billions
while working as a chef, i learned that the real bosses are the customer. they arent always right but you have to do what you can to satisfy them as best you can. no customers = no pay checks
You remind me of a cook that finished a very prestigious chef course and took months to understand why people found his food less tasty than what cheaper establishments with less trainer cooks were selling.
Turns out high cuisine is more impressive to other chefs and a very niche public with very specific tastes than to general customers.
And the same applies what Swen Vincke the founder of Larian Studio said. Make your games so that you want to play it. Then people want to play it too. You could say the same about food. If the chef does have a bit of a belly and likes his own food, then you as a customer can taste the love and effort the chef put in it.
But if an activist cooks for you... You order a caesar salad and get a salad who was not even washed right and seasoned and most of the crucial ingredients are missing because this activist says it is bad for you.
a valuable lesson, those weirdos probably have never had, and are just about to learn how important and true the old saying, the customer is always king has. but they will not learn from that, they will not adjust, since they are lacking the ability to self reflect, and instead they blame those they should actually listen to, forever trapped in their circle of self-confirmation
@@Rudimaentaer There is a reason why a bakers dozen is 13, 12 to sell and one for testing as well as the saying don't trust a skinny baker it means they aren't trying their own food
Was the chef part of a self destructive cult helbent on brainwashing kids no matter how much money they lose?
This is great, especially coming from a woman. Because if it was a dude, they would just call him misogynistic bigot and try to cancel him (like they did with Grummz). Now they can't do that. She f***kin rocks for saying this stuff. Kudos!
See that right there is part of the problem, if you are not in their ideologies protected classes you shouldn't have a say no matter what your experience in the video game industry is and that is why so many gamers get attacked cause the majority are not in their protected classes and those who are who speak out are often ridiculed just as mercilessly as the rest of us. The response to being questioned or criticized should never be dependent on an individuals politics race gender or religion, but on the issues raised by the individual themselves. With modern gaming being ideologically driven sadly that is the argument and one the ideologues can't have questioned cause it tears at the very fabric of their augmented view of reality or lack there of.
They'll brand her a traitor and try to shun her
Yeah, unfortunately the inclusive loving left don’t include or love anyone who doesn’t share their views… especially men. Men are in bigger trouble if they speak up than if a woman does, it’s so pathetic. Wish everyone just listened respectfully to the truth, no matter who is speaking it.. but no we can’t have nice things.
"Well, this game wasn't made for you."
"No, your companies aren't run for gamers."
at this point it's obviously a pattern when the triple A studios are overhauled with woke activists, things are just getting worse and impending fall awaits them
They're just not cut out for many things, in entertainment, businesses, public and private sectors etc... like, are their "message" and pride REALLY that matters most than what people around them thinks? Just, what the hell are they trying to accomplish??? Granted there are more better and natural ways to convey "messages" but still
They're practically a parasite and nuisance to deal with and nothing can save them
Imagine being a graphics team working your ass off on a AAA game and a dumbass writer ruins everything by turning into his therapy outlet
"Her" therapy outlet. Men have no voice in the gaming industry. They are just mouthpieces regurgitating feminazi propaganda because they're terrified of losing their jobs.
You are so right, all the whinning in those dialoges like a sugarcoated vomit and unicorn poop. They seems so weak to me like those who we left die bc they do not worth the struggle.
The problem is the only developers left at these companies agree with the forced DEI agenda. They are just as crazy as the writing team. All of them are really. They have forced out sane, logical people. They only hire and promote people that think exactly as they do.
one of the reason i left Ubisoft before covid 19 hit.. no regrets.
@@dinslax5270 thanks for your work back then, those games were great. So sad to see what happened to Ubisoft and other go down these roads.
This isn't a civil war, the activist can't support themselves without the consumers. If these developers want to spend millions of dollars making games for themselves, then go ahead, it's their money and reputation on the line. They can do whatever they want, I just don't want to play their game, it's that simple.
And that’s what these so-called “activists” don’t understand. They don’t understand that regardless what they think, they need us the consumers far more then we need them while in return, we don’t need them period. They need us since we’re the source of their lively hood. They’re foolish for arrogantly thinking they can treat us any kind way and keep getting away with it while thinking they can easily replace us with the phantom “modern audience. And we consumers been proving them dead wrong. Especially through out this year.
They’ve not only been verbally attacking gamers they have been deliberately inserting divisive elements, pushing ideological agendas, just to antagonise.
Yes but they will loose this if the studios even survives, just look at all the failures from this year😅
I mean who cares though.
They're all going to flop and I'm stuffing my face with popcorn and smiles
That is a problem when big corporations start giving out free goodie’s to people whom only support your product, you begin to only hear lie’s.
It's not free, they are buying good reviews.
If they just made a good product they didnt need to spend on good reviews
The tragedy of Mark Hamil: From Skywalker to npc afraid of bots.
His journey towards the Dark Side is complete
@@timothyvanhoeck233I can feel your anger! It gives you focus! - Palpatine to Jake Hamil
It's not surprising to me because in my mind he's always been the joker. Acting like a nut is on brand.
i knew he lost it when he was responding with the word like over and over when the likes were down for a day or two LOLOL
@@timothyvanhoeck233 funny thing is that even as a child i always thought that the dark side had better policies.
Wow.. A master degree in Economics doesn't needed to understand that Attacking Customer isn't good for Business... they really need multiple games and devs to be shutdown to realized that.
Those degrees are as meaningless as the activists running the gaming industry to the ground.
I think they're bankrupting these companies to buy all their IP for peanuts ... 🥜
Yup that is something every child with a lemonade stand knows about
Unfortunately when it comes to losing jobs, the ones who are hit are the honest workers with merit/experience, while the OBVIOUS crazies get to keep their jobs and even falling upwards in the industry 😞
they can fall upwards, but at the end of the day, they'll all come down "what goes up, must come down" eventually they can't fall upwards anymore because everything they can latch onto is gone, just wait till companies stop these "DEI initiatives" when Ubislop goes out of business (it's bound to happen in 2025, or atleast Ubislop goes to Tencent)
when that happens, other companies who are equally as big as Ubislop will realize that they're next in line, companies like Actibliz and EA don't need to care that much yet, hell, both have a franchise they can milk for a long time (CoD and Fifa)
But CDPR? they think that the Witcher 4 will be a slam dunk, but the people in love with the lore are already turning their heads, especially when you got crazies there going "we're respecting the lore" and then go against the lore.
hell, I was excited for the next Perfect Dark game, till I saw what they did to Joanna Dark and what they level designer was saying.
@DarkDyllon They'll find a way to keep latching on somehow. Plus I'm concerned companies will do a bait and switch update where you can't refund the game anymore, like Mass Effect 4/5 rumors.
Cool
So then why did you make Gears 5 to be your personal fan fiction pet project and you attacked fans when no one bought this game and it failed so badly it destroyed the franchise
@@DarkDyllon ActiBlizz is now owned by Microsoft and recent revelations has shown CoD is dying. They're going full steam ahead with AI doing as much as possible.
PC currently has more players for CoD than consoles, but has declined 30% in 30 days on PC alone.
@@roluevasreisa5730I was about to say the same, “This isn’t about you, it’s about ME!”
She said common sense.
Goodjob lady you are one of the few left!
There are still a ton of really good ppl in the industry, they are scared to speak up against ppl who have come into their companies in Lead roles who are pushing their own agenda and "The Message". You speak against it and you are gone. So they keep their heads down and do what they have to. Still a ton of sound designers, level designers, artists, modellers, texture artists, concept artists, lighting directors who have to get by while their company is taken down a dark path.
Say no more 😂
she didn't take the side of the gamers but the side of the truth
It truly baffles me how this type of behavior is still going on since 2017 when The Last Jedi came out and attacked the fans and look where that franchise is now.
Its not the Last Jedi that started this. It IS one of the more prominent points on the timeline of "no, were not wrong, its the customers who are" marketing games and movies have been on for nearly a decade now.
This started circa 2011 with Trayvon Martin. That was the start of all this. At first it was just the racism angle. Then Anita Sarkessian came onto the scene and added the Sexism Angle. Then 2016 happened. (Ghostbusters, Hillary Clinton being a sore lose, etc.)
this shit been going on since 2012, its peak was 2020
they think attacking customers give them more sales, they think they are full of it, they are too big to fail case in point Disney
One of the most out of touch things I heard from a gaming industry person was the Ubisoft monetization director 😂 Like bro nobody wants to hear the Monetization director the very guy that’s job is to make sure our wallets are being gouged and sucked dry preach us about morality. Read the room Ubisoft!
That's basically being preached about honesty from a criminal...
@ Basically. Like wtf was the guy thinking 😂 He was the last person to be saying that gamers are not decent human beings 💀
This grift was revealed all the way back during the first Gamergate. They took the exact wrong lessons from it, because they liked things the way they were.
Now we're here, watching it crumble finally.
Wait, Laura Fryer? LotR: War in the North?! You have my attention; that game was amazing! 🤩
Yeah it was a pretty good game 😊 that deserves more recognition. I still own my digital copy before steam removed it thankfully. Games like war in the north, Battle for middle earth, two towers, return of the king etc. deserve more attention than some of the latest crap we’ve been getting 😡. Well at least Return to Moria and shadow of Mordor series were pretty good 👍.
@ and thank goodness for them!
@@iansirraven2151try looking on GOG. I know I will
I hope more devs start speaking up like this.
It's true what she said. I wouldn't be surprised if they attack her for it.
Yup she gonna find herself fired if she not careful. Constructive criticism = lies phobia xyz racism ect.
God bless her. I will support her channel!
The hell? She ruined GOW series and now she's jumping ship like a rat when it's popular to do so, and you're acting like she's the Messiah?
@@kaczan3what makes you think she ruined GoW and what makes you think she is now jumping ship?
@@kaczan3 spreading a common sense message =\= developing good games that’s two different avenues.
Games may have been “ruined” but that doesn’t invalidate what she said lol that alone should also be common sense
The “consooom product and wait for next product” is no longer working
They have manipulated people too many times. Everyone is over it.
This is exactly why being rich beyond your wildest dreams isn't all it's cracked up to be.
Because if you were filthy rich, wouldn't you question everyone If they love you for you and not your money? Think about it.
Those people don't care about it. They just care about people loving them, not the reason behind said love
You CAN be wealthy without flaunting it.
I know it's hard to wrap your head around.
Generally speaking, being wealthy is much better than not being wealthy - no matter how you rationalize it.
@dillis2188 Don't know what world you live in, but in my world Just about everyone will lie, cheat, steal and murder their own mother to make a buck or become tic tok famous. but please, Tell me more about how i've Misjudged money. Wow me with your intellect, because i'm so small minded.
they shamed and cancelled their way to top in game development, but they cant shame and cancel our money out of our pockets.
Mark Hamill is legit holding his hand at a beer bottle right now thinking the force will bring it to him. That f’n guy is GONE.
He really needs to get off the internet and stop watching network news.
I'm still shocked about Mark's fall.
I mean I used to like him for some of his works, and I couldn't care less for his political views.
But seriously, why does he has to do all that damage to himself and his legacy?
Gaming used to be by normal gamers who had a knack for game development. Now it's a bunch of zoomers who went to a game dev school and feel entitled to a job of their choice even if they do a terrible job and go 100% against the customer. They don't have a true passion for gaming and those who do are pushed out and replaced with the dogs who are most obedient.
Participation trophy generation. They never faced criticism cause parents and schools always told them they are the best thing ever and they can do no wrong, everything they did was perfect and amazing. They believed it.
Then they go into real life and can’t cope. Tantrum after tantrum won’t solve the problem as before. And here we are.
Nah.
By computer scientists, who had a grown on some games, including a lot of Dungeon and Dragon.
Zoomers are not really old enough to be in control of anything in gaming industry. Its millianials and yes participation was a thing for the younger ones around ~30 years or so. Also the whole victim mentality and pro-nouns.
I've got this super-power of "not buying woke games". Try to win a war against that!
It is good to see people from high places in the industry is speaking out, hopefully more will come out.
Transformer Decepticons don't even LIKE themselves, why would we expect them to even *LIKE* Us? Aka the Autobot "Gamers"?
"It's sad TH-cam makes us talk like this, else we get banned"
Google comments are very dystopian, even if you say nothing remotely offensive they still might delete or shadow ban your comments. A real "big brother" situation.
3:50 all luke had to do was shut up and sail off into the sunset with a great legacy behind him. Instead he opens his mouth and shows everyone what a clown he is.
Don’t bite the hand that feeds you it’s the most applicable saying for these companies they need to understand if they want their products to suceed
Uh oh. Now you're an enemy of the industry. They don't like it when you side with consumers as they get in the way of messaging and activism.
What she said is nothing new…. It’s just common sense.
Common sense is just a code word for science denial
@@therealjaystone2344 Calm down ma'am you're gonna strain your labia
@therealjaystone2344 🤡
@@therealjaystone2344 Common sense and science says men can't get pregnant. Woke lunatics think otherwise.
Yep, they always come only after it's popular, they just parrot what we said... and then make it all about themselves and the cycle continues.
What we're seeing right now is what happens when an industry gets taken over by too many outsiders. Gaming companies really doubled down hard on hiring people who aren't passionate about the industry, who didn't even grow up being into video games, and it shows. A culture clash was inevitable.
There is one problem with her statement; the AAA game companies aren't trying to sell their products to us gamers, they are trying to make their own customer base that agree with them ideologically in every way. The organization called G.L.A.D.(I think this is how it is spelled) has told them that this is possible, making it so that they never have to make their games for people they don't like. The fact that they can't see that they are being lied to is the most upsetting part.
She can say it now cause she's retired.
Never feed the bloat. Embrace merit.
We gamers have your back. There are a lot of us.
Budget gamers who never actually buy anything
You mean "the modern audience". Cope and seethe sweet baby bot.@@OliviaVenson-d3l
@@OliviaVenson-d3lSweet baby bot detected.
@@OliviaVenson-d3l You misspelled "modern audience". Sweet Baby bot.
This woman needs to be protected. She is a much needed godsend in gaming.
Fans and customers should be catered to as they are the majority in earning money and respect in businesses.
Doesn't really take a genius to understand the concept of "Biting the hand that feeds you"...
Well, she is also one of the problems that Gears 5 had, going woke with Kat as main character and also getting rid of the "of war" part of the game.
Please put a link to her video in the description. This woman is speaking the truth. She needs more subscribers.
Laura Fryer. I'm glad she's getting more exposure. She's earned it.
She was one of the good women in the industry, unfortunately people like her are pushed out in favor of nutcases.
i wonder what she is doing now
Don’t worry. Laura Fryer is one of the best.
I came across Laura's channel by acident. I thought she was just another industry commentator, imagine my surprise when I learned she was an executive producer at Microsoft. Although I think she hasnt held such a position for a good number of years now, thats why Im not surprised at all she can say what we all know openly
I highly recommend subbing to her channel
Gaming journalism died with the death of gaming magazines, these are just the final death throes.
Amazing they managed to milk it this long tbh.
SOOOO what happen with SBI CEO about mocking on "im SBI CEO, i run a gaming conspiration"
or Mary Kenney posting about how consulting DEI companies works??
now WHERE ARE THEY?
HIDE!
What would help is a dose of good old humility on the devs behalf
Good luck finding that, hubris is what they got.
@@mrjohnnyk Humiliation will do as a close second
A year gamers been saying this inquisition started to go woke and we were like hold up this kinda crap..
Those who implementing and promoting woke DEI ESG stuffs are the ones to blame.
I’ve been saying this for the last 3 years. Gaming is going woke, unfortunately they haven’t learned a thing from the movie industry.
Wow who woulda thought giving the people what they want would help sales lol
this is thanks to you and the other content creators who became the voice of gamers - the more based game devs are now encouraged to speak out. the tide is indeed turning. Marry christmas Hypno 🙏
It absolutely blows my mind that these people keep blaming their customer. No different than hollywood and disney and all their flops. Keep blaming the customer for spoiled fruit, that'll work. Smh. If they double down on their rhetoric, we double down on saving our money. Easy peasy.
Adamantly simple and clear! That might be the reason why woke devs don't get it!
The Sonic movie makes a REALLY good example of what listening to your audience looks like. On to make Sonic movie 4. If they didn’t listen, they likely wouldn’t even have Sonic movie 2.
It began years ago. Only now it's visible that gamers just don't buy that crap anymore since all previous trust is burned.
Her channel is great & has always been a very level headed voice that understands what players are feeling today.
THIS woman needs way more media coverage. Gamers should rally behind people like this and support them because these people are still gamers and know their audience and what they want. No woke ideology political agenda pushing - just real words and real truth.
Laura has been saying this for a while. Please do the bare minimum of research on at least who she is and what type of stuff she's been talking about. This makes you seem like you don't know what you are talking about
The saying, "Don't bite the hand that feeds you," is something certain people think does not apply to the gaming industry.
Same goes for Hollywood.
The problem is that EVERY western game now is filled to the brim with woke political ideology
Well done to Laura, she probably will get shit from some other devs and journalists for speaking the facts. We support you
Glad she’s getting attention, just found out about her recently as well
to all the employees exposing the gaming industry, TEAM UP AND MAKE US AN EPIC GAME
they arent reflecting on what they can do better, because dmca and copyright enforce monopoly preventing competition, allowing franchises to be squandered, stagnate and be destroyed.
What baffles me the most is how "devs" still find the time to take to X and BlueSky and post page long rants about stuff. Back when I was younger, devs were too busy to talk to anyone, let alone lead full on discussions. They had to work overtime and at times endure inhumane crunches, locking themselves in the bathroom to get a break and crying themselves to sleep. Thats when companies had community managers.
Nowadays everyone has an opinion and talks about it all day long on social media, complaining that every customer is a phobic bigoted fascist piece of junk.
No wonder game quality is declining.
Good hopefully their is an entire divide.
This would be time for people who are against wokeness to create their own companies and rise up.
Create new IPs and let them take the place of old IPs that hijacked by activist.
Would love to see a Dragon Age replacement, same for Elder Scrolls and Fallout.
Worked out well for marvel rivals so far, I won't touch overwatch again.
I feel bad for the few normal people that just want to make games.
Finally some of these people got common sense let's hope the others start to wake up and do the same thing break free from these chains that has tied them into their own lies🤔
I cant believe how spot on she is...explains alot
She has been on the side of gamers for a long time. She's been putting videos on her TH-cam channel for years.
I think the biggest problem with the AAA industry is the number of high paid executives that contribute nothing to game development, only act as parasites on the development groups who actually make the products we buy. Their insatiable desire for infinite growth makes them force the developers to shoehorn monetization where it doesn't belong. They are what is killing the industry. The parasites are what need to be removed.
Yes even in corporations outside of AAA gaming
These game devs have the mentality where, they'll spend a long time destroying your car, and worked REALLY HARD scratching the paint and destroying the engine.
But, since they "worked hard" on destroying it, you not being stoked that your car is destroyed is somehow "toxic", and you're the a-hole here, lolol
I might disagree with you here and there but I absolutely agree with one thing: Not because someone made a game, no matter how much effort they put into making it, I am obliged to buy it.
The problem is simple:
1. the money men want to make as much as possible even if it reduces quality and value to the customer
2. the marketing want to copy trends making every game a copy of another profitable game that did it first and better
3.theres the activist groups who want to inserts their political views into games to try and convert gamers to their biased and messed up worlds views
4.last is the actual devs who just want to make a fun game people will want to buy and play and tell stories
There was a "Saying" once ... "customer is King" cause I wanna sell my Stuff so I try to please my customer as much as possible to get my money ...
These days it turned so far away that they pretty much expect that I HAVE to buy everything no matter if its fitting my taste... actual games are like "gift wrapping paper" (the graphics) for the outside, but the actual gift is poisned and full of sh.....
It's not complicated.
They stopped caring about what gamers wanted, and started trying to FORCE them to like what the activists think they SHOULD want.
When a business sells a product that 90% of the customer doesn't buy them that business won't be a business for long.
My Facebook was bombarded with repeat shill articles about the state of AAA games this year, and nearly EVERY comment was quick to label us shills, but when people tried to rationally explain the problems without making barbed comments, the activists swarmed on them and told them to get out their industry, and that games aren't for them any more.
They messed with gamers. The people will believe the media on music, awards, sports but they messed with us thinking we would just bend over and take it
That is also a problem of gamers - if your favorite reviewer is getting free stuff, time to stop listening what they say. They can be trusted only if they spent money on the game as you did.
Shes obv a based dev with her finger on the pulse.
Good for her.
Identifying ourselves as "non-buynary" is our strongest weapon.
We are the customers. We are always right in matters of tastes. We control how our money is spent.
These things are our supreme privileges. Weapons against their stupidity.
And we can use them with little no effort unlike them who had to waste time, effort and money to push their stupidity.
Some day they might realize the consequences of their action, but unfortunately for them it may be too late.
Moral of the story... Never cut a tree which feeds you..
Producer of product decides that:
A) Producing a product his consumers want is a good idea and…
B) Not to publicly abuse and bait his customers.
The fact that this behaviour is considered odd in the current climate tells you everything you need to know about the state of the AAA games industry.
Glad to see some of developers have common sense. You don't attack your customers when you want they buy your products?
she is a highly accomplished developer and I am glad for her enlightened opinion with all the madness thats going around
One of the few game devs that understand what’s up is rare.
They think that they are in a highschool debate with their "haters", and if they dunk on their few haters hard enough, the whole class will get up and clap then buy their game.
We shouldn’t even be having this talk in the first place.
It doesn't take a rocket scientist to work it out - without customers you fail. You need us more than we need you.
I can't believe we live in times where customer satisfaction is an alien idea for entertainment industry. Guess what, I decide what I spend my money on, and it's not your trash
While the devs can be a big problem, often times it’s the publishers who have the say and are responsible for the decisions made
The sad part is it isn't the techs but director who hires either on the cheap or are not paying attention to their resumes. I keep hearing Bioware hired a SIMS creator for a D&D game!?!.
Finally they are slowly starting to wake up and see the reality of the situation that they have put themselves in.
Not enough.
However, with every voice that speaks up, our message is getting louder: "if we don't like the product, we're not going to buy it. "