If you don’t have extra money in hand, no life anyway. People dying in car crashes are a very small percentage, so no point spending bigger money to beat those tiny odds.
I bought Tata Tiago Diesel in 2016 when Tata Motors had its lowest market share. I had to listen to a lot of abuse because of that but I was very sure about the product they were delivering. Now fast forward to 2022, My car has clocked 76000 km without any issues. People now call me how is Tata Cars? Oh sweet irony
You are lucky guy who bought Tiago Diesel before they stop producing! Due to BS6 Tata Hatchback small cars are not available in Diesel. I am waiting for Tata's small car in Diesel flavor like Punch/Tiago/Tigor. Lets see when they will again launch it again.
As a huge admirer of Tata Motors, still believe Tata could improve Before & After Sales Service, more reliability in the vehicles & releasing a proper feature loaded Vehicle in all Trims instead of releasing Beta versions.
True. The only thing that recently deterred me from buying a Tata car was their pathetic post-sales service; sometimes their worst sales experience. Somehow they maintain the consistent pathetic customer service at least in 3 different cities I knew.
@@VB-u2b That's basically all indian brands and companies they treat their community and customers like garbage. Then they make a surprised Pikachu face when their customer switch to foreign alternative.
Extra info if someone is interested to read - Tata motors out of thin air didnt develop the nexon ev. Tata motors showcased a full electric version of Indica vista in 2011 itself in the Geneva motor show which was based on the famous X1 platform. There are diffetent iterations of X1, basically do X1, modified X1 and all. The platform was versatile. This is the reason why you see X in the trim level of Tata cars like XE, XM, XT where X denotes platform.Thiugh Altroz and Punch werent based on X1 platform, for commanility the model names were retained. Tata motors in 2007 (i guess) established an European technical center based out of Warwick University UK which is known as TMETC - Tata Motors European Technical Center where the EV technology was being silently developed right from 2007. Tata motors then chairman, Mr Ravi kant said we have the tech but the market wasnt ready and we will bring the products when the time is right. Tata even showcased Bolt EV in UK in 2015. Perfect planning with deeper insight into the future helped Tata to become the power house it is today.
If Tata could ensure reliable after sales and service support. There will be no stopping. Unfortunately now maruti is only having that end mile service and support.i am a Tata group employee and always purchases tata products and love the tata group ❤️
True. I love Tata cars and the Altroz is one of the most beautiful cars in the segment, with JBL Harman speakers. But the underpowered 3 cylinder and the service stops me from buying it.
used tata cars from 96 (Sumo) one visit to a hyundai showroom in 2019 changed my mind their service is 100x better than tata that i have never experienced in 20 years . Now i am a hyundai customer.. but i miss TATA some times especially the red Indigo CS
@@Mr.Coffee576 that engine is not underpowered for a heavy car it gives decent performance and good fuel economy that underpowered thing is bullshit and also service is pretty good these days people like you will look at it badly and hypocritically ignore complaints of maruti and hyundai don't worry tata doesn't need people like you it's already seeing massive growth
@@c.bulakh6231 brother, He shared his Perspective. Their 3 Cylinder engine Is very Underpowered. You Didn’t Drive other Cars That’s why You Don’t know the Difference!. And Yeah in Some Area Their Service Service Centres are Pretty pretty Bad. And Parts Availability is Also Very Poor. some times You have to Wait a 1 to 2 weeks.
@@c.bulakh6231 and One more thing We Buying CARS to Drive and Usable for Our Personal Life. Not to Give Profit to Company. So We Have Voice To Tell The Problem of the Company. Ok bye
I believe that's because of the second hand price of the car, suppose you spend 7 lakhs for a swift, you get atleast 5 lakhs for the car after 1 or 2 years, but if you buy a tata car of similar value, it would be great if you get half it's price after same duration. I would like to iterate that I hate MSuzuki vehicles for selling shitty vehicles for quite some time, I'm just pointing out one of the reason for the huge market share of MSuzuki..
@@lnvkriitkgp I have a doubt why does Maruti Suzuki vehicles fetch high resale price even though they have poor built quality their cars resale price should fall drastically owing to their poor quality of cars if anyone knows plzzz ans
7:14 Nexon is on X1 platform. If you don't know TATA has 3 platforms as of now. Alfa(Punch,Altroz) , omega(harrier and safari) and X1(Tiago,Tigor,Nexon). The X1 and Alfa platform both share some major parts. And two more will be introduced in future ie- SIGMA (EV- Sierra) and one more (Skate board platform). The Tata EVision and Avinya will be based on the skate board platform.
@@ashmitmukherjee broo ... Everyone knows that But Google and TH-cam has thousands perhaps lakhs of videos and sites I am asking specifically 2-3 reliable good ones .. If you know some, share
@@kevinsalmador739 basically actually you don't need TH-cam and other things. Rather just explore tata motors website completely from their products description and specifications you can have more knowledge than a tata motors sales manager 😂
You didnt mention the very important point... Changing moment of TATA came when they acquired Jaguar .... That acquisition helped TATA to have the technical knowledge from a reputed company and helped them to manufacture HARRIER which is the same platofrm as LANDROVER...
Actually in my opinion it’s helpful but not that much as you mentioned bcz they have acquired JLR in 2008 but things have changed from them after 2017/18 . They have worked over there issues from the very first principle’s in last few yrs so grown so much. Btw just love the new looks of Tata car’s
Technically the JLR platform is not the same that comes in Harrier its more of a marketing gimmick. See Land Rover same platform uses aluminium while Tata uses steel. Both the metals vary a lot in strength and their weight which changes a lot of parameters. And JLR has nothing to do for Tata's success. It's Tata's own consistent effort and work that gave them success. P.s.- Jaguar and LR are a big loss making company and have no future ready products as of now.
@@sirajpatel1768 not burden man , they are unable to handle it smartly. In that way you might say Tata motors was burden on Tata yrs ago . Even at same time German makers are making it way smartly.
@@sirajpatel1768 may be but JLR is under tata for more than 15 years now . No other giant was able to retain JLR for so long as JLR always remained as subsidiary of other brands only. Tata never interfaces in working of JLR and let them work as independent unit onky
Been using Tata Vehilce since 2018, Honestly I uave never faced any service related issues. Prior to Tata I have used Maruti and Ford. Maruti is pathetic in terms of service ... Its always crowded and chaotic in Maruti Service centre, Ford was better
Thanks a lot think school.I had requested for one such video on tata motors way back in November 2021,shows how much effort and research you all put in for 2 videos a week..Thanks a lot
I purchased a TATA Nexon and the only hiccup I faced so far was related to the second key. They had not given it at the time of delivery. Apart from that the experience has been good.
Please file a case, if not you cannot claim any insurance, if your car is stolen police will ask for both the keys and you will loose alot of other Benifits too.
We own a tata Nexon ev, and i have to say guys....this is by far one of the best cars we bought.... firstly because our fuel costs monthly was about 20-50k....after the EV came in the house...it's merely 10k and most importantly...it's a very fun-to-drive car. Love you tata ❤️
@@MissionCA101 no...I'm talking about the diesel costs of our family now...not the electricity 😂 we still need diesel cars for longer distances and sometimes when more than one car is needed .....so yeah ..
Apart from mini there are many, flaws in the reasons. Platform sharing is something all manufacturers do. Real reason for tata rise is their learnings especially from JLR. Their designs have improved and quality as well. Price point is also right.
Being a mechanical engineering student from IIT I can understand what he said. The life of mechanical engineers are also as adventurous as an automobile company
Before Nexon EV were build and launched, TATA build a small fleet of INDICA EV in UK and ran the concept for the unit on UK road and were able to test the vehicle. This helped transfer the knowledge to INDIA and find local suppliers and build Nexon EV. and the Platform provides with flexibility of different wheelbase as well so you can make longer wheelbase and shorter wheelbase cars from the same platform. due to the limitation of this the 2 platform was created as there is limit to how much you can change without affecting the structural integrity and safety. Safety was one of the main targets for the platform. Many years have been put in developing the platform with a lot of future planning. Good summary though.
Other than money, we choose specific car due to the differentiation factor that the model carries. If what separates them no longer exists then there is no point in opting for one or the other. There exists a very thin line between cheap and affordable, and Tatas have failed miserably once in past in recognizing it (with its Nano).Tatas have to be very careful this time and have a balance of this strategy as well as communicate it properly to the market.
Platforming will help in reusability & also launching new products quick to market and also give edge in manufacturing price .. Major success of TATA is they focused on design aspects and aesthetics also able to launch multiple models in recent times while other competitors are not able to launch many models.. Land Rover take over helped TaTa to change their design
I was looking for a channel who does regular case studies in English for a long time but couldn't find one . There were some like Dr. Bindra but it was in Hindi and he shouts too much. Others were foreign channels so they didn't make case studies on the Indian content but then I came across this channel and it blew my mind . Everything's perfect down here . All the data is research based , the videos are upto the point and most importantly they are based on the current affairs and you even get the study material if you want to dwell deeper in the topic .
Appointing Karl Slym as a MD was a game changer for Tata Motors. (using common platform for multiple products, Strategic change in entire Supply chain management and overall change in Tata dealer buying experience across India) And Highly under rated person Cyrus mistry. Their stint was short. But, they entirely shook the government style approach of Tata motors in R&D and manufacturing processes. And in 2018, I told my other Tata colleague, we will be turn around story by 2020 - 2021. Unfortunately, both of them no more 😑 They didn't believe in me. Now the reality is front of everyone...!!!
Well put together narrative and what a remarkable growth story - as an Indian, I take immense pride in the Tata group and how they have become a backbone of our economy.
Tata motors success by coordination of Tata group of companies where they cost cut reduction and link with the company and Tata products - made in India 🇮🇳 They rise of EV vehicle system with one susten design with many cars 👍 Think school 🏫 explore Tata motors business strategy competition with maruti suzuki and Hyundai on EV car 2:35 The people see the price strategy but not lifeless on price 👍 wonderful presentation 👌 Research tata motors growth in 10 years from loss and get profit in market
you are just so so goodddd, I am not a business student neither am i from commerce background or doing MBA , but i love watching your case studies, video's , they are so informative and easy to understand, instead of watching friends nowadays i watch your video while eating.
Platform sharing is an old concept. Almost all carmakers have adopted it. It appears that TaMo are in the middle of its adoption. I think the real reason is the leadership of N Chandra, who made the Tata group cos. help each other, which was not happening before.
ThankYou So Much TATA MOTORS nhi Balki Pura TATA GROUP humm sbko Inspire krne kaee liye India Ki Growth maee Contribute krne kaee Liye ThankYou So Much
After watching this video literally anyone can start their own automobile company😀 this is why we call think school the free mba school, thank you ganesh and parsh bhaiya and the think school team.
Your RnD skills... Video editing skills... The way you start... The way you make viewers more curious... The way you end... The background music... The clips... All together make it a gem. The only problem is, I want to share your videos with my father and other family members, but they don't know English. I have to tell them what you were sharing on videos but I cannot do that much effectively. Can you please make it in Hindi. There must be people like me due to this reason, they skip sharing the such a informative content. Appreciate your hard work, and keep making such a content. Love from Gujarat.
I'm sure Think School put in an extensive research before arriving at this, but this is one case where I have a different take on the scenario 1. Platform sharing: Nearly 2/3rd of the video talks about platform sharing and how it brought costs down. Yes it's something which was necessary and TATA should have adopted this earlier, but its not what gave them the edge over competition. The Japanese are the golden standard for platform sharing, and Maruti has been doing it for years! (funfact: The door latch and power window switch on 15 year old swift matches the recently launched teach loaded Ertiga/Brezza.) Same goes with Toyota - the king of platform sharing with Innova and Fortuner built on same platform! Tata was slow to pick it up. 2. More money Per car: It is a very interesting metric to pick, but is it really painting the right picture? Tata sold 45,200 cars in June 22, out of which 31% was driven by Nexon - a midsegment car. The per car profit is obviously gonna be higher as Maruti sells volumes in the entry level segment. If more money per car is gonna be the metric, Mercedes, BMW, Kia and almost all minor players will beat Maruti in this metric. 3. Focus on EV: This is something that I agree. TATA took the early mover advantage and established themselves as an EV brand. The trouble here is that Nexon EV is known for its unreliable battery range, to a point the government stepped in and removed subsidy. Is moving fast really sustainable then? What's my take? MARKET TRANISTION: The industry leader Maruti decided to strategically shift their focus to EV. They collaborated with Toyota and is working on Strong Hybrids and Electric powertrain R&D. They decided to completely focus on future and gave up on the current market - a transition stage. While others like TATA reworked on the FIAT-sourced 1.3L multijet diesel engine to make it BS6 compliant and use it on Nexon, Maruti gave up on Diesel Engine altogether. The impact of this can be seen in poor mid-segment sales. With a single 1.4L K series engine powering everything from Brezza, Ertiga, S-cross & Ciaz, the competitors took advantage and Maruti lost market share. Even the all new Brezza and Ertiga are facelifts of previous generations and not a major revamp. Nexon gained in C1 segment and Creta in C2. The Future? Unlike most established players, Maruti did not stay idle and milk on current technology, they're trying to leap frog straight to electric powertrains and skip this transition years. If they pull it off right, in the joint venture with Toyota, consumers will shift back to Maruti in a couple of years. TATA got their short term strategy right and they have a winner - The Nexon. But will it hold? We'll have to see.
Subsidy is rolled out to early adopters. Nexon range is good once people get used to it. Tata already have shown with curvv and Avinya what they are going to bring in future. From 25 onwards I can see tata motors capturing Indian automobile market as top player. Once the deal with Argentina for lithium finalised, they will make batteries also . They are already investing in chip market and utilising tech from jaguar land rover. The only negative for them is declining sales of Jags.
🙏Namaskaram, I've been watching your videos, and very much inspired by your work "Think School" team. As I'm passionate of automobile industry, I'm a huge fan of Tata Motors in fact Tata Group. And my request for you is - 🙏Please make a video on TVS company. Because I also want to know more about this company. Please make Videos on TVS Company , TVS Motors, etc.,. And what are the Failures, Successes and Challenges - TVS faced while the company started in the year 1911, by T.V. Sundaram Iyengar.🙏
You explained this so amazingly. I am following details of automobile industries growth and fall. And today you explained growth of TATA motors it is amazing. Please make about fall of Ford in India and other manufacturers. It is interesting topic.
Nailed it , I didn't expect such level of high quality graphics and detailed technical analysis .... you have leaped ahead than most of your co-creators by miles kudos very good work here 👍
Hey Ganesh! There is a telegram channel with same channels logo etc. And they are giving financial tips to members. We just need some clarification regarding that. If it's not yours please mention it in your videos bro. Coz i feel scammers should not use ur image to make money. Genuine concern as a think school fam ❤️💯 Hope u look into this.
How is this a "GENIUS STRATEGY"? Pretty much every car company seems to be following the platform strategy. If anything, this seems like Tata is just catching up now and is late to the game. The agile fashion of rolling out EVs, however is commendable.
The Game changer for TATA has been NEXON. A robust vehicle which has not only been Tara's best seller, but has been one of the best seller car accross all segments! It was the first Indian car to receive 5 star GNCAP ratings and since then SAFETY and TATA became synonymous.
The only reason we as a customer don't want to put money in Tata is the after sales service which is very poor. I had my own experience...we went to tata showroom to book 2 cars but the kind of experience we had while having interaction with the frontline people was very disgusting..that small thing changed our mind not to invest in Tata. I personally think Tata has really done R&D on their car's and they have really come up with superb car design...but what matters to the customer is the kind of interaction..the kind of after sales service offered by the showroom..and I think they fail in this section.
Yes there relationship ship manager are overconfident and not much knowledge they had And in my city they sold a 2 year old tiago as brand new in 2022 Also service station is like the roadside type
It's just wonderful how you manage to deliver to us casestudies in such an amazing way i mean I really want to know your journey about when you started and what inspired you to start & how you manage to do all of this ? Great man keep up the good work 🔥❤️
@Sreekanth my dad bought the 2.2lit 4cyl 156hp 400nm tourque tata hexa when it was launched we still own it and it was my advice the reason tata discontinued that engine is because it ate turbos easily and caused high maintainenece
Strategy of TATA: 1.Marketed hard to link products with nationalism. 2. Spent crores for negative campaigns against rivals using youtube and other social media indirectly. 3. Its common now a days for businesses to link the things with emotions but tata did it insanely
If you can add a simple "Jai Hind" at the end of the video, it will send waves of pride. For this channel is run by two young Indian entrepreneurs.. A learning experience for every one. Carry on the good work, folks. 👌🏻👌🏻
Tata cars are only good in showroom. Their after sales and control on dealerships is poor. Their service partners lack training, lack spares supply which are often delayed and lack professionalism. I am an owner and this has been my experience after trying out several of tata authorised service partners
One of the prime reasons for this is their stratergy....of having variants that can suit almost everyone's need....mind you all tata nexon had 60 variants at a time and now has 55 variants in its name. Plus the way tata has significantly invested into the ICE and EV market has helped it to make its name in people's consideration list. Plus it was also helped by poor and unplanned moves by leading automakers like Maruti suzuki and Hyundai because only 7 new car launches were shared between the two and tata motors alone showcased more than 10 cars in these two years which allowed people to know Tata's enthusiasm in the market. And also the outgoing of foreign car brand exits and Vocal for Local campaign both helped Tata motors and Mahindra to gain sales. More interesting fact that Tata motors have more EV launches planned than other car brand's ICE launches which gives it a major first mover advantage. Also the car safety which Tata has undertaken very carefully now seems to ignite the understanding of safety in many Indians before they buy a car. But the other side of the story is that they still lack behind every car maker in terms of reliability and features...the automatic gearbox available in lower end cars such as nexon tiago and tigor is just rubbish and also not upto the standards...the infotainment system is shared between 5 cars(nexon, altroz, tiago,tigor and punch) which is another disadvantage because customer doesnt get a plush feel for the premium paid. The naturally aspirated engined used in tiago, tigor, altroz and punch lacks mileage, fun-to-drive element and reliabilty. In short the downsides of Tata motors is that they have invested in product diversity and their portfolio but they have merely invested in the core technologies of a car.
Amazing content! Really funny to see how a few stupid gaming channels can have more subscribers than you. You deserve a lot more attention based on the content that you make. No words for your research and the efforts that went into it. Awesome! man. Keep up the good work.
I'm a big fan of Tata and I hold Tata motors shares, but the reality is major chunk which is around more than 80% of their revenues come from JLR only, so when these products starts bringing good profit, Tata's can achieve net debt free goal
Brilliant strategy! We're definetly long on this business and he done a decoding of our own too! Looks like a 30% upside possibility with this EV-olutionary shift!
Tata should adopt Toyota's lean manufacturing and other techniques like 6 sigmas, kaizan for their manufacturing. Only this can make their cars reliable, long lasting. it also enable faster development while reducing overall expenditure.
Bro almost all the company including Tata use these techniques. Just using these won't solve the problem. Tata needs to work on their R&D, QC, and customer service and support.
Except Toyota's Just-In-Time inventory model has failed terribly. In 2022, covid lockdowns caused major disruptions to the supply chains. While companies like Tesla had huge inventory and in-house manufacturing, they were able to continue making thousands of vehicles, while Toyota closed its factories due to parts shortages and kept staring at its suppliers.
@@anantraj706 if they had used it effectively, such issues wouldn't appeared in first place. Tatas strategy clearly looking confusing, they sometimes plan something but launched something else, RnD and testing also taking more time than ideal. When product launched it often felt as a half baked product.
Ganesh, you missed one thing, Maruti profit margins are low becoz most of the cars maruti made are actually small cars which with lesser margins. So they play on Volumes.
Mark my words Tata will revive air india in such a way that air india will dominate indian aviation industry. Tata is indian economy engine. Wish Tata takes over bsnl and revives it.
A lot of people complaining about the after-sales service of TATA. I had a TIAGO and now have a NEXON. I never really had any after-sales issues in my area. Minor issues were fixed very quickly and with timely delivery. My Nexon (P) has run 47400 km in 1.5 years. Not a problem till now.
Proud shareholder of tata power , Tata motors , Tata elxsi bought it in covid even before rj bought these were available at bankruptcy prices .. and they are 30 percent of my portfolio I could easily sense it's matter of time Tata will take over ev and they have changed there target audience even before the covid
Tata Indica was the 1st car which was brought by my dad during 1999 ( 1 year before I was born). It was a good car. Proud to be a shareholder of Tata Motors
![[MV] A leap of faith...ความเชื่อใจครั้งสุดท้าย (From "Petrichor the series")](http://i.ytimg.com/vi/U1piZH2CNXA/mqdefault.jpg)
Correction : Mini Cooper is owned by BMW and not VW. Sorry for the mistake guys.
Also hornbill is actually launched as PUNCH!
he an you make a video on how you memorize the scripts for vides in just 2-3 days
I was wrong bmw is a separate entity from VW
It's OK
Sir please hindi me boliye 🙏🙏🙏🙏
A very true line "People in India are Price sensitive not Life sensitive 😂"
well probably up untill now
Safety se dar nahi lagta sahab paise se lagta hai,😂😂😂
@@harry-ln2sc pata hai muje Mera comment ek sarcasm hai....mai safety hi dekta hu Paisa nahi
If you don’t have extra money in hand, no life anyway.
People dying in car crashes are a very small percentage, so no point spending bigger money to beat those tiny odds.
Safety in garage
I am using my tata nexon for past 2 years and I love the car and service is also fantastic in my area. I haven’t face any kind of issue
I've recently bought Tata Altroz, and it feels really great moving in an Indian brand card with 100% safety assurance
And that is the proud moment. 👏🏻
tata motor everything is imported apart from the steel/alumunian. rest all imported. Atleast mm makes its engines in India
Petrol or diesel
One important thing that Tata Group supported Tata Motors when they were making huge losses. Eventually, saving it from Bankruptcy.
They did the same thing for JLR. IMO, this is one of the reasons TATA's subsidiaries rarely fail.
Not just this. Only TATA Motors was at loss in passenger vehicles but not the Commercial Vehicles which was and is profitable
I bought Tata Tiago Diesel in 2016 when Tata Motors had its lowest market share. I had to listen to a lot of abuse because of that but I was very sure about the product they were delivering. Now fast forward to 2022, My car has clocked 76000 km without any issues. People now call me how is Tata Cars? Oh sweet irony
You are one of the lucky customer with a lucky model, i suppose,😀
You are lucky guy who bought Tiago Diesel before they stop producing! Due to BS6 Tata Hatchback small cars are not available in Diesel. I am waiting for Tata's small car in Diesel flavor like Punch/Tiago/Tigor. Lets see when they will again launch it again.
As a huge admirer of Tata Motors, still believe Tata could improve Before & After Sales Service, more reliability in the vehicles & releasing a proper feature loaded Vehicle in all Trims instead of releasing Beta versions.
200% true, having been tata owner of 3 tata cars this is very true
True. The only thing that recently deterred me from buying a Tata car was their pathetic post-sales service; sometimes their worst sales experience.
Somehow they maintain the consistent pathetic customer service at least in 3 different cities I knew.
New infotainment and logo would really help
@@VB-u2b That's basically all indian brands and companies they treat their community and customers like garbage.
Then they make a surprised Pikachu face when their customer switch to foreign alternative.
I just pray some one from tata motors high management is reading all this service feedback from customers all over internet
Extra info if someone is interested to read - Tata motors out of thin air didnt develop the nexon ev. Tata motors showcased a full electric version of Indica vista in 2011 itself in the Geneva motor show which was based on the famous X1 platform. There are diffetent iterations of X1, basically do X1, modified X1 and all. The platform was versatile. This is the reason why you see X in the trim level of Tata cars like XE, XM, XT where X denotes platform.Thiugh Altroz and Punch werent based on X1 platform, for commanility the model names were retained. Tata motors in 2007 (i guess) established an European technical center based out of Warwick University UK which is known as TMETC - Tata Motors European Technical Center where the EV technology was being silently developed right from 2007. Tata motors then chairman, Mr Ravi kant said we have the tech but the market wasnt ready and we will bring the products when the time is right. Tata even showcased Bolt EV in UK in 2015. Perfect planning with deeper insight into the future helped Tata to become the power house it is today.
i was gonna write this
the tiago in more ways is actually based on the x1 platform and so was the zest and bolt
Hi fantastic piece of information.great company great products and managed by honest people
If Tata could ensure reliable after sales and service support. There will be no stopping. Unfortunately now maruti is only having that end mile service and support.i am a Tata group employee and always purchases tata products and love the tata group ❤️
True. I love Tata cars and the Altroz is one of the most beautiful cars in the segment, with JBL Harman speakers. But the underpowered 3 cylinder and the service stops me from buying it.
used tata cars from 96 (Sumo)
one visit to a hyundai showroom in 2019 changed my mind
their service is 100x better than tata that i have never experienced in 20 years .
Now i am a hyundai customer.. but i miss TATA some times especially the red Indigo CS
@@Mr.Coffee576 that engine is not underpowered for a heavy car it gives decent performance and good fuel economy that underpowered thing is bullshit and also service is pretty good these days people like you will look at it badly and hypocritically ignore complaints of maruti and hyundai don't worry tata doesn't need people like you it's already seeing massive growth
@@c.bulakh6231 brother, He shared his Perspective. Their 3 Cylinder engine Is very Underpowered. You Didn’t Drive other Cars That’s why You Don’t know the Difference!. And Yeah in Some Area Their Service Service Centres are Pretty pretty Bad. And Parts Availability is Also Very Poor. some times You have to Wait a 1 to 2 weeks.
@@c.bulakh6231 and One more thing We Buying CARS to Drive and Usable for Our Personal Life. Not to Give Profit to Company. So We Have Voice To Tell The Problem of the Company. Ok bye
Loved the statement - People in India are price sensitive not life sensitive.. bang on.. couldn't have been articulated better
After looking at your masterpiece it feels compounding era of TATA begins. Why not everybody loves TATA.
I believe that's because of the second hand price of the car, suppose you spend 7 lakhs for a swift, you get atleast 5 lakhs for the car after 1 or 2 years, but if you buy a tata car of similar value, it would be great if you get half it's price after same duration. I would like to iterate that I hate MSuzuki vehicles for selling shitty vehicles for quite some time, I'm just pointing out one of the reason for the huge market share of MSuzuki..
@@lnvkriitkgp the day tata motor's sells surpasses or gets even close to maruti, its resale value will automatically increase.
@@jeet3134 Even if that happens, resale will be lesser than swift for many more years
@@ayush4565 I wish that it won't be the case, but it's just my wish, and my wishes rarely come true
@@lnvkriitkgp I have a doubt why does Maruti Suzuki vehicles fetch high resale price even though they have poor built quality their cars resale price should fall drastically owing to their poor quality of cars if anyone knows plzzz ans
7:14 Nexon is on X1 platform. If you don't know TATA has 3 platforms as of now. Alfa(Punch,Altroz) , omega(harrier and safari) and X1(Tiago,Tigor,Nexon). The X1 and Alfa platform both share some major parts. And two more will be introduced in future ie- SIGMA (EV- Sierra) and one more (Skate board platform). The Tata EVision and Avinya will be based on the skate board platform.
Where to learn all this ?
@@kevinsalmador739 google
@@ashmitmukherjee broo ...
Everyone knows that
But Google and TH-cam has thousands perhaps lakhs of videos and sites
I am asking specifically 2-3 reliable good ones ..
If you know some, share
Thanks👏💜🙂
@@kevinsalmador739 basically actually you don't need TH-cam and other things. Rather just explore tata motors website completely from their products description and specifications you can have more knowledge than a tata motors sales manager 😂
You didnt mention the very important point... Changing moment of TATA came when they acquired Jaguar .... That acquisition helped TATA to have the technical knowledge from a reputed company and helped them to manufacture HARRIER which is the same platofrm as LANDROVER...
Actually in my opinion it’s helpful but not that much as you mentioned bcz they have acquired JLR in 2008 but things have changed from them after 2017/18 . They have worked over there issues from the very first principle’s in last few yrs so grown so much. Btw just love the new looks of Tata car’s
Technically the JLR platform is not the same that comes in Harrier its more of a marketing gimmick. See Land Rover same platform uses aluminium while Tata uses steel. Both the metals vary a lot in strength and their weight which changes a lot of parameters. And JLR has nothing to do for Tata's success. It's Tata's own consistent effort and work that gave them success.
P.s.- Jaguar and LR are a big loss making company and have no future ready products as of now.
JLR is probably a burden on TATA.
@@sirajpatel1768 not burden man , they are unable to handle it smartly. In that way you might say Tata motors was burden on Tata yrs ago . Even at same time German makers are making it way smartly.
@@sirajpatel1768 may be but JLR is under tata for more than 15 years now . No other giant was able to retain JLR for so long as JLR always remained as subsidiary of other brands only. Tata never interfaces in working of JLR and let them work as independent unit onky
"People in India are price sensitive not life sensitive " the line says it all
No. People started prefering safe Tata cars over Susuki Papadams.
@@kev_naughty yes but still Suzuki sells more units (triple) in comparison to Hyundai or Tata as of August ..but improvement is there
Epic line ofcourse! :)
Political men like Nitin Gadkari, and Businessmen like Adani, Tata and Ambani, are our best bet in terms of renewable energy sector.
Sabko fund kare apna tattu, chahe bjp ho ya congress ya britishers. Sacche des bhagat
Sabke liye jet bheje apna tata bhai, wohi neta jo middal kilas k liye mehngaai badhaye!
Remove adani
please dont add adani to rentable...😥
he mines coal and even bought cement giant which is responsible for very big part of the word polution..😔
@@benedictclementchinnam4714 arre aadat hai chaatne ki, chaatne do. Ambani, adani tattu fund to sabhi karte hain chor netao ko
It makes me feel really proud that I am a NexEV owner and TaMo shareholder.
The one thing which is pulling back Tata is its after sales service.
And the 3 cylinder engine.
Been using Tata Vehilce since 2018, Honestly I uave never faced any service related issues. Prior to Tata I have used Maruti and Ford. Maruti is pathetic in terms of service ... Its always crowded and chaotic in Maruti Service centre, Ford was better
Fake comment spotted
I dont agree. We have tata indigo 2013 model.. Its been 9 years but never feel any after sale issue
True
Very Informative!!. As an Indian I support TATAs, because they are blessing for our country.
Thanks a lot think school.I had requested for one such video on tata motors way back in November 2021,shows how much effort and research you all put in for 2 videos a week..Thanks a lot
Platforms also have the E&E(electrical and electronic) systems, which is by far one of the most complex and costly part of the vehicle.
The True Gem Of Our Nation...
Ratan Tata Sir 🇮🇳❤️💎
Hain? Sahi me? Har election me chor netaao ko fund kare hain bhaiyya
I purchased a TATA Nexon and the only hiccup I faced so far was related to the second key. They had not given it at the time of delivery. Apart from that the experience has been good.
Because of chip shortage
Please file a case, if not you cannot claim any insurance, if your car is stolen police will ask for both the keys and you will loose alot of other Benifits too.
We own a tata Nexon ev, and i have to say guys....this is by far one of the best cars we bought.... firstly because our fuel costs monthly was about 20-50k....after the EV came in the house...it's merely 10k and most importantly...it's a very fun-to-drive car. Love you tata ❤️
Monthly Fuel cost of 20-50k? Wow that's a bit much right.
@@nikilkumar1000 we had 3 diesel cars and daily drive of 50-60 km :)
10 k for electricity??
Have a solar panel may be 70% of it also be saved
@@MissionCA101 no...I'm talking about the diesel costs of our family now...not the electricity 😂 we still need diesel cars for longer distances and sometimes when more than one car is needed .....so yeah ..
All this sounds so nice until you visit a Tata Motors Service Centre 💀💀💀
Apart from mini there are many, flaws in the reasons.
Platform sharing is something all manufacturers do. Real reason for tata rise is their learnings especially from JLR. Their designs have improved and quality as well. Price point is also right.
I was wondering the same
Also Hornbill is now launched as Punch, my man is just reading a very old article it seems...
Being a mechanical engineering student from IIT I can understand what he said. The life of mechanical engineers are also as adventurous as an automobile company
Buddy life on any engineer on this earth is adventurous ,,,😂😂😜😝
Bro u r from IIT that's why u can say this not any mechanical engineer from anywhere would agree with u
@@mayankrajput9715 😂😂😂 shit 💯
Before Nexon EV were build and launched, TATA build a small fleet of INDICA EV in UK and ran the concept for the unit on UK road and were able to test the vehicle. This helped transfer the knowledge to INDIA and find local suppliers and build Nexon EV.
and the Platform provides with flexibility of different wheelbase as well so you can make longer wheelbase and shorter wheelbase cars from the same platform. due to the limitation of this the 2 platform was created as there is limit to how much you can change without affecting the structural integrity and safety. Safety was one of the main targets for the platform. Many years have been put in developing the platform with a lot of future planning.
Good summary though.
Other than money, we choose specific car due to the differentiation factor that the model carries. If what separates them no longer exists then there is no point in opting for one or the other. There exists a very thin line between cheap and affordable, and Tatas have failed miserably once in past in recognizing it (with its Nano).Tatas have to be very careful this time and have a balance of this strategy as well as communicate it properly to the market.
Proud to be a TATA Employee 💯
TATA is the true leader which taking country forward
Proud to be family of TATA
Platforming will help in reusability & also launching new products quick to market and also give edge in manufacturing price .. Major success of TATA is they focused on design aspects and aesthetics also able to launch multiple models in recent times while other competitors are not able to launch many models.. Land Rover take over helped TaTa to change their design
I was looking for a channel who does regular case studies in English for a long time but couldn't find one . There were some like Dr. Bindra but it was in Hindi and he shouts too much. Others were foreign channels so they didn't make case studies on the Indian content but then I came across this channel and it blew my mind . Everything's perfect down here . All the data is research based , the videos are upto the point and most importantly they are based on the current affairs and you even get the study material if you want to dwell deeper in the topic .
You are an amazing presenter. Rich in details but less taxing on the intellect of a commoner like me. Keep going 🙌👌🏼🎉
2:53 That really sums up the reason of dominance of maruti suzuki in India.
Appointing Karl Slym as a MD was a game changer for Tata Motors.
(using common platform for multiple products, Strategic change in entire Supply chain management and overall change in Tata dealer buying experience across India)
And
Highly under rated person Cyrus mistry.
Their stint was short. But, they entirely shook the government style approach of Tata motors in R&D and manufacturing processes.
And in 2018, I told my other Tata colleague, we will be turn around story by 2020 - 2021.
Unfortunately, both of them no more 😑
They didn't believe in me.
Now the reality is front of everyone...!!!
Mind blowing. Fascinating stretegy - how same family companies works to support each other
I love Tata, since decades they've been a trusted brand ❤
Hoping to see TATA and Mahindra at the top Our money Our companies. ❤️
Tata Nexon - E variant is mine favourite car
One day definitely I will buy it for Mine ❤️
Well put together narrative and what a remarkable growth story - as an Indian, I take immense pride in the Tata group and how they have become a backbone of our economy.
Tata motors success by coordination of Tata group of companies where they cost cut reduction and link with the company and Tata products - made in India 🇮🇳 They rise of EV vehicle system with one susten design with many cars 👍 Think school 🏫 explore Tata motors business strategy competition with maruti suzuki and Hyundai on EV car 2:35 The people see the price strategy but not lifeless on price 👍 wonderful presentation 👌 Research tata motors growth in 10 years from loss and get profit in market
you are just so so goodddd, I am not a business student neither am i from commerce background or doing MBA , but i love watching your case studies, video's , they are so informative and easy to understand, instead of watching friends nowadays i watch your video while eating.
Platform sharing is an old concept. Almost all carmakers have adopted it. It appears that TaMo are in the middle of its adoption. I think the real reason is the leadership of N Chandra, who made the Tata group cos. help each other, which was not happening before.
ThankYou So Much TATA MOTORS nhi Balki Pura TATA GROUP humm sbko Inspire krne kaee liye India Ki Growth maee Contribute krne kaee Liye ThankYou So Much
After watching this video literally anyone can start their own automobile company😀 this is why we call think school the free mba school, thank you ganesh and parsh bhaiya and the think school team.
The only channel where I get concise information ,ur research level is next level, thanks Ganesh bro
Whenever i buy my 1st car it would be TATA , no matter what ❤️
Your RnD skills... Video editing skills... The way you start... The way you make viewers more curious... The way you end... The background music... The clips... All together make it a gem.
The only problem is, I want to share your videos with my father and other family members, but they don't know English. I have to tell them what you were sharing on videos but I cannot do that much effectively. Can you please make it in Hindi. There must be people like me due to this reason, they skip sharing the such a informative content.
Appreciate your hard work, and keep making such a content.
Love from Gujarat.
I'm sure Think School put in an extensive research before arriving at this, but this is one case where I have a different take on the scenario
1. Platform sharing: Nearly 2/3rd of the video talks about platform sharing and how it brought costs down. Yes it's something which was necessary and TATA should have adopted this earlier, but its not what gave them the edge over competition. The Japanese are the golden standard for platform sharing, and Maruti has been doing it for years! (funfact: The door latch and power window switch on 15 year old swift matches the recently launched teach loaded Ertiga/Brezza.) Same goes with Toyota - the king of platform sharing with Innova and Fortuner built on same platform! Tata was slow to pick it up.
2. More money Per car: It is a very interesting metric to pick, but is it really painting the right picture?
Tata sold 45,200 cars in June 22, out of which 31% was driven by Nexon - a midsegment car. The per car profit is obviously gonna be higher as Maruti sells volumes in the entry level segment. If more money per car is gonna be the metric, Mercedes, BMW, Kia and almost all minor players will beat Maruti in this metric.
3. Focus on EV: This is something that I agree. TATA took the early mover advantage and established themselves as an EV brand. The trouble here is that Nexon EV is known for its unreliable battery range, to a point the government stepped in and removed subsidy. Is moving fast really sustainable then?
What's my take?
MARKET TRANISTION: The industry leader Maruti decided to strategically shift their focus to EV. They collaborated with Toyota and is working on Strong Hybrids and Electric powertrain R&D. They decided to completely focus on future and gave up on the current market - a transition stage. While others like TATA reworked on the FIAT-sourced 1.3L multijet diesel engine to make it BS6 compliant and use it on Nexon, Maruti gave up on Diesel Engine altogether. The impact of this can be seen in poor mid-segment sales. With a single 1.4L K series engine powering everything from Brezza, Ertiga, S-cross & Ciaz, the competitors took advantage and Maruti lost market share. Even the all new Brezza and Ertiga are facelifts of previous generations and not a major revamp.
Nexon gained in C1 segment and Creta in C2.
The Future?
Unlike most established players, Maruti did not stay idle and milk on current technology, they're trying to leap frog straight to electric powertrains and skip this transition years. If they pull it off right, in the joint venture with Toyota, consumers will shift back to Maruti in a couple of years.
TATA got their short term strategy right and they have a winner - The Nexon. But will it hold? We'll have to see.
Subsidy is rolled out to early adopters. Nexon range is good once people get used to it. Tata already have shown with curvv and Avinya what they are going to bring in future. From 25 onwards I can see tata motors capturing Indian automobile market as top player. Once the deal with Argentina for lithium finalised, they will make batteries also . They are already investing in chip market and utilising tech from jaguar land rover.
The only negative for them is declining sales of Jags.
🙏Namaskaram,
I've been watching your videos, and very much inspired by your work "Think School" team.
As I'm passionate of automobile industry, I'm a huge fan of Tata Motors in fact Tata Group.
And my request for you is - 🙏Please make a video on TVS company. Because I also want to know more about this company.
Please make Videos on TVS Company , TVS Motors, etc.,.
And what are the Failures, Successes and Challenges - TVS faced while the company started in the year 1911, by T.V. Sundaram Iyengar.🙏
You explained this so amazingly. I am following details of automobile industries growth and fall. And today you explained growth of TATA motors it is amazing. Please make about fall of Ford in India and other manufacturers. It is interesting topic.
the ecosystem of tata group is what makes it insanely good
A remarkable revival by TATA Motors; and a well researched case study by your team.
Hi Ganesh, Could you do a case study of mahindra bringing in old motorcycles like yezdi, jawa, bsa to life again through classic legends.
Omg
Everything is TATA , TATA 🔥
#Proud
Made in India 🇮🇳
I feel like an MBA degree is pointless as long as Think School keeps pushing out these banger video case studies
Every Indian First Love That Is Tata❤
He and the other Tatas including Jamshedpur are the hens of this country who are more good and talented then I will ever be
Nailed it , I didn't expect such level of high quality graphics and detailed technical analysis .... you have leaped ahead than most of your co-creators by miles kudos very good work here 👍
Hey Ganesh!
There is a telegram channel with same channels logo etc. And they are giving financial tips to members.
We just need some clarification regarding that. If it's not yours please mention it in your videos bro. Coz i feel scammers should not use ur image to make money.
Genuine concern as a think school fam ❤️💯
Hope u look into this.
It's not from ThinkSchool, someone's pretending to be ThinkSchool
@@jaiaravind4u exactly if he can mention about this in next video people may avoid falling to their scam. That's y i mentioned it.
I was expecting that bot to reply here also 🤣
@@orionsbelt9381 😂😂✌️
Proud owner of the NEXON. Love it.
How is this a "GENIUS STRATEGY"? Pretty much every car company seems to be following the platform strategy. If anything, this seems like Tata is just catching up now and is late to the game. The agile fashion of rolling out EVs, however is commendable.
Toyota/Maruti are rolling out EV mode in their car also.
Less see the competition
Well done TATA regards from Tanzania
The Game changer for TATA has been NEXON. A robust vehicle which has not only been Tara's best seller, but has been one of the best seller car accross all segments!
It was the first Indian car to receive 5 star GNCAP ratings and since then SAFETY and TATA became synonymous.
what u meant by "first car to receive 5 start GNAP" ? GNAP only tests indian and african cars..also its not a govt regulated agency .
Fantastic episode. Really appreciate your research that goes behind each and every information.
Same concept applies to any multi brand business. “Build once and configure as needed” philosophy
Great Businessman 🌺🙏👍🇮🇳
Wonderful presentation, spot on points, key logics and cooperation between group of companies. Amazing presentation 👏
PRIDE OF INDIA...TATA.
IT NEEDS MORE LOVE AND LIKES FROM ITS FELLOW INDIANs.
The only reason we as a customer don't want to put money in Tata is the after sales service which is very poor. I had my own experience...we went to tata showroom to book 2 cars but the kind of experience we had while having interaction with the frontline people was very disgusting..that small thing changed our mind not to invest in Tata. I personally think Tata has really done R&D on their car's and they have really come up with superb car design...but what matters to the customer is the kind of interaction..the kind of after sales service offered by the showroom..and I think they fail in this section.
Yes there relationship ship manager are overconfident and not much knowledge they had
And in my city they sold a 2 year old tiago as brand new in 2022
Also service station is like the roadside type
That is because all these years they had only cab drivers to deal with
Tata backbone of india, Huge thanks to @TATAGROUP for building India where it is standing Currently
It's just wonderful how you manage to deliver to us casestudies in such an amazing way i mean I really want to know your journey about when you started and what inspired you to start & how you manage to do all of this ? Great man keep up the good work 🔥❤️
Just yesterday i was searching TATA motors share growth in automobile sector.
Today you made a whole video on it. I am feeling blessed 🌝🌝
If Tata brings a 4 cylinder engine and improve its service, they will easily beat Maruti.
@Sreekanth my dad bought the 2.2lit 4cyl 156hp 400nm tourque tata hexa when it was launched
we still own it and it was my advice
the reason tata discontinued that engine is because it ate turbos easily and caused high maintainenece
@@siddhantrs4545 elicit please
TH-cam is also one of the reasons for Tata's growth in automobile market.
Strategy of TATA:
1.Marketed hard to link products with nationalism.
2. Spent crores for negative campaigns against rivals using youtube and other social media indirectly.
3. Its common now a days for businesses to link the things with emotions but tata did it insanely
If you can add a simple "Jai Hind" at the end of the video, it will send waves of pride. For this channel is run by two young Indian entrepreneurs..
A learning experience for every one. Carry on the good work, folks. 👌🏻👌🏻
Tata cars are only good in showroom. Their after sales and control on dealerships is poor. Their service partners lack training, lack spares supply which are often delayed and lack professionalism. I am an owner and this has been my experience after trying out several of tata authorised service partners
One of the prime reasons for this is their stratergy....of having variants that can suit almost everyone's need....mind you all tata nexon had 60 variants at a time and now has 55 variants in its name. Plus the way tata has significantly invested into the ICE and EV market has helped it to make its name in people's consideration list.
Plus it was also helped by poor and unplanned moves by leading automakers like Maruti suzuki and Hyundai because only 7 new car launches were shared between the two and tata motors alone showcased more than 10 cars in these two years which allowed people to know Tata's enthusiasm in the market. And also the outgoing of foreign car brand exits and Vocal for Local campaign both helped Tata motors and Mahindra to gain sales.
More interesting fact that Tata motors have more EV launches planned than other car brand's ICE launches which gives it a major first mover advantage.
Also the car safety which Tata has undertaken very carefully now seems to ignite the understanding of safety in many Indians before they buy a car.
But the other side of the story is that they still lack behind every car maker in terms of reliability and features...the automatic gearbox available in lower end cars such as nexon tiago and tigor is just rubbish and also not upto the standards...the infotainment system is shared between 5 cars(nexon, altroz, tiago,tigor and punch) which is another disadvantage because customer doesnt get a plush feel for the premium paid. The naturally aspirated engined used in tiago, tigor, altroz and punch lacks mileage, fun-to-drive element and reliabilty.
In short the downsides of Tata motors is that they have invested in product diversity and their portfolio but they have merely invested in the core technologies of a car.
Amazing content! Really funny to see how a few stupid gaming channels can have more subscribers than you. You deserve a lot more attention based on the content that you make. No words for your research and the efforts that went into it. Awesome! man. Keep up the good work.
I'm a big fan of Tata and I hold Tata motors shares, but the reality is major chunk which is around more than 80% of their revenues come from JLR only, so when these products starts bringing good profit, Tata's can achieve net debt free goal
I want a detailed video on TATA empire. And it's global presence and how can they expand more.
TATA salt to VOLTAS to TCS it's amazing 😅.
Brilliant strategy! We're definetly long on this business and he done a decoding of our own too! Looks like a 30% upside possibility with this EV-olutionary shift!
Tata should adopt Toyota's lean manufacturing and other techniques like 6 sigmas, kaizan for their manufacturing. Only this can make their cars reliable, long lasting. it also enable faster development while reducing overall expenditure.
What the fuck ur saying brother reliable and long lasting acha acha lgta ha tere pass Maruti ki gaddi ha tata ki hoti to ye nhi boltaa 😂😂
Bro almost all the company including Tata use these techniques. Just using these won't solve the problem. Tata needs to work on their R&D, QC, and customer service and support.
Except Toyota's Just-In-Time inventory model has failed terribly.
In 2022, covid lockdowns caused major disruptions to the supply chains.
While companies like Tesla had huge inventory and in-house manufacturing, they were able to continue making thousands of vehicles, while Toyota closed its factories due to parts shortages and kept staring at its suppliers.
@@anantraj706 if they had used it effectively, such issues wouldn't appeared in first place. Tatas strategy clearly looking confusing, they sometimes plan something but launched something else, RnD and testing also taking more time than ideal. When product launched it often felt as a half baked product.
Not Toyota, now tesla is the benchmark.
Joining Tata's family soon with Tata Harrier. A proud Tata fan and a proud Indian.
Ganesh, you missed one thing,
Maruti profit margins are low becoz most of the cars maruti made are actually small cars which with lesser margins.
So they play on Volumes.
Best line, “In India people are more Price-Sensitive than Life-Sensitive!”
It feels very bad to hear that RATAN TATA is getting older day by day😔😔
Seeing this after IIM Bangalore shows this video to their students. Very informative and well presented bhaiya
Great stuff man. Watching this from Tata motors plant in Jamshedpur makes feel something I can't even explain.
Mark my words Tata will revive air india in such a way that air india will dominate indian aviation industry. Tata is indian economy engine. Wish Tata takes over bsnl and revives it.
You are my MBA crash course .... keep making good videos like this
A lot of people complaining about the after-sales service of TATA. I had a TIAGO and now have a NEXON. I never really had any after-sales issues in my area. Minor issues were fixed very quickly and with timely delivery. My Nexon (P) has run 47400 km in 1.5 years. Not a problem till now.
10:53 the most beautiful thing of the TATA group....
Proud shareholder of tata power , Tata motors , Tata elxsi bought it in covid even before rj bought these were available at bankruptcy prices .. and they are 30 percent of my portfolio I could easily sense it's matter of time Tata will take over ev and they have changed there target audience even before the covid
God bless Tata.. lets support TATA
Tata Indica was the 1st car which was brought by my dad during 1999 ( 1 year before I was born). It was a good car. Proud to be a shareholder of Tata Motors
After sales service is very important . Customer trust and loyalty is important to TATA long term success
Once again TATA is emotions and I am sure in future TATA motors is going to be one of dominating player
Your Case studies are very addictive ❤