Jen Olmstead from Tonic Site Shop Dishes On Website Trends for 2025

This week on the podcast, we’re diving deep into 2025 website trends for wedding pros with one of my absolute faves, Jen from Tonic Site Shop. If you don’t know Jen yet, she’s a genius when it comes to crafting beautiful, functional websites that actually work-not just look pretty.
Together, we’re spilling all the tea on what’s in and what’s out for website trends in 2025 - especially on the Showit website platform.
We’re calling this episode Jen’s “Website Hit List and Sh*t List,” and let me tell you, she does not hold back. From minimalist monochromatic designs to gradients, parallax scrolling, brutalism (yes, that’s a thing), and even whether sliders still deserve a place on your homepage, we’ve got it covered.
There’s so much practical advice here-like why your fonts shouldn’t be tiny anymore and why an immersive website experience could completely change your business.
On this episode of The Power in Purpose Podcast:
00:00: Website Trends for 2025
05:15: Design Process and Inspiration
10:58: Building an Immersive Experience
12:32: Functionality Meets Aesthetics
13:53: Hit or Shit: Design Trends Discussion
29:07: Exploring Brutalism in Design
31:54: Functionality Trends in Web Design
34:06: The Importance of Multi-Page Websites
36:08: Mobile vs. Desktop Design
37:45: AI in Customer Support: A Hard No
39:02: Navigating Dropdown Menus
40:22: AI-Generated Website Copy: Pros and Cons
43:24: Future Trends: What’s Next for Websites?
46:40: Creating an Immersive Online Experience
50:13: Tonic's Black Friday Sale and Templates
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
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ABOUT JEN OLMSTEAD:
Jen Olmstead is the co-founder and lead designer of TONIC Site Shop, a template shop for the modern entrepreneur. You might have seen her work for clients like KT Merry, Jenna Kutcher, Chris Loves Julia, Bossbabe, Amy Porterfield, Jillian Harris, and more. When she’s not designing or marketing, Jen splits her time cooking, homeschooling, pouring cocktails, trying to make Instagram fun again, and writing TONIC’s famous #longandweird newsletter, where she tells stories and nerds out about great marketing.
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