The Horror of Aldi’s Espresso Martini Cheese

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  • เผยแพร่เมื่อ 30 พ.ย. 2021
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ความคิดเห็น • 1.8K

  • @lisawel6591
    @lisawel6591 2 ปีที่แล้ว +1529

    As someone who is working in Aldi's purchasing department I feel sort of ashamed for the product itself but more so happy about the 27 different stages of emotions it gave you 😄

    • @razgvozd
      @razgvozd 2 ปีที่แล้ว +42

      This chem experiment would taste better if it was a yogurt.

    • @goudagirl6095
      @goudagirl6095 2 ปีที่แล้ว +12

      Please. Spare the poor man.

    • @decespugliatorenucleare3780
      @decespugliatorenucleare3780 2 ปีที่แล้ว +2

      I'm not surprised in the least that ALDI hires hoes

    • @llleolllolll
      @llleolllolll 2 ปีที่แล้ว +8

      @@decespugliatorenucleare3780 ????

    • @breadman5048
      @breadman5048 2 ปีที่แล้ว +8

      Y’all are doing great Aldi has been crushing it last 5 years

  • @macehead
    @macehead 2 ปีที่แล้ว +3157

    Aldi is 100% just trolling James at this point and loving it.

    • @brokeandtired
      @brokeandtired 2 ปีที่แล้ว +29

      Stunt food.

    • @afapdtcouncil61podcast48
      @afapdtcouncil61podcast48 2 ปีที่แล้ว +2

      Can you try Trader Joe’s version? Do they have Trader Joe’s in the UK? Does Trader Joe’s have a coffee cheese version?

    • @ninamarie177
      @ninamarie177 2 ปีที่แล้ว +12

      To quote Henning Wehn: “well, it’s German sense of humour”

    • @PhDSlacker
      @PhDSlacker 2 ปีที่แล้ว +3

      He took the cheese.

    • @eljayvie4103
      @eljayvie4103 2 ปีที่แล้ว +5

      @@afapdtcouncil61podcast48
      Trader Joe’s is owned by Aldi :)

  • @vaguelyweird
    @vaguelyweird 2 ปีที่แล้ว +120

    James Hoffman torturing his refined palate with serious and absurd determination is one of my favorite genres.

  • @bright1180
    @bright1180 2 ปีที่แล้ว +350

    Side note, I respect that James doesn’t use this channel to promote his own coffee. However, I tried his red brick espresso for the first time today and it was so amazing I immediately ordered more!

    • @nozrep
      @nozrep 2 ปีที่แล้ว +48

      wuhhh?! he has his own coffees? wtf he definitely should promote his own coffees on his own channel. That’s sorta the point of a person owning their own business?! Although yes, I would agree, there is a limit, and a right and a wrong way for a person to promote their own products on their own youtube channel. court of public opinion I guess, and everyone has their own, which is of course totally fine.

    • @bright1180
      @bright1180 2 ปีที่แล้ว +4

      @@nozrep you have to try it! 😊

    • @bkmusika6031
      @bkmusika6031 ปีที่แล้ว

      shut up james.....

    • @nram3930
      @nram3930 ปีที่แล้ว +64

      @@nozrep dude's a world champion barista and is the co founder of the Square Miles coffee company and Brewed by Hand. He also does counseling for other companies if I recall correctly.
      What I absolutely love about this guy is his surprisingly and impressively deep commitment to being objective and remaining absolutely unbiased regarding... Well anything really.
      He does triangle test instead of A B because there's variation in everything - and you have to really beat the odds consistently to really confirm there's a difference (or what it is). He absolutely does not involve his own company or anyone he is affiliated with in tests - and he usually states so (or on the occasion he is showing something off he immediately mentions his affiliation).
      This kind of clarity and sense of humility I get from him is something I absolutely adore. He is one of the foremost experts in his field - but he just presents as some guy who loves coffee.
      I think it would be fitting for him to do an explanatory video about his own products, talking about the intent behind products and what you can expect from the services of his affiliated buisness - but I do think he is correct in refraining from injecting his own buisness into other videos, a kind of restraint and appreciation for the average consumer not many have.
      It's also really fun to listen to him nerd out about this stuff.

    • @adriang3492
      @adriang3492 ปีที่แล้ว +4

      Red brick has been my favourite for years now. A small cafe in Richmond used to sell it and it was the best coffee I've ever had but sadly they no longer exist, and I can't make it the same at home... :/

  • @chrisunguez
    @chrisunguez 2 ปีที่แล้ว +2107

    Aldi product development: “We’re having trouble selling any of our wet martini cheese.”
    Aldi marketing: “Right. Just put some espresso in it. And maybe some butterscotch crisp pieces.”
    Aldi product development: “Why.”
    Aldi marketing: “Because if you do, a fancy British man will sell it for us.”

    • @Tbass17
      @Tbass17 2 ปีที่แล้ว +44

      Sales of this cheese will almost certainly rocket after this video

    • @silpheedTandy
      @silpheedTandy 2 ปีที่แล้ว +30

      i wonder if some marketing graphics design guy said "I can make stickers that say 'Delightfully Damp-Tasting' on them! Would that help?"

    • @marley7145
      @marley7145 2 ปีที่แล้ว +16

      @@Tbass17 a trip to Aldi was already on my list for today.
      What to do, what to do... ?

    • @jannipper66
      @jannipper66 2 ปีที่แล้ว

      Lol!!!Better you than me. Thanks for taking the bullet for us.

    • @AintHere4You
      @AintHere4You 2 ปีที่แล้ว +14

      ”A fancy british man”

  • @RyanVillamonte23
    @RyanVillamonte23 2 ปีที่แล้ว +662

    3:35 to see the five stages of grief, plus like 9 new stages that are specifically reserved for James when he tastes coffee-flavored products. It's like shrimp colors but for pain.

    • @blackpete
      @blackpete 2 ปีที่แล้ว +14

      Absolutely hilarious. And the hint of insanity and hopelessness is fascinating.

    • @antikovt
      @antikovt 2 ปีที่แล้ว +17

      I like how his face goes from "Prepared to be disgusted" to "Not really as disgusted as I thought I'd be" to "What the fuck is this lol" to "Just... Why? Why does this exist?"

    • @apeacebone6499
      @apeacebone6499 2 ปีที่แล้ว +10

      The slow zoom on this moment really took it from great to outstanding.

    • @swaree
      @swaree 2 ปีที่แล้ว +3

      man this got me so hard, I'm in tears

  • @ConnorBramley
    @ConnorBramley 2 ปีที่แล้ว +259

    One of our baristas once came up with a signature "beverage" of a double espresso of a lightly roasted honey-processed Costa Rican coffee, a slice of a very particular parmesan cheese, and a small dish of a strong floral honey... Honestly the whole thing was genuinely delicious, probably because the three elements were all quite strong and happened to have quite complementary flavours.

    • @razgvozd
      @razgvozd 2 ปีที่แล้ว +29

      Parmesan pairs well with dark robustas or sumatra coffee. Spicy tingly. This? this is a mc donalds mess level. Terrible idea. Vodka doesn't mix well with lactones.

    • @sarahinsf
      @sarahinsf 2 ปีที่แล้ว +2

      @@razgvozd Vodka?

    • @deltabadger_official
      @deltabadger_official 2 ปีที่แล้ว +2

      Leave it for a week in a plastic bag and try again.

    • @kevinz8970
      @kevinz8970 ปีที่แล้ว +1

      I'm stealing this recipe to make at home thank you very much, gonna surprise me family with it :)

    • @bernice9155
      @bernice9155 หลายเดือนก่อน

      ​@@kevinz8970 how was it? Did you make it, did you all like it?

  • @juli2234
    @juli2234 ปีที่แล้ว +82

    I feel privileged to be eating normal cheddar while he is subjecting himself to this

  • @mickreynolds3065
    @mickreynolds3065 2 ปีที่แล้ว +582

    "The most delicious of all the caramels." Beautiful throwaway line...

    • @Vespuchian
      @Vespuchian 2 ปีที่แล้ว +28

      "I have opinions forming..." is my favourite.

    • @matildas3177
      @matildas3177 2 ปีที่แล้ว +9

      "... slightly dirty tasting cheese..." is the winner tho

    • @anomalousresult
      @anomalousresult 2 ปีที่แล้ว +2

      Felt like something ashens would say.

    • @heated817
      @heated817 2 ปีที่แล้ว +9

      "I dont know why aldi hate coffee or me or you potentially" is definitely my favorite line

  • @tenzingmingmar1424
    @tenzingmingmar1424 2 ปีที่แล้ว +1063

    “Now I don’t get to keep this cheese. I will be giving it away to one of my Patreon supporters. They are the ones that fund me to buy these stuff and enable me to give you an honest opinion.”
    As a Patreon supporter James, I am very upset that one of us will not be getting the chance to get this cheese.

    • @JoseCinnamon
      @JoseCinnamon 2 ปีที่แล้ว +12

      Kudos to the best comment

    • @samdempsey3037
      @samdempsey3037 2 ปีที่แล้ว +112

      I always think, some patreon supporter got a £5k grinder, and another got wet cheese... Life 😂

    • @classicrockonly
      @classicrockonly 2 ปีที่แล้ว +9

      LOL!!! I could hear him saying that as I was reading

    • @Wnuwk
      @Wnuwk 2 ปีที่แล้ว +1

      Haha I was actually waitkng for him to say that in the vid…

    • @mikni4069
      @mikni4069 2 ปีที่แล้ว +8

      If I ever get something through patreon this would be it.

  • @leandronicolas8848
    @leandronicolas8848 2 ปีที่แล้ว +86

    James just laughing at wet cheese is my new favorite thing. Thanks Aldi!

  • @jkoepis
    @jkoepis 2 ปีที่แล้ว +37

    In Finland there is a coffee-cheese pairing that is actually works! Bits of a roasted fresh cheese called leipäjuusto (a direct translation would be bread cheese, people like to call it squeaky cheese because, well, it’s squeaky) are softened up in coffee so they become soft, warm and taste a bit like coffee. It sounds a bit suspicious but it’s quite pleasant and tasty!

  • @j.r.mccalla8662
    @j.r.mccalla8662 2 ปีที่แล้ว +301

    "It's not hard. It's not soft. It's just wet." A damp dirty tasting cheese, this is a public service warning.

    • @azzarooni8532
      @azzarooni8532 2 ปีที่แล้ว +4

      seems similar to tofu. maybe it'd help to press the cheese with cloth lol

  • @lillithdv8
    @lillithdv8 2 ปีที่แล้ว +350

    Dear James, never stop tasting weird coffee products, your mild manner contempt and/or bafflement is so delightful

  • @rezashojaei9170
    @rezashojaei9170 2 ปีที่แล้ว +28

    Thanks, James. Received my bag of coffee with the beautiful card inside today. And yes, I did share it with a friend (actually gave him the entire bag since I currently don't have any brewing equipment due to recently moving to my current country of residence).

  • @justilou1
    @justilou1 2 ปีที่แล้ว +156

    There is an American “Artisan” cheese manufacturer called Sartori. They have a range of cheeses called Bell Vitano, and one of them is Espresso-Crusted. As someone whose blood type is Cheese +, I was extremely dubious. It’s actually amazing. (Quite a sharp cheese. No sweeties and not wet.)

    • @Bubreherro
      @Bubreherro 2 ปีที่แล้ว +18

      For anyone interested, it’s BellaVitano and it’s from Wisconsin. There have a whole line, including Balsamic, Merlot, Raspberry - which I have tried and they were all delicious Black Pepper and Chai - which I have yet to try. BellaVitano is inspired by traditional parmesan cheese so expect something closer to Parmesan, but oooh so nice. Espresso is still my favourite.

    • @daleprasek7395
      @daleprasek7395 ปีที่แล้ว +5

      @@Bubreherro Beehive Cheese from Utah makes a cheddar that's rubbed with lavender and espresso that is delicious.

    • @valkyrie1066
      @valkyrie1066 ปีที่แล้ว

      Hmmm. Okay, if you say so. If I see it, I'll try it, I found I actually liked chocolate coated espresso beans; without the chocolate....I'll give it a try!

  • @MusicProGamer
    @MusicProGamer 2 ปีที่แล้ว +247

    Aldi costumer: "So what's on my shopping list today...I need coffee, cheese, some alcoholics..."
    Aldi employee: "We got just the right thing for you!"

    • @imightbebiased9311
      @imightbebiased9311 2 ปีที่แล้ว +3

      Only if it has my favorite type of caramel, though.

    • @macareuxmoine
      @macareuxmoine 2 ปีที่แล้ว

      ROFL 🤣

    • @jonhatcher788
      @jonhatcher788 2 ปีที่แล้ว +6

      Aldi "costumer" - so bad you have to go in disguise ....

  • @oelarnes
    @oelarnes 2 ปีที่แล้ว +124

    I can see exactly how this got created. "Customers want a sophisticated cheese, let's get out the word board." "European, espresso, tuxedos, martinis." Send that down the food nerds. Exasperated food scientist throws together some passable but still horrible coffee vodka cheese. "It's too bitter." FFS, I'll put some butterscotch in it and an extra dose of sugar for good measure. "Perfect".

  • @-Anjel
    @-Anjel 2 ปีที่แล้ว +32

    In Finland we have something called leipäjuusto, leipä=bread juusto=cheese, it is very mild. It is made by making the cheese curd, draining it and then flattening it on a board in a circular blob and then roasting it on a open fire. Most commonly it is served as is with cloudberry jam, but there are couple other ways to prepare it, one being cut into small cubes and put into coffee. The coffee can be sweetened and have a bit of milk in it, the coffee is drank first and then the leipäjuusto is eaten. Leipäjuusto does not melt, it softens.
    I have heard leipäjuusto be called squeaky cheese, because it squeaks when chewed.
    just a side note leipäjuusto is not same as juustoleipä, juustoleipä is bread with cheese on top of it or a cheese sandwich.

    • @rosvokisu
      @rosvokisu 2 ปีที่แล้ว

      LEIPÄJUUSTOKAHVI

    • @SquidandCatAdventures
      @SquidandCatAdventures ปีที่แล้ว

      Hmm, just trying to imagine Quebec (Canada) cheese curds cut up and put into coffee. ugh. So interesting to hear about yours though.

    • @valkyrie1066
      @valkyrie1066 ปีที่แล้ว

      Intriguing, I love cheese curds, roasting them would not possibly make them bad. In coffee? Hmmm. I'm a lot more likely to try that than fermented fish products. I love the squeak!

  • @ex-nerd
    @ex-nerd 2 ปีที่แล้ว +14

    I believe that tiramisu is technically coffee and cheese. But if I want *cheese* with a hint of coffee flavor I'd go for Cahill's Irish Porter Cheddar. It gets plenty of roasty flavor from the dark beer, and the un-colored curds give it such a wonderful look, too.

  • @DeVocthcKa
    @DeVocthcKa 2 ปีที่แล้ว +288

    In Minas Gerais (Brazil), we typically drink coffee with cheese or pão-de-queijo (cheese bread) in the afternoon. It is usually paired with Minas cheese (a milder Comté-style cheese with no crust) and honestly the pairing is absolutely great. The cheese is not overpowering, so the delicate acid and savory notes compliment certain filter-style roasts really well. In fact, in São Paulo there is a café called Coffee Lab where they make some coffee tasting experiments, one of which is pairing a cup of a light roasted fruity Brazilian coffee in a v60 with both chocolate and Minas cheese. The extent to which the cheese pumps up the flavor and aroma of the coffee is seriously astonishing.

    • @toquelau5715
      @toquelau5715 2 ปีที่แล้ว +4

      as a fellow brazilian comrade, I really appreciate the info! I'm currently abroad but as soon as I return to SP for a visit, I'll take a dab at this Coffee Lab. are you mineiro? mano vc trabalha na indústria alimentícia? parece ser bom conhecedor das nossas guloseimas!

    • @Thallishman
      @Thallishman 2 ปีที่แล้ว +1

      thank you for sharing, interesting to know

    • @doug01n2
      @doug01n2 2 ปีที่แล้ว +1

      Wow, that's for sure really interesting. I'll try to pass by Coffe Lab on my next trip back to SP when visiting my parents. Thanks for the info!

    • @Drek492
      @Drek492 2 ปีที่แล้ว +5

      Old people in the north of France used to dip Maroilles (an extremely smelly but delicious cheese) in their coffee before eating it. Almost no one does it these days though.

    • @busydadscooking001
      @busydadscooking001 2 ปีที่แล้ว +3

      I have absolutely no problem pairing cheese with coffee. Quite tasty. Both are breakfast foods, both are snack foods, etc .. so they go. Maybe with something sweet too. BUT ... I prefer to mix them in my tummy and not mash em all together beforehand like Aldi have done!

  • @thermalegoogle
    @thermalegoogle 2 ปีที่แล้ว +211

    At this point I think brands are releasing absurd products just so James will make (hopefuly highly successful) videos about them, in a very elaborate reverse-promotion scheme.

  • @curtismmichaels
    @curtismmichaels 2 ปีที่แล้ว +17

    James, you have got to have the highest self-esteem of any TH-camr. If I put myself through some of the stuff you do to yourself I'd have died of anxiety years ago. Thanks for being such a resilient TH-camr!

  • @AudreyHepburnCHick
    @AudreyHepburnCHick 2 ปีที่แล้ว +8

    I have watched this video over and over again (almost daily since it came out). I love it so much.
    Huge props for making it all the way through without saying "moist" even once, by the way.

  • @maisiebellgb
    @maisiebellgb 2 ปีที่แล้ว +63

    that chuckle when the damp cheese smell hits after opening the package, perfection

  • @PavoniFan
    @PavoniFan 2 ปีที่แล้ว +61

    when using an opinel, always secure the blade by turning the metal ring, so the blade can't flip back and potentially injure the user. As a french man, this video is hilarious. Praise all the gods for your sacrifice! Well done!

    • @BigHenFor
      @BigHenFor 2 ปีที่แล้ว +1

      Opinels are more than iconic penknives. They are beautifully made objects that combine artistry with practicality. Nice.

    • @bobthedog3337
      @bobthedog3337 2 ปีที่แล้ว

      And hence the lock mechanism renders it’s possession illegal in public in the UK. If the blade is 3” or more. It looks like it is.

    • @corwinblack4072
      @corwinblack4072 2 ปีที่แล้ว +2

      @@bobthedog3337 Im sure only illegal thing here is that cheese and its existence.

    • @bobthedog3337
      @bobthedog3337 2 ปีที่แล้ว +1

      @@corwinblack4072 I hear there’s a contract out on the Wensleydale cheesemaker responsible. They are not to be trusted. I live in the next Dale over. No self respecting Swaledale cheese maker would stoop so low….

    • @SiopaoSauc3
      @SiopaoSauc3 2 ปีที่แล้ว +1

      @@bobthedog3337 I have an Opinel No. 6 size which the blade might be below the 3" limit. It's the smallest one with a lock. The quintessential Opinel is the 8.

  • @francois-xavierdessureault8039
    @francois-xavierdessureault8039 ปีที่แล้ว +5

    James has absolutely mastered the look of disgusted bemusement... he looks as though he actually enjoys being right about his expected disappointment

  • @bendeco
    @bendeco 2 ปีที่แล้ว +7

    I didn't think there'd be more of a coffee nerd than I and I must say you are absolutely amazing and your channel is amazing, your content is amazing and this sentence is a run-on.

  • @jeffreymeijer933
    @jeffreymeijer933 2 ปีที่แล้ว +294

    I don't think I've ever seen James so happy as when he is unpackaging this cheese :)

    • @sordel5866
      @sordel5866 2 ปีที่แล้ว +45

      That's not happiness: it's recognition by the existentialist protagonist of the inherent Absurdity of human existence.

    • @johnmalin4933
      @johnmalin4933 2 ปีที่แล้ว +2

      You should see him looking at the Weber Workshop grinder!

    • @driesv.7572
      @driesv.7572 2 ปีที่แล้ว +2

      right!? I was also thinking I've never seen him laugh like this before

    • @ObviousSchism
      @ObviousSchism 2 ปีที่แล้ว +1

      @@driesv.7572 I've never seen him laugh

    • @PhDSlacker
      @PhDSlacker 2 ปีที่แล้ว +2

      What do we think the odds are he had to edit out a "looks like baby poo" reference?

  • @MrYellosno
    @MrYellosno 2 ปีที่แล้ว +230

    In the Netherlands there is this hype where you dip a piece of cheese (Gouda, blue cheese, goat cheese) in honey. Afterwards you dip it in freshly ground coffee. It varies from espresso to light roast. Interesting to try James!

    • @nehriim3748
      @nehriim3748 2 ปีที่แล้ว +84

      I am dutch and I've never heard of this madness.

    • @DeadGlassEyes
      @DeadGlassEyes 2 ปีที่แล้ว +3

      @@nehriim3748 😂

    • @saoralba5114
      @saoralba5114 2 ปีที่แล้ว +8

      I lived in the Netherlands and they have a lollipop that's kinda sweet but then there's a salty inner . It surly does cause havoc in your gob

    • @roel3807
      @roel3807 2 ปีที่แล้ว +1

      I’ve never heard of that, but it does sound.. interesting?

    • @pabloschultz5192
      @pabloschultz5192 2 ปีที่แล้ว +3

      @@saoralba5114 hahaha salmiak? It’s a liquorice based candy

  • @Victor-mc1sz
    @Victor-mc1sz ปีที่แล้ว +27

    The only coffee and cheese combo that I think would work would be a coffee cheesecake. That cheese you ate, just looked nasty.

    • @Lylybeebee
      @Lylybeebee ปีที่แล้ว

      That’s not even cheese!

    • @robthecook1905
      @robthecook1905 ปีที่แล้ว +1

      technically Tiramasu as well with mascarpone

  • @Svartez
    @Svartez 2 ปีที่แล้ว +11

    I love how much this man can laugh just at the existence of a piece of cheese

  • @ridethree
    @ridethree 2 ปีที่แล้ว +157

    Isn't tiramisu (if made with mascarpone) technically a cheese and coffee combination? If so coffee and cheese can clearly work together, given the right circumstances

    • @ggusta1
      @ggusta1 2 ปีที่แล้ว +14

      On a technical basis.... perhaps... On a conceptual basis....?....ummm. no.

    • @WyattWinters
      @WyattWinters 2 ปีที่แล้ว +24

      Technically true, but it’s a bit more akin to custard and coffee I think. Definitely no hard cheeses with coffee though

    • @elif6908
      @elif6908 2 ปีที่แล้ว +15

      Mascarpone is not really a ‘cheese’ cheese though, it’s more like very dense cream. It’s even made from cream. So I don’t think it counts honestly.

    • @thomaswhite3059
      @thomaswhite3059 2 ปีที่แล้ว +5

      @@WyattWinters an important philosophy of food, and all art, is there are no rules (outside of safety).

    • @OddJob728
      @OddJob728 2 ปีที่แล้ว +6

      Cheese: a food made from the pressed curds of milk. | Therefore, accurate
      While tomato is a fruit, it is not a popular ingredient in fruit salad . . .

  • @mgsalmon79
    @mgsalmon79 2 ปีที่แล้ว +39

    “I have opinions forming… I promise you that”. - James Hoffmann
    That quote needs putting on a T-Shirt.

    • @macareuxmoine
      @macareuxmoine 2 ปีที่แล้ว

      I am 100% here for it 🤪🤣

  • @Jakeypoo92
    @Jakeypoo92 2 ปีที่แล้ว +4

    I think about 2 years ago Sorted Food did a video about weird food combinations and one of them was "A strong parmesan (or other strong cheese) with honey and ground coffee"
    And I think they tried it out with both instant and ground coffee and it kind of worked. They even tried it with a roasted coffee bean - maybe it's a combination of sweet, salty, and bitter along with different textures...?

  • @moscamix
    @moscamix 2 ปีที่แล้ว +2

    Hey there James! First of all, thanks for all the videos and all your work. You definitely inspired me to go deeper into the wonderful world of roasted coffee beans!
    About coffee and cheese... Well, I don't think anybody should combine the two in a product, but I do think you can enjoy coffee and cheese together. It's not something I do every day, but I actually love it!

  • @dzhemhabil1046
    @dzhemhabil1046 2 ปีที่แล้ว +69

    Well, clearly to put a smile on your face. I don't recall ever seeing James that happy. Well done, ALDI!

  • @WillardTurner
    @WillardTurner 2 ปีที่แล้ว +54

    It's worth noting that Opinel knives are great all-round and not just for cheese.

    • @markjthomson
      @markjthomson 2 ปีที่แล้ว +3

      Truth! I love my Opinel!

    • @elliecluett5467
      @elliecluett5467 2 ปีที่แล้ว +2

      Love my opinel too :)

    • @PhDSlacker
      @PhDSlacker 2 ปีที่แล้ว +3

      But did you notice that he had the fancy man model with a corkscrew? (btw James, if you ever do a wine and cheese spin off, count me as a subscriber.)

    • @elliecluett5467
      @elliecluett5467 2 ปีที่แล้ว +2

      @@PhDSlacker he also didn't lock the knife before he cut the cheese 👀

    • @WillardTurner
      @WillardTurner 2 ปีที่แล้ว

      @@PhDSlacker I did not! Might be the perfect picnicking accessory.

  • @n0f8r
    @n0f8r 2 ปีที่แล้ว +3

    Hoffman is a comedic genius. 7 minutes of pure gold.
    Now I have a craving for cheese....

  • @adamr8837
    @adamr8837 2 ปีที่แล้ว

    not the review we needed; this is the review we deserved....thank you for the Holiday gift champ, keep them coming! this was a moment of joy

  • @michaeldorman
    @michaeldorman 2 ปีที่แล้ว +14

    “I have opinions forming, I promise you that” is the perfect summary for every one of these stunt-ostensible-foodstuff videos.

  • @v4grbct4h5y
    @v4grbct4h5y 2 ปีที่แล้ว +130

    As a Scandinavian, I think I speak for all my brothers and sisters when I say, "leave us out of this!"
    Göød dæy, sir!

    • @Viggo_Frb
      @Viggo_Frb 2 ปีที่แล้ว +3

      As a fellow Scandinavian, I agree. This has nothing to do with any of us here. We know our own flavour of disgusting foods, but Espresso Martini flavoured cheese is certainly not one of them.

    • @andy_liga
      @andy_liga 2 ปีที่แล้ว +1

      as a fellow Scandinavian I do agree too 🤣
      Even thou messmör (not brunost), coffee and demeraro sugar makes for pretty mean gelato.

    • @Covenant-R
      @Covenant-R 2 ปีที่แล้ว +5

      Actually, I love that he brought up our various brown cheeses as a good example in contrast, and he's down with that, since I guess a lot of people really have no idea how they taste or have ever tried them. Not to mention kaffeost as well.

    • @LeifLaffeEriksson
      @LeifLaffeEriksson 2 ปีที่แล้ว

      Agree! We like cheese, we like coffee. We don't genereally mix them though,

  • @magnus6024
    @magnus6024 2 ปีที่แล้ว +8

    "who thinks coffee and cheese is a good idea?"
    *Sámi entered the chat*
    He mentioned scandinavian brown cheese (think it would help some people to call it "whey and cream caramel" as its basicly whey and cream that is boiled until it browns and becomes like caramel), but i wonder if he has ever heard of sami Coffee cheese (kaffeost) that is made from raindeer milk. Not cheese made with coffee in it, but cheese made to be dunked into coffee.
    Would have been fun to look at him checking that one out.

    • @thoraschubert6723
      @thoraschubert6723 2 ปีที่แล้ว +1

      I had kaffeost for the first time recently and it was... interesting. From the stories I somehow imagined the cheese to melt in the coffee and could not figure out how this would be appealing. Then I tried it and understood how wrong I was :D I, too, would love to see him try kaffeost (and maybe give a recommendation on which coffee suits it best?)

  • @SagarSiddhpura
    @SagarSiddhpura 2 ปีที่แล้ว +7

    I have watched unnatural amount of hoffman videos and this is the first time I am seeing him smiling. Good job Aldi

  • @Samisipi
    @Samisipi 2 ปีที่แล้ว +12

    In Finland we have "Leipäjuuso", that translates to bread cheese, which is a squeaky soft cheese that some people dunk in their coffee before eating. Ive also seen "recipes" where they marinate the cheese in coffee. Traditionally we eat it with cloudberry jam though.

  • @simonbealing
    @simonbealing 2 ปีที่แล้ว +39

    The "what has happened in my life to bring me to this moment" laugh when you opened the packet was priceless! Despite the review i fear aldi may sell out of this now and it will be back on the shelves next year due to "popular demand"!

  • @pmbrig
    @pmbrig หลายเดือนก่อน +1

    This reminded me of a truly delicious dessert from "The Classic Italian Cookbook" by Marcella Hazan. A scoop of vanilla ice cream, 2 tablespoons of scotch on top, and a couple teaspoons of *very* finely ground coffee beans sprinkled over everything. It sounds absurd, but the contrast between the cold, sweet, creamy ice cream, the zing of the Scotch, and the gritty bitterness of the coffee is simply wonderful. If you ever try it, James, let us know what you think.

  • @PatrikKlangerstedt
    @PatrikKlangerstedt 2 ปีที่แล้ว

    the 10 different facial expressions within 10 seconds is worthy a character actor and award winning. Made my day.

  • @anothergreatetcetera
    @anothergreatetcetera 2 ปีที่แล้ว +23

    "Potassium sorbate - something I don't have a strong opinion on." Well, that's new.

  • @carlrehnberg4581
    @carlrehnberg4581 2 ปีที่แล้ว +21

    Welcome to Northern Sweden, where the water is so pure that we have to put salt into the coffee pot to get flavour out of the coffee, and where we put reindeer cheese in the coffee. Now, slowly taste that sentence in your head. And yes, it is brilliant. At least compared to that yucky Aldi mess.

    • @nomorenames7323
      @nomorenames7323 2 ปีที่แล้ว

      I wanted to herd reindeer and build cabins in northern Finnoscandia until I read that.

    • @carlrehnberg4581
      @carlrehnberg4581 2 ปีที่แล้ว

      @@nomorenames7323 There is also the not so small part that only Samí people are legally allowed to herd reindeers, and they tend to rip the balls of everyone who touches a reindeer in an illegal manner.

  • @marcuspahlman2049
    @marcuspahlman2049 2 ปีที่แล้ว +5

    I have actually tried cheese and coffee together and liked it. But I come from Sweden (i didn't know it was a Scandinavian thing... but maybe). It sounds really weird but is actually surprisingly good; dipping cheese in honey and then in ground coffee. The cheese should not be too aged, we just used the same we have on our toasts.

  • @ImportantComment
    @ImportantComment 2 ปีที่แล้ว +32

    Watching James eat espresso martini cheese while sipping my morning coffee is the perfect way to start the day

    • @PhDSlacker
      @PhDSlacker 2 ปีที่แล้ว +2

      I played it safe, and finished my coffee first.

  • @johanostman
    @johanostman 2 ปีที่แล้ว +65

    There is indeed a Northern Finnish-Swedish tradition of serving cheese in coffee. It's kind of, well, utterly weird: squeaky bits of cheese floating around in your coffee (roasted and served, as northern tradition has it, utterly pitch black), with the added, eh, benefit of an oily tint in your cup. It is not so much a grande, celebratory tradition but rather a way of, no matter your fortune, making sure you always had something somewhat luxurious (read: fat, creamy) to serve alongside, or here indeed inside, a cup of coffee, should a guest ever happen upon your farm. The modern take is to simply eat the cheese separately as if a piece of cake, with some cloudberry jam, alongside a cup of very black coffee. I heartily recommend you try it out!

    • @vysharra
      @vysharra 2 ปีที่แล้ว +3

      I wonder if the tradition came from up north. The mongols still eat cheese + tea (strong tea, sometimes brewed in water + milk) and many Sami traditions are decidedly similar to Mongol.

    • @gardengatesopen
      @gardengatesopen 2 ปีที่แล้ว +5

      Is this bcuz it's just TOO COLD to hold a piece of cheese in your bare hand, and holding cheese in a mitten results in fuzzy cheese?
      (Especially if the cheese is sweaty to begin with!)
      Or perhaps sweaty cheese just freezes too quickly while in the tundra?
      So they simply toss the cheese in their coffee cups!
      Wow.
      If so...
      I think I'd rather poke my cheese bits with a pointy stick, and warm it on the fire than resort to having my coffee hold the cheese for me...
      But that's prolly just me...

    • @computerguymaybesorta
      @computerguymaybesorta 2 ปีที่แล้ว +2

      Dang, I should have scrolled before commenting about what I think is the exact same thing. I was exposed to it by a relative, and putting cubes of cheese into coffee sounds so weird, but I loved it, and wish I could get it where I live.

    • @macareuxmoine
      @macareuxmoine 2 ปีที่แล้ว

      Scandinavians. I see why many of you need to escape to Italy or France at least once a year 🤣🤪 no offense intended though, love you guys 🤗

    • @ladyothefarm2832
      @ladyothefarm2832 2 ปีที่แล้ว

      @@computerguymaybesorta I make leipajuusto with goat milk. You can sometimes find a similar product in stores across the US and several other countries.

  • @jrlpking
    @jrlpking 2 ปีที่แล้ว

    I so want to hang out with James after seeing this. So much fun to watch him here. Love it

  • @doug01n2
    @doug01n2 2 ปีที่แล้ว

    Dear James... your sense of humor is really unique when talking about coffe stuff. You made my day once again!

  • @johanneslaudi6184
    @johanneslaudi6184 2 ปีที่แล้ว +66

    James havent taste the cheese yet and he's already laughing.. this is already better than that coffee-orange and the coffee-lemon drink..

  • @jabberwock95
    @jabberwock95 2 ปีที่แล้ว +22

    Everyone, let's make this James's most-viewed and highest-liked video. This is his channel now. EAT THE WEIRD THINGS.

  • @ForThePainters
    @ForThePainters หลายเดือนก่อน +1

    I don't know why the "Let me get my cheese board" line killed me, but it did. 😂😂😂

  • @quncle
    @quncle 2 ปีที่แล้ว

    Weird comment to make on this video of all of your videos, but I just wanted to state my gratitude for your content in general. I've had my opinions and passions about coffee for a very long time, but I've been somewhat aimless in my pursuits in making better coffee. Not to say I follow your directions to a T, but I appreciate that the way you formulate your instructions and opinions are done both personally and well explained. I know that this information could have simply been studied, but as someone who has never made coffee professionally in any capacity, and is simply someone who lends towards enjoying things with a fine tooth comb, you've hit a wonderful spot of entertainment and direction for me, and obviously a lot of other people. Basically thank you for not telling me what to think, but giving me the tools on my journey to understanding better what I want from my coffee. Also I will never not be jealous of your hair, just fantastic.

  • @edweena3530
    @edweena3530 2 ปีที่แล้ว +30

    There is a small cafe in my town that puts cheese in tea. It tastes like someone washed their feet in tea and then served it. Somehow, this cafe has managed to survive the pandemic .with a menu that focuses on their weird cheese tea . . AND they get tons of Yelp reviews written by people who enjoy cheesy foot tea.
    No accounting for taste.

    • @PCT6566
      @PCT6566 2 ปีที่แล้ว +6

      Done correctly, the cream cheese topped tea that the Taiwanese came up with (I think) is actually really good.

    • @edweena3530
      @edweena3530 2 ปีที่แล้ว +2

      @@PCT6566 This isn't cream cheese, but that might have been where they got the idea.

    • @grandioso3507
      @grandioso3507 2 ปีที่แล้ว +5

      @@edweena3530 in finland we also put cheese into coffee, but the cheese isnt the normal kind so it probably doesnt taste as horrible as putting something like cheddar into coffee

    • @Borysulanenko
      @Borysulanenko 2 ปีที่แล้ว +1

      We hoped pandemic would kill such awful things!

    • @silpheedTandy
      @silpheedTandy 2 ปีที่แล้ว

      "by people who enjoy cheesy foot tea" -- don't kink-shame me! ;)

  • @fluffycritter
    @fluffycritter 2 ปีที่แล้ว +65

    I have a French knife just like that and I would have never thought it was intended to be a cheese knife.
    This video is delightful all around. Probably wasn’t delightful to make it, but this is absolutely peak James Hoffmann.

    • @lnu2372
      @lnu2372 2 ปีที่แล้ว +17

      Is it an Opinel? They are basically described in the edc world as a picnic knife

    • @dinnis
      @dinnis 2 ปีที่แล้ว +10

      It's just a french pocket knife from the Opinel brand. Not intended to be a cheese knife really, but it is used a lot in the context of food because it's a french knife and the aesthetics and heritage give it that gourmet feel.

    • @liamkelleher3793
      @liamkelleher3793 2 ปีที่แล้ว +6

      To be fair that one also has a wine bottle opener in the handle so probably marketed as a “cheese and wine” knife rather than their other camping/picnic knives

    • @anniehosking2408
      @anniehosking2408 2 ปีที่แล้ว

      I bought my Opinel knife to use when gardening: taking cuttings, cuttings twine etc

    • @portnaluinge
      @portnaluinge 2 ปีที่แล้ว +1

      Opinel make a bunch of wonderful knives. This one though, this one I mostly just feel sorry for what it’s just had to endure.

  • @beckyball1646
    @beckyball1646 2 ปีที่แล้ว

    The gradual, subtle zoom after the first bite was masterful!

  • @kaidean
    @kaidean 2 ปีที่แล้ว

    This is the most quotable video I have seen on TH-cam for a while! My personal favourites are:
    "It's a sweaty cheese"
    and
    "I like hard cheeses, I like soft cheeses, this isn't a hard cheese or a soft cheese, it's a wet cheese"
    That second one is like a demented M&S advert! I might have it made into a t-shirt!

  • @gmai5178
    @gmai5178 2 ปีที่แล้ว +26

    When's James starting his cheese tasting series, that is something I need in my life

  • @AtomicShrimp
    @AtomicShrimp 2 ปีที่แล้ว +93

    Coffee and cheese can be a thing. I think it was Jamie Oliver on one of his shows suggested a piece of strong cheese like mature cheddar, a little blob of honey, and a sprinkling of smashed roasted coffee beans. I thought it was a weird idea, and so I had to try it. It was pretty interesting, in a good way. You have to be up for the idea of eating coffee beans, which isn't for everyone.
    But that was something that's enjoyable because it's surprising and fresh. There would be no way to package that.

    • @dantran160
      @dantran160 2 ปีที่แล้ว +5

      Hiya, Mr Shrimp!

    • @curiousseal2678
      @curiousseal2678 2 ปีที่แล้ว

      That does sound interesting

    • @GuidovanSpellen
      @GuidovanSpellen 2 ปีที่แล้ว +2

      I would be curious to see you try this one, or what you are describing. Also, side note, it's always great to see one of my favorite TH-camrs respond to another favorite.

    • @swgriffin1977
      @swgriffin1977 2 ปีที่แล้ว +1

      He specifically used Manchego for his cheese, coffee honey.. thing, but its good!

    • @AtomicShrimp
      @AtomicShrimp 2 ปีที่แล้ว +1

      Scrolling down the comments, I see quite a lot of people have mentioned this. I would really like to see James' take on it

  • @carroll3159
    @carroll3159 2 ปีที่แล้ว +1

    It hasn’t really been a stellar weak in the US so far and the look on your face when you opened that package made me laugh out loud.
    So, thanks for that!

  • @Lliamhd
    @Lliamhd 2 ปีที่แล้ว

    I really appreciate how James's video just ends "thank you so much for watching, hope you have a great day" then just full stop. No outro, no wait 5-10 seconds, no please click this and that, sponsors, no check out these other videos. It just ends and we get on.

  • @pdk9903
    @pdk9903 2 ปีที่แล้ว +20

    Finnish "coffee cheese" is a sweet, browned farmer's cheese, kind of very firm mozzarella-ish texture. It's not aged or overly savory. Gives a creaminess to coffee. Not my favorite, but some people swear by it. Sweden probably has the same thing. Oh, and it squeaks as you chew it, therefore familiarly called "narskujuusto", something close to "squeaky cheese" in English.

  • @dilmurodavalbaev1392
    @dilmurodavalbaev1392 2 ปีที่แล้ว +47

    Aldi definitely wins - James took three bites of that thing. A lot of other coffee-flavoured stuff he tested did not make it that far

    • @Covenant-R
      @Covenant-R 2 ปีที่แล้ว +4

      At this point James is to coffee what lock picking lawyer is to locks.

    • @joedoe3688
      @joedoe3688 2 ปีที่แล้ว +2

      @@Covenant-R then this video should be under 2 minutes ;-)

  • @kevynlub2655
    @kevynlub2655 2 ปีที่แล้ว +1

    With the appearance of a wet sticky block that is supposedly sweet, James takes a very sizeable bite as his first bite already, but still has the courage to take another bite. Literally built different

  • @rashkavar
    @rashkavar 2 ปีที่แล้ว +2

    The one coffee and cheese combo example I can think of is having coffee with one's dessert, when one's dessert is a cheesecake. And yes, I am distinctly aware that the intent is not to combine the flavours, but contrast them, and further, cheesecake is quite far from being something one might reasonably call cheese, but that's the closest I can get.

  • @lornova79
    @lornova79 2 ปีที่แล้ว +21

    I am grateful to Aldi for making this video possible, in the hope that there will be many more like it in the future!

  • @johanneskropf3235
    @johanneskropf3235 2 ปีที่แล้ว +10

    I've never been more captivated and excited by anybody eating a piece of cheese before. The tension in the room was palpable 😅

  • @jordanleach4937
    @jordanleach4937 2 ปีที่แล้ว +3

    I often wash down a cheese toastie in the morning with a cup of coffee but never did I think I should ever mix the two

    • @nozrep
      @nozrep 2 ปีที่แล้ว

      what you do is also mixing the two. Just a different method of mixing the two. My method is cheese, bacon, and egg breakfast tacos with coffee, as millions of people in southern and southwestern USA do, every day.

  • @definitelysara1
    @definitelysara1 2 ปีที่แล้ว +1

    It would be fun to see you try strange coffee related delicacies from different counties.
    For example, I’d be interested in seeing you try Finnish squeaky cheese (breadcheese or as translated from Swedish ”kaffeost”: coffee cheese), which is served by cutting it to small cubes, placing in a coffee cup and pouring hot coffee on top. Then you wait a little bit as the cheese softens and est the cheese with a spoon. It’s strange but surprisingly nice! It’s probably not a staple in your grocery stores though😅

  • @JP-dj3ty
    @JP-dj3ty 2 ปีที่แล้ว +9

    a piece of manchengo cheese, a lightly roasted coffee bean and a drizzle of honey is honestly the best coffee cheese combination!

  • @Yorkie0362
    @Yorkie0362 2 ปีที่แล้ว +13

    Probably the best James Hoffmann review yet, certainly in the category Wet coffee cheeses

  • @waydet6950
    @waydet6950 2 ปีที่แล้ว

    Words cannot describe how amazing this video is. It has to be the best on TH-cam.

  • @fately661
    @fately661 2 ปีที่แล้ว +1

    I've had an espresso-rubbed hard cheese once or twice that's been good! It's not incorporated into the body of the cheese but it adds interest to the rind, and I appreciate that.

  • @ragreen2
    @ragreen2 2 ปีที่แล้ว +29

    "Sweaty" is definitely not an adjective that I want to apply to my cheese. Thanks for the warning, James.
    Kudos for the Wallace and Gromit reference. 😊

    • @macareuxmoine
      @macareuxmoine 2 ปีที่แล้ว

      I thought Gromit might have liked the cheese though ☺️🐶

    • @margieinnes4638
      @margieinnes4638 2 ปีที่แล้ว +1

      "Nothing here is good", James being James!!:D

  • @gabrielemidiodossantos1211
    @gabrielemidiodossantos1211 2 ปีที่แล้ว +8

    In Brazil is actually common to pair coffee with cheese. Usually it's a raw milk cheese, which brings a lactic taste to the coffee. There's a region (Minas Gerais) that is famous for its coffee and cheese production, i think the idea came from there.

  • @HyperSuperBothi
    @HyperSuperBothi 2 ปีที่แล้ว +1

    It was a long time ago that I laughed this hard, out loud for minutes watching a video. Thank you for this.

  • @ketch_up
    @ketch_up 2 ปีที่แล้ว

    The slow zoom when you took your first bite was one of the great cinematographic moments of this channel.

  • @laura-lydia7610
    @laura-lydia7610 2 ปีที่แล้ว +3

    Here in Québec, Canada, we got English cheese for Easter last year, I have never been more afraid of cheese. There was a chocolate one and a lemon-flavoured cheese.

  • @Ulfilias
    @Ulfilias 2 ปีที่แล้ว +19

    I'm Totally Winning here - This video is hilarious. Totally cheered me up on a grim Wednesday. LOVE your dubious coffee product tasting video James, Your face and honest opinions are brilliant in them.
    I feel almost, but not quite, guilty for saying More of this content please!!!!

  • @bernadettepamat836
    @bernadettepamat836 2 ปีที่แล้ว

    Happy Birthday James! 🥳🎂

  • @paulakidd9532
    @paulakidd9532 2 ปีที่แล้ว

    Priceless - just priceless!! Thank you for the laughs.

  • @haydenduvall162
    @haydenduvall162 2 ปีที่แล้ว +3

    This is the most enjoyment I've had from a TH-cam video in a very long time. Your bravery is much appreciated, James.

  • @BalintTotu
    @BalintTotu 2 ปีที่แล้ว +3

    Person living in France here, our local cheesmonger sells Espresso Bellavitano. It's basically cheddar matured in freshly roasted coffee. It's really great, it won gold medal in the 2018 world cheese awards!

    • @scottbaitz9682
      @scottbaitz9682 2 ปีที่แล้ว

      I actually came here to post about an Espresso Bellavitano that I pick up at my local supermarket that is quite excellent.

    • @MacCallum44
      @MacCallum44 2 ปีที่แล้ว

      @@scottbaitz9682 yep same

  • @fannyforfun3670
    @fannyforfun3670 2 ปีที่แล้ว +1

    In the far north of Sweden there is a thing called coffee cheese and it's delicious. It is however not a cheese with coffee in it, it's a fresh cheese you add to hot coffee and it gets a delightful squeaky texture when it warms up. And it has sort of a natural sweetness from milk, not added sugar.

  • @Al-rw7fc
    @Al-rw7fc 2 ปีที่แล้ว

    As a non coffee drinker and big fan of the channel, this video is *finally* up my alley

  • @icecream-soup
    @icecream-soup 2 ปีที่แล้ว +8

    "It is a wet, slightly dirty tasting cheese, of questionable origin"
    So, what you're saying is...this is the greatest cheese discovery of our time. A modern day Brie de Meaux.
    I should buy it in bulk.
    Thanks, James!

  • @nhcs2k
    @nhcs2k 2 ปีที่แล้ว +6

    There is a cheesemaker Sartori in Wisconsin, who also has a line "BelleVitano" with cheddar made with Red Wine, or Espresso and other things. I had fears to try it, but the one with Bourbon in it is very good. It is also not a wet cheese, it's just great.

    • @MacCallum44
      @MacCallum44 2 ปีที่แล้ว +2

      This is what I came to recommend

  • @JML-fi8rf
    @JML-fi8rf 2 ปีที่แล้ว

    One of the most enjoyable of your videos I must say

  • @nikki3879
    @nikki3879 2 ปีที่แล้ว +1

    There's a crystallizing moment at exactly 3:43 where James looks straight into the camera, into our eyes, mid-chew and regrets every life choice that has led him here... 🤣🤣🤣

  • @MusicProGamer
    @MusicProGamer 2 ปีที่แล้ว +17

    Aldi doing aldi things

  • @apstrike
    @apstrike 2 ปีที่แล้ว +10

    This sort of thing calls for a joint video with whoever the 'James Hoffman of cheese' is on TH-cam. As much as I like what James did here, it would be better if a cheese maker reviewed the cheese and James reviewed the espresso component.

  • @GuyG.KTalesOfAnimals
    @GuyG.KTalesOfAnimals ปีที่แล้ว +13

    Are you all aware this Opinel cutting knife is actually for wood carving? I love that he is using this for cutting cheese lols
    I also imagine closing this knife with all the cheese in it. LOLs.

  • @danjburris
    @danjburris 2 ปีที่แล้ว

    Plaggy? What’s the term used at 6:22? Anyhow hilarious video. I love watching your facial expressions and your British idioms, which fascinate me. Your comments are great man!

  • @Misp0610
    @Misp0610 2 ปีที่แล้ว +27

    I think you should make a video trying kaffeost though (that's the scandinavian cheese that you put in coffee). In Finland it's eaten with coffee on the side, but in northern Sweden its cut into little sugar cube sized cubes and plopped into the cup. It's a quite fresh and mild cheese, quite similar to paneer. It adds a bit of fat and milky flavour to the coffee without really diluting it. Once you've finished most of the cup you can fish out the now warm and soft cubes, and they'll be infused with coffee.

    • @ThePapaja1996
      @ThePapaja1996 2 ปีที่แล้ว

      Or mybye butter in coffee that sweden and finland also have.