Season 5, Episode 4: Maximizing Dealership Marketing: Insights from a Million-Dollar Budget (Part 1)

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Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! app.minnect.co... Process Secrets Podcast: Season 5, Episode 4
Episode Description:
In this compelling episode of "Dealer Process Secrets," host Philip Cheatham, along with co-hosts Sterling Brown and Brian Steele, explore the dynamic world of dealership marketing. Leading the discussion is Brian, who shares his extensive experience managing a million-dollar marketing budget for a dealership. Brian offers listeners a deep dive into the essential components of crafting effective marketing campaigns, strategic budget allocations, and the nuances of tracking and measuring ROI.
Throughout the episode, Philip and Sterling contribute their perspectives, enriching the conversation with their insights and practical advice. This collaborative discussion provides a well-rounded understanding of the marketing process and equips listeners with actionable strategies to implement in their own dealerships.
Stay tuned for part two, where Philip will delve into the crucial topics of loyalty and advocacy, the final stages of the marketing process, offering a complete guide to sustaining customer relationships and fostering long-term dealership success.
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