Why the Movie Trailer Voice Disappeared - Cheddar Explains

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  • เผยแพร่เมื่อ 4 ส.ค. 2024
  • Have you ever wondered where the dramatic "IN A WORLD..." movie trailer narration went? It was a staple of movie trailers in the 80s and 90s, but nowadays it's nowhere to be found. Cheddar explains where the movie trailer narration came from - and why it disappeared.
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ความคิดเห็น • 1.7K

  • @veerchasm1
    @veerchasm1 3 ปีที่แล้ว +3413

    He was replaced by the Inception BWOWWWWWW sound

    • @aussiewanderer6304
      @aussiewanderer6304 3 ปีที่แล้ว +117

      I heard that the voice over guys got together and agreed that going "bwowwwwww" was beneath their talents...

    • @jheanelltabana8713
      @jheanelltabana8713 3 ปีที่แล้ว +81

      Remember in the mid 2000s when everyone became obsessed with different ways the world could end? That sound was at the beginning of (in some cases, throughout) like half the trailers on TV. War, zombies ,climate change, BWOWWWW!

    • @BastardWolf28
      @BastardWolf28 3 ปีที่แล้ว +15

      I'm just gonna leave this here:
      th-cam.com/video/Pc71YvWG0GQ/w-d-xo.html

    • @rlh1984
      @rlh1984 3 ปีที่แล้ว +66

      Then that was replaced by the slowed down, gloomy version of a classic rock song.

    • @shindari
      @shindari 3 ปีที่แล้ว +24

      @@doctordothraki4378 Comedian Pablo Francisco knew LaFontaine personally, and always had hilarious anecdotes of the voiceover guy in his standup routines. Always talking about how his voice sounded creepy, and gritty, even when he wasn't behind a microphone. LaFontaine always unintentionally made ordering a simple Pizza sound like the decision that could save mankind from extinction!

  • @LEFT4BASS
    @LEFT4BASS 3 ปีที่แล้ว +3532

    I like how cheddar is always explaining the disappearance of things I didn’t even realize were gone.

    • @SuzanneRobertsvo
      @SuzanneRobertsvo 3 ปีที่แล้ว +43

      Lol especially when they haven't really disappeared... more like evolved with the rest of media.

    • @tylerknight9857
      @tylerknight9857 3 ปีที่แล้ว +33

      Several months ago I had the thought that the movie voice disappeared, but I didn't know why. Seeing this video felt like Cheddar was reading my mind.

    • @ThaNarc
      @ThaNarc 3 ปีที่แล้ว +28

      Can they explain how my social life disappeared?

    • @tompain2751
      @tompain2751 3 ปีที่แล้ว +5

      Many of them are not gone.

    • @frzstat
      @frzstat 3 ปีที่แล้ว +5

      @@ThaNarc virus thingy = 0 social life?

  • @thefox7073
    @thefox7073 3 ปีที่แล้ว +586

    Don LaFontaine was a very generous man. I emailed him one time and asked if he would read dialog that was going to be used on a video of my daughter. I offered to pay and not only did he do it for me but also said to just make a donation to a charity instead. R.I.P.

    • @justinecooper9575
      @justinecooper9575 2 ปีที่แล้ว +20

      That's a great story. Thanks for sharing it.

    • @roseychicka2298
      @roseychicka2298 2 ปีที่แล้ว +29

      I wrote to him & he sent me one of his scripts plus a photo, both signed. Then he died not much long after. He was so nice & generous. I was extra sad that he wasn't more recognised & acknowledged. That said, I'll always have positive memories of him.

    • @wonkyjit
      @wonkyjit 2 ปีที่แล้ว +23

      He was actually my grandfather. I never actually met him, because i was born in 2009, but I feel honored to be related to such a legend!

    • @andyquinones85
      @andyquinones85 2 ปีที่แล้ว +6

      I knew Don from the voiceover forums when I first broke into the voice industry, he was a very generous mentor for newbs even though he was very busy.

    • @spritemon98
      @spritemon98 ปีที่แล้ว

      That was nice

  • @eamonnca1
    @eamonnca1 3 ปีที่แล้ว +1172

    The “in a world” and “one man” stuff was also becoming cliché and people were starting to notice, especially since it was all coming in the same voice for every single trailer

    • @ayilajamiebailey9428
      @ayilajamiebailey9428 3 ปีที่แล้ว +66

      Yep. And at the same time the industry was banking on that very familiarity, which still worked ... until 2008

    • @jakefelty
      @jakefelty 3 ปีที่แล้ว +156

      Don’t forget “now he’s back” or “they’re back”, for any sequels

    • @Puerco-Potter
      @Puerco-Potter 3 ปีที่แล้ว +37

      I miss it

    • @justinecooper9575
      @justinecooper9575 3 ปีที่แล้ว +20

      To the point that LaFontaine himself did a "In a world..." parody in a Geico commercial.
      th-cam.com/video/ZJMGS7l0wT8/w-d-xo.html&ab_channel=KentCadoganLoftsgard

    • @KrazyVideoChick
      @KrazyVideoChick 3 ปีที่แล้ว +29

      I think that's what made those fake trailers in Tropic Thunder so hilarious 🤣🤣

  • @ElectroBotVideo
    @ElectroBotVideo 3 ปีที่แล้ว +2167

    Let's bring back trailers, I mean teasers, that don't REVEAL THE WHOLE PLOT and 2/3 of the jokes/action scenes.

    • @perrydowd9285
      @perrydowd9285 3 ปีที่แล้ว +143

      You mean the only 3 scenes that are vaguely interesting.🤣😂

    • @71spud
      @71spud 3 ปีที่แล้ว +61

      Amen to that!! It is ruining movies for me!

    • @kevinolive
      @kevinolive 3 ปีที่แล้ว +81

      It may be hard to believe but when I saw the trailer for Arachnaphobia, I thought it was a comedy. The trailer I saw had John Goodman and most of the scenes were laughable. Try watching a horror film with the idea that it is a comedy. It is like trying to eat chocolate colored vanilla pudding-it is a confusing experience.

    • @RelakS__
      @RelakS__ 3 ปีที่แล้ว +21

      Let's make trailers, what don't show anything from the movie. Imagine it like the Star Wars crawling text, but in a trailer format instead of just some text.

    • @thereisnospace
      @thereisnospace 3 ปีที่แล้ว +9

      60-90 seconds are enough

  • @arfyness
    @arfyness 3 ปีที่แล้ว +514

    IN A WORLD...
    ...where one man...
    ...accidentally creates an industry...
    ...one day... ...one fateful event...
    ...CHANGES EVERYTHING!

    • @Arcademan09
      @Arcademan09 3 ปีที่แล้ว +12

      The one that still makes me laugh is,
      "In a world of DANGER"

    • @Thespikedballofdoom
      @Thespikedballofdoom 24 วันที่ผ่านมา

      IN A WORLD WHERE EVERYTHING IS LIT ON FIRE AND LAVA IS YOUR ONLY SOURCE OF NUTRITION

  • @nawwk79
    @nawwk79 3 ปีที่แล้ว +94

    My favorite start of a trailer:
    This summer.....

    • @archdukebigdogkoopa3821
      @archdukebigdogkoopa3821 3 ปีที่แล้ว +5

      My favorite: "In a world..."

    • @poolerboy
      @poolerboy 3 ปีที่แล้ว +1

      This summer, get ready for a rebooted Armie Hammer, even more diabolical and cannibalistic than ever, as he violently plunges his manhood deep into Timothée Chalamet’s sweet innocent flower blossom.

    • @archdukebigdogkoopa3821
      @archdukebigdogkoopa3821 3 ปีที่แล้ว +2

      @@poolerboy *_In a world full of chaos and destruction where a Mastermind takes over, only one team shall rise above the threat._*

    • @jackbedient
      @jackbedient ปีที่แล้ว +1

      The This Summers usually begat a Summer Blockbuster so it piqued you right from the get-go.

  • @robertdoherty2001
    @robertdoherty2001 3 ปีที่แล้ว +54

    Trailers were called that because originally the “coming attractions” were run at the end of a show; but after a cartoon, newsreel and a double feature, people weren’t watching them. Although they were placed at the very beginning of a show eventually, the name stuck. Always wondered why the hell they were called ‘trailers’ in the first place.

    • @mcuserton
      @mcuserton 3 ปีที่แล้ว +7

      That's a good piece of trivia! Thanks

    • @bosoerjadi2838
      @bosoerjadi2838 3 ปีที่แล้ว +4

      Perhaps at first they were considered to be trailers to the previous viewing session. I remember when always during trailers and commercials the lights were still half-lit and the curtains not fully opened as most people were still entering to find their places. Only when the actual film began, the lights fully dimmed and the curtains completely opened.
      Then there was a period in the 80s and 90s we simply called them previews and only older people still called them trailers. Which these days apparently has been adopted by the millennials again.

  • @sundalongpatpat
    @sundalongpatpat 3 ปีที่แล้ว +1519

    When she said, "... But in 2008..."
    Me: Yeah, of course, the recession--
    "He died"

    • @LogoBallers
      @LogoBallers 3 ปีที่แล้ว +56

      SAME. OMG. Haha

    • @jimbo573
      @jimbo573 3 ปีที่แล้ว +69

      I don't want to live in a world without Don LaFontaine.

    • @BennyTheNubb
      @BennyTheNubb 3 ปีที่แล้ว +19

      @@jimbo573 ok then. Here
      👉🔪

    • @runningfromabear8354
      @runningfromabear8354 3 ปีที่แล้ว +16

      I'm sorry someone died but... I'm secretly so glad movie trailer narrations stopped. I hated listening to them.

    • @Skybound.
      @Skybound. 3 ปีที่แล้ว +22

      That went from “0-100 real quick

  • @ed9492
    @ed9492 3 ปีที่แล้ว +1686

    In a world where TH-cam didn't exist, I'd be more productive with my time.

    • @ansonek2343
      @ansonek2343 3 ปีที่แล้ว +10

      Same

    • @SoftBoyAllison
      @SoftBoyAllison 3 ปีที่แล้ว +5

      Same

    • @gljames24
      @gljames24 3 ปีที่แล้ว +32

      Honestly though, I'd know way less and the productivity I'd gain would be massively offset the need to "reinvent the wheel" on most subjects.

    • @ansonek2343
      @ansonek2343 3 ปีที่แล้ว +3

      @@gljames24 that is true

    • @michaelesposito2629
      @michaelesposito2629 3 ปีที่แล้ว +21

      Lol no you wouldn’t. Like me, you’d find something else to waste your time. Don’t lie to yourself

  • @nocturnal101ravenous6
    @nocturnal101ravenous6 3 ปีที่แล้ว +18

    RIP LaFontaine I still remember hearing his work in the 80/90's when I was growing up.
    Screen Junkies - Honest trailers - At least the legacy even if comedic in nature is still continued
    Also some of the most talented Voice artists are in Anime or Video Games, the cast of "critical roll" are widely known for their work, but one of the best voice cast IMO was "Soul Reaver".

  • @electronron1
    @electronron1 3 ปีที่แล้ว +20

    I remember watching Phineas and Ferb with my granddaughter and he did the voice over for The Chronicles of Meap and he ended it with "In a world ... there I said it."

  • @amycharri
    @amycharri 3 ปีที่แล้ว +361

    The fact that after his death movie voice overs are scarcly used, and he had the monopoly over them, is a fitting tribute Don La Fontaine himself.

    • @DaraGaming42
      @DaraGaming42 3 ปีที่แล้ว +4

      These days They seem To only Do it for comedic affect for Animated Kids movies.

    • @lenn7272
      @lenn7272 2 ปีที่แล้ว +7

      Not that it was a monopoly, he was just the best. One one could come close to Don.

    • @nathanjasper512
      @nathanjasper512 ปีที่แล้ว +3

      It really was "One man." Lol

  • @pmarreck
    @pmarreck 3 ปีที่แล้ว +848

    Honest Trailers still uses them!!

    • @johnrivera8788
      @johnrivera8788 3 ปีที่แล้ว +15

      Yes!!!!

    • @elzurdorodriguez6650
      @elzurdorodriguez6650 3 ปีที่แล้ว +27

      I'm addicted to that channel

    • @aussiewanderer6304
      @aussiewanderer6304 3 ปีที่แล้ว +40

      So, out of spite for no longer promoting movies, they've turned to mock them.

    • @Dustin1047
      @Dustin1047 3 ปีที่แล้ว +2

      Absolutely!!

    • @JOCoStudio1
      @JOCoStudio1 3 ปีที่แล้ว +1

      Well they can hardly adapt to using actor voiceovers instead. I guess chopping up actual dialogue from the film could work, but it would be a completely different show.

  • @sebastiansantamaria2245
    @sebastiansantamaria2245 2 ปีที่แล้ว +23

    Art Gilmore and Don LaFontaine, both legendary voiceover actors. Their legacies continue

  • @elkapitan75
    @elkapitan75 3 ปีที่แล้ว +19

    *Social media is the new VO*
    That's why. The way films get promoted nowadays means the audience will know the director, the actors and the plot long before it premieres.

  • @therealmarcher
    @therealmarcher 3 ปีที่แล้ว +803

    It's probably because the top 10s are all sequels, remakes, reboots, or something else that means most people already know what it's going to be
    Oh shit I was right

    • @themilz3649
      @themilz3649 3 ปีที่แล้ว +2

      Not avatar tho

    • @RonaldMcPaul
      @RonaldMcPaul 3 ปีที่แล้ว +18

      @@themilz3649 Yeah Avatar was totally original /sarcasm

    • @SunflowerSpotlight
      @SunflowerSpotlight 3 ปีที่แล้ว +16

      @@themilz3649 I think they meant the top 10 of 2019, and they were right; they were all sequels or reboots.

    • @themilz3649
      @themilz3649 3 ปีที่แล้ว +6

      @@SunflowerSpotlight oh ok. Yea all the movies from 2019 top 10 were sequels and reboots

    • @Prodigious1One
      @Prodigious1One 3 ปีที่แล้ว +6

      Yeah. Plus Lafontaine was THE NARRATOR for trailers. He could convince you to see any movie.

  •  3 ปีที่แล้ว +394

    In a world, where Don LaFontaine rests in peace…

    • @elzurdorodriguez6650
      @elzurdorodriguez6650 3 ปีที่แล้ว +16

      You read it with his voice in your mind

    • @emmanroyhippy6859
      @emmanroyhippy6859 3 ปีที่แล้ว +2

      Until now...
      *Steven Schapiro enters*

    • @hillaryclinton2415
      @hillaryclinton2415 3 ปีที่แล้ว +2

      Who are you kidding? He is busier now, with a bigger limo.

    • @martinhughes2549
      @martinhughes2549 3 ปีที่แล้ว +5

      "Coming this fall...."

    • @fubaralakbar6800
      @fubaralakbar6800 3 ปีที่แล้ว

      One man...will get sick of movie trailer narrators.

  • @PaulLemars01
    @PaulLemars01 3 ปีที่แล้ว +5

    In 1994 we were pitching a TV series to ABC called Hypernauts. My business partner wanted to use LaFontaine to do the intro to the teaser we were producing. At that time we were a small FX house and we wanted to move into production. So we rented time in a small studio in Burbank and we secured Don's services. We'd been in the studio for maybe half an hour and at the exact scheduled time of the recording the King walks in with the lines we'd faxed him on a single page. He walks straight through to the booth and nods to the engineer. The engineer hits record, Don delivers his lines and nails it in one take. The engineer thumbs up the take and Don asks us if it was 'Ok', we affirm it was perfect and he walks out of the booth. My partner gives him his check, he say's 'Thanks' and he's gone. He was in the studio for maybe five minutes. No schmoozing, just vocal gold. We sold the show.

    • @thundereffect2319
      @thundereffect2319 ปีที่แล้ว

      wait really you are the guy behind hypernauts?

    • @PaulLemars01
      @PaulLemars01 ปีที่แล้ว +1

      @@thundereffect2319 Yep. My business partner Ron passed away a few years back but yes, we came up with and sold Hypernauts. Both Ron and I grew up on Gerry Anderson's shows ( Fireball XL5, Stingray, Thunderbirds and all the way up to Space 1999) and we wanted to do our own.

    • @leanneparker1962
      @leanneparker1962 2 หลายเดือนก่อน

      Pure professionalism!

  • @Marchant2
    @Marchant2 3 ปีที่แล้ว +34

    To me, one of the most effective trailers was the one for the 1979 movie Alien. No words, no voice over. It’s hauntingly mysterious and peaks the curiosity.

    • @sMASHsound
      @sMASHsound 3 ปีที่แล้ว +2

      now, i dont like the voiceovers. they try to contain the story as a story that we watch. i like to lose myself in the world of the movie. that alien trailer, that was like if u were watching a story in a movie, and then went to the bathroom, and that trailer is what happened. its what happens OUTSIDE of the story, it happening somewhere.

    • @adanrios7951
      @adanrios7951 2 ปีที่แล้ว +1

      Great trailer -
      The teaser for little children does something similar but just uses dialogue snippets from the movie - with the sound of an approaching train.

    • @SamuraiMasenko
      @SamuraiMasenko 2 ปีที่แล้ว +1

      In the same film universe, Prometheus also had an amazing trailer with the "I'm David" lifelike robot teaser. Unfortunately it was a little too long for TV so it was online only and not a lot of people saw it at the time, and then the movie itself had less to do with David himself and more to do with exploring the planet. But man, it was a good trailer. Really gave you a sense of unease, something something uncanny valley, something something secretly malicious AI takeover, you know?

  • @1805movie
    @1805movie 3 ปีที่แล้ว +79

    I honestly kind of miss the trailer voice overs. It's like they're presenting something they know you're going to love. Maybe Jon Bailey can take Jon's place in being the new trailer narrator. I think they need to come back, especially for horror movie trailers.

    • @majinya6199
      @majinya6199 3 ปีที่แล้ว +6

      Especially the Disney voice over trailers from back in the day

    • @numa2k147
      @numa2k147 3 ปีที่แล้ว +2

      I donnt really think we need them back.

  • @kirkmorrison6131
    @kirkmorrison6131 3 ปีที่แล้ว +339

    I miss them they often were the best part of some of the more forgettable movies I saw.

    • @greysky1252
      @greysky1252 3 ปีที่แล้ว +7

      Movies in general are better in trailer form for some reason.

    • @campkira
      @campkira 3 ปีที่แล้ว

      yeah how can i know what the hell moive is about.. that why Drive got sue...they just love it.. since any PR is a good PR...

  • @joev3770
    @joev3770 3 ปีที่แล้ว +9

    As an aspiring voice actor, I'm glad I'm not the only one who noticed this.

  • @ComplexConcept
    @ComplexConcept 3 ปีที่แล้ว +3

    My middle school got Don LaFontaine to come in and live narrate our graduation speech, it was awesome!

  • @joermnyc
    @joermnyc 3 ปีที่แล้ว +241

    Plenty of voice talent out there, DLF passing was just an excuse to cut out having to pay for a narration.

    • @Wesmoen
      @Wesmoen 3 ปีที่แล้ว +14

      Redd Pepper could've done just fine. Sounds like a way to cut costs indeed.

    • @neoasura
      @neoasura 3 ปีที่แล้ว +2

      Thats exactly what it is, if it's a change, it's because of cost, if they figure it helped make money, they would keep it.

    • @radiotvgod
      @radiotvgod 3 ปีที่แล้ว +5

      I disagree. You don’t want to put in somebody that people would be comparing… or a game of “can you top this!” The last thing you want people thinking about is whether he sounded like Don or not because it distracts from the message. He pretty much was a spoiler himself because the bar has now been lowered. Good Lord. Good and lowered!
      So it’s really a tough call to find a replacement that doesn’t sound like you’re just copying him! I wouldn’t want to be in those shoes.
      Realize there is not as much creativity floating around or energy by creative directors as you might think. They don’t have a “go-to” to to go to anymore and that threatens their comfort level now without Don and that makes them very nervous. They got lazy.

    • @slevingarganera8375
      @slevingarganera8375 3 ปีที่แล้ว

      There’s also Kyle Hebert (the DBZ narrator). He does some trailer voiceover stuff too.

    • @addanametocontinue
      @addanametocontinue 3 ปีที่แล้ว +2

      Yep. Similar to how some Fortune 500 companies will make use of visas to hire foreign labor because they claim they can't find qualified people within the US. It's bullcrap if you want me to believe that, in a country of 300M people, you can't find at least a handful of qualified applicants. DLF, while good at what he does, isn't the only one who can do movie trailer voices. Movie execs just used his passing and their lack of motivation to find a replacement as an opportunity to find alternatives to the move trailer voice.

  • @karlsmith2570
    @karlsmith2570 3 ปีที่แล้ว +199

    What a lot of people don't know is that Don LaFontaine was also the voice over in the title sequence of "America's Most Wanted"

  • @saulgoodman7509
    @saulgoodman7509 2 ปีที่แล้ว +2

    I miss that voice on trailers, takes me back to previews on my favourite vhs tapes or at the cinema.

  • @DaroLinguiniJohnson
    @DaroLinguiniJohnson 3 ปีที่แล้ว +19

    Trailer: _b u t t h e t w i s t i s t h a t_
    Every breathing being on the planet: *pls don't*

  • @Santanilla
    @Santanilla 3 ปีที่แล้ว +134

    What about the decline of movies and the surge of series, why have 2 hours of content if you can have 50

    • @dreamlandnightmare
      @dreamlandnightmare 3 ปีที่แล้ว +1

      Because there isn't enough time for 50.

    • @brukujinbrokujin7802
      @brukujinbrokujin7802 2 ปีที่แล้ว

      Then the stage repeat and comes the decline of series and surge of movies because theatre screen is more profiting than television series. Because... People dont watch television anymore. And who knows what will happen after this covid

    • @dundee6402
      @dundee6402 2 ปีที่แล้ว

      Neither movies nor series declined, wtf are y'all on??? Ever heard of streaming?

  • @mookie714
    @mookie714 3 ปีที่แล้ว +372

    we traded narration with BWAAAAAAAAAAAA noises

    • @numa2k147
      @numa2k147 3 ปีที่แล้ว +9

      Hollywood traded it.

    • @BasementBrothers
      @BasementBrothers 3 ปีที่แล้ว +3

      Us Hollywood producer types slave for days so you can have the best BWOWWW noise.

    • @dreamlandnightmare
      @dreamlandnightmare 3 ปีที่แล้ว +2

      And quick fade outs/ins to every shot.

  • @devinpetersen2387
    @devinpetersen2387 3 ปีที่แล้ว +1

    I have wondered about this off and on for fifteen years. Thank you for the story.

  • @leadlefthand
    @leadlefthand 2 ปีที่แล้ว +2

    Still can't forget Don LaFontaine's GoldenEye voiceover: "On November 17, United Artists brings you.....JAMES BOND"
    7 years had passed since a James Bond film was released up to that point and hearing that just got you pumped up. Yeah, James Bond is back!

  • @jbrecken
    @jbrecken 3 ปีที่แล้ว +113

    "In a world, where movie trailers have no voiceover, one man's life has ended."

    • @jb6712
      @jb6712 3 ปีที่แล้ว +2

      Actually, his life ended, and THEN there were no voiceovers.

  • @joekirby4529
    @joekirby4529 3 ปีที่แล้ว +41

    A video about voiceovers uses the on-device microphone for the in-apartment shots...

    • @Settii
      @Settii 3 ปีที่แล้ว +6

      OMG Thank you!

    • @KingofCrusher
      @KingofCrusher 3 ปีที่แล้ว +6

      That drove me nuts! How the fuck do you have so many views with such horrible audio?

    • @sentfromheaven00
      @sentfromheaven00 3 ปีที่แล้ว +1

      @@KingofCrusher It’s not that bad.

    • @radiotvgod
      @radiotvgod 3 ปีที่แล้ว

      Kate Saber It’s like women. Depends on what you’re used to.

  • @crazyfrazy74747
    @crazyfrazy74747 3 ปีที่แล้ว

    Thank you for actually showing your references at the end! So many TH-camrs I watch give good info, but leave out their sources

  • @RayMak
    @RayMak 3 ปีที่แล้ว +52

    His voice is very familiar

  • @TheSheiban
    @TheSheiban 3 ปีที่แล้ว +435

    The voice actor died

    • @asdkotable
      @asdkotable 3 ปีที่แล้ว +199

      To specify, one voice-actor monopolized the business and then died, and his death coincided with a rise in blockbuster movie adaptations that didn't have to sell a movie on its plot, but on the audience's familiarity with the product and a focus on the spectacle.

    • @Lwize
      @Lwize 3 ปีที่แล้ว +21

      Spoiler!

    • @elakeyy
      @elakeyy 3 ปีที่แล้ว +2

      knew it

    • @benrosenberg3489
      @benrosenberg3489 3 ปีที่แล้ว +32

      Right he died. And they stretched this video to 10 mins for the ad revenue off his death. Good people here

    • @matrixfull
      @matrixfull 3 ปีที่แล้ว +13

      yep basically trailer voiceover was associated with exact tone of voice from one single person. Whole culture of trailer voiceover was built on a single person. Just to show how Hollywood acts more like family business...it's hard to get in it but if you get in it you're set to go for a lifetime easy if only you do whatever is expected from you.

  • @cdshull
    @cdshull 3 ปีที่แล้ว +118

    His "In a world" voice is missed.

  • @scottcampbell3940
    @scottcampbell3940 3 ปีที่แล้ว +2

    Thanks. Great recap. I knew and worked with Don (I was Head of Production/Executive Producer at McCann-Erickson Advertising in L.A. and did trailers with him - clients were Columbia and Sony) - not only was he the most used SAG member, he also charged double-scale...wow, I can only imagine the $$$! He was at SBV Talent at the time and was a very nice man...and really did travel in his personal, chauffeur-driven white limo.

  • @Storm-Chaser
    @Storm-Chaser 3 ปีที่แล้ว +4

    Don LaFontaine was truly a master at his art. He could make anything sound interesting. "In a world filled with peanut butter sandwiches.... all the jelly has gone missing. Find out where all the gelatinous fruit has gone in this breathtaking thriller coming to theaters near you on February 30th."

  • @darylhabraken9027
    @darylhabraken9027 3 ปีที่แล้ว +36

    DUDE!! La Fontaine didn’t voice Die Had 3, that was Hal Douglas and the Independents day trailer is Nick Tait (Aussie Actor also did J Park)

    • @veilenedream5825
      @veilenedream5825 3 ปีที่แล้ว

      damn oops

    • @WTFG78
      @WTFG78 3 ปีที่แล้ว +4

      “An adventure 65 million years in the making...” Yeah. Neither of those were LaFontaine.

    • @choreomaniac
      @choreomaniac 3 ปีที่แล้ว

      They didn’t sound like him.

    • @val13c59
      @val13c59 3 ปีที่แล้ว

      Good call. I was going to comment the same on the Hal Douglas. But then I came across your comment.

    • @tremosley3773
      @tremosley3773 2 ปีที่แล้ว +1

      Glad someone said it. Whole Don had a MAJOR part in it, trailers are still alive and well, just not in theaters, but as TV spots. Look up Howard Parker, Gabe Kunda, Ashton Smith and Ben Patrick Johnson

  • @Night-Mayor
    @Night-Mayor 3 ปีที่แล้ว +124

    I want to know what happened to the *movie soundtrack?* Back in the eighties a movie needed a hit song to push that blockbuster movie. *Ghostbusters, Top Gun, Back to the Future and Footloose* are films that you can recall just by hearing a song. It seem that who was starring in your movie was hust as important as who was singing the main song. Big talent was approached to sing and do huge big budget music videos for films Hollywood was gambling on. Even Arnold Schwarzenegger's Last Action Hero had a scene making fun of the trend with M.C. Hammer. Who had a hit with Addams Family called Addams Grooves.
    Rap stars, pop stars even country singers were tapped for films were their style fit. But then all of a sudden it stopped. Films that would normally have a big song at the end of the movie and a music video released the week of the films debut were gone. Why? What happened to change this? Why did earlier Superhero films like Spider-Man and Batman have full soundtracks but later sequels didn't. Batman had songs by Prince, Seal, and U2. But today's Superhero films don't.
    But somewhere in the mid to late nineties the trend stopped. Some franchise like James Bond still use the big celebrity song and music video. But the trend is gone. I've often wondered why it died. Films with a hit song are remembered more fondly and have a deeper nostalgia than films that don't. So Cheddar I'm hoping you can answer this mystery for me.

    • @ewmlloyd
      @ewmlloyd 3 ปีที่แล้ว +12

      At a guess, I'd say the music market has fragmented to the point where you usually can't reach all the music genres with a single song. Also, back then, they could drive exposure with radio airplay (payola, anybody?). That's no longer possible.

    • @Hannahprovencher
      @Hannahprovencher 3 ปีที่แล้ว +4

      It's not a mistery you're just cherry picking

    • @stevecarter8810
      @stevecarter8810 3 ปีที่แล้ว +7

      Movie industry doesn't care about staying power, everything is about the opening weekend

    • @Hannahprovencher
      @Hannahprovencher 3 ปีที่แล้ว +15

      Let's remind ourselves that guardians of the galaxy vol 2 had a original song, just like black panther and spiderman into the spiderverse, trolls had cant stop the feeling and dispicable me had happy...

    • @cincocats320
      @cincocats320 3 ปีที่แล้ว +8

      Besides the A Star is Born soundtrack, I think the last non animation movie song hitting big that I can remember vividly is Too Close from Taken 2 which I think was 2014. The Guardians of the Galaxy soundtracks I associate with all the retro songs, not anything written specifically for them.
      So yeah, I agree that there is more of a disconnect between movies and music now than in the late 70s, 80s and 90s, but I think that era is the anomaly when you look at movie history. Before the 70s, movies having a signature song weren't as common if they weren't marketed a musical. I think it probably coincides with the rise of music videos as an art form and smart movie execs realized it was an easy way to market the hell out of a movie to do the tie in.

  • @CanadaWaxSolvent
    @CanadaWaxSolvent 3 ปีที่แล้ว +2

    We seem to be missing the radio ads that used voice overs as well. There were a lot of radio ads there were entertaining on their own.

  • @shanaviawilliams3646
    @shanaviawilliams3646 2 ปีที่แล้ว +1

    My boyfriend and I were just talking about how we miss this guy and how they really need to bring voice over actors back in modern day. this guy was amazing and made you want to go see the movie.

  • @RDJ134
    @RDJ134 3 ปีที่แล้ว +21

    I miss this, and we still have The Epic Voice Guy from Screen Junkies :)

  • @NetCafeCat
    @NetCafeCat 3 ปีที่แล้ว +59

    I cant stand how pretty much every trailer now days has the same over the top thudding music like - dun.. duunnn DUUUNN THOOOOOOMMMM drop. Ech.

    • @jaymontana2708
      @jaymontana2708 3 ปีที่แล้ว +14

      It's already changing. Now most trailers use a slowed down soulful cover of a popular song. I think it started with 50 Shades of Grey.

    • @KalOrtPor
      @KalOrtPor 3 ปีที่แล้ว +5

      That style definitely became oversaturated to the point of annoyance, with the tense music building to a crescendo as a montage of images cycle faster and faster, until the screen goes black followed by the sharp loud drop, and then a brief aftermath as the trailer ends as sort of an exclamation point. I can't think of the ones right now, but there's been a few times the trailer was so predictable it played out just as I imagined, glad they've been getting away from those. Some years earlier I also couldn't stand when it was a thing to stagger testimonials throughout the trailer like "SISKEL AND EBERT GIVE IT TWO THUMBS UP" "THE SPELLBINDING PERFORMANCE OF THE YEAR ACCORDING TO THE NEW YORK TIMES" "A MODERN CINEMATIC MASTERPIECE" .....that couldn't have gone away fast enough.

  • @matute33
    @matute33 3 ปีที่แล้ว +5

    Now trailers last 3 minutes, and they tell you the whole story and spoilers included

  • @FrankJamesBailey
    @FrankJamesBailey ปีที่แล้ว +1

    The movie trailer guy is no gone completely. Every now and then I hear a "Mr. Big Voice" on a movie trailer and I get excited when I do. I miss this type of trailers!

  • @CaffeineAndMylanta
    @CaffeineAndMylanta 3 ปีที่แล้ว +103

    Was Inception also partially responsible? I feel like that film’s trailer changed the style for the entire industry

    • @theobuniel9643
      @theobuniel9643 3 ปีที่แล้ว +22

      Add The Social Network's trailer too. Both of those trailers basically created the aesthetic of the modern movie trailer. TSN's usage of somber covers of popular songs, and Inception's infamous *BWOOOOONGs* (and other usable ominous bass sounds).

    • @ghostviggen
      @ghostviggen 3 ปีที่แล้ว +2

      Batman begins, when you have Liam Nesson doing the talking. 😉

  • @devian2364
    @devian2364 3 ปีที่แล้ว +27

    these guys clearly haven't heard of Honest Trailers

    • @jasonlieberman4606
      @jasonlieberman4606 3 ปีที่แล้ว +1

      Pretty much all parodies still use it cuz they're being made by people who still have narration ingrained in how we imagine trailers to be. But Hollywood has definitely pretty much stopped using them. If there's actually a point they're missing here, it's that at any time that trend could directly reverse or go on some completely unforseen direction

    • @radhiadeedou8286
      @radhiadeedou8286 3 ปีที่แล้ว

      Parodies don't count

  • @pulsarstargrave256
    @pulsarstargrave256 3 ปีที่แล้ว +4

    Now I know why my interest in movies has declined: Fontaine grabbed your interest by asking questions or keeping you in suspense! Clips and dialogue pretty much tell you the story already, so why not wait until it appears on cable or DVD?

  • @realamerican5016
    @realamerican5016 3 ปีที่แล้ว

    I miss the narration. Every time I see an old trailer I notice the absence of it in today's trailers. I really hope you bring it back for some movies.

  • @djsonicc
    @djsonicc 3 ปีที่แล้ว +44

    "In a world where there are no more trailer voicovers...there are...Honest Trailers?"

  • @ph33lix
    @ph33lix 3 ปีที่แล้ว +23

    Sneak P E E K
    You're giving the audience a peek into the new movie, not the peak of... a mountain.

    • @spacezombie4069
      @spacezombie4069 3 ปีที่แล้ว

      I was beginning to think I was the only one who noticed.

  • @TrateMusic
    @TrateMusic 3 ปีที่แล้ว +1

    I love this deep dive into the subject, because i am a long time fan of Don LaFontaine. Generations of movie trailers have this man to thank, i think that's incredible

  • @LuisVillanuevaCubero
    @LuisVillanuevaCubero 3 ปีที่แล้ว

    Thanks! I did not even notice how much trailers had changed since my childhood.

  • @DanielGonzalezL
    @DanielGonzalezL 3 ปีที่แล้ว +50

    "Oh no! What are we gonna do now that La Fontaine is dead?"
    ...bro hire another dude???

    • @stephenderry9488
      @stephenderry9488 3 ปีที่แล้ว +17

      Morgan Freeman or James Earl Jones could have become millionaires (In a world... where they weren't already millionaires).

    • @daviddyer3543
      @daviddyer3543 3 ปีที่แล้ว

      @@stephenderry9488 What about Dwayne Johnson or Morgan Freeman to narrate the trailers? Or maybe a female actress for some film trailers?

    • @grantbmilburn
      @grantbmilburn 3 ปีที่แล้ว +1

      After all, he himself started as an impromptu replacement for another guy.

    • @KaitouKaiju
      @KaitouKaiju 3 ปีที่แล้ว

      You can use his voice in a synthesizer and get a pretty good result

    • @stevezelaznik5872
      @stevezelaznik5872 3 ปีที่แล้ว +1

      Celebreties make bad narrators. A good narrator is supposed to be anonymous. Famous narrators inadvertendly steal the show.

  • @lzylifeguidesubscribe2124
    @lzylifeguidesubscribe2124 3 ปีที่แล้ว +97

    0:27 "So how did we end up *in a world* without movie trailer voiceovers"
    Well played HAHAHA

    • @burt591
      @burt591 3 ปีที่แล้ว +1

      I don't get it, what do you mean?

    • @marcus8710
      @marcus8710 3 ปีที่แล้ว +1

      Somehow i always glance down and read quote comments the *very moment* it's said in the video

  • @meggiem4685
    @meggiem4685 3 ปีที่แล้ว +4

    I was JUST thinking about the stereotypical “in a world...” trailer voice! 🤯

  • @brokewithexpensivetaste1222
    @brokewithexpensivetaste1222 3 ปีที่แล้ว +7

    Imagine calling a grown man thunder throat

  • @a.a.g.h.1679
    @a.a.g.h.1679 3 ปีที่แล้ว +30

    I never knew that Don La Fontaine was a recording engineer! Great stuff

    • @karlsmith2570
      @karlsmith2570 3 ปีที่แล้ว +1

      You're not the only one who didn't know that
      Though in hindsight it makes sense that he'd initially started out as a studio engineer

  • @gambello1195
    @gambello1195 3 ปีที่แล้ว +120

    They changed it to *BBWOOOOO*

    • @anti_honey
      @anti_honey 3 ปีที่แล้ว +14

      We actually do refer to them as bwams when scoring music lol.

    • @JJ-rm7jw
      @JJ-rm7jw 3 ปีที่แล้ว +1

      What is this referring to?

    • @Encicia
      @Encicia 3 ปีที่แล้ว +1

      @@JJ-rm7jw It's the sound that apparently started with this trailer th-cam.com/video/8hP9D6kZseM/w-d-xo.html

  • @barnesperez
    @barnesperez 8 วันที่ผ่านมา

    I had this very same question on my mind one day. This video confirmed what I had suspected all along: the voice narrator died.

  • @theunknown11986
    @theunknown11986 6 หลายเดือนก่อน +2

    The movie narrators actually made you want to see the movie, especially Don Lafontaine.

  • @Curttehmurt
    @Curttehmurt 3 ปีที่แล้ว +11

    I miss Don LaFontaine, his voice always made me smile

  • @DingDimlewitz
    @DingDimlewitz 3 ปีที่แล้ว +25

    What would have been interesting is the transition from "all trailers have voice overs" to "all movie trailers have the Inception horn".

  • @ianhowlett4682
    @ianhowlett4682 3 ปีที่แล้ว +1

    2:26 “Into this powerful vastness comes a man in pursuit of danger”. Sounds like me going into a meeting at work.

  • @thecw301
    @thecw301 3 ปีที่แล้ว +1

    The actual reason trailer vo's aren't common anymore has nothing to do with Don's passing. Ashton Smith, Scott Rummell, Jim Tasker and others took over that business.
    It was a dispute between the agents, the unions and the performers that had to do with being paid for "scratch reads" (auditions). The producers didn't want to pay for these scratch reads any longer, and the union and the performers disagreed. So the movie companies started running trailers without voiceover.

  • @jovanweismiller7114
    @jovanweismiller7114 3 ปีที่แล้ว +23

    I miss Don LaFontaine! Of course, I'm 73, so a great many of the movies I've known and loved had trailers with his voice.

  • @SupremeLeaderKimJong-un
    @SupremeLeaderKimJong-un 3 ปีที่แล้ว +63

    "The Mask"
    They call him Cuban Pete, he's the king of the Rumba beat.

  • @AirunDaPriest
    @AirunDaPriest 3 ปีที่แล้ว +2

    Rip Don Lafontain the voice of my child hood.

  • @alyssapowell1799
    @alyssapowell1799 3 ปีที่แล้ว

    One thing to note about dialogue from actors used in trailers - in the last 10 years marketing departments have started getting involved with notes to scripts before shooting begins so dialogue or even scenes can be added to be used in the trailer to explain the plot. In the movie, it might not make sense to have a long winded use of character names and explaining the plot - but several takes can be done for the teaser trailer. Marketing execs are on the set for filming of those scenes so they can get what they need. So it's really shifted from using voice talent to using the cast. With comedies, some actors are very aware of what type of material needs to be used for the trailer, so they ad-lib it and takes will be noted for trailer material. Trailers are far less something done after the fact and far bigger part of actual filming.

  • @GREAtorDoosra
    @GREAtorDoosra 3 ปีที่แล้ว +17

    Now they make honest trailers on TH-cam in format like that😂

  • @davidroddick91
    @davidroddick91 3 ปีที่แล้ว +6

    "So I'll miss this one gig. What's gonna happen? It's not like someone else will replace me and monopolize the industry so I'll never work again!"

  • @existenceisafarce._.172
    @existenceisafarce._.172 2 ปีที่แล้ว +1

    His voice always gives me nostalgia

  • @CZsWorld
    @CZsWorld 3 ปีที่แล้ว +23

    BRING IT BACK!!

  • @PockASqueeno
    @PockASqueeno 3 ปีที่แล้ว +12

    Hey, I know that 1940s trailer voice! It’s the transatlantic accent!

  • @Dexy83
    @Dexy83 3 ปีที่แล้ว +8

    "it's 1994..." and I graduated from high school 😂😂😂😂

  • @ralphtoles8642
    @ralphtoles8642 2 ปีที่แล้ว

    Great historical piece! Thanks!

  • @EddieLamMusic
    @EddieLamMusic 10 หลายเดือนก่อน +1

    You'll still hear voice narration on TV spots, a few comedies, and some kids movies as well.

  • @watchdealer11
    @watchdealer11 3 ปีที่แล้ว +46

    So, it ended because DLF died?

    • @BlackTomorrowMusic
      @BlackTomorrowMusic 3 ปีที่แล้ว +9

      Basically, yes. He was THE movie trailer voice. Getting someone else to fill in just wouldn't feel right.

    • @uhohhotdog
      @uhohhotdog 3 ปีที่แล้ว +4

      Yea. The rest of the video is just fluff for the algorithm

    • @WhatALoadOfTosca
      @WhatALoadOfTosca 3 ปีที่แล้ว

      The whole video is fluff.

  • @TheGreatDrAsian
    @TheGreatDrAsian 3 ปีที่แล้ว +9

    4:51 YOOO THAT 86 THO

    • @user-ki8ef2uj1r
      @user-ki8ef2uj1r 3 ปีที่แล้ว

      k

    • @MarySmith-hv5ur
      @MarySmith-hv5ur 3 ปีที่แล้ว

      I was looking for this comment, and yeah I guess it's a Corolla GTS, (88), (US's version)

    • @Tensho_C
      @Tensho_C 3 ปีที่แล้ว

      yea

  • @PatLund
    @PatLund 3 ปีที่แล้ว +1

    I recently made an "In a World" joke and the person I was talking to had no idea what I was referencing.

  • @WizardofTruth
    @WizardofTruth 3 ปีที่แล้ว

    Didn't really know about this. Good job explaining it

  • @johnthethird4921
    @johnthethird4921 3 ปีที่แล้ว +11

    I’ve always thought having a “celebrity crush” is stupid, but Ali Larkin has stolen my heart. This girl has taught me more than any teacher I’ve ever had. Thank you and please keep teaching me about stuff I didn’t know I need to know.

  • @RandomlyDrumming
    @RandomlyDrumming 3 ปีที่แล้ว +46

    They could've just hired Pablo Francisco as a replacement :)

    • @immortan-valkyrie90
      @immortan-valkyrie90 3 ปีที่แล้ว +2

      LITTLE TORTILLA BOY

    • @emmanroyhippy6859
      @emmanroyhippy6859 3 ปีที่แล้ว +1

      Or Steven Schapiro

    • @harrisoinila
      @harrisoinila 3 ปีที่แล้ว +3

      It wasn't mentioned in the video but I honestly think the stand up comedians' ridicule played a big part in why DLF was never replaced.

  • @BlightBreedOfficial
    @BlightBreedOfficial 3 ปีที่แล้ว +1

    “At the time, a trailer looked a little something like this” *TH-cam ad conveniently appears just as she said this*
    Me - “ Wow, movie trailers were super advanced in 1913”

  • @CaptRich-bi3gp
    @CaptRich-bi3gp 3 ปีที่แล้ว

    Fantastic information Ali!
    I'm sure some of the folks at home might wonder why they are called trailers by the film industry, and previews by the general public.

  • @workinghoustonian
    @workinghoustonian 3 ปีที่แล้ว +5

    Video: "so a trailer at the time looked a little something like this"'
    TH-cam: *interrupts video to play back to back ads for movie trailers*
    Me: "Well played youtube, well played"

  • @AlonAbraham1
    @AlonAbraham1 3 ปีที่แล้ว +5

    Thank you for a great video article. I still miss the power of voice as the main attention of focus. Listning can also be intelligently joyful just as much as the picture, if done well of course. I wish there were more people that care for attention just as we do.

  • @sharifalhumaid8537
    @sharifalhumaid8537 3 ปีที่แล้ว

    Don LaFontaine was almost the only narrator for trailers when I grew up . Honestly I didn't notice the recent shift in movie trailors, and this video is quite informative.

  • @kylemihalek5887
    @kylemihalek5887 2 ปีที่แล้ว +1

    It's good to hear someone pronounce Casa Grande correctly!

  • @Alverant
    @Alverant 3 ปีที่แล้ว +8

    Now it seems like trailers give away the best parts of the movie.

    • @scotth3276
      @scotth3276 3 ปีที่แล้ว +1

      They've always done that. They're not as bad now, watch a movie trailer from the 70s ...

    • @violetdusk1968
      @violetdusk1968 3 ปีที่แล้ว +1

      Sucks when the only good parts of the movie were in the ad

  • @doing_aok
    @doing_aok 3 ปีที่แล้ว +44

    quick fact-check: you’re history of trailers imply they always came first but they didn’t. they came after. that’s why they’re called trailers

    • @srpenguinbr
      @srpenguinbr 3 ปีที่แล้ว +9

      It was not explicitly said, was it? She didn't comment on that

    • @ghostbuddy3106
      @ghostbuddy3106 3 ปีที่แล้ว +7

      you are history of trailers...

    • @silvervelvet8893
      @silvervelvet8893 3 ปีที่แล้ว +3

      She said the point of a trailer was to make people go see them, which is exactly what it is.

  • @Gilbarwaters
    @Gilbarwaters ปีที่แล้ว

    The guys that edit for a trailer never get the credit they deserve. I love editing videos and I do it just for fun, but man, it’s not easy. It takes hours and it has to make sense because they’re not only cutting pieces from the movie but they have to synchronize the background music and the dialogues, the seconds for each scene, the pace of the trailer, the slow beginning and slowly intensifies until it reaches maximum intensity and at the end leaves the viewers wanting to see the movie.
    The movie itself might not be that good, but the trailer has to sell it. The trailer editors need credit at the end of each trailer. Edited by: (names)

  • @joshgates
    @joshgates 3 ปีที่แล้ว

    I'm gonna miss the seasonal reminders. "THISSS SUMMMERRRRRRR" will be forever in my heart.

  • @gordonronco
    @gordonronco 3 ปีที่แล้ว +26

    0:49 sneakpeak killed it for me. Sneak peek.

    • @pete5668
      @pete5668 3 ปีที่แล้ว +6

      I know, I hate silly spelling mistakes.

    • @mrhypnagogia
      @mrhypnagogia 3 ปีที่แล้ว

      Lol true

  • @ericclaptonsrobotpilot7276
    @ericclaptonsrobotpilot7276 3 ปีที่แล้ว +5

    Man dies.
    Cheddar: Why is man not doing the thing he does?

  • @viaductmedia7087
    @viaductmedia7087 3 ปีที่แล้ว

    really informative, thanks.

  • @ryanjoslyn
    @ryanjoslyn 3 ปีที่แล้ว

    Excellent segment, Cheddar. Thank You!
    I recommend viewers check out Pablo Francisco’s Don Lafountaine impression, it’s comedy gold.
    😀😅