Agree with what you are saying here, although we have noticed an increasing shift to open term memberships at our gym. Interestingly this has increased our income, without an increase member number = better member experiences due to less people. This is possibly a reflection of the demographics who are renters, and tend to move after 6 months for a new job, or leave the county. Term memberships work better, easier to sell if the member is stable, long term rent, or owns a home near the gym.
Agree with what you are saying here, although we have noticed an increasing shift to open term memberships at our gym. Interestingly this has increased our income, without an increase member number = better member experiences due to less people. This is possibly a reflection of the demographics who are renters, and tend to move after 6 months for a new job, or leave the county. Term memberships work better, easier to sell if the member is stable, long term rent, or owns a home near the gym.