Dipu Rai All of the principles they’re discussing can be applied to a shot no matter what equipment you have. They’re using nice lights from Aperture because that’s what they’ve got, but you can rig up an equivalent with stuff from the hardware store. The point of the video is mostly to show you how to use the lights you have
Aputure lights are so cheap in comparison to the lights they use on pro sets. The 300 D ii is equivalent brightness to a 575 W HMI which are cumbersome to use, have heavy ballasts and header cables, too hot to handle, and can cost up to 10 grand to get everything to have it function. Meanwhile the most expensive Aputure light which is just as powerful and much easier to use, costs about $1100
Still expensive for the consumer and the hobbyist but if it’s something you do for work it’s an investment that’s gotta be made. People pay for you to shoot their products they expect you to use high end equipment that can get the job done easily and quickly. You can use cheaper lights, but they’re unreliable, the aren’t as color accurate, etc. They will work to get you those lower paying gigs, then once you’ve done enough of those and mastered using cheap lights you can upgrade to the heavier duty more expensive equipment that will in turn let you produce higher quality stuff on a faster and bigger scale
@@namesurname624 You fucking children need to stop whining when anyone spends money on equipment. Yes. Some equipment makes things look better. No, your lack of equipment isn't what's holding you back - it's the fact that all you do is comment on TH-cam videos instead of getting shit done.
Indy Mogul, Studiobinder, Aputure, CookeOptics are some of the best TH-cam channels to superpower your cinematography. Thank fuck for you guys, making our lives easier. Anyone starting out has zero excuses, all you need to do is dedicate some time! (and obviously loads of smaller individual channels out there too).
@@JaaProductionss you could always do the towel slide trick, though if you can afford the lighting equipment to even start with this shot you'll probably have a good ass camera and slider anyways
Only the camera body which is small part of the gears is considered low-end. Do you know how much those lights and modifier cost? And the slider? This is easy tips not low-end tips.
You dont realise how helpful you are. I am a 17year old that has just became interested in photography and cinematography, and your videos always teach and show me so much! Helps me experiment and develop a better knowledge of camera and lights. Thankyou!
I'm glad you are a brown nosing fool that finds entertainment in seeing your wallet being sucked completely dry and with all things considered, this is supposed to work with "any budget".
Just discovered this channel while checking for product lighting stuff - i am a 3D Artist and literally take erything they show here(the lighting techniques of course) to my 3D Renders and they look freaking amazing! Thx for these awesome tips!
Please make more content like this, I learned so much from this. This kind of content is amazing. Thank You so much for bringing this useful content to us.
The final sequence was great till you see the beer that Ted poured 😂nothing wrong with the shot just way to much foam 😂 Great video thanks for the content
Man I really enjoy your recent tutorial videos that you've been putting out. I like that they cover specific fields of our craft like shooting products, music videos, or a commercial. Would be cool to see a video on how to shoot vehicles with different budgets. Keep up the good work!
Love some of the tips you both gave in this video, especially the one with glycerin and the paper pasted on the back of the bottle. Fantastic! I am definitely going to try those out!
wow so this is how Indy Mogul evolved what an amazing thing to come across after probably 9years. glad to see it evolved and is still making cool content.
Another tip to prevent that overflowing and foaming is to use food coloring in water and dish soap, this will keep the look of "beer" without the carbonation adding to the overflow and over foaming, so you get a longer pour, see more "product" or fluid than foam.
Really well done Ted and crew. I took a great commercial photography class back in the day and we did a lot of these same tricks and tips. This was a great refresher and added some new dimensions (pun intended!) Keep up the good work. Loving the content as of late.
@@indymogul The neatest tip was to put a scrim behind the table/bottle (just out of camera view, so low) and a light positioned right at the back of the bottle, JUST peering over the scrim. It gave the bottle a nice glow and rim light.
cool side info. i am a foodstylist and for actual beer commercial i am not specialized enough. there actually are beer stylists who get paid A LOT OF MONEY just to get that beer perfect. That actual money shot. Cool video guys thanks for the content
This is excellent content and super inspirational for people that have the space, gear etc. I know you used an old DSLR but the other equipment fell into the “entertainment” category for me pretty quick. I’d be interested in seeing a video like this with a complete beginner or intermediate setup! I try and make videos like that on my channel but I don’t have the expertise that you guys do. Anyways, liked the video nonetheless thanks for keeping me entertained on a Monday!
Besides the slider what are they using that isn't completely beginner equipment? You can buy a kit with 2 softboxes online for like $100. I'm not sure HOW MUCH CHEAPER you want everything to be. Not every video can be someone shooting video on their iPhone with a bunch of home depot lights and foam-board reflectors. You can still apply these principles with any equipment you currently have.
Hi, thank you for the great tutorial. @7:59 can't we just change the color in post when color grading? Or is it always better to try to capture the color you want while filming?
Great video Tim!! This shoot is pretty close to how I set up my shots. The one take away, I love the idea of using paper on the back to diffuse the backlight!! That's awesome!! Thanks, man!!
Good Video On Lighting Technique. But ya missed out on using a circular polarizing filter on the lens especially with the light reflection on glass/liquids. Unless your client is wanting reflections.
I'd love to see you guys do a challenge where you make a commercial using the same shots & lighting but with 3 separate cameras- an cheap camcorder, inexpensive smartphone, and DSLR.
Seriously LOVE the video!! But someone PLEASE link me or tell me the diffusion they cut out? Diffusion paper? Fabric? Nylon? Sheet? Backdrop? Size? I literally bought baking parchment paper because I don’t know what to use. Thanks!!
Best video ever :D It was like been on location shoting, and a 100% explane on why we do it. Love the light-set up, like to know more about lighting. I have many times problems with blacklevels, not getting enough lights for the grading... how to adjust it with a blackmagic camera?
My tip for lighting a reflective object is to Bounce your light. If you use light meter to a reflective object with direct light the meter cant read it.
really nice video! I'd like to see you do a video like this with JUST hardware supply, just to show it's about the concepts, not about the technical stuff
Please, do an episode about how to shoot a cosmetic product commercial(powders, different bottles, liquid stuff...). White background, not dark! How to light it, different technics?
You can watch "workphlo" TH-cam channel, there he makes photos with times cheaper camera and flashes, so everyone can make it. Not like these guys, who talk "make from scratch", but use several thousands $ stuff :D
It's all about being creative..let your creative juices flow. Nothing really hard and fast to it. Who knows, maybe you can come up with something that could wow Indie Mogul..Right, Ted?
But..I'm always amazed in what they keep saying "you can literally do this with nothing" and they keep on adding all these lights and equipment : D :D
Dipu Rai All of the principles they’re discussing can be applied to a shot no matter what equipment you have. They’re using nice lights from Aperture because that’s what they’ve got, but you can rig up an equivalent with stuff from the hardware store. The point of the video is mostly to show you how to use the lights you have
@@FlippytheMasterofPie try to shoot it on a 200$ consumer phone with no custom lighting other than what you have
Aputure lights are so cheap in comparison to the lights they use on pro sets. The 300 D ii is equivalent brightness to a 575 W HMI which are cumbersome to use, have heavy ballasts and header cables, too hot to handle, and can cost up to 10 grand to get everything to have it function. Meanwhile the most expensive Aputure light which is just as powerful and much easier to use, costs about $1100
Still expensive for the consumer and the hobbyist but if it’s something you do for work it’s an investment that’s gotta be made. People pay for you to shoot their products they expect you to use high end equipment that can get the job done easily and quickly. You can use cheaper lights, but they’re unreliable, the aren’t as color accurate, etc. They will work to get you those lower paying gigs, then once you’ve done enough of those and mastered using cheap lights you can upgrade to the heavier duty more expensive equipment that will in turn let you produce higher quality stuff on a faster and bigger scale
@@namesurname624 You fucking children need to stop whining when anyone spends money on equipment. Yes. Some equipment makes things look better. No, your lack of equipment isn't what's holding you back - it's the fact that all you do is comment on TH-cam videos instead of getting shit done.
I like how Ted is so engaged in receiving the information when I'm sure he already knows half of the insights.
more than the half im sure he knows everything
Indy Mogul, Studiobinder, Aputure, CookeOptics are some of the best TH-cam channels to superpower your cinematography. Thank fuck for you guys, making our lives easier. Anyone starting out has zero excuses, all you need to do is dedicate some time!
(and obviously loads of smaller individual channels out there too).
Say it again - LOVE these setups and shots using lower end gear - makes it so everyone can learn and do. Thanks! 👍👍👍👍👍
lower end gear? the slider setup costs more than the camera and the basically was their crutch to make this decent
Joseph I’m talking about using the camera, the Canon instead of the Red mention in the beginning.
@@JaaProductionss you could always do the towel slide trick, though if you can afford the lighting equipment to even start with this shot you'll probably have a good ass camera and slider anyways
@@jesse.vr6 could you show me your towel slide shot of any product video like this?
Only the camera body which is small part of the gears is considered low-end. Do you know how much those lights and modifier cost? And the slider? This is easy tips not low-end tips.
You dont realise how helpful you are. I am a 17year old that has just became interested in photography and cinematography, and your videos always teach and show me so much! Helps me experiment and develop a better knowledge of camera and lights. Thankyou!
More of this please. I love seeing content that can be re-produced at home with high quality results if done right.
SunDevilThor согласен
Daaaaang. That cutting diffusion and putting it on the back trick.... so good!
Well that was both educational and entertaining!
I aspire to having Curtis comment on one of my videos 😅
@@ThisWayUpTravel HAHA HE DID IT THE MAD LAD
@@sanjacobs6261 I KNOW RIGHT!!!! 😂
I'm glad you are a brown nosing fool that finds entertainment in seeing your wallet being sucked completely dry and with all things considered, this is supposed to work with "any budget".
Just discovered this channel while checking for product lighting stuff - i am a 3D Artist and literally take erything they show here(the lighting techniques of course) to my 3D Renders and they look freaking amazing! Thx for these awesome tips!
Please make more content like this, I learned so much from this. This kind of content is amazing. Thank You so much for bringing this useful content to us.
Guys, you make it look so easy :D The trick with the diffusion on the back of the bottle is insane. Thanks for all the insights!
Ahhh the paper behind the bottle trick!!! Wow, the things you learn 👏🏽👏🏽👏🏽
The final sequence was great till you see the beer that Ted poured 😂nothing wrong with the shot just way to much foam 😂
Great video thanks for the content
Man I really enjoy your recent tutorial videos that you've been putting out. I like that they cover specific fields of our craft like shooting products, music videos, or a commercial. Would be cool to see a video on how to shoot vehicles with different budgets. Keep up the good work!
man, it's the first time I saw your content and I love this one
Holy smokes! Every video you release is a wealth of information, presented in the most engaging and fantastic way. This a HUGE help. Thank you!
Some super practical stuff here like putting the paper cut out behind the bottle to diffuse light
this video inspired me 10 fold. wow I just took so many banger photos, thank you for the video!!!!
This was very educational. It gave me a better idea how to light a bottle. Plus the camera settings were a plus.
Love some of the tips you both gave in this video, especially the one with glycerin and the paper pasted on the back of the bottle. Fantastic! I am definitely going to try those out!
I don't drink at all, but this was still informative. Love it guys
Another fantastic video; educational and fun
“Evoking emotion of a person saying I need that in my life” well that must be a hell of a beer
can we just take a moment to appreciate that he has a timer for the sponsored segment?
wow so this is how Indy Mogul evolved what an amazing thing to come across after probably 9years. glad to see it evolved and is still making cool content.
Nice! That's pretty interesting and I would have never thought of the piece of paper on the back to make the bottle glow more! Good job!
That turned out great. I think that white diffusion on the bottle was a great trick to make it glow.
These types of videos are absolutely gold. Thank you Ted :)
Greetings from Germany
Love how you did the "cold" look with the water and glycerin! :-)
So good love it!! the piece of paper on the back of the bottle is something I'd not thought of before great tip👍
Another tip to prevent that overflowing and foaming is to use food coloring in water and dish soap, this will keep the look of "beer" without the carbonation adding to the overflow and over foaming, so you get a longer pour, see more "product" or fluid than foam.
the paper behind the bottle is GOLD!
If your not listening to the Podcast that goes along with these Indy Mogul videos your missing out.
My new favourite channel for learning videography. Learnt so much from this one video. 🙂👍
Really well done Ted and crew. I took a great commercial photography class back in the day and we did a lot of these same tricks and tips. This was a great refresher and added some new dimensions (pun intended!) Keep up the good work. Loving the content as of late.
Very cool! What else did you learn in that class?
@@indymogul The neatest tip was to put a scrim behind the table/bottle (just out of camera view, so low) and a light positioned right at the back of the bottle, JUST peering over the scrim. It gave the bottle a nice glow and rim light.
cool side info. i am a foodstylist and for actual beer commercial i am not specialized enough. there actually are beer stylists who get paid A LOT OF MONEY just to get that beer perfect. That actual money shot. Cool video guys thanks for the content
I don't drink either. Well, not until I saw this commercial. Now I'm craving a frosty cold one!
Ooooooooooooohhhhhhhh! that diffusion paper at the back bro... :)
This is excellent content and super inspirational for people that have the space, gear etc. I know you used an old DSLR but the other equipment fell into the “entertainment” category for me pretty quick. I’d be interested in seeing a video like this with a complete beginner or intermediate setup! I try and make videos like that on my channel but I don’t have the expertise that you guys do. Anyways, liked the video nonetheless thanks for keeping me entertained on a Monday!
Besides the slider what are they using that isn't completely beginner equipment?
You can buy a kit with 2 softboxes online for like $100.
I'm not sure HOW MUCH CHEAPER you want everything to be. Not every video can be someone shooting video on their iPhone with a bunch of home depot lights and foam-board reflectors.
You can still apply these principles with any equipment you currently have.
Hi, thank you for the great tutorial. @7:59 can't we just change the color in post when color grading? Or is it always better to try to capture the color you want while filming?
I highkey needed this video !! Great job 🔥 oh and that’s not how you pour beer smh 😂🤦🏾♂️ but still, great video ✨
The way Justin looks at him is so affectionate ❤.
Great video Tim!! This shoot is pretty close to how I set up my shots. The one take away, I love the idea of using paper on the back to diffuse the backlight!! That's awesome!! Thanks, man!!
That's great :-) I love it. I definitely drink and I might actually make one for my next drinking party
i learn much from all your video .... thanks you sir 👍👍👍👍👍
Great lesson. Thanks mate.
Good Video On Lighting Technique. But ya missed out on using a circular polarizing filter on the lens especially with the light reflection on glass/liquids. Unless your client is wanting reflections.
best tutorial on drinks EVER!!!!! AWESOME!!!
You guys are Genius!
tnx indy mogul very educational video, been learning
This was amazingly helpful!!! So much value there, thanks guys! ❤
"So we do have this slider here" was the moment this turned from reasonably inexpensive and doable to straight up taking the piss.
This was great. I have to try this. It does make you want to get that beer. its all in the details
I'd love to see you guys do a challenge where you make a commercial using the same shots & lighting but with 3 separate cameras- an cheap camcorder, inexpensive smartphone, and DSLR.
Seriously LOVE the video!! But someone PLEASE link me or tell me the diffusion they cut out? Diffusion paper? Fabric? Nylon? Sheet? Backdrop? Size? I literally bought baking parchment paper because I don’t know what to use. Thanks!!
Tilt the beer glass at an angle for a better pour than pour upright to get better foam head
uuf super good!
More Videos like this please!
Great episode, guys!
This is great stuff always love your guys content!
Gotta say... "That looks so refreshing!!!!" 👍👍👍👍👍
LOVE this video, more please BTS and how to shoot different types of video 😁
Amazing INDY MOGUL
very nice shot, thanks for sharing.
Man, that was truly amazing, and right about now, I'm dying for a beer. 🍺😎
Hi! Amazing tips, thanks! What do you spray on the bottle so it does not evaporate? What is Glycerin?
Great video and content as usual guys!!!!!
Best video ever :D It was like been on location shoting, and a 100% explane on why we do it. Love the light-set up, like to know more about lighting. I have many times problems with blacklevels, not getting enough lights for the grading... how to adjust it with a blackmagic camera?
That's the kind of shoots I want to pursue! :D Love that.
Incredible AD read man!!!
What type of diffusion are you using on the back of the bottle? Is that just parchment paper? or actual diffusion filter sheet?
I was more surprised by the fake but crazy real looking brick wall than of all the rest
This was very helpful!!
The glycerin water trick is amazing! Will be trying it.
I have a 24-70 2.8 Sigma, do you think a macro lens would be necessary for product video shoot?
The word "cool" has a new definition: Justin Jones
My tip for lighting a reflective object is to Bounce your light.
If you use light meter to a reflective object with direct light the meter cant read it.
Very interesting video! Thank you guys.
Would like to thank you for teaching me the basics of Adobe premiere🌼💖
Great informative video guys! Keep it up ❤️
Really cool man love your channel
a very very good video guys :-)
My biggest problem though is the amount off money you have to invest in good lights....
Absolutely loved everything about this!
Great video! Thank you
Great video guys! How much total set up time would you plan before shooting?
Make one explaining a car commercial. It would be terrific
YOU HAVE PLAYED A LOT TO ME GOD BLESS YOU
Subscribed because of the preview)
really nice video! I'd like to see you do a video like this with JUST hardware supply, just to show it's about the concepts, not about the technical stuff
That was great!! Thank you for the tips!!
Nice! My friend Lars from Thundershot Studios made it in the video!
Cool to see a beer from my country :-)
Though I don't like Trumer Pils and prefer Stiegl, Zipfer and Wieselburger.
Please, do an episode about how to shoot a cosmetic product commercial(powders, different bottles, liquid stuff...). White background, not dark!
How to light it, different technics?
You can watch "workphlo" TH-cam channel, there he makes photos with times cheaper camera and flashes, so everyone can make it. Not like these guys, who talk "make from scratch", but use several thousands $ stuff :D
Roman, ordinary Estonian rescuer thanks!
It's all about being creative..let your creative juices flow. Nothing really hard and fast to it. Who knows, maybe you can come up with something that could wow Indie Mogul..Right, Ted?
This was great!! Learnt so much from it!
I did learn a lot of things thank you so much
Very good and very cool!! ✅✅✅
Lads! This was very informative! Cheers!!
Any camera will do and set up 10× setups 😁🙏 great video btw thank you
like that you take Austrian Beer for ur shot :))
13:10 Bro you gotta tilt the glass to not over foam it and then as you get closer to the top you put it back and build up the head on the beer.
Or just let the beer go slightly stale.
@@SweBeach2023 Why waste perfectly good beer? Also to let it skunk would take a while.
He said they don’t drink beer.
Awesome episode! You guys really know the stuff. What is that little black cushion for in front of the plywood piece?
rtcmanga - JDM, Nismo & more Fridays from Japan! The wooden piece we used for the surface wouldn’t sit flat so we used a sand bag to level it
Hi Justin!! Great work! Thanks for the answer! Got it, I didn't see that! :)