Automate your Google Ads Offiline Conversion Tracking | GTM | GA4

This video provides a detailed tutorial on automating Google Ads conversions after completing a business transaction. It covers how to notify Google Ads about offline conversions via webhooks or a CRM and explains how to use the data to retarget customers or create lookalike audiences. The video also walks through the steps for sending conversion data, including using date functions, adding conversion actions, and submitting the information to Google Ads with delays to ensure accurate processing. The presenter emphasizes the importance of matching conversion data accurately.
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