Not only does it have that twist at the end...the look and style and all out creation of it is what astounds me. This is perhaps one of the top 10 commercials I have ever seen.
He directed "Eternal Sunshine of the Spotless Mind", "The Science of Sleep", and he's done a lot of amazing music videos for Bjork, Daft Punk, Chemical Brothers, and a lot more".
This is an old joke that my grandfather once told me. An advertising agency decided to "borrow" it for Levis. Then they asked Gondry to shoot the script. I'm sure Gondry had a lot of input on the style and shotlist, he's amazing.
There's a comment I left and got replies to on another upload of this commercial - there's a French condom awareness advert that follows the same plot.
I have a vivid childhood memory of Fox once airing the CLIO Awards (the ones they give out for commercials) and this was what won the big prize at the end of the night. I completely forgot it was by Gondry.
My God!!!!! That commercial aired here in Brazil a long time ago for a long time and I never imagined it was a Michel Gondry´s commercial, I didn´t even know he makes tv commercials. Michel Gondry rocks!!!!!!!!!
This commercial was very avanguardist in that time. I'm Italian and it was broadcasted here I too. It works because it is not advertising jeans, it's telling a story.
Usually a bunch of directors write treatments for the ad, and the company chooses the one they like the best. So Gondry probably wrote it, after being given a couple parameters like the tag line at the end or their slogan or whatever.
I am speechless!! True Genius that man. Anything he does is amazing. Hadn't seen this before. Love that the dad is the pharmacists. And what a Hypocrite too. He was proud of the kid when he sold him the item and then disgusted when the kid came to pick up his daugther. HAHAHA Just bought the DVD for his recent film (1/3 of a film) Tokyo! I will forever love this man!!1
Thumbs up for Biosphere and Michel Gondry! True genius at hand. Works like this ad inspired me to take up on marketing. There can always be art, it's not just numbers and money.
Excellent commercial, allways loved it and its second version where it's a girl picking up his boy friend at the end. Right after seeing this ads I went to buy the album from Biosphere, track's name is Novelty waves, same name as the album, which is excellent btw! thanx for posting that vid!
I love Michel Gondry, he is the best HAHA I bet that Gondry told the actor that there was someone at the door and that he didn't tell who it was. Or they are good actors but the faces of those 2 men are fantastic :D
A real neat ad. Loved it. The tune is Biosphere's "Novelty Waves" from the album, Patashnik, as Mr.Captainjackharkness in the comments section already mentioned.
@sailawaybobby Quoting wikipedia: "Latex, rubber suspended in water, was invented in 1920. Latex condoms required less labor to produce than cement-dipped rubber condoms, which had to be smoothed by rubbing and trimming. (...) Latex condoms also performed better for the consumer: they were stronger and thinner than rubber condoms, and had a shelf life of five years (compared to three months for rubber)"
imagine how this advert could have ended.. Guy gets shot, ambulance arrives, the whole neighbourhood is in chaos.. As a spectator you'd be wondering, what are they selling here? ...it'd be proper Rick and Morty advertising
I think there should be a federal law that legally requires Michel Gondry to make at least 200 commercials per year. Then tv ad spots would be less brainless :D
Bravo! I figured it must have won Clios, Cannes fest, etc. I think some commercials should be considered "short films"and shown at regular film festivals. For them to only have a brief run on TV and not make it further than the small computer screen seems a shame. If you like this TV spot, check out some of the other great commercials posted on this site.
I hate commercials. But this is awesome. Occasionally, commercials can almost make you forget that their sole purpose is to get you to purchase some consumer good.
Does anyone have the levi strauss commericial shot at the Fox theather in Austin, Texas with Mike Cluver watching airport 1975 in dancing at a disco tech
HELP...there's another awesome levis ad that was featured on a 'best commercials' show. Cant find it on TH-cam. Two young olden-day girls come across a guy swimming in a waterhole. they steal his clothes, but he walks out with jeans on. It's just as good as the 'condom' one above.
BRILLIANT commercial with a great twist. And that music! Who did that?? Gondry branched out on this one. Almost un-Gondry like. Superb editing, atmosphere, and it's well-acted. And the look that the mother gives the pretty boy. I wonder if the pretty boy is French.
I know that the music is made by some Norwegians, but I cannot remember their names! Anyone out there that knows? Please, I'd like to find out... f*ing love this score!
@MrRaoulin You, sir, have cut me to the quick. You have crushed my self-esteem. I honestly don't remember saying that it was aired in the U.S., however.
Not only does it have that twist at the end...the look and style and all out creation of it is what astounds me. This is perhaps one of the top 10 commercials I have ever seen.
One of the best ads I've ever seen. Michel Gondry is my hero
Best Levi's commercial ever! superbe!
Gondry is just genius!
that's what we call the french touch!!
He directed "Eternal Sunshine of the Spotless Mind", "The Science of Sleep", and he's done a lot of amazing music videos for Bjork, Daft Punk, Chemical Brothers, and a lot more".
This is an old joke that my grandfather once told me. An advertising agency decided to "borrow" it for Levis. Then they asked Gondry to shoot the script. I'm sure Gondry had a lot of input on the style and shotlist, he's amazing.
There's a comment I left and got replies to on another upload of this commercial - there's a French condom awareness advert that follows the same plot.
this is the most incredible commercial i've ever seen.
Gondry never fails in creating something great.
the night ride sequence is incredible !
MICHEL GONDRY on BIOSPHERE = ART. It`s brilliant !
I have a vivid childhood memory of Fox once airing the CLIO Awards (the ones they give out for commercials) and this was what won the big prize at the end of the night. I completely forgot it was by Gondry.
My God!!!!! That commercial aired here in Brazil a long time ago for a long time and I never imagined it was a Michel Gondry´s commercial, I didn´t even know he makes tv commercials. Michel Gondry rocks!!!!!!!!!
brilliant, just brilliant. Michel Gondry is one great director.
this commercial is simply amazing...
thanks for sharing, it remind me of when i was younger...
Gondry is a genius!!
I remember after this ad first came out I went out and bought a pair of Levi's just out of respect.
one of my favorite of all time!!!
I LOVE MICHEL GONDRY
Damn, this is a famous ad! I remember this and I had no idea Gondry directed it. Brilliant!
oh man i loved this ad the 1st time i saw it!
didnt know it was by Gondry.
think it has won several awards!
This spot it seems to me wonderful,has everything ,music,photography,i love,is hypnotic,i see it again and again
Wow, I worked on this. Glad to finally see it; I don't think it aired here in the US.
This commercial was very avanguardist in that time. I'm Italian and it was broadcasted here I too. It works because it is not advertising jeans, it's telling a story.
I saw this like 6 monthes ago and I had NO idea Michel Gondry directed it :]]
amazing, like always.
trip music. amazing video. just perfect!
well done, gondry!
I would like to direct a horror movie with Michel Gondry, using this visual style, it's so surreal and fucked up. :)
See Vampyr by Carl Theodor Dreyer.
michel gondry is AMAZING. best filmmaker i know of.
I didn't know commercials could be something more than noise
Michel Gondry is an inspiration
best commercial ever. The face of the guy...priceless.
Eerie, poignant and funny, plus when you see the guy's face at the door - hot.
Thank you for posting.
Michel Gondry, the genius behind many electronic music advert and music video
the GENIUS of Michel Gondry!!!
Usually a bunch of directors write treatments for the ad, and the company chooses the one they like the best. So Gondry probably wrote it, after being given a couple parameters like the tag line at the end or their slogan or whatever.
Michel Gondry....there is nothing more to say. GREAT.
This is awesome. He's just great. He's a genius!
I adore Michael Gondry!
Excellent commercial, gondry is great when he has a narrative point in his films
michel gondry mastered da art of story telling no matter how lame a story iz da directors job iz 2 make it look kool great work gondry
that little kid smiling made my day
haha, really nice twist.
i love the face of the father at the end, thinking what his daughter might do...
I am speechless!! True Genius that man. Anything he does is amazing.
Hadn't seen this before. Love that the dad is the pharmacists. And what a Hypocrite too. He was proud of the kid when he sold him the item and then disgusted when the kid came to pick up his daugther. HAHAHA
Just bought the DVD for his recent film (1/3 of a film) Tokyo! I will forever love this man!!1
Gondry uses CG in all the right places in all his other vids. You suppose that's how the camera disappeared from 0:26 to 0:29. Great shot, man.
Pubblicità indimenticabile geniale, anche la musica stupenda
Thumbs up for Biosphere and Michel Gondry! True genius at hand. Works like this ad inspired me to take up on marketing. There can always be art, it's not just numbers and money.
Everything this dude does is f-ing awsome
35 seconds. the lady. that's my mom. crazy!
Damn, best commercial I've ever seen probably.
sickest music in a commercial ever ( and great commercial)
a fabulous french movie director
Excellent commercial, allways loved it and its second version where it's a girl picking up his boy friend at the end. Right after seeing this ads I went to buy the album from Biosphere, track's name is Novelty waves, same name as the album, which is excellent btw! thanx for posting that vid!
Amazing!! simply amazing advertising!!!
one of best ads ever shot
Cuando Levi’s hacía buenas campañas publicitarias, me tiraría horas viendo anuncios antiguos de esta marca.
One of my favourite !!
The song is called 'Novelty Waves' and its by Biosphere.
I saw this version also played in the UK too. I would like to see it.
Now that's ad art. Brilliant.
Michel tu es un magicien derriere la caméra!!!
Idea taken from "The Blob"..
it is an 88's horror movie.
btw.. the video production is amazing and Gondry is a genius.
I love Michel Gondry, he is the best HAHA I bet that Gondry told the actor that there was someone at the door and that he didn't tell who it was.
Or they are good actors but the faces of those 2 men are fantastic :D
Gondry is a fricking genius. No more I can say
Biosphere - Novelity Waves :)
great! Now I know what the track is!
I remember this video very good!!
A real neat ad. Loved it. The tune is Biosphere's "Novelty Waves" from the album, Patashnik, as Mr.Captainjackharkness in the comments section already mentioned.
Excellent.
how have they done 0:26? how DID HE DO IT??? Is it a trick, or is it real? did they change the lightingt, or is it double exposure?... how.... HOW?
Was gonna ask the same thing....Maybe they had a rig with the camera on it attached to the head so the silhouette covered the camera?
Maybe the camera is just in front of the guy with a gimbal, at the end he doesn't actually touch the glass
@sailawaybobby
Quoting wikipedia: "Latex, rubber suspended in water, was invented in 1920. Latex condoms required less labor to produce than cement-dipped rubber condoms, which had to be smoothed by rubbing and trimming. (...) Latex condoms also performed better for the consumer: they were stronger and thinner than rubber condoms, and had a shelf life of five years (compared to three months for rubber)"
Dammit gondry why you so great at everything
My sister Kate was the woman standing at the counter. My favorite levis commercial
Nice, Michel Gondry's the best!
That was amazing. :]] Made me laugh, and wonderfully directed!
Edit is amazing!
one of the first music video made by gondry in 1991 is:je danse le mia by iam, you can find it on youtube
cool video, a must see
1:29 - "Mabel, get me mah goddamn shotgun..."
imagine how this advert could have ended.. Guy gets shot, ambulance arrives, the whole neighbourhood is in chaos..
As a spectator you'd be wondering, what are they selling here? ...it'd be proper Rick and Morty advertising
YUP never going there it feels like it going to take my soul
I think there should be a federal law that legally requires Michel Gondry to make at least 200 commercials per year. Then tv ad spots would be less brainless :D
Awsome commercial!
Amazing, true artist.
anyone remember the levi's watch pocket ad with a young boy and a hot lady? and it played portishead's 'glory box'
Es la mejor ambientación que he visto jamas, mejor incluso que las peliculas rodadas en esa epoca..
Exelente ! ;gracias ,desde buenos aires.
This commercial was made in the early nineties, and since then I can't figure out how they shot in front of the window without reflecting the camera.
hi
i love this advert, its so FU*KING COOL!!
Bravo! I figured it must have won Clios, Cannes fest, etc.
I think some commercials should be considered "short films"and shown at regular film festivals. For them to only have a brief run on TV and not make it further than the small computer screen seems a shame.
If you like this TV spot, check out some of the other great commercials posted on this site.
Great commercial! Love Gondry!
Does anyone knows who did the music?
so good plot and prefect sceens is there anyone know directors neme???
this is a cool recreation of a funny joke i heard awhile back. but still i love it and michel gondry did an amazing job.
how is the window thing done? does anybody knows?
BTW is GREAT
I hate commercials. But this is awesome.
Occasionally, commercials can almost make you forget that their sole purpose is to get you to purchase some consumer good.
Wow, we didn't even have tv back then!!! :-)
Grande spot grande colonna sonora.
Does anyone have the levi strauss commericial shot at the Fox theather in Austin, Texas with Mike Cluver watching airport 1975 in dancing at a disco tech
HELP...there's another awesome levis ad that was featured on a 'best commercials' show. Cant find it on TH-cam. Two young olden-day girls come across a guy swimming in a waterhole. they steal his clothes, but he walks out with jeans on. It's just as good as the 'condom' one above.
wow! thanks for share it!
Michel Gondry is a genius!
i love michel!
en sevdiim reklamlardan biri- one of my favorites
yep i want to know it, too
very good Commercial
BRILLIANT commercial with a great twist. And that music! Who did that?? Gondry branched out on this one. Almost un-Gondry like. Superb editing, atmosphere, and it's well-acted. And the look that the mother gives the pretty boy. I wonder if the pretty boy is French.
I know that the music is made by some Norwegians, but I cannot remember their names! Anyone out there that knows? Please, I'd like to find out... f*ing love this score!
yes, he is norwegian, BIOSPHERE - Geir Jenssen, the best ambient for me.
hahahah LOVED this commercial!!!!!
@MrRaoulin You, sir, have cut me to the quick. You have crushed my self-esteem. I honestly don't remember saying that it was aired in the U.S., however.
cheeky bugger - great upload