I first saw this commercial 15 years ago and today remembered it again. It's lost none of its power. What a powerful accomplishment for these creators and for Mr W.
This is literally the best commercial I have ever seen. This is creativity at its height, simply beautiful. Very well done whoever made this, very well done indeed.
TH-cam should make Ancient Comments unrepliable. A modern reply does nothing but profane an artifact from TH-cam's golden era. A time when not everyone had an account and even those who had one didn't feel compelled to mark their territory by commenting everywhere
This ad makes me proud to be in advertising, and that's no simple task. Love it every time I watch it: the casting, the musical score, the direction. It quite simply doesn't get any better than this.
I feel like a real idiot. I've seen this video a few times. On a whim I thought oh lemme watch that video again. This is the first watch through that I actually realized he was portraying the wind.
Brilliant! So well done! I saw this a few years ago and I'm happy I found it again! It's one of my favorite commercials of all time. Heck! It could easily pass as a fantastic super short film! Kudos!
I know it may have been obvious to some, but I thought it very clever and well done. When you come to the concept of having to sell the idea of wind power, I think it works very well.
Such a creative one. Been seeing this often whenever I think of personification of air. When it's inside human life is born to be human, music instrument or gadgets, it bears life and carries life still by being humble with no lime light.
This is genius. I was wondering the whole way through, "why isn't everyone else extremely mad at him, like chasing him down and yelling?" but then it all made sense.
This is one of the best and most compelling advertisements I have ever seen. I hope it wins some awards. The ingenuity and sophistication that went into this ad deserves to be recognized. Btw the title only makes a very small difference because you don't realise the purpose of the wind until the very end. Thats when everything fits together perfectly like a jig saw puzzle - and you stand back and stare in awe.
i just can't believe how funny and how moving this commercial is at the same time. "sure it get's lonely, but you get used to it" - such a sad part. There are lots of directors/producers/writers that could learn a lot from whoever made this in how to get viewers to care about the characters. They evoked the emotion in 2 minutes that some directors never accomplish through many feature films. Bravo. and take that plastic bottles.
this was in the Sundance best short films of 2008 and the theater erupted in laughter...one of the best of the 9 shorts for sure. but each one was amazing in it's own beautiful way go see it if you can.
Carol Belle The exact piece isn't found in any of them, but it's likely a rearrangement of No.1 that the ad musician created. Either way you pointed him in the right direction :)
Now this is how you fucking advertise.
TheUnchainedMind I didn't see anyone fucking. Where's that video?
*****
Fucking advertise, not advertise fucking, big difference :D
***** in this context the word is an adjective, not a verb
TheUnchainedMind advertising wind?
TheUnchainedMind Yea man, this is pretty genius.
"You get used to it.......after a while.."
The delivery of that line got me
This is truly an amazing commercial. Brilliant concept. The marketing/design/communications teams who created this deserve an award.
It did get an award: a Clio and an award at Cannes, among others!
@@juliabyl2287 congrats to the team.
Creative, not off topic, and simply genius. Great commercial!
"Finally someday, someone accepted me for who I am"
I'm still waiting for that day
Ryan Daugherty "good things happen to those who wait" That day will come, just be patient
Too bad
I didn't know Robert Pattinson had a baby with The Great Khali
To the entire team -- creative, strat planners, production company and client who bought such magnificent work -- thank you. Absolutely brilliant.
this. this is the accent I needed for this character and I don't know why.
yes, the casting is perfect.
so many years later i still need to come back to watch this. the story telling and concept is phenomenal
Same!
me too
I first saw this commercial 15 years ago and today remembered it again. It's lost none of its power. What a powerful accomplishment for these creators and for Mr W.
This is literally the best commercial I have ever seen. This is creativity at its height, simply beautiful. Very well done whoever made this, very well done indeed.
TH-cam should make Ancient Comments unrepliable. A modern reply does nothing but profane an artifact from TH-cam's golden era. A time when not everyone had an account and even those who had one didn't feel compelled to mark their territory by commenting everywhere
This is both hilarious and incredibly moving. I love it.
Did it make you tired?
10 years ago dammm
I assumed he was a ghost until that twist at the end.
A random video from reddit and Peter has commented 10 years ago.
Good to hear you love it Peter:)
This ad makes me proud to be in advertising, and that's no simple task. Love it every time I watch it: the casting, the musical score, the direction. It quite simply doesn't get any better than this.
lol crying in tik tok and modern advertising
The only thing more useless than wind is ads.
Ohoh look at me I'm profaning an Ancient Comment by replying to it now, I'm so cool
that really... blew me away. Sorry.
Oh no you're not 😶
Wind you get so clever?
I feel like a real idiot. I've seen this video a few times. On a whim I thought oh lemme watch that video again. This is the first watch through that I actually realized he was portraying the wind.
Oh, that's why no one gives a fuck about what he's doing. Thank you.
We call that a Tomato Surprise.
seriously? 😮
😂
You just made my day you big goof :)
wtf. It's the entire backbone of the ad...
I've seen this video approximately 15323483262 times now. It never gets old.
Now whenever I feel a breeze I'm gonna be looking over my shoulder for this guy.
How to turn a concept like wind into a lovable underdog.
Personification is the best way for express yourself. I love this guy, who turns into two birds.
So many people passed Wind, until finally someone saw his potential :-)
From humorous absurdity to unexpected brilliance. Well done!
Brilliant! So well done! I saw this a few years ago and I'm happy I found it again! It's one of my favorite commercials of all time. Heck! It could easily pass as a fantastic super short film! Kudos!
Came here from Reddit - never seen this one before. That was lovely !
One of the absolutely best and heart-warming commercials ever made!
Brilliant abstract and very subtle!! Loved it!
Absolutely brilliant. I´m doing research on viral vids and so far i´ve found a few awesome viral/commercial spots but this one is a true masterpiece.
I know it may have been obvious to some, but I thought it very clever and well done. When you come to the concept of having to sell the idea of wind power, I think it works very well.
Aw that was so cute. Poor Mr. Wind.
This is one of the smartest commercials! Took me a while to figure it out!
Aww, Mr. W... we love you, buddy.
amazing... touched my heart... so beautiful... makes u believe it... so much... perfect... one of the best ones i've seen...
Still remains to be my favourite ad of all time.
this is truly magnificent. absolutely brilliant writing.
these are the kinds of things that always tend to stay with me long after I watch them
Beautifully done. Simple and so clever.
Without a doubt, this was the best Ad I've ever seen!!!
One of the most beautiful ads I've ever seen. So well done.
The only thing missing from this video is blowing out birthday candles 😭 its not your birthday Mr.W!
Eu-zy! Who lights birthday candles outdoors?
Wyatt Nite Yeah, all birthday parties are held indoors.
George Woodward correct!
今日見た番組で紹介されたので見ました。とても感動しました。🎉
Wow - what a stunning film! Thanks for posting.
He looks like Edward from Twilight
Joshalots
I get that too
Nathan Fisher
Me too.
Absolutely brilliant! So inspiring 😍
Such a creative one. Been seeing this often whenever I think of personification of air. When it's inside human life is born to be human, music instrument or gadgets, it bears life and carries life still by being humble with no lime light.
I keep coming back to this.
LOVED THIS. Brilliantly clever, well-written, produced very well also. Very much enjoyed it.
This is genius. I was wondering the whole way through, "why isn't everyone else extremely mad at him, like chasing him down and yelling?" but then it all made sense.
What a great ad - clever and effective at the same time.
Awesome, wish you had more of these, see all sorts of possibilities for them!!!! Just discovered.....
This is one of the best and most compelling advertisements I have ever seen. I hope it wins some awards. The ingenuity and sophistication that went into this ad deserves to be recognized.
Btw the title only makes a very small difference because you don't realise the purpose of the wind until the very end. Thats when everything fits together perfectly like a jig saw puzzle - and you stand back and stare in awe.
15 years later, you'll be glad to know that it did win a lot of awards including the Cannes Gold Lion in 2007.
"Who's peekin' out from under a stairway
Calling a name that's lighter than air Who's bending down to give me a rainbow...."
Simply. Beautiful.
At first, I was thinking "alright, where is this going?"
Cool concept. Love how the wind has an accent :P
Absolutely genius. The main character is perfect. What is it about a French accent that makes things more serious? Truly Amazing.
Holy crap. I didn't have a clue that he was portraying the wind until the very end. And now it makes sense that nobody bashed his face!
2020 and still the best commercial ever created
Very creative commercial!
It hit me when he was throwing sand, he must be the wind ehehe.
This music sounds like one of Eric Satie's Gymnopedies! ^^
Biggest plot twist ever holy shit
i just can't believe how funny and how moving this commercial is at the same time.
"sure it get's lonely, but you get used to it" - such a sad part. There are lots of directors/producers/writers that could learn a lot from whoever made this in how to get viewers to care about the characters. They evoked the emotion in 2 minutes that some directors never accomplish through many feature films.
Bravo.
and take that plastic bottles.
Oh my gosh this is brilliant! Really cleverly done! I also find it quite hilarious. :)
i was so confused untill the end, then i was just like "Oh... AWESOME!"
Utter genius. Oh my god this is amazing.
I couldn’t agree more, it got me a bit choked up lol. I don’t know why, it’s just so moving and beautiful, perfect from beginning to end.
this was in the Sundance best short films of 2008 and the theater erupted in laughter...one of the best of the 9 shorts for sure. but each one was amazing in it's own beautiful way go see it if you can.
What a brilliant intellegence behind this commercial. Congs a thousand times. The wind man's performance is awesome as well.
I love good #commercials. This is so ahead of it's time. In so many ways. #MrW
John Cleese and Andre the Giant had a kid
My favorite advertisement from now on 😀
i love this ad. was clueless at first, but finally got it towards the end!
Extraordinary.
The most impressiv ad I can remember
Creative, not off topic, and simply genius. Great commercial!
That's freakin awesome!!! (coming from some-one living in Cape Town where the wind is currently being very annoying!)
This is beautiful.
Science communication in action
amazing ad, very good creativity/writing, couldnt get till the end. 10pts
This took me by surprise. It's excellently done. Watch it twice man.
I just found this and now my life is changed for ever for watching to the end.
First I thought this advert was lame, but than I understood!
Mr. Wind acting is outstanding. Great ad.
Very subtle the personification of the wind, that which you do not see except by actions alone. Good!
This is soooo intelligent! I love it.
Brilliant!
All ingenious is simple ... as well as the clip - just brilliant ...
Amazing, creative and highly original...good on them!
That is one scary french guy
Oh shit, I realized he represents the wind on a windy day....
It's SO FUNNY!!!
I love it when he throws the sand in the kids face
HAHAHA!
I love this so much!
And i love wind energy... :)
when you're trying to clean out old stuff and you get all nostalgic... keep or toss? keep.
wow... took me a second to actually get it. it was THAT deep. go wind. i'll be your friend.
Need to know who the actor is in this brilliant thing.
His name is Guillaume Delaunay, a French actor...pretty sure you guessed that part :)
Tim Hole Thank you.
@@2dotGo Wait, he's REAL? I thought he was a creepy CGI Humanoid Robot...,😱
Best thing I have seen on the internet in a long time. Gives me such a different perspective. The wind is very much alive.
Best commercial ever, EVER made. I'm still in awe.
Seriously! How can you not seeing this twist coming a mile off?!?!??!
I thought he was an autistic man. Never did I think he was The Wind until the end. 😀
anyone know the name of the piano piece being played in the background?
Darude Sandstorm.
Paul Rogers ROGERS!
brian hello I think it sounds a lot like Satie's Gymnopedie. Not no. 1, which is the most famous one I think. But it could be a clip from no. 2 or 3.
Carol Belle The exact piece isn't found in any of them, but it's likely a rearrangement of No.1 that the ad musician created. Either way you pointed him in the right direction :)
brian hello An original piece
Strange, but very creative commercial. I always loved the wind, though. It makes you feel alive.
this is beautifull in so many ways..relaxing and funny.
My Science Teacher Showed Us This Video Lol
same
Our geographic teacher too.
Twisted__Mc gvjn .Noé
Song name?
lin2k4 Darude-Sandstorm
Dit is nou eens goed voorbeeld van storytelling! Geweldig!
In my opinion, this is one of the best ads ever created. Strange, funny, touching, and pertinent. Sheer perfection.
M in Canada