Branded Cities 2022 Ad Club OOH Day Submission - "Tim Hortons x Justin Bieber - Tim Biebs"

Canadian icons, Justin Bieber and Tim Hortons, teamed up to get people talking about their latest collaboration, Biebs Brew!
The limited-time drink spilled onto the big screens at Yonge and Dundas, Canada’s busiest intersection to deliver a high-impact DOMINATION.
Justin Bieber shared the media domination on his social media, reaching over 600k likes and a million views within the first day!
With everyone raving for Biebs Brew, this shows how Tim Hortons and Justin Bieber found another great success in combining the power of out-of-home with social media.