The Importance of End Point Royalties (EPRs)

When you are buying LongReach seed you are investing in a breeding program that is laser focussed on one thing; wheat.
The End Point Royalty (EPR) structure, which Australia has and which is quite unique in the world, is what allows breeding programs like LongReach to continue to deliver innovative breeding programs and products and in that focus on what farmers actually need.
EPRs are an investment in the future profitability of wheat farming.