How to Create and Use Content Pillars in Your Social Media Strategy

Ready to unlock the key to success when it comes to creating content for your small business? The secret is STRATEGIC content pillar creation, and I am going to walk you through the strategy of creating content pillars!
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Unlock the secrets to a streamlined content strategy with content pillars tailored for your small business. Learn how to organize, create, and distribute content effectively to engage your target audience and grow your business. I'll guide you through creating content pillars that make content creation easier and more aligned with your marketing goals. Whether you're new to content strategy or looking to refine your approach, this video has you covered.
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0:49 What are content pillars?
2:20 The BIGGEST content pillar no-no
3:43 My unique approach to content pillars
4:36 How to create your content pillars
8:16 Content pillar examples
𝗔𝗕𝗢𝗨𝗧 𝗠𝗘 👩‍💻
Hey, I am Amber! What you will find here on this channel is everything you need to know about creating a content strategy for your small business. I really focus in on how to create workflows, processes, and systems to keep your content creation process organized and seamless. It’s time to get rid of of the content chaos!
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[@darliaugalde]

Hello Amber!! Thank you so much for your this video and your podcast!! I followed your instructions and made a list of fifty topics. OMG this was so helpful. Take care, Darlia

[@med-of4gs]

you just made everything so easy. thank you, amber!

[@smokeytaboo1756]

You're such a cutie

[@hanabaric5607]

If a dental & esthetic clinic wants to seal more services like: smile makeover, botox, implants and lip fillers.
Would these be good content pillars:
Smile Transformations and Makeovers
Aesthetic Transformations and Makeovers
Expert Advice and Educational Content
Behind the Scenes and Team Highlights
Patient Engagement and Interactive Content
Promotions and Special Offers
Aesthetic and Cosmetic Focus

[@hanabaric5607]

And on which day would each be better suited for? Do you offer 1:1 calls? 😊😊

[@Peacejusticenow]

Amazing content

[@VeganMe]

This is amazing! Thank you ❤
Quick question - how to you balance having one topic for the week with having a different content pillar for each day? I love all you ideas but am struggling to figure out how those two can co-exist.

[@ashokseebaruth]

🔝

[@pushthelimitled7954]

This quote landed! "i want to create content that inspires, educates, motivates..." If we create value for others, the money will follow!

[@AnitaBarneycastle]

Thank you! 🥰😉

[@CoachellaAngel]

I never thought about aligning content pillars to the days of the week. Thanks for the tip 🫡