How To Analyze Facebook Ads Performance (the Right Way)

How To Analyze Facebook Ads Performance (the Right Way)
-METRICS CHEAT SHEET-
► docs.google.com/spreadsheets/...
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If you’re running Facebook ads and thinking there’s so many ad metrics to look at! Where do I even start? - then you’re watching the right video!
In this video, I’m going to cover the best ways to analyze your Ad campaigns metric by metric. That way you can ship more winning ads, impress your colleagues and clients, and relax a bit.
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-- CHAPTERS --
0:00 - Intro
1:30 - 5 Parts of Every Ad to Analyze
2:00 - Ad HOOK Metrics to Analyze
3:18 - Ad HOLD Metrics to Analyze
5:22 - Ad CTA Metrics to Analyze
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[@ariellajarca8434]

I love this video an help me understand to assess creatives much better. Thanks for this, and the freebie!

[@joaonevesmusico]

Hello! I really liked the video, thank you.
But didn't you mix the metrics on 4:04? Isn't it 15s / 3s video retention? Cause then you explain like it's 3s / 15s.
15s / 3s makes more sense, cause it's the percentage of people who watched 15s or more, from that group that watched at least 3s.
I don't mean to be offensive or anything, I'm just trying to help.
It's a great video, anyway! Thanks again.

[@miguelribeironeto8603]

nice!