Why the Metaverse Is Fashion's Next Goldmine | The Business of Fashion Show
ฝัง
- เผยแพร่เมื่อ 10 พ.ย. 2021
- Founder and CEO of The Business of Fashion Imran Amed steps into the virtual realm with the pioneering entrepreneurs behind Ledger, The Dematerialised and RFTKT Studios to discover why the metaverse is being seen as the next fashion goldmine.
Visit www.businessoffashion.com for fashion news, analysis and business intelligence from the leading digital authority on the global fashion industry.
#Metaverse #Fashion #BloombergQuicktake
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Wearing a jersey in the metaverse and feeling cold in reality
👏
😂😂😂😂
Don't worry in the digital world they will make your home in Antarctica by switch of button, just to make you buy big thick jacket and make buy gas to heat your home and then once you bought that they will make it like Caribbean so that those cloths become useless in seconds. These are all rubbish and made for mental people really.
A haptic suit will keep you warm!
ls tthat why FB chnaged name to Meta?
When everybody is in the metaverse finally I can go for a walk in the real world and meet nobody. 😅 Sounds relaxing!
you already can do that.
No one will be able to go out , because the government will say that there is a worse pandemic, that is why they are giving us these new “alternatives”
@@Z0MBiiK1TTY True. Everybody hiding from the oh so super duper wooper deadly Corona virus. 😁 It is really nice outside.
@@laaaliiiluuu it is deadly
@@lorfdorf2192 So is life. Stop living in fear or you will never live.
People are dying out of hunger but some are spending money on things that don't exist. We have truly reached the point of no return.
this is real
Gonna play devils advocate...it also be made for charitable causes.
We already do that every day, when we spend money on game items
@@MrProzacmilkshake its VIRTUAL reality. Its not real
A bit like bitcoin. You pay for the state a transistor is in.
“You will own nothing and you will be happy”
like a monk
@@minboogie like a monk in reverse. No meaning, no spiritually transforming experiences.
wef likes this
Can't afford rent? Don't worry you can buy some virtual luxury clothes
Metaverse is not the enemy of affordable rent. In fact, if this thing becomes really big, you can live in a cheap city / small town and have your social and work life in a metaverse.
Can't afford rent? Don't worry, you can build your own clothing virtual luxury clothing brand.
@@fishbrainLTD 🖒
@@phoenix5054 lol then they'll introduce multiple microtransactions and subscriptions, making it cost a lot more than rent ever did.
Well people who cant afford their rent wouldnt be in the metaverse buying stuff in the first place
I can't stress this enough. Pricing does not always reflect demand.
Boi
Pricing is hype
@@TristanThompsonCompilationBros people who have to
It's more of status
...or quality
Can you imagine buying sneakers online only to find out you bought a digital copy of sneakers🤦🏻♀️
and to make it worst... they are the wrong digital shoe size
🤣🤣
No I can’t imagine because I will know whether if the sneakers I’m buying are physical or digital.
I think this happened to me with amazon, because they said I subscribed to some random stuff I never did.
Goldmine or not, accepting this concept as the future of clothing is not only deceptive but it's also psychologically destructive... ill pass
Yup it sure is!
This entire idea is psychologically destructive.
Uhh what ?? 😭😂😂😂💀
@@nicholettemoore Just like guy who tried to mainstream it...Mark Zuckerberg
You just need To make profit out of it even if you don't like it
...I can not think of a single reason that I might want to spend even a cent on clothes I can't wear
I think u will be able have customized garments made and sent to you, whenever u want. Plus you will "own" that specific cut, pattern and design, so will be unique. Send me $100 and I'll draw up a digital shirt 👕 for you 😊
Think again and you might understand cause its a very simple concept
you might not be the one who wears clothes for showing off but the majority of them do
@@YashX8 Sure, but it just seems meaningless to me if those clothes are purely digital. Of course it's a matter of preference, but I find the whole concept just somewhat absurd, especially if there's a price tag attached
It’s essentially the same thing as buying a skin for a character or weapon in a video game. Not a very difficult concept to wrap your head around.
@@zachi1863 Honestly, as someone who's never bought a skin or weapon in a videogame, it kind of is. I'm sure people have their reasons for it, but I personally have trouble seeing the worth in that (particularly if it exceeds a few bucks), aside from a momentary cool factor. Though to be fair, for me that goes for all microtransactions.
A fool and his money are easily parted....
Indeed
A "fool" doesn't have $20,000 to buy a digital fashion item, buddy.
A fool calls the people embracing the future fools because he is unable to take the time to understand it.
@@sao5060 okay, thanks
@@sao5060 Wait… so what you are saying is that rich people can never be idiots.
@@sao5060 alright... embrace this future all you want. It just looks pointless and depressing...and low key pathetic to others.
Ready Player One seems to becoming real with every passing day!!
It's crazy how humans we are slowly distancing ourselves to real-life 💀
Its actually a legit theory that is discussed alongside potential interstellar space travel, as in why travel to outer space for exploration and colonization when we can create our own virtual space and live in it where our brains are wired and manipulated in such a way that the whole thing feels real.
Almost a matrix kind of thing where humans live in pods that sustain their bodies while the brains are connected to a digital universe
Not me.
I bought a large plot of land in the METAverse and I hope my kids can build and start families on it 🤷🏻
They probably will, I hope they can come to real life as well 😄🤞
Hold don't sell, use collateral 👌🏽Nice digital assest🎯🎯🎯
Unless real kids are replaced by virtual ones by that time)
Where did you buy this land? Upland?
I am actually interested, how does one buy this?
I remember winning a gun skin worth $40 USD in a game I used to play. I traded eventually traded it up for a mask worth somewhere around $100+ USD. Years later, that game is dead because everyone moved on to new, more flashy games.
Invest wisely.
I think animated clothing that cannot be easily replicated in physical form would have high potential here. Like, "magical clothes" or a "fashion aura".but cosplaying this in physical reality would be cumbersome and keeping all those in your closet is tough. Take it from cosplayers, we KNOW.
One day new generations of “people” / avatars will look back at cosplay as a puppet show
Players already spending millions on digital items called skins in video games. Who know where this fashion is heading next with avatars. It could be digital galaxies, space museums, planet exploration, or simply a house party where people want to feel unique. It’s a big business idea and millions will live in the digital world like many already do.
Why do we need a metaverse? Why are we doing this? It literally makes no sense why we're pushing this so hard.
It's just another name for the combination of the matrix and idiocracy
theres money in distractions
Because we live in a world that seeks change and growth for their own sake.
Read the Bible !!!!!!!
@@jeremytodd7838 ???
I have a feeling this won't look any less dumb 10 years from now.
It won't, because there's no real innovation going on in that space. This is crypto clowns getting into VR. VR still is a small niche, because of its price, the graphics look like sh too. Now these clowns are trying to develop something that can be easily copied and is already widespread in the normal 2D gaming world, just in the VR space, instead of pushing the field of VR as a whole and creating new concepts that would be only applicable there, like in the case of the rise of the internet and new technologies and concepts that came with it.
That feelings called intuition, and 10 months later, you're correct.😂
5:54 isn't NFT art suppose to be a digital art? and yet he printed and framed it in his house. The Irony of this whole NFT thing LOL
The NFT was being displayed on a screen it was not printed.
We're going exactly in the direction we shouldn't go. Kudos to the effort! 🤝
my thoughts exactly XDXDXD
😂😂😂
It’s sad and pathetic. Smh we need to put a stop to this
Uhh not really. A pair of jeans and shirt is gallons of water. People are buying more clothes now. Fast fashion is detrimental. So maybe if they change their digital clothes, people will start buying clothes irl a little less generously. Like, changing currency. From grains to notes.
@@TudorIrimescu yes. but i feel it wouldnt be the currency like it is now. I peesonally wear my 5-6 years old clothes. So i am thinking that people will probably have the clothes longer. It is a thought. And it can't be a non arguement if it's in the future.
This is pure cringe. Enjoy your pods and virtual happiness
*old man yelling at things
The true man telling the reality.
This is already a thing in gaming. Its called Skins
Virtual Torment
@@sorryi6685 Isn't that diffrent? Do you really want to dress you character in "real life" clothing?
Metaverse coming for your metapurse $$$
"The Metaverse" = Second Life (2003 -18 years ago)...with Bitcoin.
What's old...is new again.
No. The old movies were conditioning you to this reality.
@@ambivertical Yes old movies...AND companies WERE marketing and selling products in the virtual reality world of Second Life 18 years ago.
Exactly
Everything starts with an idea, a vision of future
and when someone thinks that they can make it real it becomes reality
@@YashX8 Yes, an Idea and Vision which became a Reality called Second Life...almost 20 years ago. This is NOT new.
Suddenly metaverse became hot topic overnight
yeah, i'm sick and tired of the new fad
companies pushing for cash
I'm sure facebook paid for this
Nothing else that's big is going on at the moment.
y'all should read "Extraordinary Popular Delusions and the Madness of Crowds"
Thanks, will check this out.
OOOoooh that title alone piqued my interest. Can you elaborate on what it's about?
Hmmm will check this out thanks!
This is ridiculous...whatever is going on in this world. Can't these people get into relationship with people instead of their phones, media games, etc. Why are we allowing these people to push this stuff down our throats and create a numb world.
Because most people are unhappy with the quality of life that we live in, having a big hole inside of them. And we are taught that happiness comes from acquiring something, Therefore while we keep unhealthy competing against one another to have a thing that just a few can have and especially no one really needs. The elite will have the power to keep the stats quote.
This makes more money than what you’re talking about.
I do both and pretty successful, but thanks for sharing your bias opinion 😎
The world doesnt revolve around you? No one is pushing anyhting on anyone, if something exist and is selling then it means there is a demand for it irrespective of what you think about it.
We need more in the matrix
I want to be a minimalist in virtual space too..so I'd get few simple and cheap clothing and stuff that will spark joy to my life 🤣...
We will own nothing and we will be happy … owning digital stuff.
This is going to be mainstream in a couple of years, you can already tell the direction our society is headed.
you understand this very well. pandemic has really accelerated the growth of NFT and Metaverse. They both are here to stay and those who invest early will benefit and those who don't.... well let's say they will be working at mcdonalds or their boring job until they are 75 years.
Everyone is be distracted right now with all the political climate
100 percent and it's cool to see the amount of people that are not open to this opportunity they will end up kicking themselves in the future, they will be say this, WHY DIDN'T I JUST BUY A COUPLE WHEN IT WAS $1 😂😂
🍿
I very much doubt it. It would be cool, but the technology is still decades away.
The people forging this sham are genius; the people buying into it make me embarrassed for our entire species
This is where the world is heading due to pandemic. accept and learn the new trend or be left behind and look like an idiot 5 years later.
@@Bryan-bh5pq Yes that's true.
I bet you're the type of person who thought the internet was a "fad" too. There is virtually no difference between having a physical item like a desk toy that serves no function and digital items. It's not a "sham" its just the progression of technology and in turn the way society responds to and interacts with that technology. Your judgmental attitude and blatant ignorance to very basic principals of social psychology makes you an embarrassment to your species. These are concepts a 10 year old can understand.
@@Jesse-um1pz your lack of understanding of basic philosophy is apparent. Learn and come back
Couldn't have said it better myself!
LOL and people used to make fun of me for playing sims now everybody playing sims
There's nothing wrong with SIMS. Enjoy your game
Great let’s create the metaverse so we can use it to sell more and more and more. To suggest short term fashion creates identity is nothing but a fashion sales pitch.
Exactly
Like a snake oil sales men found in old world bazaar.
I woulder if some idiots pretend they understand it & follow blindly to be cool
Isn’t this called 2nd life? Made in 2003
lol, I was thinking the same.
I was going to comment exactly the same
Likes SIMS? Lol
It was made before it's time though it seems.
It’s as viable as a pyramid scheme without the pyramid.
pure cringe
>You wouldn't download a Yeezy
Yes. Yes I will.
Can't wait for what torrenting offers in the metaverse.
You wouldn’t steal a car
*old anti pirating ad music kicks in*
I don't really understand how come all this streaming services still exist together with TPB. planet of apes.
Hi Imran, thank you so much for creating this TH-cam! This is exactly what I am working on!!!
We’re really going to be living in the matrix! Commercial: “ Aren’t you tired of the real world! Join the meta verse.”
Don't worry the real world won't be around much longer anyway.
Ikr. Isn't it even worse? 😅
We don't need your negativity regarding the Metaverse. Hope your social credit score goes to -100
Your videos are always awesome and this one is no exception!! Thanks for the coherent explanation. Going to send it to some IRL friends
Met Gala is cringe already, but his is an order of a magnitude more cringe. I don't care who buys what, I will never buy digital fashion🙂
People also said they won't upload personal data on the internet 15 yrs ago, yet here we are.
@@phoenix5054 Industry experts also said fully autonomous self-driving cars would make up the majority of ride-sharing and taxing services by 2020, yet here we, nowhere close to that goal.
@@LZWEHDKE Sure, so they were off by a decade, more than that even. I still would bet that autonomous cars will be the norm in car tech, much like I would bet the metaverse would be the norm in fashion. It's only a matter of time.
Isn't it just glorified fashion illustration? Essentially these are 3D drawings that's it :) Actual fashion and the beauty of it is conquering your fashion sketches, conquering your elaborate ideas by overcoming physical obstacles. That is one of the main reason we love fashion. To draw an haute couture dress is somewhat easy, but to make it, is beyond hard. Making a dress is a journey for all the people involved, that is how innovation happens. These animated pieces remind me the 80s licensing craze or something of sort :) It is a great new avenue for fashion houses to bank easy money. It is not the future of fashion, it is just a new market for fashion to expand. Silly gimmicks bringing big buck, that's about it :)
There are people who love to smell printed book, to touch it and enjoying reading from paper, not screen.
Same with true art… what’s so great in 10k randomly created pictures? And it’s worth millions now.
Making a real life drawing makes it’s value because of human factor and creativity. Canvas surface, paint on it etc etc.
nft is a trash In terms of taste of art. It’s hype and nothing else
@ jonas wunderkind If you think we're talking about just fashion illustrations you're totally wrong. "Essentially" these are 3D object, the result of loads of hours spent in modeling and finding the most realistic way to express them. Don't belittle this job just because you don't know how it works.
@@wojciechpac3943 well I did read about one NFT artist who *also* delivers the real artwork to the buyer's home :) - in addition to NFT. I approve of this kind.
Total mortgage applications decreased 6.3% from one week earlier, according to the MBA and it will only go lower considering the interest rates hikes. As much as the recession seems imminent, keep your heads up. Having monitored my portfolio performance currently up 15% from Q1, I've learned why only a few make enormous returns from this seemingly unknown market. Get your money working.
>Orr What'sapp✙15183507427... ...
First understanding the financial market and how it works then you need to know how to study the market charts. That's all you stand to get when you start trading with mergetrade. he's highly recommendable. And his signals works.
When I need non professional surface overview of something I always use big medias like this. Even teenage bloggers have already recorded much detailed video from inside the situation. Now it is time for Bloomberg!
People will have to be into the metaverse first before fashion can mine its gold
………..you think people aren’t into the meta verse? How many users are there on faceboo-I mean meta?
@@msi8311 Metaverse implies VR. Not many people have a VR headset.
Metaverse is the death of the human. You’re willing to b enslaved by artificial intelligence.. well done.
What are the people gonna do, clothing factories, cotton farmers, I mean people will rot in shorts and tees in house while wearing digital clothes on insta FB fortnite.. I am an IT guys and a stock trader. It's one big speculation we all should do but cash out right on time
When imagination become reality and reality become virtual. It's natural to be happy in virtual or real world when your brain believe in image or what you see that looks real but not real or deepfake. It's like training the mind to believe in fake or virtual world..
I like how they didn't interview people who made mods for decades or sims modders they found other yuppies.
This Metaverse Fashion film explains a lot - WELL DONE !!!!
Love the way you conduce the interviews, great job
@Luda Cris thanks
I am destroying my laptop computer tomorrow and will not get a replacement.
Years ago, likes, comments and subscribers weren't a measure of success either. But now they are. I can imagine how Metaverse can completely blur the lines of what is "real". But Fashion in a digital world is anyhow more sustainable than that in the real world. So maybe if people dress up their "avatars", they wont need to buy so many clothes for themselves.
True. And it's not like it's cheaper but a new way to express creativity.. As for fashion always been was very niche and being a few that can afford 1.5 eth 3,700 at this time will speak in volumes
How depressing it is to spend money dressing up your avatar / virtual self? Who cares 😴
Likes, subscribers and so on were always a measure of success. In the past it was mouth to mouth telling of stories you heard about certain people, companies or so. Later people were able to start newspaper, magazine subscriptions - the more subscribers the better, i.e. also a kind of success measurement. With the internet coming up and thus online games for instance ranking lists became a measurement of success and also subscriptions and likes and so on followed soon.
@@worldcitizeng6507 I agree..but they are really creating this world for the younger generation that have already been programmed to think it's cool and fun through Roblox and Fortnite. They are re-socially engineering them thru masking in school to prepare them for meta verse.
This is the best explanation of the metaverse and nfts so far!
Remember the virtual fashion show done by a south African woman? Some of that is in this video.
Welldone! People gonna buy literally just air and spend a fortune for that!
Clothing department stores will pair up with metaverse companies such as Meta (you can apply this with other entities) and create a system where you buy the actual physical product in real life and you would then pay an additonal "x" or if not the same ammount for the same product to be able to have the avatar version of it .
We will loss the life element of touching and feeling. Metaverse is just like "afterlife" land
Things been like that for this millenium and most of comment here act like this is just start this year
It's like being a ghost. Your body is dead.
We've already reached that stage. For some reason I feel like this is pushing transhumanism. I just can't put it into words.
THE METAVERSE: When you have more money than brains
A very insightful video to understand this new trend! Thanks for that!
I'm so surprised to see platforms like imvu and animal crossing but not second life where people have been successfully doing this since before 2006 there.
I'm not about to be broke in the real world and metaverse, ill pass. lol
As technology evolved things will get uglier
Building ourselves into the Matrix slowly. Grateful growing up with the forest as my playground.
Well done video. Thank you very much for pulling this together.
Illusion upon illusions as mankind delves into deep and deeper stupur: Comatose.
I don’t know y’all, I really loved IMVU & the Sims as a kid.
I literally found IMVU because I was looking to play a dress up game. 2nd Life was a HUGE game at the time, but it more for adults....
This is definitely going to take off. The real question is how will be balance our “real” reality?
Talk that talk sis. I loved that ho I used to go throw parties and pErfom cheif keef 😭
Doubt.. but add an extra layer on psychological discussions ... As to being robbed or groped in the meta verse
loved second life
the Trump presidency felt like a revolt of the common people though
the sentiment like it existed in the early 2010's can not be replicated in my opinion
Metacrap. Now they are going to charge for things that aren't real. Welcome to Metaloss.
Where's the dislike button when you need it.
So we'll actually "own nothing" (in the true physical sense) and "be happy"
I think these brains do not consider the casual or moderate gamer. Hardcore gamers have no problem paying for a new console every year or so and the high cable costs. Remember the Red Ring of Death of the Xbox 360? The casual and moderate gamers may not tolerate the waste of having to junk a console. Virtually no resale value because who wants to buy a dying console and the frequent disposal impact to the environment. Gaming has always been hardest on hardware because of the heat generated destroying electronics whether it be a PC, console or phone. Perhaps in time reliability will improve but I doubt it any time soon. The makers keep pushing the processing speed envelope to sell ever more product yet not enough to cause a class action suit because of device failures. A delicate balance.
And NEO thought that the machines were somehow forcing people to stay "hooked up"
excellent video, always bringing new ideas and horizons!
It does sound ridiculous, but it is already happening! You see games like Fortnite, Pokemon unite, Overwatch make a bulk of their money from selling digital skins. The skins have no effect on game play.. but people just to dress up their characters/flex to other people that they have the newest stuff!
The biggest NFT marketplace is Opensea. If you go browse their top collections, most of them are selling for astronomical prices - above 2k. NFTs = status symbol
Society going down the drain
Oh buddy, we already been way pass that! Lol
fashion being the primary conduit through which an identity can be “constructed” and “expressed” is precisely the heart of the problem .. an identity shouldn’t be merely an accumulation of assets and elements in a unique permutation - it should require correlation, reciprocity with one’s self and the others’, it should require an active life lived in search of a subjective construction of meaning in peaceful friction within a constellation of others. fast forward 100 years and permafrost gone, all will be immaterial - is that the immateriality we want? Nothing about this is optimistic or encouraging.
The metaverse reminds me of "The Game" from "Star Trek: Next Generation"
Black mirror isn't suppised to be a documentary
THANKS For this. Very inspirational!
Our Metaverse is built now. It takes this to the next level a metaverse for entrepreneurs.
I used to think what makes an expensive garment is production techniques and materials used.
No its not, some luxury item overpriced their item for its value the brand hold, other than that it is from the manufacture and material cost
Not really
My daughter spends her life in metaverse. Nice dad.
you shouldn't blame yourself for that. that's how life works - children make parents irrevelant and spit on their graves
@@dmitrypoliansky2251 I don't have a daughter yet, spoke from "dude in video" perspective.
Changing our definition of what is real!
I need more videos on this, I been looking into getting my store on Metaverse
We are headed towards a dangerous path.
No it's safe, the real world is dangerous.
This is the start of the Matrix...
Fashion NFTs are the forthcoming trend, and I cannot emphasize it sufficiently. Initiatives like Another1 are exerting immense effort to accomplish the objective of phygital by delivering tangible merchandise alongside digital ones! This is closing the divide, leading to an improved user encounter.
How is this going forward.. you want to live in a computer and call it a leap forward.. mind blown
F the metavers word! Made popular by zucc with everyone talking about it, noone really knowing what it means.
Fortnite and GTA are games. Owned by a single entity, profited by a single company. No marketplace, no collective ownership. Just games. Zoom doesnt count as metavers.
Do your research @bloomberg !
So true
Great explanations, thanks for sharing
What an excellent overview. Thank you.
This will make more sense when Augmented Reality Glasses and eye contacts arrive. Then, everyone doubting will eat their words.
No they wont. Because nothing beats a real surf board with real water. You're talking about everyone looking forward to a dystopian matrix.
@@shawn8847 I was talking about Digital Fashion. I surf myself and you are 100% right about that.
@Shawn Sadly surfing isn’t easier than being online. People largely will do what’s easy.
Like things were said about the usefulness and long term value of the internet for the public. Everyone hating on this has at least two social media accounts. None so blind as those who refuse to see. New and expansive ideas are "always" met with resistance from group mind. Years later when they see they are missing the train, most hop aboard. Tons of people are going to become multi-millionaires from this using their imaginations to create value that tons of people will buy into. Those who hate this can keep their day jobs and continue to whine.
This is interesting and all... but when will we ever properly get taught how to sew?
Thank you for this video!
Great video. Needs to be seen by everyone in or not yet in the NFT space.
do people really not know how to use photoshop
you will own nothing and be happy
@Hammer Head look up “you’ll own nothing and be happy” a billionaire saying it but he won’t own nothing and be happy it’s meant for the masses to accept. That’s the point of the meta verse people can’t afford it in real life so they can afford it in virtual reality while being gagged with ads making the rich richer.
Playstation Home was so ahead of its Time! Too bad they didn't know what they had!
Great context and perspective on what is unfolding now with Web3 on the blockchain.
Amazing video! thank you!
its clear that an average 12 yo know more about the 'meta verse' compared to all these people lol like ffs we have been trading/selling ingame items for decades and only now boomers start to realise digital items have value and call it the MeTaVErsE
THIS IS GOING TO INCREASE MENTAL DISEASE
Outstanding. Very well produced.
We will look EVERYwhere else for satisfaction except within ones self.
This freaks me out and we know Zuckerberg nor Gates will allow their kids to use this.
a sus hijos no pero al resto de la humanidad si