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What can £25 of Google Ads do for a Youtuber?
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- เผยแพร่เมื่อ 14 ส.ค. 2024
- I, a TH-camr who earns a living from Google Ads, spent £25 on Google Ads. How does it work? Is it a viable strategy to build my business? Does perpetual motion exist?!...
I definitely want a part 2 of another $25 advertising this video. Adception.
the video he makes about that one, that will also have to get 25 pounds of google ads and so on and so on. it could become a seriously big meme
$25 is not the same as £25 mate.
@@ur_hot_cupcake
I know what he means, you know what he means, what's the problem?
Yes, make it happen!
£ is more valuable than your worthless $
If you had advertised one of the "case unboxing millionaire"-videos, you would've probably got a whole bunch of kliks. :D
he would be probably a... millionaire
@self- explanatory ...how? You'd ask? Like this.
@@dccxxvii_ ...First of all you need to record a video in your car explaining finances that no one will watch...
Really the pun?
@@haralabospap7091 a case unboxing millionaire
You're my second favorite youtuber I like 2kliks more and don't like 3kliks he's kinda mean
Wait! These adds were for 3klilks, so does that mean this video wasn’t made by klilks but instead by 3kliks as a guest star.
There the same, does anybody realise it?
Ivan Coffman nah, definitely different people
@@mr.foogle3004 WHAT?! No way! They are 3 different people who are triplings. That's why they sound the same and also look the same.
@@mr.foogle3004 the weak shall die in the hands of sarcasm
When picking your audience in discovery ads you can exclude your current subscribers, you can also target google pre-made interest groups or specific channels if you think their audience would appreciate your content as well. So it is useful for smaller channels that are not being discovered otherwise
well that was an ad venture
Lol
Aaaaaaaaaaaaaaaaaaaaaaa
Hhaha
Ba dum tss
An*
I usually just avoid videos that have the "ad" Tag on them. Although if I had seen your ad, I would have clicked. So maybe the ads don't really work on users like me who assume any kind of promoted video will be garbage
The problem is that good videos are rarely promoted, while garbage usually is.
Immagine Tom Scot promoting his Copyright video. It is amazing. But it doesn't need a promotion. It spreads through forum posts like reddit, word of mouth and the YT algorythm itself.
"Whats the best matress for you" by random matress shop down the road is not spreading on its own. Cause it is boring. It might be interesting to you if you are in search of a matress, but few people are and even fewer talk to their friends about it. So of course, it's an ad. And boring garbage.
@@GermanTopGameTV this was explained so well.
I've literally never clicked on an ad. I probably would have clicked on yours had I got it though.
Yeah i avoid them at all costs, even if im kinda interested i still dont click
Don't click on his ads, you will waste his money!
I haven't seen an ad in 7 years
@@Sohzy I kinda do that subconsciously and from the other end it's really unfair if you think about it. I think more subtle advertisement is the way to go
@@deprilula28 It's why I think AdBlock isn't as bad as some people say it is, if I'm not going to click on the ads anyway, why should I waste the advertiser's money being forced to watch them? It helps narrow down the demographic of people who see ads, and that might be part of why TH-cam hasn't taken any steps to counter it.
Philip: Is TH-cam pay2win?
TH-cam: Always has been.
your comment makes me wish youtube comments never existed because its all the same unfunny memes reposted
Dead Meme k
Dead Meme fr
Dead Meme always has been
@@boringgaming5110 yeah and thats coming from a guy called "boring gaming", sooo.......
I was actually considering buying an ad so this is perfect timing!
What kind of ad would it be?
@@Saigonas Onlyfans Profile
Man you have no vids
Fowden make this real
Fowden oh yes! i am dripping for a onlyfans from „ don‘t mind me not having a profile“ !
Does this mean that TH-cam is technically pay to win?
Hmmmm
pay for attention, earn followers through content
always has been
Life is pay to win.
subscribers are like skins sometimes tho so i would not say.
4:46 2penceperkliksphilip
0:00 “I am a TH-camr”
You don’t say
_BuT hE dId SaY iT_
Aren’t we all
Zacti I’m not good sir sorry to disappoint
ur profile pic
@@PlanetXtreme he did do say it though
So to summarise and oversimplify my other post:
This could help youtubers that have less than about 1000 subscribers, since at that point the hard part is getting anyone to even look at your content to begin with (youtube barely seems to promote videos from small youtubers at all by itself)
But past a certain point, it IS just more effective to try and identify what works and what doesn't in your content itself.
--------------------------------
(some slightly more detailed commentary below. Feel free to ignore.)
Given my experiences and knowledge of various extremely tiny channels, (sub 100 subscribers) and how they differ...
It's easy to say 'make better content'.
But that has no meaning if nobody looks at it.
You can guess at the quality of a video you make by the watch time figures.
But that presumes there ARE people that look at it. (even if it's only for 5 seconds or less.)
Nobody with a video that has gotten 0-3 views in 10+ years (yes, I have seen such things) is dealing with a video quality problem.
At least, not directly.
Because what can you say about the quality of a video that has literally never been watched by anyone other than the people that made it?
Thus if you're struggling to get anyone to watch your content at all, this may help initially.
But once you're past a fairly basic threshold, it stops having any value...
In 6+ years of making content I've never actually thought of THIS particular way of advertising! Seems like it might help.
True
I got lucky with my video once but i still havent reach 1k subs :(:(
I feel like if you're the sort of person to click on a 3kliksphilip ad while viewing on desktop, you're also the sort of person to have an adblocker
Philips paradox
I don't get it. Why?
Waldo Lemmer gamers
@@saturatedneowax How does an adblocker have anything to do with gaming?
@@waldolemmer People who are more tech inclined usually have adblock at a much higher rate than your average Joe.
laundering serious amounts of money inefficiently?
Sounds like profit
As a Google Ads specialist... this was not done correctly 😂 but that’s okay. But I’m still impressed! It’s sold as easy but it's really not. Please message me I’ll be more than happy to help you (Free advice etc).
A few things
- What was your targeting? Keywords? Audiences? It looks like you didn’t set any at all meaning your ad was just shown to anyone and everyone (not what you want)
- Running ads for only a few days isn’t long enough to tell anything. The algorithm also needs time to learn.
- Your Ads aren’t actually Ads they are long form videos so aren’t going to perform as well
- Calls to action weren’t clear enough
Agreed, I do the same and had similar thoughts. My biggest callout is the claim that the campaign optimized for the video that asked people to subscribe...it probably wasn't for that reason. Google definitely optimized for delivery, meaning they try to show your ad to the most relevant people, but it doesn't work that quickly in my experience and it is dependent on the settings of the campaign. If anything, it just optimized for a higher click through rate, meaning the thumbnail of the ad is more important. Maybe optimized for view rate. Like you mentioned, hard to tell without seeing targeting and settings.
Do you specialize in SEO optimisation too?
@@cieszymirbylina_art I do not, Abbie might.
@3kliksphilip on twitter
Imagine viewing an ad that was made by the same person who you're watching right now
"The best way is to produce content that people want to view"
Wait! This is mindblowing! thanks! I'll start doing this!
Very useful insight in Google Ads, now I know why I see so many random ads in my TH-cam scrolling/viewing
For some reason, even though I'm not subscribed, and even though it's not the same account, I've been recommended your videos after every major mental health crisis in recent memory. I genuinely associate your background music with how I feel after talking myself down from a panic attack
I do this for a job, your budget capped really quickly from the minimum CPV of ~£0.01. The majority of traffic is on mobile which is why you had the most views/impressions there. Given you're paying ad money to get ad views, you'd need to focus on people who haven't seen your videos before you match your viewer profile, and try to convert them to long time viewers.
@@kliksphilip sure thing man, in the campaign settings under additional settings you have frequency capping, that'll allow you to limit how often someone views your ad, providing you're able to link that view back to the same session (someone browsing on incognito or across multiple devices could still see it multiple times). You can choose to target specific ages and genders through the demographics section, where you could focus on your largest viewer base. Beyond that, there is the audiences section, where you can target people based on some pre-made affinities, such as interests and if they're in-market for something. The interests would be most useful for you here, there might be some data on your youtube analytics that ties into this, but I mostly work on sending the traffic to brands/domains so not 100% on where you'll find exactly how the subsets are performing organically for you, but it's fairly intuitive so there should be a couple that jump out. The only other recommendation for a limited budget would be timing when you want it to show, and limiting to devices you think would work better for you, so for example only serving on desktop. There are a bunch of things you can do with this to get it to work best for you, but I'm not sure if even with that mix it'd improve the cost per subscriber enough to be profitable without increasing the value of each view to you, as you mentioned in your video.
Sorry for the wall of text, hope this adds some context to what I mentioned previously, meant it with the best intentions.
Getting a kliksphilip AD feels like hitting the jackpot.
Definitely spend some time in the campaign setup. If you have a limited budget...make sure to really hone in on your target audience. For example, I'm testing an affiliate link for a product I use very frequently and so far it's been panning out because I'm very focused on my target audience. What I will say - the pool of users is much, much smaller...however, it's worked very well over the past ~6 months. Good video!
There is impression cap on each user by day, week or month. It’s within the settings section.
May be relevant to you: this video appeared in my notification feed (not my normal feed) as a recommendation? I'd never seen one of your videos before. It's possible this ad run gave you some algorithm momentum.
Remember people, youtube didnt put this in your recommended, GOOGLE did.
he rlly is a treasure, isn't he? I've been having for over a year a bit of a hard time which makes me mostly angry and hating my life but his content/voice calms me so easily. Thank you a lot
How are you doing now?
4:10 damn i didn't think adblock was that popular
always has been
Use uBlock Origin on web browsers and TH-cam Vanced instead of the Android app and TH-cam will go bankrupt.
You can also watch YT on Android via web browser. Firefox has uBlock Origin, Opera has built-in Adblock Plus.
That's not (just) adblock, just a budget limited video campaign with no bid adjustments. Most advertisers set at least -50% for mobile and try to compete more for desktop. So when someone doesn't set adjustments, Google will throw most of their impressions in the direction where CPV is lower: mobile.
It's also there to train all their AI models. They literally trained an AI off of the mannequin challenge. shorturl.at/sCDQY
th-cam.com/video/QSVrKK_uHoU/w-d-xo.html
Wow, that's actually pretty crazy that these days for just £100, you can get more than a quarter of a million people to see something. As more people (especially in rural areas) get internet, I'm sure that cost will only drop more.
It was only 25 pound as well
@@kliksphilip im still suprised that 99.5 percent of PC users have adblock. I know a lot of people who don't use adblock. Maybe its people who watch your content are more computer savy and use ad block?
@@notnok9443 99.5 don't have adblock, i don't know the real number thats no way that's true.
@@slowmomma7222 Yeah, I agree. Most computer users are clueless about adblock. Id suggest its that people who watch Kliks videos, are people who are generally, better with computers.
Random thought: I would click an ad of kilksphilip eating pineapple
Philip, the audio at the beginning of the video freaked me out because of how much stereo separation (assuming that's the right term) there was. It was very cool. Thanks as always for the high quality content!
If I ever get an ad on a video that I don't want to get an ad on, I continually reopen the video until I don't get an advertisement.
However, as for pre-roll ads, I notice that some TH-camrs just advertise their whole videos, and that usually makes me want to click off even faster. I don't know what it is, but it just feels effortless, and it feels a lot like an afterthought.
I haven't gotten ads built into the recommendation and up-next categories of TH-cam yet, but I imagine I would spend extra effort to not click those either.
I don't like being sold to, and advertisements are the biggest insult of that. I would much rather work a job for an hour and quit, as that would be much more time efficient, to me, than watching an hour of ads.
This is why I enjoy when TH-camrs set up patreons. NerdCubed is my favorite example of that, as he disabled all of his videos' advertisements, and he is making $8,431 a month as of right now.
Did anyone here get here through the ad? Be honest, I'm just curious.
Was anybody up else hoping he’d say one of the click-statistics as “x-kliksphilip”?
Sell me pickelhelm
This is really cool to see! It popped up in my recommended
Thanks for this! Think I’m going to give this a try. Currently on 19 subscribers so in need of being noticed by the algorithm!
Pineapple rings, i love them too, mr Philip
This was quite interesting. I've seen a couple channels trying to launch their success via ads. Unfortunetly all of them just didnt fell like they put in any passion at all and their channel, videos, thumbnails and titles seemed very blunt and boring. I was wondering if it was worth it for them to advertise their channels this way. Now im pretty sure it was not ^^
Funnily enough, after a few months of watching your videos, this video made me realized I wasn't subscribed. So you won you meta dude
I remember seeing the chicken video in my recommended, thinking it's a new video, watching a few seconds, and then closing it when I realized it's an old video. Didn't even know it was actually an ad.
Perfect rickroll:
he advertises this.
Oh no, he said to subscribe! So I had to subscribe again!
You were the first recommended video on my feed when I never heard about you so I guess it does get you pretty far.
I got this video sponsored to me, and you just earned a new subscriber
It's been over 10 years since I've seen an ad on TH-cam while on PC.
Well yeah but your just some Nobody, your attention doesnt matter, sry
@@DerRindenmulchficker a bit uncalled for.
AuroraAce it’s a joke based on the op’s name
@@Jwlar oh oops, didn't read the op's name
0:00 "I am a TH-camr"
Huh, who would have thought ? :)
I got a pop up in My phone with this vídeo. Very informative. Subscribed
Cool video, interesting to see small scale uses of Google Ads. It was a weird experience seeing the product I work on show up on a kliksphilip video in all places!
i think it would be a good idea to show this video as an ad tbh
4:10
*sympathetically sobs in youtube vanced*
Shush, we don't want him to go bankrupt
What do you think I'm using to watch this
Hey Phil, here’s my take as a small content creator who tried the same thing.
My most viewed video prior was my Ice Bucket Challenge with like 600 views.
I uploaded a video and marketed, and it gained 6.3K view total.
My sub count went up by about 40 if I remember correctly, and I organically gain about 300 views on the video so around 6K were from the ads.
Considering it’s taken half a decade of (sporadically consistent) uploads to get to 250, but I gain about 40 in a month, I’d say if you have the money it really is a food way for a small channel to pick up some momentum.
Good job. I am a small youtuber who actually thought ab doing this for my game dev videos that are unlisted for only people who are looking at my game on the store. But decided not to, maybe i will after seeing this
The ad i got on this video was google ads
4:20 you should remember that since it was targeted at computer audiences, most of those people would have adblock
Shiiiiet man. I subbed to ya. Thx for your analysis. In some weird way, this actually inspires me.
I wonder if they count casting as mobile views. I often watch yt on my tv, but use the mobile app to select videos.
this is more expensive than sub bots
what's the point
sub bots are just a number and will never interact with you. Ads targeted to real people have a chance to attract people who will engage with your content.
See you guys in 7 years when this is reccomend again
this is a good idea philip. would be interested in more followups along these lines. I agree it would be interesting to use this video itself as an ad, in addition to your more 'clickbaity' videos like case unboxings.
I work in digital marketing and I never saw a video that explains the Google Ads better than this one
What can £25 pound do for a youtuber.
Me: get you hated
Philip telling is how he paid for some ads
Me: Yes, that’s why I’m here
I watch all the 2 ads to support you
"an investment .. in knowledge" a man of culture :D
I put mw2 lobby chat over the riots 👀
Self promoting is still free TH-cam 😂
me: gets an ad on how to make youtube ads on this video
im not even joking lol
It would be interesting to know how different the result will be if you do this with a clean account without any subscribers. The hard part is to earn your first thousand subs.
Getting subs is an exponential process.
You are an absolute legend and thank you because I had a thought about this recently, like would it get me anywhere or is it just a money pit.
Hmmmmm
youchewb
oim bri ish
@@allspice8769 tomorrows chewsday innit
Jokes on you we have AdBlock
This might be a good way to start a TH-cam channel. Honestly starting from zero is pretty hard
1:25 "Equal chance", this is also influenced by the fact that Google ads have a very bad reputation and many won't even consider clicking on these videos, and some people even decidr not to click on videos with the sign "Ad", strictly out of principle
exactly, I straight up actively ignore video ads even though they might be interesting
2 seconds in and 25 comments you honestly cant win
I find there's a ceiling to Subscribers, the fewer you have the less likely they'll "jump in" with others, I struggled to get the amount I have now, only recently have I been getting subscribers somewhat regularly, maybe 1 or 2 a month, it's basically nothing but it's neat to reply to comments and give hearts
I noticed how much effort you put into the CCs of this video. Great work, you never see that on TH-cam- almost always generated captions.
It's much easier to click on a video in your mobile feed without realising it's an ad: not just accidental screen touches, but mainly because you think it's simply a TH-cam Recommendation. On desktop, even if it looks interesting, there's that extra bit of notice that may put you off, whereas on mobile you may well click, watch, and only then realise it wasn't something you had half-invited.
Hell I subbed to help the cause, but this channel is legit.
I like the voice/music audio balance in this video a lot.
I guess that the lack of desktop computers was caused by popularity of Adblock - who doesnt use it really? and i know only few mobile browsers with integrated adblocks, AND most peoples use TH-cam APP with it is almost impossible to install adblock for. same for tablets
This is quite educational, what's funny is that because this wasn't highlighted as a #ad (even tho it kinda is) I decided to watch the whole vid.
Funnily enough, this is the first video I’ve ever watched from you.
I really think Adblock is a huge factor on PC
4:20 maybe that's because of adblock popularity? Adblocks for phone are way harder to install and most of phone viewers just launch the YT add and watch videos that way. But what is surprising to me is tablet percentage. Is there really that many people watching YT on tablet?
Btw kliksphilip > 2kliksphilip > 3kliksphilip, you're the best brother of the trio :V
Even though I spend a lot of time gaming on my desktop. I watch almost all my TH-cam on my phone since I can carry it around with me or lay on my bed or something while I watch. Plus I have a phone with a good screen and some good ear buds so it's a nice watching experience.
This video got recommended to me so I guess the ad campaign kinda worked and got your channel in the good books of the youtube algorithm
An interesting insight! Thanks for sharing. 😊
I tried doing this with one of my videos. While the boost in "viewership" was welcome, I didn't receive a single extra comment from the promotion. It made me question whether those views were actually legitimate. I don't want to be buying views, so I cancelled the promotion. I'd rather the video grow organically. I suppose one benefit to doing this though is that at least here in the USA, it's a tax write-off.
i saw one of these adverts! for the sub special. i was confused and thought youtube mustve glitched, or maybe you were doing another experiment. glad to see it was the latter ^^
There is also a lot of clever algorithms to decide which viewer demographic to show a specific ad to. Which also might affect the amount of views over time.
I believe that one of the biggest reasons why nobody(or half of people) clicks on ads is the "reputation" that ads have on the internet. Both because of their history at the beginning of the internet, where most took you to a site full of spam and potential viruses, even today, when most ads are done in an exaggerated way, not compromised with the truth, and last but not least, Wish
And maybe the mobile factor is because ads take up a significant portion of the screen, and generally when you're watching things on your cellphone, you don't have a goal in mind of what to see
I don't know why I'm saying this, I started to reflect because I automatically ignore ads when I see one, it's like the "Ad" tag triggers a warning signal to my brain to keep my distance
I can acces addblock on my dekstop, but i mostly use the mobile version to watch stuff.
Really interesting, not a TH-camr but still cool to learn about.
That type of add displays better on mobile devices, which is likely why they were served more on mobile devices vs desktops. Video ads will likely show more viewers on desktops.
Great video, wondered about this myself :)
Thank you for the video and information .
Google Ads looks like absolute rocket science to me. Why is it so complex to use
Congrats u Hit recommend page
Please make content on game design. Your game dev videos were do in depth and educational.
Thanks for the insight. Dunno if small amounts over time can help slowly grow out of a starting slope and later it won’t matter as much anymore. Who knows
I'm new and I see your ads. And that's why I'm here