Example of a 'scalable' Innovator Founder idea

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The Home Office guidance says:
Example: Likely to meet the Scalability Endorsement Threshold
The applicant is launching a company manufacturing new recycling machines. The applicant can point to domestic and international recycling service providers it intends to market into. They have completed market research and can show evidence of the demand for their product. They articulate within their plan a credibly costed and researched approach to how production and sales can be scaled to serve demand.
Example: Unlikely to meet the Scalability endorsement threshold
The applicant wants to set up a company operating a food delivery app, ultimately the food delivery app is to be tied to the applicants own bricks and mortar fast food business, despite the fact that the company is operating an app given the applicant is primarily a fast food shop operator it is highly unlikely that this business will expand beyond the local area or be adopted as a system by other providers, rather this will for all intents and purposes be a local shop with a website.

[@TomBradford]

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[@gantamk]

Precise, and to the point. Thank you.

[@TomBradford]

And thank you for appreciating the methodology that's made those features behind the videos possible! Cheers.
Best, Tom

[@xl1179]

Well i would suggest that food application IS scalable because they founder actually does NOT have brick and mortar facility and WILL SCALE into other cities because this is the core idea of that kind of business. It only makes sense when scaling.
The question is if the Home office is going to consider this as NEW idea. Because while it IS actually NEW type of business globally it however DoES already exist in UK.
So, in my opinion THIS moment should be clarified..

[@TomBradford]

Thanks XL, I totally see you point here. There are undoubtedly SOME innovative food businesses. I saw an example recently with innovative food / flavour components (i.e. new chemical compositions, etc). But in broad terms its a tougher sector to be choosing from the perspective of getting this visa (and later getting ILR).