its a wonderful ad,though i feel advertising like this is a double edged sword,i wonder how many people remember the actual company associated with said ad? i would imagine most would just remember the gorilla and the drums,rather than the candy. What are your thoughts?
+thatguyyousawinasda Excerpt from Guardian "The final ad was presented to the client just over a month after it was commissioned. “I was basically told: ‘You are never showing this ad’" www.theguardian.com/media-network/2016/jan/07/how-we-made-cadburys-gorilla-ad
Yes this advert was very iconic. I remember it very well and it got my entire school talking about it. Not many adverts can say that. I would say it's as iconic as Apple's 1984 advert.
If I remember correctly, this advert was made after salmonella got into the chocolate in 2006 and Cadburys lost a lot of customers. They hired the best add makers to win back the British publics trust and this was the result. After it was created, sales skyrocketed which really says alot about us Brits
I watched an interview where they were talking about the making of this commercial and they said that's why they chose that guy. In his audition, his head movements were so gorilla-like
@@beingawesomeisawesome9803 not playing drums in particular no. But i am visited by monkeys every day and I can recognize their movements. Also watched videos of the zoo kept gorillas around the world. Guess that's the benefit of Africa as a whole. On a flight from Rwanda to South Africa, i sat next to a park ranger who was coming to SA to receive a life time conservation award for protecting gorillas. This guy showed me pictures with him chilling with the gorillas and his AK-47!
technogandhi He’s a primate imitator and he so happened to be a musician (specifically guitar player) so he knew a thing or two about timing and rhythm, they gave him relentless lessons on how to play the Phil Collins song on the drums and the rest is history. I’m pretty sure they knew the backstory before they hired him to do the ad, it wasn’t down to head movements in any audition. God I hate misinformation
i remember first seeing this ad and everyone in my house just stopped talking. I always wonder if it was phil collins dressed up in the Gorilla costume.
Childhood adverts 😍 I remember back in the day, my brother would come running to me and tell me that _“this advert is coming on hurry quick!”_ back in 2007 TH-cam wasn’t big as it is today. You couldn’t use internet freely without being worried about mobile data. The only option we had to watch it on was TV
Personally, I'd like to see this practice become a little more common for all commercials from here on out, something completely flippant and bizarre just tied to a name brand, specifically designed to capture your attention, show you the brand name and nothing more. It's a practice that seems to be working well enough for Old Spice.
+Orla Carroll I'm sorry, but there is no world in which a gorilla playing the drums has any actual tangible connection to the sensation of eating any Cadbury's product.
+pJletsplays It sticks the brand name in your mind, even after the sale to Kraft and reformulation of Cadburys screwed up the product. (I rarely buy it now as it became bland IMO!) Moreover, the current run of adverts are not a patch on this. 60 seconds of brilliance.
+pJletsplays It does...but one has to use her/his imagination. The sound from the drums while the gorilla plays it and the gorilla "itself" trigger some primal feelings of sorts. And eating is a primal, human activity that can be caused by feelings - i.e. emotional eating. Many emo eaters like chocolates. Note that the background is a shade of Cadbury's packaging color.
What's amazing about this add is how detailed it is. Most of the time, whenever a "drummer" is involved in the production, they just have an actor feign the part. But this gorilla is actually playing the part. And secondly, the kit is also a fairly good replica of a kit that Phil Collins would have played. All the way down to the fact that the toms are all concert style with no reso heads.
They pushed back pretty hard and told him he would never show this ad. Said he was crazy, as there's no chocolate in the ad and it explains nothing. What they didn't bargain for, is the fact that when the ad played, millions of people dropped what they were doing to stare at the TV, absolutely stunned. Anybody who saw this will always remember it. Just goes to show that the top execs of a giant company can often be full of shit.
Hi Hiking Feral - what you seem to have missed is that the 'top execs' DID agree to air the ad - duh! I take it with your obvious commercial insight and mastery of the English language you were not on the board when the decision was made! PS You are right on one thing - a brilliant and memorable advert.
Still one of the best adverts ever, who ever came up with the idea was certainly thinking out side the box and goes to show it stands out to be different, as it's one of those great adverts that sticks in people's minds.
Wow..Brings back memories this ADVERT but when did this come out 2006/8?? Back then when the AD's we're boring AF this was revolutionary at the time in the UK and bought the ADVERTISEMENT COMPANY'S to its knees as if to say "I bet you can't come up with something better than that bit*hes.This and the HOVIS ADVERT i always remember with the kid pushing the bike uphill or Downhill cant remember now.Plus this ADVERT actually saved THE CADBURYS CHOCOLATE COMPANY from bankruptcy because of the SAMONELLA OUTBREAK which got into CHOCOLATE because due to them using SHADY EGGS..
To this day, this remains the best advert to come to our screens. Over 10 years and we’ve failed to surpass such a thing as this... Well bloody done Cadburys
+ABOE Tech cadbury's old EVERYTHING were the best, look at the size of that chocolate bar at the end of the video. And now look at the round, cut off sorry excuse for a chocolate "bar" we have in 2016.
Not really. Adverts were pretty average then. This one just hit the ball out of the park. I wouldn't say there is much difference between adverts around this period and adverts today. In fact, I'd probably say adverts these days are *slightly* better.
Babatunde Onabajo look at the ones you've had in years gone by. This, red car and blue car had a race, chewits, wassap Budwiser, laughing cow, I'd take them over the annoying money supermarket crap, gala bingo, oak furniture land, and the Amazon can you feel it ones.
Amazing graphics. The sound was absolutely mind blowing. How has no one ever thought of this idea? Unbelievable. 10/10. Simply wonderful. Watched over 20 times just to appreciate the small details that strung together this great video.
The individuality, creativeness and value of mankind is increasingly becoming diluted by social media which is breeding a sheep mentality, this video and advert itself represents part of what is great about mankind, in a creative and valuable sense, in 2007 this sparked people's imaginations and was a genius and stimulating ad which broke the mould of conventional communication to consumers and how they responded to it in a shared experience, the thousands of comments on Harambe show the exact opposite to the extent where now cheap memes representing low hanging fruit are used by idiots to pat each other on the back and the real value of feedback on this masterpiece is destroyed
I just love the imagine of an advertiser going infront a board of ad executives and saying that the best way to sell more Cadbury Chocolate Bars would be a gorilla doing a drum solo to "In the Air Tonight" by Phil Collins; only to see the board go absolutely ape (in the case gorilla) shit over it. They probably started filming this the same day.
This is an advert that not only saved a special place in people's hearts. This is an advert that has inadvertently saved a chocolate company from financial ruin after a major contamination disaster. Without a creative marketing team, Cadbury would've never been the same again. Amen.
Rachel Lawlor The song is about Phil Collins (the artist of the song) seeing a guy drown and do nothing. The joke is that Cadbury is now getting their revenge by making fun of Phil Collins.
SamiandIarerad so youre telling me that Phil Collins actually watched Mr Cadbury drown and didnt help him? Thats fucked up. And how did you get this info exactly? :P
you know its good marketing when you can still remember the advert and the company years later. advertising done right. weird but memorable :P
agreed!
its a wonderful ad,though i feel advertising like this is a double edged sword,i wonder how many people remember the actual company associated with said ad? i would imagine most would just remember the gorilla and the drums,rather than the candy. What are your thoughts?
dont get me wrong,i'm very happy for you and your friends,but yall only represent ,01 of the populace,not an overall estimation
ARC1300
well here in the uk everyone remembers this ad
ARC1300
every time i see this ad or think of a gorilla and drums i also think of cadbury chocolate
Probably the most iconic advert from my childhood, I always wondered how they managed to train that gorilla to do that?
weird seeing you here
It's not real
I think his name was Keith, works at Beaconsfield services now
It was an actor inside a gorilla costume
JayISGaming BOI NOOOOO REALLY?!?!?!? WHAAAAT?!? IS SANTA FAKE TOO?!?
Officially the best advert of all time. No exceptions.
Agreed :)
agree
agree
+thatguyyousawinasda Excerpt from Guardian "The final ad was presented to the client just over a month after it was commissioned. “I was basically told: ‘You are never showing this ad’" www.theguardian.com/media-network/2016/jan/07/how-we-made-cadburys-gorilla-ad
I dunno some of those old spice adverts a fucking cosmic
One of the best Ad’s ever, I went and spent £50 on Cadbury Chocolate, £250 on a gorilla costume and £450 on a Drum Kit, the best £750 I ever spent!
jeez you may need some money back *gives back £10000000000000000000* xd
You are my spirit animal.
@@kartingboi360 u ruined it twat.
I think paying for the add to air cost something
Ur detection will be remembered
Easily the best advert the UK has made in like forever
That I can confirm
Lucky we have Phil Collins
*Brexit
@@lukeslayer no, its a UK ad campaign
Trail Blazzin no best in the world
RIP Harambe, the greatest musician of our time
rip
My uncle saw him and he went to my uncles house
+LoRz Phantom my grandad saw him at the gym and the were good friends so he spoke to my uncle! (True)
Stfu, you only know this song. I bet you can't name any of his other songs.
Harambe you beast
Whenever I hear the song, I always think of this
+The Alpha Dog
Saaaame! :)
Same this is my favorite ad and I just found it 11 tears later
Insight
and you always will, it’s just so memorable
Whenever I watch this advert I think of this advert
Why does this advertisement make me feel so much?
1) Emotions in the gorilla getting prepared for that solo.
2) Phil Collins.
The power of Phil Collins?
Because in the end, all we really want is to jam the fuck out on some drums
Even more legendary when you go to Cadbury’s world and see the original animatronic
It's creative, it's unexpected and it's packed full of fuck yeah emotion
12 years and this is still one of my favorite commercials ever.
Advert
Hello from 4 years in the future. We still don't have a hoverboard, but this remains as one of the greatest adverts ever
The fact that I can still remember this ad years after it's release shows that it's done it's role of an ad perfectly. Sticking in the consumers head
Yes this advert was very iconic. I remember it very well and it got my entire school talking about it. Not many adverts can say that. I would say it's as iconic as Apple's 1984 advert.
If I remember correctly, this advert was made after salmonella got into the chocolate in 2006 and Cadburys lost a lot of customers. They hired the best add makers to win back the British publics trust and this was the result. After it was created, sales skyrocketed which really says alot about us Brits
I think it says more about humans than brits in particular ?
Yes. It’s says a lot about you brits stuffing something up then having to come up with something to gain back peoples trust. Lol
@@leshgooo1016 messing up and having to do something to gain trust back isn't uniquely British. It's happened with most, if not all, countries
What? This isnt true
@@AppCandy There’s a documentary on Cadburys that says it
I love how the drummer encapsulates Silverback head movements, honestly has the body language of a gorrila playing drums
Have you seen any gorillas playing drums?🤦🤦🤦🤦🤦
I watched an interview where they were talking about the making of this commercial and they said that's why they chose that guy. In his audition, his head movements were so gorilla-like
@@beingawesomeisawesome9803 not playing drums in particular no. But i am visited by monkeys every day and I can recognize their movements. Also watched videos of the zoo kept gorillas around the world.
Guess that's the benefit of Africa as a whole.
On a flight from Rwanda to South Africa, i sat next to a park ranger who was coming to SA to receive a life time conservation award for protecting gorillas. This guy showed me pictures with him chilling with the gorillas and his AK-47!
@@moosesnWoop Africa is such a beautiful place. The Masai training to become rangers too and stopping the killing of lions is incredible.
technogandhi He’s a primate imitator and he so happened to be a musician (specifically guitar player) so he knew a thing or two about timing and rhythm, they gave him relentless lessons on how to play the Phil Collins song on the drums and the rest is history. I’m pretty sure they knew the backstory before they hired him to do the ad, it wasn’t down to head movements in any audition. God I hate misinformation
i remember first seeing this ad and everyone in my house just stopped talking. I always wonder if it was phil collins dressed up in the Gorilla costume.
No it was a different actor.
This still going hard in 2019
Fin Taylor That’s what she said!
2020
2020 too
End of 2020 going strong
Hello 2021
The fact that this commercial single handedly resurrected their company is so amazing
“But...If you’re Patrick, then who’s that?”
Nosferatu!
Yes just yes
Spong;)
What a reference
The video Cincinnati zoo doesn't want us to see
C Disley What could have been...
HIS NAME IS HARAMBE YOU UNCULTURED SWINE
Miles Eyre I’ve come back after 3 years to reply to your 1 year old comment
13 years later, iconic marketing, iconic song, iconic brand, iconic gorilla. And that’s why I remembered this ad
2023 and still no advert has topped this.
Childhood adverts 😍
I remember back in the day, my brother would come running to me and tell me that _“this advert is coming on hurry quick!”_ back in 2007 TH-cam wasn’t big as it is today. You couldn’t use internet freely without being worried about mobile data. The only option we had to watch it on was TV
Heath Ledger 😢
TH-cam was still huge during them I remember it.
Personally, I'd like to see this practice become a little more common for all commercials from here on out, something completely flippant and bizarre just tied to a name brand, specifically designed to capture your attention, show you the brand name and nothing more.
It's a practice that seems to be working well enough for Old Spice.
+Orla Carroll I'm sorry, but there is no world in which a gorilla playing the drums has any actual tangible connection to the sensation of eating any Cadbury's product.
A glass and a half full of joy remember? It certainly succeeded in England 😂
+pJletsplays It sticks the brand name in your mind, even after the sale to Kraft and reformulation of Cadburys screwed up the product. (I rarely buy it now as it became bland IMO!) Moreover, the current run of adverts are not a patch on this. 60 seconds of brilliance.
+pJletsplays It does...but one has to use her/his imagination. The sound from the drums while the gorilla plays it and the gorilla "itself" trigger some primal feelings of sorts. And eating is a primal, human activity that can be caused by feelings - i.e. emotional eating. Many emo eaters like chocolates. Note that the background is a shade of Cadbury's packaging color.
Miss S. get that pretentious shit out of here. It's just a good ad there's no "primal instincts" lmao
Honestly this is still hands down the best commercial I have seen to date.
Did anyone ever see this advertised on tv back in 2007
Everyone did, it's one of the biggest adverts in UK television history.
This advert was all over uk tv screens back then
Lol stupid question
Yep.
Thought it was like 2005 for some reason
12 years later this the best ad the uk has produced
think the same
y e s
*The World
I like the BT advert with Stephen Hawking too
I still get a shiver down my spine everytime I watch it......thank you Cadbury and Sir Phil
Hope whoever thought of this got a huge bonus.
Another great musician gone to soon
Phill Collins is still alive, you twat.
Dan Skelton think hes referring to harambe
@@notleks2411 boi
Another great musician gone to ZOOn**😹😹👍🏻
think about Carrie fisher
This is way too good. I can't explain how good this is. It's a quality that we do not deserve. This is a true classic. It holds strong in 2023.
I can't believe we lost another music legend... RIP Harambe, Your drum solo will live on!
What's amazing about this add is how detailed it is. Most of the time, whenever a "drummer" is involved in the production, they just have an actor feign the part. But this gorilla is actually playing the part. And secondly, the kit is also a fairly good replica of a kit that Phil Collins would have played. All the way down to the fact that the toms are all concert style with no reso heads.
I feel so old now. This ad came out when I was 8, and I still remember it
I’m still so annoyed that I don’t see this on the TV anymore!! Bring it back mate, the Cadbury Gorilla was my childhood 😭🥰
I wish they would show this on T.V. here in the states!!!!!
capsman09 true, it is and was such an awesome advert! 😊🤣
You see, when you have a really great ad, there’s no way to go but up.
Ataur Rahman that’s true. This ad was just the best though, there’s no cruelty in it ooooof
Scout Sunset very true
Grooky's final evolution in a nutshell.
That's why I'm here lol
@@lorddeath2213 Lol I made a Reddit meme about it: www.reddit.com/r/pokemon/comments/f25wi8/i_hope_this_hasnt_been_done_before/
I got a teddy of it
Now that's a jestery laugh.
I went to Cadbury world and they had the robotic version of him.
For real?
YESSS with that little window where everyone would crowd around with their free chocolate bars at the start 😂
Hands down the greatest ad of all time
The legendary ‘Cadbury advert’. People were talking about it for a year.
It's still one of the most memorable ads even after almost 11 years...
Hands down has to be the best TV advert ever released on TV it is so unique in many different ways well done to the advertisers at Cadbury great add👍
I have returned after 8years and this is still the best advert
I'm 35 now and I will ALWAYS remember this advert. It is beautiful and iconic.
Dicks out for Harambe, made me fucking cry watching this video
pieter Shut yo sensitive ass up
They pushed back pretty hard and told him he would never show this ad. Said he was crazy, as there's no chocolate in the ad and it explains nothing. What they didn't bargain for, is the fact that when the ad played, millions of people dropped what they were doing to stare at the TV, absolutely stunned. Anybody who saw this will always remember it. Just goes to show that the top execs of a giant company can often be full of shit.
Hiking Feral ? What’s the emotion for this ad
@@27xangel94 Humour and amazement at it being human like, plus the love of the song.
Wombleprr thanks I really needed this yesterday tho. we were doing a online school thing. but thank you so much anyways!
The furst tume we watched it, everything stopped right there
Hi Hiking Feral - what you seem to have missed is that the 'top execs' DID agree to air the ad - duh!
I take it with your obvious commercial insight and mastery of the English language you were not on the board when the decision was made!
PS You are right on one thing - a brilliant and memorable advert.
when i was younger my dad kept showing this video to me but i didnt know why maybe it was a warning
Orlando Orca it wasn't a warning.
Most likely for this beautiful song.
When I woke up this morning one of the greatest advertisements came to mind.
Anyone else watching from 2019 ahah classic ad
Init bro
You will be forever missed my dear Harambe
No. That meme is dead.
BikerBoyNJ Just like Harambe...
Jon Kek Lol savage
Still one of the best adverts ever, who ever came up with the idea was certainly thinking out side the box and goes to show it stands out to be different, as it's one of those great adverts that sticks in people's minds.
I forgot just how AWSOME this is!! They need to re-run this every Easter.
Best advert ever. My dad told me to look this up and it is an icon to me
Imaging Kong drumming like that and then Godzilla singing that song
Wow..Brings back memories this ADVERT but when did this come out 2006/8?? Back then when the AD's we're boring AF this was revolutionary at the time in the UK and bought the ADVERTISEMENT COMPANY'S to its knees as if to say "I bet you can't come up with something better than that bit*hes.This and the HOVIS ADVERT i always remember with the kid pushing the bike uphill or Downhill cant remember now.Plus this ADVERT actually saved THE CADBURYS CHOCOLATE COMPANY from bankruptcy because of the SAMONELLA OUTBREAK which got into CHOCOLATE because due to them using SHADY EGGS..
Captivating. Crazy. And makes you smile even 14 years later! Just like the chocolate. Brilliant
Almost 12 years later and I can remember watching this after school on TV ;)
Memories of Cadbury World come flooding back..
2021 y sigue siendo un lujo!
To this day, this remains the best advert to come to our screens.
Over 10 years and we’ve failed to surpass such a thing as this...
Well bloody done Cadburys
Who is here still in 2019 watching this?
Yes because I want to make a Rillaboom joke
This honestly was childhood
WhO is stIlll he hEre in 2019
Im here thanks to pokemon
1234567890 Qwertyuiop Ayyy I'm not the only one 😂
Best. Cadbury. TV. Advertisement. Ever.
April '16 anyone!? I swear cadburys old ads were the best.
+ABOE Tech cadbury's old EVERYTHING were the best, look at the size of that chocolate bar at the end of the video. And now look at the round, cut off sorry excuse for a chocolate "bar" we have in 2016.
The most legendary UK advert of all time.
Back when adverts were actually fun and interesting.
Not really. Adverts were pretty average then. This one just hit the ball out of the park. I wouldn't say there is much difference between adverts around this period and adverts today. In fact, I'd probably say adverts these days are *slightly* better.
Babatunde Onabajo look at the ones you've had in years gone by. This, red car and blue car had a race, chewits, wassap Budwiser, laughing cow, I'd take them over the annoying money supermarket crap, gala bingo, oak furniture land, and the Amazon can you feel it ones.
This is one of my all time favourite commercials! I come back to watch this commercial once in a while
He’s been waiting for this moment all of his life!
I watched this for my business work and this may be the most entertaining advert i have ever seen
10 years on, still the best advert ever
Nearly 20 years..made in 2006
Amazing graphics. The sound was absolutely mind blowing. How has no one ever thought of this idea? Unbelievable. 10/10. Simply wonderful. Watched over 20 times just to appreciate the small details that strung together this great video.
So this is where GameFreak got the idea for Grookey's evolution Rillaboom!
Joseph Lytle Yup, I wasn't the only one thinking that clearly 😂
The best advert I've seen did this for my leavers assembly back at primary school
UK makes the best ads, period.
Japan: "Am I a joke to you?"
@@sawdust1287 Japan's got nothing on this legendary ad
The individuality, creativeness and value of mankind is increasingly becoming diluted by social media which is breeding a sheep mentality, this video and advert itself represents part of what is great about mankind, in a creative and valuable sense, in 2007 this sparked people's imaginations and was a genius and stimulating ad which broke the mould of conventional communication to consumers and how they responded to it in a shared experience, the thousands of comments on Harambe show the exact opposite to the extent where now cheap memes representing low hanging fruit are used by idiots to pat each other on the back and the real value of feedback on this masterpiece is destroyed
Anyone still watching this in 2015 hahahahah
Yep
Still going strong lol
Indeed! Still so funny 😂
Hahaha, yes
Haha.. yup... May 2015 and STILL watching dis.. LEGEND AD
10 years this year, still a remarkable piece of advertisement. Remembered fondly and still inclines me to dig into cadbury chocolate when i see it.
11 years later and it still gets me
I remember when I saw this commercial in the theaters before a movie and once everyone saw cadbury chocolate at the end they all started laughing
Teacher explaining math
Me on last bench with pens :
Easily my favourite ad ever. Whoever came up with it is an absolute genius.
I knew my mother in law liked chocolate, but I didn't know she played the drums!
XD
I just love the imagine of an advertiser going infront a board of ad executives and saying that the best way to sell more Cadbury Chocolate Bars would be a gorilla doing a drum solo to "In the Air Tonight" by Phil Collins; only to see the board go absolutely ape (in the case gorilla) shit over it. They probably started filming this the same day.
best advert ever made utter genius
I'm here cos of the TV that made me
The best advert in the history of the world, no competition. It makes me happy/sad, laugh/cry every time.
I would've bought a Dairy Milk the size of a car if they'd had him play the big tom fill.
DankMilk*!
I was waiting for him to say "Optimus Primal, MAXIMIZE!" 😞
Who’s here in 2019 still reminiscing about the classic advert?
😂😂😂 me
Amazing advert, one of the best from my childhood,
I used to grab my mom's cooking utensils and play like this
Come here after watching tangan belang and i just realize the source of pokemon sword and shield pokemon idea
*I can't believe I still remember this*
Same, I was like 5 when this ad came out and I didn't remember it until I saw this video.
Trash Taste brought you here
What a time this was to be alive.
damn grookeys final evo got leaked a long time ago
rare footage of Harambe
we used to be a proper country
This is an advert that not only saved a special place in people's hearts.
This is an advert that has inadvertently saved a chocolate company from financial ruin after a major contamination disaster.
Without a creative marketing team, Cadbury would've never been the same again.
Amen.
Song is Phil collins - In the air tonight if ya wanted to know
Thanks!
+Joe Harriott and the ONLY reason we listen to it is to reach 3:40 in....
thx
Sarude - Dandstorm
+Andrew Lowden true story
My favorite commercial of all time
Oh.... My blood sprang out!
Who came here after watching the React video? ✋🏼✋🏼✋🏼✋🏼
Samee lol
I can't believe this is 13 years old. Brought a tear to my eye. I used to watch this all the time when I was small
Rillaboom can feel it, coming in the air tonight
Remember that time Phil Collins saw a guy drown and did nothing but watch? That guy was Mr. Cadbury.
What?
Rachel Lawlor The song is about Phil Collins (the artist of the song) seeing a guy drown and do nothing. The joke is that Cadbury is now getting their revenge by making fun of Phil Collins.
SamiandIarerad so youre telling me that Phil Collins actually watched Mr Cadbury drown and didnt help him? Thats fucked up. And how did you get this info exactly? :P
Well that was the joke he made. Obviously it's not true, but it's a fictional explanation for the events.
crazyinsane500 As in Billy don't you lose my number? :P
Kong warming up to fight Godzilla
Hahaha funny joke
Watched this in 2007 and I'm back here in 2020. This is one advert I will never forget.