Why 3D Logos Fell Out of Favor Overnight - Cheddar Explains
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- เผยแพร่เมื่อ 4 มี.ค. 2019
- In the early 2000s, 3D logos and skeuomorphic designs were all the rage. But overnight, the whole world changed to 2D design.
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3:12 "When you go flat..."
*Shows picture of earth*
What are you trying to say here?
Ehm... Flat earthers
"you are no longer tied to the physical world" 😂😂
kellenlus normally it is a good example, but was not really done good here!
The earth is a globe, but most times we see the earth it is a 2D map, which can only be inaccurate!
@@Appfel like... Google Maps?
@@Appfel Everyone should know at this point that the north and south sides of the rectangular map are extended to fit that more simplified shape. I remember reading that we almost got a map that looked like scribbles just to accurately represent the 3d shape of the Earth.
"When you go flat, you are no longer tied to the physical world."
Yeah, flat-earthers are pretty out of touch with reality.
So like when kims ass goes flat from deflating because it couldnt hold the plastic anymore
@@xorophobic i got john mulaney vibes
Yea Flat Earthers Brain Are out pf touch
mr cow
Nah fam, if the Earth is round then why is my life constantly going downhill
"Please, don't turn me into an oversimplified logo!", *but this time we got the clear explanations about it.*
they got us in the first half not gonna lie
Still doesn't excuse the crime that was the Pringles Logo change. Heck, the Pringles logo was ALREADY 2D, it really didn't need any minimalism.
@@legoboy7107 yeah like im a minimalist but holy hell wtf is that logo?!?
@@legoboy7107 rebranding is usually needed at time especially when you’re one of the biggest corporations in the world
I remember the times when mobile icons were “Shiny” and realistic
i don't like the old logos, i don't like the new ones either. there was (and still is, but smaller) a community that designed awesome, scalable and very recognisable 3D, but not necessarily Skeuomorphic icons and logos. the Firefox ones were crazy epic, and there are so many themed ones too. tbh, companies should embrace these, sure, have one logo for the parent, but recognise and use various types of logos and icons in relevant places! I want to be able to chose old or different icons.
ahh, the vista times
It's called skeumorphism
I was very little in 2013, so I don’t remember the days when mobile icons were 3D.
Skeuomorphism
Maybe it's because I'm so outdated, but I'll always have a soft spot for those glassy 3d logos of the mid 2000's
Me too i like crystal things
same
Amen brother 🤘
I was born in the september 2000, still have that softspot for bevelled and shadowy logos.
I personally prefer the minimalistic approach of the mew ones, but I definitely see where you're coming from. Those just feel more... ✨ natural✨
I’m disliking because of the missed titling opportunity...
It should have been
‘Why 3D logos fell flat overnight’
@i cant come up with a username so i went with this r/whoooosh
Sᴏᴜʀ Gᴀᴍᴇs r/ihavereddit
@@Adam678645435637 r/iamverysmart
.
@@aMySour r/itswhooooshwith4os
"there are no hamburger menus in real life"
*shows a hamburger menu*
Oh I think she may be talking about a menu full of burgers
i saw that too XD
It was also a good example of _why_ the hamburger menu looks the way it does: a list of options arranged in vertically stacked horizontal lines. So the hamburger icon is a set of vertically stacked horizontal lines.
The Hamburger Menu is called that because the symbol for it is reminiscent of a hamburger patty between two buns though. 🍔
I didn’t get that? 🤷♀️
I believe this is just a cycle. There's no way we won't see 3d logos again. They'll pop up and then the new 2d minimalist designs will look weird. And around and around we'll go.
Time's a flat circle,ain't?
We are already approaching logos with more depth like Microsoft's fluent design and Apple's shading in the new macOS
@@ujjwalrsanagapati5794 Yep, just look at the clock
@@Breeze926 Crazy
what if in the future the logos are just minimalist simplify lines instead of flat color filled shapes?
I remember when TH-cam had the tv 📺 symbol
or when it was pre installed on iphone and ipad
I'm doubting this since your channel is about fortnite
Those Memories
Back In 2005
@Solar Studios UwU yes it is,because it actually looks like the character is coppied and re-animated,even if it is not coppied,it looks like it could be made fairly easily.also you just said you were part of the community since you were 11,meaning you were a little kid and proving the point of @FestiveKillian
Also,please remove the uwu from your name it will just make people hate you(im not hating,im just saying people will hate you about it)
even earth changed from 3d to flat
This needs more likes😂
WHD Studios this isn’t CNN
No
Jcb
BBB it's not original that's why it doesn't have many likes
I'm tired of the "Apple invents everything" mindset. They were like the last company playing catchup to the flat design trend. The iPhone had less than 20% global marketshare at the time. It was absolutely not responsible
Agreed
Apple *was* last, and that's because Tim Cook needed to wait for Steve Jobs to die before he killed skeuomorphism. I was not fan of Jobs, but I wish he were still alive so this would not have happened.
@@BS-vx8dg That’s not the reason for it at all but go off
Apple doesn’t invent anything, but they typically are the ones to popularize it
@Slayer Developer this is actually not true, it was introduced with android 4.4 kitkat, which was like a month before ios 7
iOS didn’t “update overnight” to the flat design of iOS 7. Automatic system software updates weren’t a thing back then. You needed to do it yourself. Also it wasn’t overnight that it changed, because Apple always shows their new major releases months before release in a showcase for developers… the world knew it was coming before it did.
I remember how hideous iOS 7 was. I hated it. But it wasn’t about learning to love it - the design was in fact terrible. The idea was there, but the execution was very poor. It took years before iOS actually looked good again, instead of looking like a knock-off of itself.
I was a graphic designer at the time (I still am, but it’s not my job anymore) and I learned to love the trend because it made design much easier - especially with the two years iOS 7 and 8 were the latest releases of iOS, because I could throw something of equal quality together in five or ten minutes. It’s not as easy now, but it’s still very nice to save time by not using embossing and drop shadows in Photoshop.
By the way, I find it interesting that the example icon is Instagram - they were one of the last apps on my phone to get a modern icon. It remained skeuomorphic for long enough that it seriously bothered me.
I personally found it really nice to look at-but I’m no graphic designer! I think the reason why I liked it so much was because it was flat, clean looking, and radically different. I’m sure Apple (being the multi-million dollar company that it was) could’ve made a design that could’ve appealed to regular users as well graphic designers.
“X happened overnight” is a turn of phrase 😅
It's an English phrase lol
Also, skeuomorphism didn’t exist because of the iPhone. OS X was very skeuomorphic before the iPhone was a thing.
"from the 1970s came cgi"
*shows stop motion example*
Christine Boutin also it was an MTV ad, they weren’t around in the 70s
IKR!
I thought it was claymation
claymation techically *is* stop motion
@@andrewt7884 The CGI was the Star Wars clip, showing their plan to attack the Death Star. The MTV clip is accompanied by "...and from there, logos started to come to life" showing the claymation 1980s MTV ad that transitions into a vibrant logo.
Because 3D always looked cheap and gimmicky. 2D and minimalism is clean and professional.
Thats what we think today, in 10 years we might think minimalism looks cheap or old fashioned.
@@angelaphsiao I doubt it. As the video says, logos were always flat. The reason why there was a bump in 3D use in the 2000s is that CGI and 3D technology were the hot "new" thing so everyone had to try it out. But eventually, people realized it's kinda lame.
Would you have said the same thing 20 or 15 years ago?
i think 2d just looks lazy but to each their own i guess
But see that's the thing. Our perception of what looks goofy or cool changes. It's why people aren't running around in bellbottoms on the streets, even though plenty of people used to. Each era has its own things.
I want skeuomorphism back :/
It's not because of nostalgia, I mean is kinda.. but it's mainly because it looks cool.
I second this. I spend a lot of my time making skeuomorphic websites for fun. I liked 3D design and was a fan of apple during that era for how unique they looked back then. Now everything is the same and boring.
I think it should come back but in a more subtle way.
I´m totally with you!
I hate overly “sleek” and “modern-looking” design. No I’m not one who always hates everything because it’s new, but I just feel skeuomorphic design had more personality and life. It looks fun and happy. Flat design is generic and just basic polygons and text. It takes the life out of it, and takes away all depth to it.
@@legobattledroid3128 yeah I feel like there should be a balance. companies should keep their simplified logos but also use more realistic and artistic versions of their logos. Minimalism can lead to some of the best and most creative designs when used well but so many companies and logos are starting to look identical and boring.
I hate it. All the logos look the same now.
"When you go flat, you are no longer tied to the physical world" Yeah great, so things no longer look like what they are and take twice as long to find.
true wtf
i prefer the windows 7 like icons that are more 3d ish not this flat shit
That's a problem with the designers, not necessarily flat icons. You can often take a logo that appears 3D and flatten it without losing much, and while maintaining the elements that made it recognizable. But since everyone was redesigning anyway, some companies decided to get really abstract with their design, some completely changed their logos to where they didn't resemble anything they used to be, some decided they were as iconic as Apple or Starbucks and got rid of words, and some did all of the above.
Take Firefox. Contrary to popular belief, they didn't get rid of the fox for their browser, but they did change the browser icon in 2019, shrinking the blue globe, making it purple, and simplifying the fox. I don't like it. I think both the 2013 and 2017 logos were great, with 2017 being a great example of a logo redesign that is still recognizable while being a little flatter. But they just HAD to tinker with it.
Oh well! Just remember. I’ve used my IPad for 3 years and I remember where everything is, even if they were just colors with no design. I could probably switch through apps with my eyes closed.
@@Chorismos IDK, Linus Tech Tips switched from a 2D to a 3D animated intro and the 3D looks way better. It may be easier to animate a 2D logo, but I don't think it's better. Also, if we're talking icons, I don't want a bunch of animated icons on my home screen. Maybe some very light, tasteful animation would work, but certainly nothing drastic.
"How 3D logos disappeared over night"
"Over the next 3 years"
Hmmm
Daniel Wilkes Three years in a history perspective is a pretty small timeframe
@@brunella5040 Relative to the history of humanity yes. But in design or technology terms its a long time, and definitely not overnight
Daniel Wilkes Fair enough, I guess that since internet hasn’t been around for that long it should be judged using modern history perspective after all
Apparently, an iOS update did that. Lol
And it didnt hit with Apple. Windows and Android had already gone "flat" prior and Apple was the last mover. People were literally making fun of Apple still using skeumorphism at that point. The knock on IOS7 were errors in their implementation of the flat design.
"the iPhone and iTouch" -- please fire whoever wrote the script.
wdym I have the iTouch mini...
wait
FBI OPEN UP
OH GOD
Word!
Seriously. I physically cringed when I heard it. I worked at the equivalent of a Best Buy in that era... Painful, every day.
Mark Laturno i just wrote a similar comment. cringe
The flat design also calls back to the Bauhaus school of design from the 1920s - with clean lines and easy to read fonts.
The Instagram one hit me the hardest.
I just love the vintage camera logo.
The real reason is that the higher resolution screens have allowed for cleaner lines. 3D logos, including shadows and bezels, were used to hide low resolution flaws.
davidwai90 wouldn’t higher resolution phones with powerful gpus and bigger battery do 3D better?
@@bletwort2920 yes, but if you only have a low resolution display then 3D looks better because it can hide flaws
3D looks better even if you don't have a low resolution display. The entirety of the videogame industry is based on this fact.
@@amateurprogrammer25 you're forgetting about vector, 3D looks better as icons when small. Compared to 2D which works at all sizes
@@kianjsr Firstly, literally zero major... well I'm not going to say operating systems because it's the GUI... anyway, literally zero of them actually store app icons as vector graphics. Even PalmOS (which was designed to have scalable graphics since icons had to look the same size across screens with WILDLY different pixel densities, and, need I remind you, PalmOS icons were almost exclusively 2D) used bitmaps to store icon data. Secondly, as I said, 3D rendering is not that difficult. If app icons were sent to devices as 3D models rather than image files, at the size icons are typically displayed, even the weakest of modern phones could EASILY render a page full of icons, each with potentially hundreds of polygons, without noticeable stutter. If you wanted to show it at a higher resolution on a more powerful device, just render it larger, on that device, when the page is displayed. As I said, though, all modern operating systems store their app icons with pixel data, not vector graphics or 3D models. (Don't believe me? Set your display scaling to 300% and look at your desktop.) It's true that, generally speaking, boring, flat designs that use nothing but circles, geometric shapes, muted hues, and gradients tend to upscale better than designs that appear 3D simply because they look mostly the same when you make them blurry and that's essentially what upscaling does. Still though. That's a terrible excuse for using flat design. Just ship a higher resolution image! (Most apps ship their boring flat images at 5x higher resolution than they'll ever be shown anyway, so why not?)
Who else gets serious nostalgia looking at those old 3d logos?
@Grecil Unadkat dude I was born in 2001 and got nostalgia from it. Also shut up with your outdated memes . Its cringy.
@Grecil Unadkat hello kid
They were way better
@Grecil Unadkat I still value a good 3D icon more than a shitty flat one
Just you
1:32 ”Logos were going 3D”
Shows 2D logo
LoL
I noticed that too
yeah, should have shown a better example.
Burger kings prevous logo is 3d than the one now
When they made the switch to 2D, I missed the old look of a lot of things. I refused to update my phone for a long time to keep the 3D logos
"logos were going 3d"
shows a 2d example.
I mean that Burger King logo is 2D but not flat
I mean technically everything shown was 2D since it was on a screen
@@Shloomy_Shloms If we're going to be technical here, then a screen isn't actually 2D. It might be flat, but not so flat that it affects the amount of dimensions.
@@CubyChrisAnimations the screen as an object isn't 2d, but the information it shows you is.
No it’s 3d, those highlights on the burger buns imply that the surface is perpendicular to the source of light
4:16 the pizza hut logo wasn't even 3d tho it just had more that 2 colors
IHOP logo there was also 2D
I think it's about the script overlapping with other elements, like the hat or this red banner in the IHOP design. Not exactly 3D, but she's right that the new version does look cleaner and everything seems more in place than before.
I was not aware Pizza Hut changed logo, maybe I’m really fucking blind or it didn’t change in Belgium idk I have no clue
the entire video is filled with frustrating stuff like this tbh
@@ecoRfan no it was a bit 3d
Twenty years later:
Why 3D humans fell out of favor overnight - Cheddar Explains
Weeaboos: I was into 2D people before it was cool 😎
Enter V-tubers
(3:45) But didn't Android release their flat design before?
I guess only iPhones exist in Cheddar's world.
Because android is an ios copycat
@@giovannisantopaolo9222 No, it not.
@@wrmoose6542 It's*
@@giovannisantopaolo9222 thanks.
Giovanni Santopaolo IPhone is the simplicity phone and Android is the customization phone (the most basic way to explain)
The idea that Apple is the sole responsible for flat iconography is ridiculous and just plain wrong.
Windows Phone had it in 2010 & Windows 8 got it in 2012!
They weren't entirely responsible but they had a big influence
@@yasirsaheed Copy/paste from another thread: It would be hard to argue that at the time this happened Windows had the same "design authority" with which to make up a lot of people's minds for them. Apple wasn't the first mover but they were the "last word".
Seeing as it is a semi-popular platform at the time,
their change did have some reasonable impact, adding to Windows 8 a few months back.
@@cheddar The world of design is made up of designers who are mostly up to date with the overall trend that design is going toward. Not apple fanboys who suddenly copy everything that apple does. You seemed to insinuate in the video that IHOP changed their logo because of IOS. That's just plain ridiculous and you defending that takes a lot of credibility out of your channel. Apple was just along for the ride of flat design that had already been going on for a while.
“There are no hamburger menus in real life”
They’re called hamburger menus.
they get that name because of the icon, not the style of the menu
the menu icon, with 3 lines is said to resemble a hamburger
the drop down menu itself has nothing to do with it
any menu comming from a hamburger button
is called a hamburger menu
and they dont exist irl
what menus do u know of
can disappear and reappear by the click of a button?
en.m.wikipedia.org/wiki/Hamburger_button
Jokes aside, they do exist in real life, they are literally just a menu. Even the icon looks like lines of text on a menu.
@@jameswalker199 again, no, its about function not design
the haul mark of a hamburger menu is that it can *disappear and reappear*
we have no menus that vanish irl
the name comes from the icon
but what its known for has nothing to do with design
its the function it has to hide itself
menus that hide and collapse
do not exist irl, maybe oneday thoe
Half the menu buttons are 3 lines, half are 3 dots. So what are the 3 dots ones called?
You can order one at McDonalds, I have many times...
I never really felt I was touching a real button when it was making sounds and haptic feedback~
"When you are flat, you are no longer tied to the physical world"
That felt a bit too philosophical all of a sudden
I was working as a graphic designer in 2012 and at that time clean, simplistic, 2d designs had already been taking over for at least a couple years. Most graphic designers were well aware of the trend long before 2013.
KheThai ok boomer
@@49vlogss does this necropost reply provide any important relevant information to the comment?
you’re right, they totally ignored Microsoft’s metro design which was the first big shift to flat in an operating system...
*@The 505 Studio* sure thing, zoom kid.
The 505 Studio so many people use this meme incorrectly-
Is this a joke? So now History has been rewritten and the flat design trend was thanks to Apple's "overnight update"? Nice try, but some of us remember clearly that it was the Metro UI in Zune and Windows that started the shift. Google continued with Material design and Apple, reluctantly, followed (Jobs was a big fan of skeuomorphic design). I guess it's just trendy to mention Apple in everything.
Not to mention if we're taking this literally, iOS updates usually first happen during the mid-morning. :P
@@Poliwager people are notified about it too
But nobody cares about the Zune & Windows phone enough for them to have an impact on the market. Apple however essentially forced tens of thousands of app developers to shift to the new design, the flat design change that happened in Apple's UI had a much bigger far-reaching impact in the UI design space than that of any change in Windows UI.
I think that while Jobs was a fan of skeuomorphic design, Jony Ive is not. After iOS 6 launched with Maps, the head of iOS was fired because of how bad Maps was, and Jony Ive took over software design, leading to flat iOS 7.
But yeah, all that happened a few years after the Metro UI and a year or so after Google's Material Design.
Retrovibes metro sucks areo is best
I like the 3D logos way more, if you're born in the 90's like me and grew up in the early 2000's, you saw 3D logos everywhere. Guess it's just nostalgia. But still 3D just looked cooler imo.
It's a preference thing for sure. I'm a 90's kid as well (1990 OG) and prefer the clean look of the 2D interface. But then I've always liked sleek and clean looking design. The whole 3D, bubble look never gelled with me, even when it was everywhere.
I was born in the 2000s and same. Fuck the stupid minimalism/flat design trend. I'd do anything for skeuomorphism to make a comeback.
I still have a working iPhone 3G the interface is beautiful. Well done 3D interfaces are beautiful, and very intuitive, but very few people can do it, 2D stuff is much easier todo but much less intuitive. IMHO
I'm not sure it's totally fair to insinuate that the world suddenly become 2D because Apple updated it's platform.
I think it's much more likely that Apple began to normalize a design trend that had been gathering steam.
For example, the early 2000's desktop computers went through a craze of "bubbly" and rounded icons and UI features on nearly all platforms, not just new fangled touchscreens, when only a decade before every thing was flat and sharp. Now, boxy, sharp, and high contrast is in style and the previous "high fashion" of UI design is looked down upon.
In short, I think it worth bringing up that design tastes and trends are always changing and what is old will inevitably be new again.
This entire video makes me thing the entire Cheddar staff are Apple fans.
They talk about the trash can instead of the recycle bin, show the iPhone in
all the shots, and even when talking about Google, have it displayed on an iMac.
Yes apple just followed the stream , just like others
WHAT?! APPLE CREATED EVERYTHING EVERYWHERE!!!!
No Windows 8 flat design didn't come out a full YEAR before.
IT's AAALLL AAAPPLLEE!!!!
+Julie Winters We agree with that. Apple didn't start the trend, but that update was most people's single most relevant connection to the switch from 3D to 2D logos, even if they didn't have an iPhone. As we know: as goes Apple so goes much of the rest of the tech/design world (look at the layout of a Microsoft store); even though Apple is actually sometimes behind the curve in terms of technical features and innovation if you compare them to smaller companies and Android.
@@cheddar Windows 8 came out earlier and MS started the whole push towards flat/metro design. It was very much controversial at that time as Windows 7's aesthetic was already popular(still is to some extent). Apple only adapted it.
Most of these examples are 2D logos being simplified... not even 3D to 2D.
Omg this. The way "2D" and "3D" is used in this video is quite annoying.
Speaking of logos, I dig your profile pic. You make it?
Vicious Zero what is that supposed to mean?🤨
Branden Akens yeah this woman has no clue sometimes you wonder why they do this
Branden Akens right?
I'm surprised you didn't mention Steve Jobs who was an early proponent of skeuomorphism. When he died in 2011, Apple's design started to go in a different direction.
i think the main reason companies have been doing this is recognizability and versatility. flat logos can blend in to many more situations, and generally take less effort to recognize subconsciously.
But didn’t windows 8 bring a flat user interface, before iOS 7 was released?
And I really hated that 2D Win 8 design!
Win XP was too 3D and bubbly though. Win 10 is a perfect middle between 2D and 3D.
zune had same metro UI in like 2009
And even before that, Windows Phone had it
Windows 8 design feels like cheaply made, unfinished windows 7 theme. I hate it so much
Yeah but Win8 wasn’t a switch from the same-format squomorphism to similar but flat, but an entire transition that simply failed.
When she looked 2d I was begging she did not look the same the rest of the video
Agreed, it looked awful
Purple Fire 28 ikr
Tink ze Link time stamp?
1996-2006 = 3d logos
2006-2019 - flat logos/retro logos
2020s = 3d logos are back again
It is a cycle like everything else.
3D was there pretty much up until 2013 or so, and even though things weren't quite as 3D before Win 95 due to tech limitations, they still tried to simulate shadows with what they had in stuff like Win 3.1. And you still had real-world analogues (Think floppy drive for saving), so skeuomorphism was always there.
@@UnchainedEruption yes, but around 2006 they started to flatten some logos that were maybe not "tech" related...such as Coca-Cola, diet Coke (those designs were much more flatter than the previous design from the early 2000's. Another example is Pepsi in 2008 (they ruined the logo), Gatorade (they changed the focus from the lightening bold to a giant flat "G" and the typeface was changed to a generic white upright logo). Despite complaints since 2008 Pepsi/Gatorade have refused to stop using the over simplified logo. TV stations started using flatter logos as well for their on-screen graphics after 2005, just look at the current WGN logo and current STARZ logo...it gradually became more simplified looking since the late 2000's. The trend was just too overdone, now we reached the point where many logos are all looking the same.
I miss the old Olive Garden logo, it was my favorite restaurant as a kid.
Well, the move to minimalism didn't change overnight, Apple did. The change to minimalism happened gradually. In fact, it started years ago when Microsoft with their Windows 8 (2012) and Windows Phone 7 (2010) made the move to minimalism prior to the release of iOS 7 (2013).
Anchit Roy true but no one really noticed the changes Microsoft and the other early adopters made. My dad did because he had those ancient Windows phones but the rest of the world using IOS noticed after IOS 7. News sources and Reddit feeds lit up about the new design change after IOS 7, not after Microsoft or any of the other companies did it.
It actually started when Microsoft released the failed Zune MP3 player in 2006.
I remember the trend of going flat started waaaaaay before iPhones were even a thing. The first one I remember was the Pepsi logo, I was like 12 when they redesigned it.
iPhone is god to them rn
Jesus Osvaldo Broch 12 years ago wasn’t that long ago pal
Ethan K it said that he was 12, not that it was 12 years ago
Microsoft went flat before Apple
Don’t even get me started on the Pepsi logo “redesign” fiasco.
I freaking hate how flat design has infected the entirety of the internet. I can't close my eyes without seeing it. Ugh!
Same UGH
i may like some flat icons/logos (EX.Firefox Logo) but other than firefox YEAH NO GO AWAY
UGH SAME
For Android devices, you can completely replace app icons by using a custom launcher.
I always loved the 3D logo it just looked very professional to me
Well i'm a designer and this video was incredibly inaccurate..3D logos are still relevant to this day, but what actually has went outdated is "GLOSSY" design. World of design is a free flow of ever changing ideas and approach to things, either a design is timeless, relevant or outdated. And most importantly APPLE doesn't define shit in terms of design trends.
Sumit Sharma shut up Indian
Appreciate the last part
Apple was well known for popularizing touch screen smartphones, and the glossy aesthetic for their iPhones is something well known.
Sumit Sharma angry huawei designer
@@Lekaleino Why specifically "huawei"?
In the future logos will be 1D
Then it would look like this: “---”
@@emreozkarasn9226 thats 0d
my bad lol
@@juice3702 No, because it has length. 0d is no dimensions at all, so that would be just a point with no width or length.
@@bluesailormercury he edited his response, originally said the logo would look like "."
I don't see anything "easier" for users with 2D designs. We like textures and shadows and simulations of depth and perspective. It was braindead to move to more "modern", "clean", abstract 2D designs. 2D designs take a lot of the joy out of logos. They're Puritanical, iconoclastic.
I’ll be honest, I never liked the 3D logos or the ‘glossy feels’ on apps. Although it looks cool and all, it made me feel uncomfortable after seeing it for an entire day. After everything was changed to 2D designs, I find myself staring at the phone more often. Let it be scrolling the social media’s, or just blanking staring at the home screen apps for nothing, I can’t help but kept admiring how ‘pretty’ it looks. Lol I’m so weird.
0:47 The logo transition with Netflix is partly 3D.
But it's pretty cool
Keit-Yx I know, I’m not saying that’s a bad thing because my interests are old-school.
I know that you know. We all know.
@@Keit-Yx gtfo
Flat animation the shadow is a square that moves and disappears
“Logos were going 3D”
Proceeds to show two 2d Burger King logos
I actually got what they meant, although this video does seem lazily researched. The 2nd BK logo was kind of 3d with the Shine on it. But it had no shadow, so it wasn't 3D.
So, yeah...it's still flat.
@@csmemarketing That's just more detail, not 3D
I miss the old logos and icons. They're weirdly nostalgic and have this charm in them
You know, even though I don’t like this video that much, I’m just here to say
IT’S A MEME NOW BOIS
The whole world went 2d overnight
iOS 7 came out.
Lmao
@@preetrocks1 literally 😂
In my country we didn't even get internet for general public till late 2000s
Even today 51% of the population has internet.
To be fair, other OS' followed suit pretty quickly.
Nah it's when windows 8 came out back in 2012 the windows logo became flat
Wow that was a really bad and oversimplified explanation.
OLBastholm yeah because it’s trying to be 2d....
Glad to know I'm not the only one who is confused by the video's structure
Sir. Fox haha me too, I wanna know
I’m confused too
A little memory when Apple simplified its logos, there was quite a backlash. People didn't like it at all and said it looks like a kid designed it or it was made for kids. Unfortunately, the criticism quickly falls silent or Apple just didn't listen, as Apple always does when criticism comes. And unfortunately that then prevailed. Because Apple is trend setter and everyone else is following suit.
I don't remember which iOS version it was, but it was definitely a big new version that brought it with it via simplified logos.
I feel that Windows pulled off skeuomorphism the best.
Apple tried to condense the logos into squares, which looked weird, especially with the more realistic icons.
Windows went with icons which represented objects and appliances that pull off similar functions to what the applications themselves did. They looked better and were a little easier to recognise.
I remember when the TH-cam icon was a tv 📺
same
great youtube times
#OG
Lucybean123 Jskjd
I still have the OG TH-cam app on my old 2010 iPad (I forgot the model.)
Sameee, I also remember the old menu at the bottom of the screen and how you could edit what was on there, like you could add favorites back there and stuff... Good times!
A0pplePilot same
Actually, it wasn't iOS 7 (2013); Microsoft started the shift to a flat, minimal look with their "Metro" apps in Windows 8 (2012).
Even earlier, actually. That started with the first release of Windows Phone 7, back in 2010.
Editors dont go past Apple so how would they know? /s
Arguably it was web design itself that changed before any device really.
Totally agree. Too much credit to Apple when other great designers and companies were exploring 2D and flat designs before they made the switch. However a good and informative video.
Logo design, typography and iconography in general was shifting to a flat design starting with the late 2000s to the early 2010s. Windows Phone and Ubuntu introduced a flat design in 2010, then Windows 8 in 2012. The UI for the XBox operating system also shifted to flat around 2010-2011. If anything Microsoft were the prime mover, not Apple.
Google introduced the flat design in 2013 in their web apps and in their guidelines for Material Design a couple of months before iOS 7, when some Google web services like Gmail and TH-cam were already sporting a cleaner and flatter look as early as 2011.
Hell, the Zune software was flat and non-skeuomorphic all the way back in 2007. Microsoft had style guides for flat design while Apple was still pushing skeuomorphism as the only way to design touch interfaces.
This is why one of the first things I do when I get a new device is turn off automatic updates
What's your pfp meant to mean?
@@Ray-tf5wu I hate human rights violators
@@mwbgaming28 who are those
@@Ray-tf5wu Islam
@@mwbgaming28 what did they do
This is a bit misleading, Skumorphism isn't necessarily about 2d vs 3d, it's about mimicking real life things. When you take a picture on your phone and it makes a click, that's audio skewmorphism mimicking a camera shutter, and the Instagram logo now is skewmorphism of a camera lense, even though it's 2d. Looking at my phone right now, I can also see a battery icon showing my charge (mimicking a real battery) and an alarm clock icon (mimicking an old analog clock with bells on it). Skewmorphism isn't dead, it's just used in a different way.
As a 3D artist I love flat design. But I used to speak a lot of skeuomorphism few years ago, because I was working as graphics designer and flat design is so boring to do. It's funny to draw all of those little reflections, bevels and stuff. But then in the other hand, flat design is more practical.
No, it's really not. I recently moved to Linux and the default look for the distro was a flat one and I kept having trouble finding the minimise/maximise/close and taskbar buttons. Changed it to something with a bit of shading and WOW! Massive improvement. Firefox had a similar problem, but a trip to Reddit to ask about some way to customise it to give something non-flat turned up Firefox CSS, which just with the defaults works wonders for telling the difference between tabs in my very, very, very long list of them.
Seriously, don't skimp on shading your interfaces. Leave the flatness to the content.
That's good point. I think it would be good to find balance with these 2 things. But I myself don't think for example the burger king logo to be very skeuomorphic, even when it was being used as an example in the video. There is cell shading reflections, true, but not any textures or realistic sharing.
But what comes to GUI:s, I think functionality always is the main purpose. So the faster we understand what some button is supposed to be doing, the better it is. If some reflection / bevel makes the process in some cases faster, then I think we should use those.
The shortest comment around
This whole video distorts the history of design. For anyone who cares about it, they should be really offended by videos like this.
Where can I find more accurate information?
mikalmadlove offended? Ok buddy
This video is the only opinion I've ever read about this topic, nobody can explain otherwise in the comments, so it's true for me
Samuelx01 so go read more?
They even said Adobe indesign and photoshop when graphic design for things like logos was always Adobe illustrator because its a vector platform smh
I wonder how people who get confused by 3D icons live in the real world...
The shadowing and textures are just exaggerated and fake looking in the icons
@@gabrielsalles8403 Yeah. That's why I like the 2D better. Shade right or not at all.
1:20 That’s not CGI, that’s claymation.
No no no no. Windows Phone's Metro UI started the trend back to 2D and clean interfaces.
Exactly. That's what I was thinking. Windows Phone UI already have that look long before the new iOS look started. Now whenever a new website/page etc changes their design to a flatter minimalistic one. It always remind me of Windows UI.
Too bad Windows Phone is now dead and no one cares.
And now Microsoft is turning back to 3D again in their new Office icons
Microsoft actually used the Metro UI first in the Zune, which looked absolutely amazing if you ask me
No mention of windows 8 the first major OS to release a clean flat design? 👀 Also pretty sure the zune had it back in the middle of the 00s.
windows 8? clean?! 🤨
Jose Loyola nobody knows what zune is, therefore nobody cared
White Recluse the people who were into graphic design and user interface noticed. Microsoft exported it to Xbox and windows. Google and apple noticed I’m sure.
I remember when Instagram changed its logo and entire feed designs, everyone I knew was sooo pissed, but now we love it 😂
I almost liked until that last part
The “hamburger menu” she’s speaking of is the three horizontal lines that symbolizes an option menu on the screen. Those lines are called a hamburger menu, which aren’t available in the physical word.
It never crossed my mind that it would look like a hamburger. It's doesn't. It rather looks like a few lines of text (a list, of options e.g.)
I think Microsoft was the first to introduce the 2D flat design in Windows 8.
Way earlier than that. Microsoft Zune is one example.
Yes, windows 8 was quicker to implement flat UI than Apple's ios
Microsoft certainly did implement flat design into windows 8 before other people implemented flat design into windows 8. You're right.
@@thespicehoarder because apple didnt like 2d
In 2012 IOS revealed ios 7 and apple showed the news to everyone. In 2013 windows 8 was revealed.
1:15 _"With the 1970s came CGI, and from there logo started to come to life"_
Shows MTV bit that is neither a logo nor CGI as it's stop-motion plasticine physical technique with nothing computer generated
it was neither 70s, nor cgi, right. But that was the MTV logo in an animated form, even three dimensional.
Remember the times when you need to scroll down to see the TH-cam comments?
When you showed those old icons at 2:41 I got this huge rush of nostalgia wow! I had all those apps on my iPod touch as a preteen and since they changed slowly over time I completely forgot these!
I think it’s interesting how the old TH-cam icon was a TV. 📺 And at that time people used to name their TH-cam channels their name and tag TV on the end, like they were creating their own tv show. I see how we don’t do that anymore because we’re comfortable with online video as a medium. We don’t necessarily compare it against tv.
4:34 "A simple vector design can be expanded/shrunk easily"
Yeah, and so can any vector design, regardless of whether the design is flat or not.
Isn't it much more difficult to make vector 3d design than raster one?
ah not really, 3D vector graphics look trash as all hell
u cant really do vector 3D unless u want it to look like new age picasso....
mostly because shading is a huge part in 3D and shading *cannot* be vectorized
thats just not in the cards for svg tech
they only really make sense as simplistic 2D images
no shading, no intricate design, simple everything
thats what it needs to vectorize
not even anime can be vectorized properly
_and its already 2D with basic designs_
八神こう
Have you seen the example on Inkscape's website? Yeah, maybe its not photorealistic, but its certainly not steamrolled BS
@@jameswalker199 as someone who has worked in design
I would probably never actually use vector and 3D
not unless the 3D vectorization style is part of ur design aesthetic
because I dont think they are good enough yet
I have pretty high standards in icon design
because the psychology of iconography would suggest it otherwise makes ur project feel cheap
even the difference of 3D between .png and vector can make a project feel cheaper to a user
even in cases where the difference is only slight
getting icons right is very important to user experience
if i was going to do 3D I would probably use something else
depends on the look i was going for
as vector does work ok, for some 3D
just not enough, for me to use it
and they are generally trashy to me
as a programmer thoe
I know a way the vector process, could....
be modified do make 3D images properly
I think the process could be automated well with some colour theory code
so with the right tweaks, u should be able to draw 3D perfectly fine
so while I would not use vectors for 3D rn
I suspect in the future vector will be the best choice for all icons in all styles
You can still do 3D designs in vector, and I wouldn't be surprised if iPhone's 3D icons were vector (but might as likely have been raster as well). Making a natural scene or a human or animal look photo realistic will be hard in vector. But making a clean design like it's a product showcase, is certainly much easier. But it does require more effort, of course.
The shift towards 2D logos actually started with Microsoft when they released Windows 8. You know, the computer OS used by an estimated of 70% PC users as of 2016.
Windows 8 was used by 7.1% of the total pc users, NICE TRY THO KEEP IT UP.
Tasso no, IT IS USED BY 7.1% of pc users. ITS NOT USED AS MUCH NOW AS WINDOWS 10 IS NOW USED MORE
What idiot would use windows 8? Compared to 7, it is utter garbage
@@Marijanus that is not the point. 70% used windows 8 at the time but now nearly nobody uses it
there is a difference yknow between past tense and present tense
also stop necroposting - the discussion ended 4 months ago
It’s not about trend it’s about good design. Logos aren’t just used in one place, they are everywhere.. they need to work big, small, on signage, inverted, over photos, or maybe even embroided onto merchandise.. those ‘3D’ logos just don’t work well with all this in mind.
these are things I never would have imagined and yet i'm intrigued
Actually, "flat design" was first introduced by Windowsphones.
And now it's dead thank goodness. Microsoft is going back to colourful icons again.
@@XzaroX where did you get the news?
@@Wina_Wina Have you not noticed Office 2019 and some standard store apps have already gained them? If not, have a read here. medium.com/microsoft-design/the-ripple-effect-expanding-our-icon-design-system-74b4d916b7a4
Very true, but then again I can count on the fingers of one hand how many people I've met that used a windows phone (its two) so I wouldn't expect that to be a well known fact.
The metro design was definitely more influential than it'll ever get credit for. Windows 8 was released in October of 2012 with metro design, and then Android and Apple followed the flat graphics trend. I loved my windows phone's clean design aesthetic for sure!
First of all, it's called "iPod Touch", not "iTouch"
Secondly, Microsoft started the 2D Trend with Windows Phone 7 in 2010. iOS 7 came out three years later
I know right?
I cringe when she said that.
THIS. Just came across this channel, watched this and the foot and knee videos, have come to the conclusion that it is terrible and won't be watching any more videos
It's America, entrenched in Apple.
@@mikosoft yes, they make their videos like USA is the only country in existence and ignore their international audience. In several videos, they speak in very general terms, but only consider USA. It's very awkward for someone not from USA.
@Bangbabangbabangbang fun fact for ya: I had 7 Nokia smartphones, 4 with Symbian and 3 with Windows. Windows on phones had more than 10% market share in selected markets, it had around 4% market share in the best months which at the time was 1/3 of what Apple had and it was rising. No wonder Apple saw it as a possible threat.
The 3D logos had such a unique and creative design. The mid to late 2000s and early 2010 logos will always beat the modern logod
Google was started as a search engine in *1998*
So yeah, you’re wrong.
Yup, it was a few months younger than me
My inner nerd cringes at hearing "iTouch." lol.
Ok apple fan
"Almost everything"
Shows only Instagram, Pinterest, and Skype logo
he is right tho
Skype logo is part of Microsoft design language which went Flat as part of Metro in Windows 8 which was released before iOS 7 was even beta. What that means is design industry was probably already trending towards flat anyway.
@Fmono • 39 years ago • edited When IG redesigned their logo with that rainbow gradient, it seems like they were pandering to lgbt at the time. Now, I'm used to it, but I hardly ever use Gradients in Logos anymore, unless it's very, very subtle.
csmemarketing PANDERING TO LGBT BWHAHAHAHAHA
You want her to show every logo that exist?
im missing times when Instagram got actually cool logo
as an artist that has been working as a graphic designer I seen this happening but I really believe it has more to do with the fact that most graphic designers with a degree are not artist. They go to school and are all taught the same dame thing and all do it the same dam way and when I show them real world techniques they are mind blown. I loath the simple logos
I can see a lot of amateur mistakes and weird things with this video. Not just the editing and animation, but the writing, too. Probably even the research wasn't all that thorough, either.
It's like it's imitating a style without fully understanding it. Imitating Vox, possibly.
Little things, like having twice the click sounds when dragging a file to the trash can... Over reliance on lord privy seals... pointless cutaways to reaction shots or movie clips. And dozens of other small things done "wrong" that most people won't notice overtly, but can still rub them the wrong way... But I noticed. It is my job, after all.
Taran Van Hemert This is the best comment pointing out these things I've seen here so far (but thankfully also not the only one)
Salute you sir, you provide constructive criticism that TH-cam needs more of. Keep doing God’s work
Show them how to do it Taran! So they can understand the right thing to do..
Hey taran how is the next ltt vid going?
Hi Taran you should make a video to show everything wrong with this please I will enjoy it.
Will you please stop according the credit for every major technologically innovative changes to Apple ?!!
Right?!
They aren’t saying that Apple did it first they’re giving an example of one of the most US based widely used platforms that have high influence on design and features, making the monumental change from 3D to 2D.
Sorry bro... iOS 7 departed from skeuimor-somthing. That’s when it changed
B Ningthouja apple does deserve credit for the first touch screen device and idk about the rest
@@theelevatedsheep But Apple didn't invent the first touchscreen device, so why do they deserve credit?
Very interesting concept. I always wondered this in the back of my mind
4:53 just think for a moment about what you said there. What does the design of UI in VR applications have to do with how we perceive virtual objects?
This video is inaccurate. Part of it was right. Also adding shadow to a picture is literally 1 minute in Photoshop. And iOS 7 wasn't the only reason. 3d logos we're mostly considered cool when the technology was new. We matured and realized it makes them silly often.
iKingRPG Stop being so but hurt that they showed IOS 7. They never said that it was the only reason. They literally showed so many other examples.
I liked the 3D bubbly design
LMAO "overnight" because apple changed its UI? Android literally had flat design years before apple started using flat design. Yikes.
Microsoft even before Android.
But only iPhone counts, you know. No one could switch keyboards until iPhone added that feature ... that's how it works in the world of tech videos.
How much market share did Android have in 2013, though? I feel like the majority of people looked to Apple as the trendsetter.
@@juliamelone8109 80%
Took me literally 30 seconds to have the information.
techcrunch.com/2013/08/07/android-nears-80-market-share-in-global-smartphone-shipments-as-ios-and-blackberry-share-slides-per-idc/
@@juliamelone8109 even if you don't want to count android which you should, Microsoft used flat design sooner than both. If you used Apple, that doesn't mean only Apple :) the whole point is that Apple was not early in this or had any effect on other companies going flat since they already were.
I liked old logos. Fuck the oversimplified messy corporate shit logos
I remember the day it changed. I was so frustrated I literally threw my iPhone across the room
Pseudo 3-D and skeuomorphism are totally two different things
is that a sarcastic remark or did you mean "two totally different things"
I meant it seriously. They are indeed different.
I think they were tryna make the point that it’s easier to make simple 2D icons that aren’t skeuomorphic so when 2D ones become popular 3D skeuomorphic ones fell out of style
@@kxngstun463 Why dont you?
3:10 "When you go flat, you are no longer tied to the physical world."
Take that, flat earthers
Umm the world is flat because I say so
The world is a cube. It’s been proven by Abe Lincoln in 1953.
A large company decided to roll 2D logos out to all its devices, just to show it could still 'think different'. And the world followed. Everything else is just overthinking it.
I distinctly remember when ios7 was released. I was a freshman in high school and everyone was talking about it. No other update was as significant imo.