Hi. Are you able to do a video on how to go about adding to your skills in order to be able to create a portfolio in the first place? Especially for someone not currently in a creative/advertising role. Is it as simple as doing tutorials and buying the software etc. to give you the tools to create the speck work? Hints and tips are very welcome :)
Definitely will work on a video like that! One general way to help is just to absorb as much inspiration as you can. Yes, that includes ads (watch commercials, look at billboards, read ad annuals, etc.) but it also means reading books, watching documentaries, traveling, talking to people, getting into fashion, whatever. You'll pull from your real life to find stuff that's worth talking about in an ad or incorporating into a design, so life experience is HUGE!
I majored in Advertising at my college but started a career in production as a video editor. Now, I want to make a switch back to advertising, focusing more on concept development and commercial script writing. However, I'm not a grammar Nazi or a strong essay writer, so I'm worried if I would fit the copywriter label. What do you think? Is there a title for wanting to write commercials?
You can definitely still be a copywriter! Proper grammar isn't always necessary because you want to write like people actually speak. And I honestly didn't like writing until I became a copywriter 😂 If you want to specifically work on commercials, you can look for a broadcast agency that specializes in that!
What’s the work/life balance in advertising? Can you talk about big vs. small agencies and the pros/cons that come with both? Your videos are insanely helpful!
Work/life balance is different at every agency so it totally depends. Generally though, smaller agencies tend to have a better balance. I will definitely do a video on big vs. small soon. It's such an interesting comparison!
Is there possibility to start in advertisement while having full time job in different field? Just thinking about safest steps to transition. What about the freelancing?
Yes freelancing is a great way to start the transition and make sure you have a steady income in the meantime. It is harder to get more creative freelancing jobs when you don't have much ad experience, so if you're feeling like the freelance work you do isn't totally representative of what you're capable of, definitely make spec work to fill those holes.
Hi there! I’m looking to transition into Advertising . Specifically the copywriting and strategist roles and eventually a CD or AD . I have a grad background in Psychology and have worked in research and mental health/ behavioral analysis settings. I also freelanced as a lifestyle journalist for five years prior to the pandemic and have about two dozen published articles and features about art, entertainment, luxury real estate etc . Would this be enough for a portfolio or would I need Spec Work ? Also how can I seamlessly transfer my work ( which I only have in hard copy via actual magazine issue ) to a digital portfolio ? The publication has no digital copies of finished products :/ Thanks so much!
Thank you!
Just stumbled on your channel at the right time! I’m looking to enter into advertising and your videos have been so helpful ❤
I'm so glad!
Great tips! JPL can help you determine your role with a free career critique. Advertising is a great career!
Hi. Are you able to do a video on how to go about adding to your skills in order to be able to create a portfolio in the first place? Especially for someone not currently in a creative/advertising role. Is it as simple as doing tutorials and buying the software etc. to give you the tools to create the speck work? Hints and tips are very welcome :)
Definitely will work on a video like that! One general way to help is just to absorb as much inspiration as you can. Yes, that includes ads (watch commercials, look at billboards, read ad annuals, etc.) but it also means reading books, watching documentaries, traveling, talking to people, getting into fashion, whatever. You'll pull from your real life to find stuff that's worth talking about in an ad or incorporating into a design, so life experience is HUGE!
@@StuffAboutAdvertising Thanks!
I majored in Advertising at my college but started a career in production as a video editor. Now, I want to make a switch back to advertising, focusing more on concept development and commercial script writing. However, I'm not a grammar Nazi or a strong essay writer, so I'm worried if I would fit the copywriter label. What do you think? Is there a title for wanting to write commercials?
You can definitely still be a copywriter! Proper grammar isn't always necessary because you want to write like people actually speak. And I honestly didn't like writing until I became a copywriter 😂
If you want to specifically work on commercials, you can look for a broadcast agency that specializes in that!
What’s the work/life balance in advertising? Can you talk about big vs. small agencies and the pros/cons that come with both? Your videos are insanely helpful!
Work/life balance is different at every agency so it totally depends. Generally though, smaller agencies tend to have a better balance. I will definitely do a video on big vs. small soon. It's such an interesting comparison!
@@StuffAboutAdvertising Awesome! Looking forward to the video!
Is there possibility to start in advertisement while having full time job in different field? Just thinking about safest steps to transition. What about the freelancing?
Yes freelancing is a great way to start the transition and make sure you have a steady income in the meantime. It is harder to get more creative freelancing jobs when you don't have much ad experience, so if you're feeling like the freelance work you do isn't totally representative of what you're capable of, definitely make spec work to fill those holes.
Hi there! I’m looking to transition into Advertising . Specifically the copywriting and strategist roles and eventually a CD or AD . I have a grad background in Psychology and have worked in research and mental health/ behavioral analysis settings. I also freelanced as a lifestyle journalist for five years prior to the pandemic and have about two dozen published articles and features about art, entertainment, luxury real estate etc . Would this be enough for a portfolio or would I need Spec Work ?
Also how can I seamlessly transfer my work ( which I only have in hard copy via actual magazine issue ) to a digital portfolio ? The publication has no digital copies of finished products :/
Thanks so much!