its actually very cool that I found out that youtubers can virtually write off everything they bought that they just show in there videos, like 100k work of recording equipment even a studio, all written off, its awesome.
@@WillibumWasonyup, ever wonder why TH-camrs do studio tour vids and dream home vids etc.? They can write off all that stuff they show, as a business expense!
@@SongbirdGamingit’s not really how that work, you can’t write off your house cause you made a video of it, the same as you can’t write off your whole car if you use it to work and to go do groceries shopping
@@sosa2879actually, you can buy a car under a business, instead of a person. You are able to use this car for anything (as long as you also use it to commune to work) and it will be seen as a tax write off.
It's fascinating to me, how Twitch literally wastes money of advertisers in million different ways. For example. For months now, Twitch is showing me ads in languages I don't understand and for regions I don't live in. Originally, I got mostly ads in English language. Sometimes, the ads were for something I could actually buy. Fair enough. Then I noticed that while traveling to Germany, it played ads in German language. Mind you, I was still on the same account, with Twitch interface in my native language and not watching any livestream in German language... ever. And now, it plays ads in random language even when I'm home. Yesterday, I got an ad in French. I don't even know what the ad was for. Last time I traveled to France and used Twitch there was a year ago. If I was advertiser, I wouldn't touch Twitch. Apparently, Twitch might show my Czech ads to good people of Mongolia.
I honestly wouldn’t be surprised if twitch starts encouraging ppl to do vod uploads ands start pointing the targeted advertisers there and then serve those up on the home landing page.
7:00 as somebody IN the space I don't think you represent the advertisers or what the sentiment might be (as much as I wish it was the case). The people at the heads of these companies don't/won't have the same understanding that ad placement =/= endorsement, especially because a lot of traditional media IS endorsement.
I will say personally, I watch Twitch pretty irregularly, but there's been adverts I've wanted to actually interact with, but there is physically no interaction on Twitch like there is on TH-cam. If I click on a youtube ad, I'm brought to that company's website, or there's a button I can press to go there. On Twitch? Nothing like that. You have to go look up the brand instead, which is sometimes quite troublesome with some of the ads ON twitch, because they just DONT BOTHER PUTTING THEIR LOGO ON THEIR ADS.
That's one problem and the other is that the streamers very often leave the ads in the control of the automation system and as a result the viewers will see ads at a different times while the streamer is doing their thing. They have the option to take control of the ads and deploy them for everyone while the streamer takes a break to stretch of take a pee or get a cup of coffee, this way no one misses out on the stream and meanwhile if they could click on an ad to open a new tab they can go back to watching the stream once the ads are done and not have missed anything. I think doing this is important because no one misses out on the stream
@@IcepickXIII I wasn't seeing the problem with Korn, except for people not liking their music and my old brain shouted at me "DUDE! CORN!". I don't get enough sleep.
Brands do care about controversial topics because there are a lot of people who are very simple and will see an ad after a controversial thing and will associate the two together. As I have to tell my brother all the time, you're assuming people are more intelligent than they actually are. It's a very sweet thing that you see people as better than they are its just not true.
@6:26 is everyone getting that pause while audio is still running like he made a mistake in the editing or is it just me? Same happens @8:06 and later. Strange.
I think it’s one of the camera zoom angle plug ins his editor uses. I use it too, and I have the same issue. I have to remove the plugin and the adjustment clip then redo it
I've probably closed a stream more times these past few months than ever before because I go into it thinking "let me watch this small unknown streamer!" then i get hit with 5 ads and they have 3 viewers. Like Twitch was is wrong with you. At least let me learn about the person I'm about to watch 5 damn ads for! Such a joke. Twitch has consistently failed with no end goal. It'll drive itself to the ground if any other platform actually figured out streaming.
imagine if YT held it's advertisers to the same standards it holds it creators to.... i see mostly ads for products that are clearly not real, or that are clearly not what they claim to be. ads clearly made very poorly using AI when they dont know how to do that properly, and all in all yt should just be embarrassed about. if yt was held accountable for the products they allow advertised.... also why do i get so meant ads for things yt should know i have less than no interest in. as a man i really dont need women's products. i dont watch sports and yet i get bombarded with such things. rather off topic, and nothing you can do about it, just ranting. have a nice day.
Yeah during the youtube adpoclypse advertiser released innapropriate ad abd everyone ripped the company to shreds because how dare you hold creators to a standard you dont share and we the viewers are suffering because of it
@@theoutsiderjess1869 i just want it to stop. too many fake products just scamming, and yt wants us to just sit through it. i could block the ads, but i want to show what little support i can to the channels i watch, and those few pennies can ad up.
Some ads are based on the ads selected in your google account, I selected all ads that are available to me so those ads can be pushed by Yt to those company’s, check you ads offering in google and see what is selected.
10:24 But that's what is pissing off a lot of people, though. That all of these big controversial names can do absolutely whatever they want without caring about their streamer peers and with no repercussion from the platforms because they have many revenue streams and being on the top 1%.
This ad nightmare is the reason i don't go and watch random people like I used to cause they hit u with 5 ads as soon u click their channel then another 25 more ads within 5 minutes 😂
Nah…When u have a Jews Vs Arabs tier list, interview terrorists pirates and comparing them to Monkey D Luffy, or a 3 min compilation of calling Jews imbreds you are putting any platform at risk.
Ads on Twitch for a LONG time has been in violation of COPPA (Children's Online Privacy Protection Act), anything from Amazon is a violation at a minimum. I have brought this to their attention, yet it goes ignored.
Report it to the FTC. Not allowed to show ads to anyone under the age of 13 online. - Mind you they shouldn't even allow people under the age 20 - 21 on Twitch given the content of some of the creators, teens don't have money to spend anyways.
I play video games for 8 hours straight when I stream lol. If they can't find an ad to play during my one video game for 8 hours, that sounds like a them problem lol. I also don't rely on streaming as primary income, which nobody should since it's such a crap shoot, but that's just me.
There's also outside of twitch factors that greatly impact ad spend and ad revenue. Time of year, economic climate, financial situation of the firm wanting to advertise on twitch, etc etc. Take a look at when advertisers are spending the most amount possible, and when they aren't. The "adpocalypse" took place right as when most advertisers reduce spending post back to school and pre Christmas, so of course it's going to seem worse than it is, its one of the lowest spend points in the year for advertising, only surpassed by the post Christmas dry times of Jan/Feb. This too will pass. I'd be willing to bet that numbers will be back up near (certainly less though) normal during the december/jan window because of the christmas ad spending, and back down again in the jan/feb window.
Hey I know it's off topic, but do you think you would ever make a video breaking down how you chose to brand your channel/business? And the process of figuring out the designs and stuff for logos, end screens, and general other parts of the channel?
It's not the extremist opinions its the one sided extremist opinions that the platform appears to support. The commons should be neutral. Twitch has failed its mandate.
Your missing a key point. You're mixing apples and oranges. Twitch is a Live stream platform that VODs stay up for a short while after the stream. (A few months). TH-cam is a VOD platform and the same problem occurs as far as unmatching on YT live streams. You didnt state this fact. Nor that you make videos mostly on YT. The problem is twitch not having true video and shorts portion that YT has. Its for streaming
It is very unfortunate to see a lot of ads disappear from twitch recently. What would make matters worse is if the site gets shut down, as has Rumble's CEO predicted back in October. This would financially devastate many small streamers.
Some of it too is just people not using their brain, I seen one big people complaining about their revenue decreasing to like a 3rd or a quarter had like 2 months ago streamed 24/7 for a month then went back to streaming normally after that, there's a couple reasons why that happened one, less time ads are viewed but possibly they got a lot of gifted subs during that monthlong subathon thing and less people were watching ads the next month , so the supposed revenue loss was just that they had that proportion of less add views.
One guy that freaked out had made $10,000 grand in ad revenue but he was doing a subathon and has a high ad run (He runs lots of ads) - he decided to make a stink because the next month he dropped back down to $2000 but he was finished his subathon. So of course his ads ran all night long. But he made it seem like it was Twitches fault.
The problem is simply “math”. 1. If you have a lot of subscribers watching you, less advertising will be broadcast. At the same time, Twitch itself offers to no longer see any advertising with twitch turbo for $10/€. 2. Then maybe 100, 1000 or 10,000 viewers remain. How much do you get on YT for 10000 views...not much, why should you get more on Twitch? All in all, you have few viewers who see advertising at all and they don't see much or expensive advertising either.
I failed to affiliate level on Twitch in 7years, Last few years I have been writing and planning my current path in progress. No results yet. Happy Holidays.
Idk about the YT ads being setup to the specific classification of the video. I mainly get food delivery ads and mobile game ads for any type of video I watch, even though the topic is not even related to food or games.
Twitch ads are SO HORRENDOUS as a viewer and as a streamer, couple that with the fact that the mobile app UI is so bad, I've resorted to using an unofficial twitch app. I initially got this app because of the UI on mobile but there are also no ads and there are quality of life features that Twitch does not have. For example, if someone @'s you in a stream chat, that chat is highlighted so you won't miss it.
Here's my opinion on the ads. i think it would make way more sense for twitch and/or youtube to make creating live content available only for a monthly or yearly subscription model. This would get rid of ads on these platforms specifically from live content. Allowing Streamers to do there own advertising and partnerships. Might make some people upset with this idea because it would obviously make streaming cost more money but i do think it would create more opportunity with advertisers which would in turn make more money for the streamers. Also adding a cost to streaming would weed out some of the oversaturation in the market and hopefully fix the problem with streaming platforms loosing money constantly. Just a thought, its not like i have any power in the space lol
They already have those options in place just like TH-cam, the problem is Twitch does nothing but live streaming. Partners can store the VODs up to 90 days in their servers. Problem is that most people watch the live content or the VOD the next day. No one really cares when the VOD is playing because no one misses content. The problem with the Live stream is you miss content. Twitch does have a small window to show the video but the audio is muted
Content classification shouldn't be THAT hard. I assume they are already looking at categories, like "Food & Drink" for ad targeting. What about using tags, and perhaps history of tag use, to target ads? A family-friendly tag on a stream should indicate that ads for alcohol and gambling might not hit right. What about allowing streamers to select advertising categories for their channel? The streamer likely knows what their community would like. There is potential that just isn't being applied.
My only problem is the languages of the ads, I get like german and other languages, that I dont understand. And also many people in smaller countries in europe might not understand even english, so thats just the biggest thing in my opinion. The next one is allowing like 5-7 ads in a row.
I think 'objectionable content' is an issue for some people (and both ways) but I do think it usually comes down to poor targeting - advertising McDonalds during a stream about weight-loss programs might be irritating for both sides.
TH-cam towards Twitch: I see you're going through the Adpocalypse right now been there done that. Me: I don't even watch Twitch like that so I don't even care. 😂
Personally, I think Twitch can pull the last 5 mins of live (does not really need to be precise) analyze it for "suitable" ADs category. If it fails, then use the category and community. And less intrusive ADs can be displayed over the top chat once a while, when there are no events, i.e. hype train, chat effects... etc.
Me as a viewer, if there is a annoying ad everytime i do something inside Twitch, i leave. That is why i almost no long use it anymore. The REAL problem is, there is no competition. A platform with a good sense of community, beautiful UI, badges, etc... monopoly is the worse for humanity
same. I'm on TH-cam Premium Family and I find that it's just easier to stay on this site and not have to deal with ads the moment I try to watch someone's stream.
Would rather be able to contact actual humans in the support for twitch. Buddy of mine just got false banned for fraud, and there isn’t a single way to get ahold of someone to ask why the appeal was rejected. Their system is bs
I made the conclusion years ago that the advertisers didn't really care about TH-cam's content that much. They just took opportunities to leave after TH-cam wasn't making them a lot of money. If anything, TH-cam making changes in response to advertisers leaving is the reason they lost so many. A bunch of them realized that TH-cam was panicked and took that to mean they should also go elsewhere. The same was always going to happen on Twitch, because Twitch is just as dumb with their changes as TH-cam is. The second something big and controversial enough happened there, Twitch would give the advertisers the excuse they needed to jump ship. Not sure what a good solution is. It just seemed inevitable.
I think the real reason is no one is spending money and online advertising isn’t profitable. I’d like to hear from advertisers to see their results. If you’re not a named brand or you’re not a larger named creator who’s actually benefiting from ads? It’s the carrot on the stick with starving creators will never be able to eat.
I recently had a big issue with ads. I have a family-friendly minecraft channel, and during October, Twitch was running ads for that Smile movie. Some of my viewer found these adds to be disturbing to them. I feel like we need some control on the type of ads played on our channels.
in terms of classification, does it have anything to do with how people say twitch does not have an algorithm where as youtube does?? (not sure how true this is though, it's just what i've *heard*)
No it'll go down in January and February. What's happening at this time of year is the advertising cycle is at the close of the year so some advertisers are pulling out and will use Hasan and a few others extremism to pull out. Twitch will have to resell ads but the advertisers will insist on a lower spend per ad because of returns on ad spend will be low as the ads are generally untargetted, as opposed to YT where if you're logged the ads are targetted based on your viewing habits and what you input into the search bar
The solution for twitch ads in my opinion is a skip button after 5 or 10 seconds of watching time, just like on youtube and theres a naver korean streaming site that i found from a korean youtuber and on there ads have a skip button and i think that would help alot.
Twitch ads are so weird lately. I get ads for some indian thing, prices in rupees and stuff. Than some brazilian fast food chain. Neither me nor the streamers are either. Seriously, what?
i shut my ads off. No one wants to come watch my streams when theres so many ads just to make .30 every now and then. as a causual small streamer, its annoying and not worth even running them.
doping short on TH-cam or tiktok as so don't work for small little streamers NO one cares! even if u are good streamer and doing all the wright things in your stream this is a FACT could be pove me wrong but i'm very skeptical it help or works
We also need to talk about the absolutely disgusting slap in the face Twitch was tryna pull off on artists with the cat ai art, and also that shitty layout change they added (which I'm hoping is just a bug) I thought Twitch were in the up n up but I guess it isn't all happy days
![The Twitch Adpocalypse Has Begun [Explained]](/img/n.gif)
Life imitates art.. and Twitch problems imitate TH-cam problems
FYI, you have random screen pauses 8:08 to 8:16 was one. it even did a transition out of the freeze frame back to normal video
@@eddygmanisme this
Sponsored content is ad revenue....
I though my phone was dyimg 😅
6:22 - 6:36
The pauses are interesting… it’s not just me seeing them yeah?
if you mean the random freezes then yeah, your not the only one
Not sure if it's a rendering issue or maybe the use of a transition that messed up.
@@TalesOfWar I’d hazard a rendering issue. I’ve had similar results from resolve before.
For a second I thought my internet was playing up again
I didn’t notice until the end with the frozen still going through a transition, had to watch a few times
why do i feel like senpai is just trying to get the drawing tablet into a video so he can write it off...
its actually very cool that I found out that youtubers can virtually write off everything they bought that they just show in there videos, like 100k work of recording equipment even a studio, all written off, its awesome.
@@WillibumWason Knew a webcam model who wrote off 35k in food delivery over the course of a year because she snacked on the food during her shows.
@@WillibumWasonyup, ever wonder why TH-camrs do studio tour vids and dream home vids etc.? They can write off all that stuff they show, as a business expense!
@@SongbirdGamingit’s not really how that work, you can’t write off your house cause you made a video of it, the same as you can’t write off your whole car if you use it to work and to go do groceries shopping
@@sosa2879actually, you can buy a car under a business, instead of a person. You are able to use this car for anything (as long as you also use it to commune to work) and it will be seen as a tax write off.
You are one of only 2 people that mentioned that people don't actually associate ads with the content they were put in. Thank you.
In short, if twitch stayed about Gaming we wouldn’t have this problem.
Gotta love any time Harris makes some Twitch-talking-discussion video. Clear and as good as usual. Also loved the PirateSoftware drawing inspiration.
It's fascinating to me, how Twitch literally wastes money of advertisers in million different ways. For example. For months now, Twitch is showing me ads in languages I don't understand and for regions I don't live in. Originally, I got mostly ads in English language. Sometimes, the ads were for something I could actually buy. Fair enough. Then I noticed that while traveling to Germany, it played ads in German language. Mind you, I was still on the same account, with Twitch interface in my native language and not watching any livestream in German language... ever. And now, it plays ads in random language even when I'm home. Yesterday, I got an ad in French. I don't even know what the ad was for. Last time I traveled to France and used Twitch there was a year ago. If I was advertiser, I wouldn't touch Twitch. Apparently, Twitch might show my Czech ads to good people of Mongolia.
Some ads that are shown are based on what people watch and from where, it’s possible u have many watchers from these countries .
I honestly wouldn’t be surprised if twitch starts encouraging ppl to do vod uploads ands start pointing the targeted advertisers there and then serve those up on the home landing page.
7:00 as somebody IN the space I don't think you represent the advertisers or what the sentiment might be (as much as I wish it was the case).
The people at the heads of these companies don't/won't have the same understanding that ad placement =/= endorsement, especially because a lot of traditional media IS endorsement.
I will say personally, I watch Twitch pretty irregularly, but there's been adverts I've wanted to actually interact with, but there is physically no interaction on Twitch like there is on TH-cam. If I click on a youtube ad, I'm brought to that company's website, or there's a button I can press to go there. On Twitch? Nothing like that. You have to go look up the brand instead, which is sometimes quite troublesome with some of the ads ON twitch, because they just DONT BOTHER PUTTING THEIR LOGO ON THEIR ADS.
That's one problem and the other is that the streamers very often leave the ads in the control of the automation system and as a result the viewers will see ads at a different times while the streamer is doing their thing. They have the option to take control of the ads and deploy them for everyone while the streamer takes a break to stretch of take a pee or get a cup of coffee, this way no one misses out on the stream and meanwhile if they could click on an ad to open a new tab they can go back to watching the stream once the ads are done and not have missed anything. I think doing this is important because no one misses out on the stream
There is frame skips and stutter a 8:05 till 8:15.
That's the editor baiting you into commenting 😂
"Corn" caught me off-guard...
7:05
Heard "corn" but thought "Korn" lol
@@IcepickXIII I wasn't seeing the problem with Korn, except for people not liking their music and my old brain shouted at me "DUDE! CORN!". I don't get enough sleep.
Finally Speaks on Hassan in last 40 secs of video…lol
Brands do care about controversial topics because there are a lot of people who are very simple and will see an ad after a controversial thing and will associate the two together. As I have to tell my brother all the time, you're assuming people are more intelligent than they actually are. It's a very sweet thing that you see people as better than they are its just not true.
Why does the video stop at 6:27-6:33? or is it just my PC playing games? or is it just the inner Senpai talking to us from Senpai's head?
Yeah that clip seems to be glitched
@3sor_ I felt that too. Probably an editing glitch. excellent video though
@6:26 is everyone getting that pause while audio is still running like he made a mistake in the editing or is it just me?
Same happens @8:06 and later. Strange.
Just adding extra details he might’ve forgot during the original filming
Yeah, I thought it was just me lol
I think it’s one of the camera zoom angle plug ins his editor uses. I use it too, and I have the same issue. I have to remove the plugin and the adjustment clip then redo it
Part of me was thinking he had to reword what he said so he paused and edited? But it was strange.
i was watching myths comeback stream and i got hit with 2 minute ads...
Thank you as always for all you share to help benefit our community
I've probably closed a stream more times these past few months than ever before because I go into it thinking "let me watch this small unknown streamer!" then i get hit with 5 ads and they have 3 viewers. Like Twitch was is wrong with you. At least let me learn about the person I'm about to watch 5 damn ads for!
Such a joke. Twitch has consistently failed with no end goal. It'll drive itself to the ground if any other platform actually figured out streaming.
The Fact That I Was Thinking The Video Was Glitching And Realize The Topic At Hand, Genius............
You think twitch ads are bad. TH-cam ads are just as bad. This video is 11 mins and I had to skip several ads already..annoying 😅
Imagine not being able to skip ads and have to sit through 6min of ads instead of 30sec
imagine if YT held it's advertisers to the same standards it holds it creators to.... i see mostly ads for products that are clearly not real, or that are clearly not what they claim to be. ads clearly made very poorly using AI when they dont know how to do that properly, and all in all yt should just be embarrassed about. if yt was held accountable for the products they allow advertised....
also why do i get so meant ads for things yt should know i have less than no interest in. as a man i really dont need women's products. i dont watch sports and yet i get bombarded with such things. rather off topic, and nothing you can do about it, just ranting. have a nice day.
Yeah during the youtube adpoclypse advertiser released innapropriate ad abd everyone ripped the company to shreds because how dare you hold creators to a standard you dont share and we the viewers are suffering because of it
@@theoutsiderjess1869 i just want it to stop. too many fake products just scamming, and yt wants us to just sit through it. i could block the ads, but i want to show what little support i can to the channels i watch, and those few pennies can ad up.
Some ads are based on the ads selected in your google account, I selected all ads that are available to me so those ads can be pushed by Yt to those company’s, check you ads offering in google and see what is selected.
10:24 But that's what is pissing off a lot of people, though. That all of these big controversial names can do absolutely whatever they want without caring about their streamer peers and with no repercussion from the platforms because they have many revenue streams and being on the top 1%.
Best advice channel ,keep up the good work
Definitely we want that Income Diversification Master Class Harris.
10:35 *bro said exactly what Ludwig glazed over, conveniently ignoring* good on ya
Always use your royalty free playlists on YT 🙌🏻 Synthwave tracks slap 🔥
“Let’s talk about the ad problem, with a word from today’s sponsor…”
6:27 what happend? o.o
oh good, it wasn't just me.
Probably a rendering issue with the video freezing.
we need to address the problem of marketing in general, because it's all the worst kind of psychological warfare.
This ad nightmare is the reason i don't go and watch random people like I used to cause they hit u with 5 ads as soon u click their channel then another 25 more ads within 5 minutes 😂
19 seconds ago! I'm hyped! Lol. I love your videos, man. Keep this up!
Nah…When u have a Jews Vs Arabs tier list, interview terrorists pirates and comparing them to Monkey D Luffy, or a 3 min compilation of calling Jews imbreds you are putting any platform at risk.
Fact, VeggieTales does indeed slap.
Harris needs to create his own stream platform button. 🤣
Thank you Harris! And you may already noticed, there are some freezes from the video rendering
3:37 get out of my head get out of my head get out of my head
Blender as a note app in your channel wasn't on my bingo card for today... XD
Ads on Twitch for a LONG time has been in violation of COPPA (Children's Online Privacy Protection Act), anything from Amazon is a violation at a minimum. I have brought this to their attention, yet it goes ignored.
Report it to the FTC. Not allowed to show ads to anyone under the age of 13 online. - Mind you they shouldn't even allow people under the age 20 - 21 on Twitch given the content of some of the creators, teens don't have money to spend anyways.
The twitch ads situation is crazy
Boom! Nailed it! Well done sir.
You’re right, an Income Diversification module in your masterclass series would be an excellent addition.
The twitch ads situation is crazy
Hey Senpai I'm looking for a bot that will allow twitch and youtube chats to battle one another on livestream. Does anything like this exist?
There are some frame freezes and there are no additional videos regarding the topic in the description
I play video games for 8 hours straight when I stream lol. If they can't find an ad to play during my one video game for 8 hours, that sounds like a them problem lol. I also don't rely on streaming as primary income, which nobody should since it's such a crap shoot, but that's just me.
There's also outside of twitch factors that greatly impact ad spend and ad revenue. Time of year, economic climate, financial situation of the firm wanting to advertise on twitch, etc etc. Take a look at when advertisers are spending the most amount possible, and when they aren't. The "adpocalypse" took place right as when most advertisers reduce spending post back to school and pre Christmas, so of course it's going to seem worse than it is, its one of the lowest spend points in the year for advertising, only surpassed by the post Christmas dry times of Jan/Feb. This too will pass. I'd be willing to bet that numbers will be back up near (certainly less though) normal during the december/jan window because of the christmas ad spending, and back down again in the jan/feb window.
Great stuff man you have been a big help on my channel growing
Love the freeze frames senpai 😅🎉
I think that “zoom” plugin is giving you a bit of trouble Harris. I recognize those “pauses” conveniently occurring during any closeups/dropbacks
Hey I know it's off topic, but do you think you would ever make a video breaking down how you chose to brand your channel/business? And the process of figuring out the designs and stuff for logos, end screens, and general other parts of the channel?
It's not the extremist opinions its the one sided extremist opinions that the platform appears to support. The commons should be neutral. Twitch has failed its mandate.
If a Twitch streamer also streams to TH-cam I am watching on TH-cam and not on Twitch
Your missing a key point. You're mixing apples and oranges. Twitch is a Live stream platform that VODs stay up for a short while after the stream. (A few months). TH-cam is a VOD platform and the same problem occurs as far as unmatching on YT live streams. You didnt state this fact. Nor that you make videos mostly on YT. The problem is twitch not having true video and shorts portion that YT has. Its for streaming
Great video but the dead pixel in the camera is killing me
you might have missed a very important part even before the causes: "what even IS a adpocalypse"
Awesome video, Even with the pauses and typo(s?)!
It is very unfortunate to see a lot of ads disappear from twitch recently. What would make matters worse is if the site gets shut down, as has Rumble's CEO predicted back in October. This would financially devastate many small streamers.
Some of it too is just people not using their brain, I seen one big people complaining about their revenue decreasing to like a 3rd or a quarter had like 2 months ago streamed 24/7 for a month then went back to streaming normally after that, there's a couple reasons why that happened one, less time ads are viewed but possibly they got a lot of gifted subs during that monthlong subathon thing and less people were watching ads the next month , so the supposed revenue loss was just that they had that proportion of less add views.
One guy that freaked out had made $10,000 grand in ad revenue but he was doing a subathon and has a high ad run (He runs lots of ads) - he decided to make a stink because the next month he dropped back down to $2000 but he was finished his subathon. So of course his ads ran all night long. But he made it seem like it was Twitches fault.
I Love that you use Blender as your white board lol! Great video as always :)
The problem is simply “math”.
1. If you have a lot of subscribers watching you, less advertising will be broadcast. At the same time, Twitch itself offers to no longer see any advertising with twitch turbo for $10/€.
2. Then maybe 100, 1000 or 10,000 viewers remain.
How much do you get on YT for 10000 views...not much, why should you get more on Twitch?
All in all, you have few viewers who see advertising at all and they don't see much or expensive advertising either.
I failed to affiliate level on Twitch in 7years, Last few years I have been writing and planning my current path in progress. No results yet.
Happy Holidays.
Idk about the YT ads being setup to the specific classification of the video. I mainly get food delivery ads and mobile game ads for any type of video I watch, even though the topic is not even related to food or games.
Twitch ads are SO HORRENDOUS as a viewer and as a streamer, couple that with the fact that the mobile app UI is so bad, I've resorted to using an unofficial twitch app.
I initially got this app because of the UI on mobile but there are also no ads and there are quality of life features that Twitch does not have. For example, if someone @'s you in a stream chat, that chat is highlighted so you won't miss it.
Yeah they ruined the ui on mobile
Here's my opinion on the ads. i think it would make way more sense for twitch and/or youtube to make creating live content available only for a monthly or yearly subscription model. This would get rid of ads on these platforms specifically from live content. Allowing Streamers to do there own advertising and partnerships. Might make some people upset with this idea because it would obviously make streaming cost more money but i do think it would create more opportunity with advertisers which would in turn make more money for the streamers. Also adding a cost to streaming would weed out some of the oversaturation in the market and hopefully fix the problem with streaming platforms loosing money constantly. Just a thought, its not like i have any power in the space lol
They already have those options in place just like TH-cam, the problem is Twitch does nothing but live streaming. Partners can store the VODs up to 90 days in their servers. Problem is that most people watch the live content or the VOD the next day. No one really cares when the VOD is playing because no one misses content. The problem with the Live stream is you miss content. Twitch does have a small window to show the video but the audio is muted
Those subtitled Thor clips were taken out of context. lmfao
An echo chamber is created by telling detractors to keep their opinions to themselves or go away.
Content classification shouldn't be THAT hard. I assume they are already looking at categories, like "Food & Drink" for ad targeting. What about using tags, and perhaps history of tag use, to target ads? A family-friendly tag on a stream should indicate that ads for alcohol and gambling might not hit right. What about allowing streamers to select advertising categories for their channel? The streamer likely knows what their community would like. There is potential that just isn't being applied.
Thanks Harris 👍🏼
My only problem is the languages of the ads, I get like german and other languages, that I dont understand. And also many people in smaller countries in europe might not understand even english, so thats just the biggest thing in my opinion. The next one is allowing like 5-7 ads in a row.
I think 'objectionable content' is an issue for some people (and both ways) but I do think it usually comes down to poor targeting - advertising McDonalds during a stream about weight-loss programs might be irritating for both sides.
TH-cam towards Twitch: I see you're going through the Adpocalypse right now been there done that.
Me: I don't even watch Twitch like that so I don't even care. 😂
Personally, I think Twitch can pull the last 5 mins of live (does not really need to be precise) analyze it for "suitable" ADs category. If it fails, then use the category and community.
And less intrusive ADs can be displayed over the top chat once a while, when there are no events, i.e. hype train, chat effects... etc.
Me as a viewer, if there is a annoying ad everytime i do something inside Twitch, i leave. That is why i almost no long use it anymore. The REAL problem is, there is no competition. A platform with a good sense of community, beautiful UI, badges, etc... monopoly is the worse for humanity
I stopped going to twitch because of ads.
same. I'm on TH-cam Premium Family and I find that it's just easier to stay on this site and not have to deal with ads the moment I try to watch someone's stream.
brother there are some errors in this video , straight up just freezes at one point and im not the only one seeing it
We in here 🙌🏾
Would rather be able to contact actual humans in the support for twitch. Buddy of mine just got false banned for fraud, and there isn’t a single way to get ahold of someone to ask why the appeal was rejected. Their system is bs
I made the conclusion years ago that the advertisers didn't really care about TH-cam's content that much. They just took opportunities to leave after TH-cam wasn't making them a lot of money. If anything, TH-cam making changes in response to advertisers leaving is the reason they lost so many. A bunch of them realized that TH-cam was panicked and took that to mean they should also go elsewhere.
The same was always going to happen on Twitch, because Twitch is just as dumb with their changes as TH-cam is. The second something big and controversial enough happened there, Twitch would give the advertisers the excuse they needed to jump ship.
Not sure what a good solution is. It just seemed inevitable.
Yo Harris what’s going on with stream beats? Can’t find the website or the google drive for it
Feels like a 4 year cycle. First with pewdiepie. Around 2016/17 then 2020/21 now 2024/25
6:28 how did you do that :D
I think the real reason is no one is spending money and online advertising isn’t profitable. I’d like to hear from advertisers to see their results. If you’re not a named brand or you’re not a larger named creator who’s actually benefiting from ads? It’s the carrot on the stick with starving creators will never be able to eat.
Harris, I can almost assure you the advertisers want lower rates, they're using controversy and low returns as their reasoning.
Its also INSANELY expensive to advertise on Twitch compared to TH-cam.
Just a thought. You ever thought about creating a platform for streamers?
Not sure what an adpocalypse is.
I recently had a big issue with ads. I have a family-friendly minecraft channel, and during October, Twitch was running ads for that Smile movie. Some of my viewer found these adds to be disturbing to them. I feel like we need some control on the type of ads played on our channels.
in terms of classification, does it have anything to do with how people say twitch does not have an algorithm where as youtube does?? (not sure how true this is though, it's just what i've *heard*)
can I ask why we are using blender as a whiteboard
Did he say dad of two ? Did I miss a child somewhere or we talking dog dad as well !
Wait isn't it fake and the only reason ad revenue went down for some is because of the time of the year or smthng
Exactly. PirateSoftware explained it perfectly
No it'll go down in January and February. What's happening at this time of year is the advertising cycle is at the close of the year so some advertisers are pulling out and will use Hasan and a few others extremism to pull out. Twitch will have to resell ads but the advertisers will insist on a lower spend per ad because of returns on ad spend will be low as the ads are generally untargetted, as opposed to YT where if you're logged the ads are targetted based on your viewing habits and what you input into the search bar
The solution for twitch ads in my opinion is a skip button after 5 or 10 seconds of watching time, just like on youtube and theres a naver korean streaming site that i found from a korean youtuber and on there ads have a skip button and i think that would help alot.
“Twitch ads situation is crazy”
When was this declared a thing? i thought this only affected a certain streamer or two.
Twitch going through it
gotta double check that render homie
Twitch ads are so weird lately.
I get ads for some indian thing, prices in rupees and stuff. Than some brazilian fast food chain.
Neither me nor the streamers are either.
Seriously, what?
i shut my ads off. No one wants to come watch my streams when theres so many ads just to make .30 every now and then. as a causual small streamer, its annoying and not worth even running them.
I have an idea, about the ads, is there maybe a way to DM you? I'm a programmer just for context.
doping short on TH-cam or tiktok as so don't work for small little streamers NO one cares! even if u are good streamer and doing all the wright things in your stream this is a FACT could be pove me wrong but i'm very skeptical it help or works
We also need to talk about the absolutely disgusting slap in the face Twitch was tryna pull off on artists with the cat ai art, and also that shitty layout change they added (which I'm hoping is just a bug)
I thought Twitch were in the up n up but I guess it isn't all happy days