Help me understand the bigger picture here. Since ESPN is just re-selling rights it already has, I don't see any revenue difference to the BIG12 under the current arrangement. I do see this as an improvement in exposure. Since there was change, the BIG12 still had to approve. ESPN is clearing room on its sub-channels for other preferred content. This feels a bit like the ACC's Tier 3 content on The CW.
@@CouzsCornerSports Again, I agree that this appears to be an upgrade for BIG12 exposure, but ESPN is also clearly offloading unwanted BIG12 content and related broadcast obligations. The CW just took over Raycom's existing rights. ESPN is getting some NBA related content, but is most likely clearing room for content from a renewed contract with an expanded ACC. ESPN may also think that streaming revenue from SEC content is more reliable than from the BIG12.
Actually the games that are going to TNT/Warner Brothers are games that would've been aired on ESPN+. ESPN nor Fox is losing content. Which is the bigger exposure. That puts the Big 12 on 4 networks and games would've been on ESPN+ now have national network coverage. The deal doesn't have to actually bring in more money now. The added exposure means the Big q2 can get better marketing deals outside of tv deals. Plus... the next tv contract can have more networks interested in the deal. The Big 12 leadership thinks long-term. Not just for today.
@@lorenzohaynes3886 When I reference ESPN, I'm including all sub-channels. Something like this doesn't happen unless it's seen as a win, win, win. The BIG12 gets better exposure. ESPN unloads some unwanted BIG12 content to make room for others content. TNT gets some wanted live sports.
@@lorenzohaynes3886 We completely understand the long-term thinking. However, right now the Big 12 is getting exposure vs the other Midwestern sports conference, Big 10, is getting money on each of its TV network deals.
If the schools don't get more money a yr it only means ONE Big 12 team will keep getting blown out in the playoffs cause we can't afford top players. We need to take money from the football team and give it to the bball team and start winning champs cause we will never be able to compete with the top money teams. The days of the underdog in college football is over!
I think it's a major home run for Brett Yormark and the Big 12. Also TNT will be getting the NBA back next year. It goes to show. What benefits one could also benefit someone else and others.
@tarheel7406 Oh that's right, I forgot that the ACC fans are in denial. 😂 Tell us again how the Big 12 was going to get a pay cut, wouldn't sign a grant of rights, would never grab the Four Corners and would lose schools like Cincinnati and West Virginia to the ACC? 🤣😂🤣😂🤣
@@CatsClaw44 Dude... a) TX/OK, with all of their history and synergies with BIG12 members, didn't have the value lift. A withing CLEMSON/FSU would? b) Adjusted for net realignment, inflation and including Tier 3 rights, the BIG12 stayed basically flat. c) The PAC played out just as I wrote. d) The ACC has no interest in CINCY or WVU. Learn to read for comp if you're going to come back with stuff.
It’s no different than the CW-ACC deal. It’s games that would normally go on streaming being moved to TNT. I don’t mind the move, other than there is games also moved to MAX. And, end the end: the Big 12 will not get more money from it.
It may be the future. ESPN and Fox is probably going to want only SEC and B10 eventually. TBS/TNT may want to air a alternative national championship game when it comes
I respectfully disagree that this is going to make it cheaper. There is no indication that there still won't be basketball games on ESPN+. It just says football games. So I'm not sure this saves money. There is basketball from October to March you'll still need the sub for. Channel stuffing is also super easy if you have a Chromecast and use your phone as your remote.
I think separation between football and basketball contracts will increase the value by possible 2 fold by bringing in more networks into the mix. He can turn it more and more into NBA like atmosphere in a few years since we have the best teams and matchups in the country. I would definitely bring UConn and Zags if he has that separation.
a) The other conferences would also just split the 2 revenue sports. b) UCONN and GONZ won't join unless for all sports, and GONZ has already committed to the new PAC.
BIG12 fans way overrate and overvalue BIG12 basketball. Measured by top-level success (NCAAT), it's been #3 even after a peak run over the past ~10 years. There's a reason why there's a new ACC/SEC challenge rather than a continued BIG12/SEC challenge. If I read and remember correctly something I recently scanned while looking for something else, KANSAS, KY, DUKE and UNC account for ~60% of all viewers for men's college basketball.
Same they are now. This is just ESPN sublicensing some of the games to WBD. It could help them get more money on a future deal. It will help with exposure though, which can help the league from a marketing standpoint.
Hey Couz, got a possible discussion question. Since joining the Big 12, WVU is 70-70. (Includes current season). Is it possible that our expectations as WVU fans might be a little high? We haven’t competed for a conference title since 2011 and that was a shared title.
I agree. But 70-70 since joining the Big12. Joining the Big12 has been a contributing factor to where WVU is at this point. Travel expenses are enormous.
@scottybthebaylorking6736 How?? 1 game a week and no money is with it.And you don't get ratings on ESPN why think you'll get it on TNT.ESPN sub leased you out for pay.Nothing to see here.
If the Big12 can continue to win at a high level in basketball & pick up their game in football. Projecting forward, the Big12 could end up with a huge media deal with all 4 partners involved, but they also need to expand with the right schools too, both in football & basketball. Uconn will deliver for basketball, but you need a football school to bring eyeballs. Also, if you create a basketball juggernaut, having all 4 media partners involved could lead to huge payouts in 2030 & beyond. Expansion will lead to more content for all media partners involved moving forward & what they will be willing to pay for that content. You now have 4 partners more than any other conference. Now, it's important to expand in order to keep all 4 interested moving forward & build towards the next deal. They can't become complacent and do nothing or the Big12 is going to be left behind. Its a good thing we have basketball or we would be on verge of becoming irrelevant. The football season has been disastrous. We need a strong showing in basketball where the Big12 can flex its muscle & bring in Uconn in order to continue to do that moving forward. That would help the Big12 corner all the top basketball players in the country, much like the SEC does in football.
You need to face some realities. The BIG12 signed its current deal after a peak basketball run which brought it to #2 at best. It is already showing signs of waning. In basketball, it's far easier to build a good team than it is to stay on top as a program. It should now be clear to everyone that UCONN will only join the BIG12 if all sports are included, and the BIG12 isn't interested in all of UCONN's sports. Relative to men's basketball, I would advise that the BIG12's goals should be to remain better than the B1G and at least stay within peer of a likely future improved SEC and the ACC/BIGEAST.
Too much credit to Yormark. He was a bystander to a Disney/WBD dispute, No doubt, the resolution greatly benefits the B12 but giving Yormark credit for the deal’s big picture engineering is an over-reach. “Hey Bret, how about we move some of your games from streaming to linear?” Bret’s participation was to simply say “yes.”
The only thing that will help the Big 12 is start WINNING and stop getting beat by 40 in the playoffs!
The Big 12 did beat the B1G Champion the last time they played in the playoffs. Does that count for anything?
The big 12 needs it's own network
I’m not sure it would be successful. The tv rating for football games haven’t been that good outside of Colorado.
Help me understand the bigger picture here. Since ESPN is just re-selling rights it already has, I don't see any revenue difference to the BIG12 under the current arrangement. I do see this as an improvement in exposure. Since there was change, the BIG12 still had to approve. ESPN is clearing room on its sub-channels for other preferred content.
This feels a bit like the ACC's Tier 3 content on The CW.
There won’t be additional money now. The hope is that long term it will lead to more come the new contract in 2031.
@@CouzsCornerSports Again, I agree that this appears to be an upgrade for BIG12 exposure, but ESPN is also clearly offloading unwanted BIG12 content and related broadcast obligations. The CW just took over Raycom's existing rights. ESPN is getting some NBA related content, but is most likely clearing room for content from a renewed contract with an expanded ACC. ESPN may also think that streaming revenue from SEC content is more reliable than from the BIG12.
Actually the games that are going to TNT/Warner Brothers are games that would've been aired on ESPN+. ESPN nor Fox is losing content. Which is the bigger exposure. That puts the Big 12 on 4 networks and games would've been on ESPN+ now have national network coverage. The deal doesn't have to actually bring in more money now. The added exposure means the Big q2 can get better marketing deals outside of tv deals. Plus... the next tv contract can have more networks interested in the deal. The Big 12 leadership thinks long-term. Not just for today.
@@lorenzohaynes3886 When I reference ESPN, I'm including all sub-channels. Something like this doesn't happen unless it's seen as a win, win, win. The BIG12 gets better exposure. ESPN unloads some unwanted BIG12 content to make room for others content. TNT gets some wanted live sports.
@@lorenzohaynes3886 We completely understand the long-term thinking. However, right now the Big 12 is getting exposure vs the other Midwestern sports conference, Big 10, is getting money on each of its TV network deals.
If the schools don't get more money a yr it only means ONE Big 12 team will keep getting blown out in the playoffs cause we can't afford top players. We need to take money from the football team and give it to the bball team and start winning champs cause we will never be able to compete with the top money teams. The days of the underdog in college football is over!
I think it's a major home run for Brett Yormark and the Big 12. Also TNT will be getting the NBA back next year. It goes to show. What benefits one could also benefit someone else and others.
It lays the groundwork to pursue FSU/Clemson and receive a monster deal with three or fourth media partners in a few years.
~Snickers~
@tarheel7406 Oh that's right, I forgot that the ACC fans are in denial. 😂
Tell us again how the Big 12 was going to get a pay cut, wouldn't sign a grant of rights, would never grab the Four Corners and would lose schools like Cincinnati and West Virginia to the ACC? 🤣😂🤣😂🤣
@@CatsClaw44 Dude...
a) TX/OK, with all of their history and synergies with BIG12 members, didn't have the value lift. A withing CLEMSON/FSU would?
b) Adjusted for net realignment, inflation and including Tier 3 rights, the BIG12 stayed basically flat.
c) The PAC played out just as I wrote.
d) The ACC has no interest in CINCY or WVU.
Learn to read for comp if you're going to come back with stuff.
It’s no different than the CW-ACC deal. It’s games that would normally go on streaming being moved to TNT. I don’t mind the move, other than there is games also moved to MAX. And, end the end: the Big 12 will not get more money from it.
No more money now. Maybe down the road.
That's for pointing this out. The no money thing is my concern.
It may be the future. ESPN and Fox is probably going to want only SEC and B10 eventually. TBS/TNT may want to air a alternative national championship game when it comes
I respectfully disagree that this is going to make it cheaper. There is no indication that there still won't be basketball games on ESPN+. It just says football games. So I'm not sure this saves money. There is basketball from October to March you'll still need the sub for.
Channel stuffing is also super easy if you have a Chromecast and use your phone as your remote.
There will be fewer games on ESPN+, not zero. And basketball is in included in the deal. I mentioned that.
I think that more exposure and tv money does help with Big 12 money sharing.
I think separation between football and basketball contracts will increase the value by possible 2 fold by bringing in more networks into the mix. He can turn it more and more into NBA like atmosphere in a few years since we have the best teams and matchups in the country. I would definitely bring UConn and Zags if he has that separation.
a) The other conferences would also just split the 2 revenue sports.
b) UCONN and GONZ won't join unless for all sports, and GONZ has already committed to the new PAC.
BIG12 fans way overrate and overvalue BIG12 basketball. Measured by top-level success (NCAAT), it's been #3 even after a peak run over the past ~10 years. There's a reason why there's a new ACC/SEC challenge rather than a continued BIG12/SEC challenge.
If I read and remember correctly something I recently scanned while looking for something else, KANSAS, KY, DUKE and UNC account for ~60% of all viewers for men's college basketball.
@@jaymcclanahan353 I agree and maybe some other teams as well.
How much will the BIG12 receive?
Same they are now. This is just ESPN sublicensing some of the games to WBD. It could help them get more money on a future deal. It will help with exposure though, which can help the league from a marketing standpoint.
Zero
Coach Prime and Colorado is the main reason why this deal got done!
Either way, we will take it.
@CouzsCornerSports
Yep
Hey Couz, got a possible discussion question. Since joining the Big 12, WVU is 70-70. (Includes current season). Is it possible that our expectations as WVU fans might be a little high? We haven’t competed for a conference title since 2011 and that was a shared title.
That’s a fair question. I don’t think so. If Iowa State and Kansas State can win, I don’t see why WVU can’t.
I agree. But 70-70 since joining the Big12. Joining the Big12 has been a contributing factor to where WVU is at this point. Travel expenses are enormous.
@WVUfan13 is this Wren Baker? Get back to the head coach search or you'll be looking for work as well.
@ if I was Wren Baker, NB would have been gone 2 seasons ago. Are you NB?
This will help the big 12 without a doubt.
@scottybthebaylorking6736 How?? 1 game a week and no money is with it.And you don't get ratings on ESPN why think you'll get it on TNT.ESPN sub leased you out for pay.Nothing to see here.
1 game per week in football. Is it a tier three type deal where they get to pick a game after ESPN and Fox get the first choices?
Yes.
@ the exposure is great. It opens possible future opportunities
The exposure is great. Wonder if it brings more money.
Maybe long term.
Smells like Big East thinking, when we were in Tha conference.
Best commish
@@johnwendland7908 I agree
If the Big12 can continue to win at a high level in basketball & pick up their game in football. Projecting forward, the Big12 could end up with a huge media deal with all 4 partners involved, but they also need to expand with the right schools too, both in football & basketball. Uconn will deliver for basketball, but you need a football school to bring eyeballs. Also, if you create a basketball juggernaut, having all 4 media partners involved could lead to huge payouts in 2030 & beyond.
Expansion will lead to more content for all media partners involved moving forward & what they will be willing to pay for that content. You now have 4 partners more than any other conference. Now, it's important to expand in order to keep all 4 interested moving forward & build towards the next deal. They can't become complacent and do nothing or the Big12 is going to be left behind. Its a good thing we have basketball or we would be on verge of becoming irrelevant. The football season has been disastrous. We need a strong showing in basketball where the Big12 can flex its muscle & bring in Uconn in order to continue to do that moving forward. That would help the Big12 corner all the top basketball players in the country, much like the SEC does in football.
You need to face some realities. The BIG12 signed its current deal after a peak basketball run which brought it to #2 at best. It is already showing signs of waning. In basketball, it's far easier to build a good team than it is to stay on top as a program.
It should now be clear to everyone that UCONN will only join the BIG12 if all sports are included, and the BIG12 isn't interested in all of UCONN's sports.
Relative to men's basketball, I would advise that the BIG12's goals should be to remain better than the B1G and at least stay within peer of a likely future improved SEC and the ACC/BIGEAST.
This can’t hurt.
Big12 is not doing good in tv ratings so ESPN is making space for other content.No revenue just a game a week.
Just more money the fans have to pay to watch games. And the school's don't get any more money from it now maybe later.
Why would you need to pay more money? TBS and TNT are on basic cable.
Too bad it wasn't for twice as many games.
Couz I love your show, but It's only 1 game a week and no more money.
It’s a long term play though. Setting the league up for the 2031 deal
Too much credit to Yormark. He was a bystander to a Disney/WBD dispute, No doubt, the resolution greatly benefits the B12 but giving Yormark credit for the deal’s big picture engineering is an over-reach.
“Hey Bret, how about we move some of your games from streaming to linear?”
Bret’s participation was to simply say “yes.”