Building my own Watch Business from Scratch

Sit back and relax while we take you through the last 5 years of Kieser Design.
Visit our website using the link below to find out more about Kieser Design and to start your own journey of building a dream custom watch:
www.kieserdesign.de/
Check out our other Social Media Accounts too:
Facebook: / kieserdesign
Instagram: / kieserdesign
TikTok: / kieser.design
LinkedIN: / kieserdesign
All of the links to sources mentioned in the video can be found below:
English:
A Blog to Watch Review: www.ablogtowatch.com/watch-re...
Klokketimen Interview: www.klokketimen.com/kieser-de...
Beyond Horology Podcast: open.spotify.com/episode/00Y1...
Oracle Time Review: oracleoftime.com/how-kieser-d...
About Timepieces Review: about-timepieces.com/purple-k...
Fifth Wrist Review: fifthwrist.com/editorial-kies...
German:
Watch David TH-cam Review: • Die mit Abstand coolst...
Flomp89 TH-cam Review: • Independent-Watchmakin...
Armbanduhren - Das Magazin Article: www.armbanduhren-online.de/po...
WatchTime: www.watchtime.net/brands/zwei...
Chrononautix Test: chrononautix.com/kieser-desig...
Watchthusiast Review: watchthusiast.de/review-kiese...
UhrTalk Podcast: www.podcast.de/episode/624453...
Watchmaker’s Life Podcast: watchmakerslife.podcaster.de/...
Finnish:
Ranteessa TH-cam: • Laatua Saksasta: Kiese...
00:00 Introduction
01:09 My passion for watches
03:04 The First Workshop
05:13 The Inspiration for my watch
06:07 Choosing the right material
07:53 Adding the final details
09:25 Selling my first watch
12:42 Thank you for your support

[@SwissWatchGang]

Well, watches & cakes. Not a bad combo!

[@kieserdesign]

Exactly what we were thinking 😉

[@orisfanboy2729]

Happy anniversary to you all!
can't wait to see the future of you great work

[@kieserdesign]

Thank you so much for your wishes! You may be excited what comes next 😊

[@androz8362]

Great dedication. Love to see old machinery being revived. All the best and good luck.

[@kieserdesign]

Thank you so much! You will see much more of our old tools and machines in the future.

[@hamasdfgh]

Love your watch and your watchmaking ideology. More successful years to come!!!

[@kieserdesign]

Yes! Thank you so much! Always keeping it honest and real 💪

[@TimeTales-watchreviews]

Wunderbares Video! Herzlichen Glückwunsch zum ersten Jubiläum 🥹❤️

[@kieserdesign]

Vielen Dank für Ihre herzlichen Glückwünsche! Freut uns sehr, dass Ihnen unser Video gefällt.

[@fredriklindberg903]

Congratulations on your 5-year anniversary! Having taken several really close looks at your watches there is no doubt in my mind the past 5 years (and the years before starting the company) have been busy ones. The quality and originality is staggering! I really liked the personal approach to this video - like you said its not only about the watches but also the community and people surrounding you. You are a great example of this yourself🙌

[@kieserdesign]

Thank you so much for your kind words! This means a lot to us coming from you who always has an eye for the details and captures them with your camera in such an artsy way 😊

[@JohnJDNB]

They look incredible! Great work!

[@kieserdesign]

Thanks so much for your great feedback!

[@ekaeo]

Damn man, thats fucking impressive and yeah, I'm sure we'd all love to see more about gear

[@kieserdesign]

Thank you so much for your great feedback! You may look forward to many more videos to come. We promise 🙂

[@dpfeifer82]

Great Video, great Watches and great Story…. Happy Birthday… looking forward to many more to come!!

[@kieserdesign]

Thanks for the nice words and for your trust in our work ☺

[@miku8829]

Loved the video it was so nice to watch ! Happy 5th anniversary!

[@kieserdesign]

Thank you so much ☺

[@SaRe-ll2qf]

Happy Birthday 🎉 Sehr tolles Video - Danke für die ehrlichen Einblicke

[@kieserdesign]

Danke, haben wir gerne gemacht!

[@srix000]

Happy anniversary 🎉 I'm gonna enjoy a piece for you today as well - also looking forward to a toolmaking video!

[@kieserdesign]

Thanks, do you have a specific tool or technique that you'd like to learn more about?

[@srix000]

Kniehebelpresse :) ​@@kieserdesign

[@ElectrumTV]

Just wanted to say "THANK YOU" for your videos. Also, congrats on your 5 year success story. As an aspiring watch maker, these videos are very helpful as I'm trying to learn the good things about the art form and trade. I have everything mapped out, I just need to continue educating myself on the best way to make a luxury watch. I just learned about your brand and am going to add one to my collection. These are very nice pieces.

[@kieserdesign]

Thank you so much for your kind words! I wish you all the best for your watchmaker’s career!
You can be sure that we will show more insights from our milling workshop and the watchmaking bench.

[@ElectrumTV]

@@kieserdesign how does one purchase one of your time pieces?

[@timetexas1518]

Brilliant video and live to hear about the background of your journey into watchmaking. Martin is fantastic and a great option for a partner in the US. Cheers on the first 5 years and to many more ahead! 🍻

[@kieserdesign]

Thank you so much for your kind words. Cheers to you :-)

[@kieserdesign]

We are very happy to call Martin Pulli our official US Partner! His passion for and experience with independent watch brands is extraordinary.

[@1afoodfotografie]

Glückwunsch! Ein sehr persönliches Video über die Entwicklung der Marke.

[@kieserdesign]

Dankeschön für den herzlichen Kommentar. In unseren anderen Videos geben wir Einblicke in unsere tägliche Arbeit aus der Uhren-Manufaktur. Mit diesem Video wollten wir bewusst ein paar persönlichere Einblicke geben. Freut uns sehr, dass Sie Ihnen gefallen 🙂

[@flomp89]

Herzlichen Glückwunsch zum Jubiläum und auf viele weitere erfolgreiche Jahre :)

[@kieserdesign]

Herzlichen Dank, lieber Florian. Dein positives Feedback freut uns sehr!

[@SinghamAj]

yes plzz make tool video also
big fan kieser

[@kieserdesign]

Thanks so much for your great feedback! We work on more videos from our workshop!

[@pirminkogleck4056]

Definetly show us your shop and every machine in detail ! Please!

[@kieserdesign]

👍 We promise to show a lot more. There are so many exciting things that we‘d like to share 😊

[@pirminkogleck4056]

@@kieserdesign All the lathes and Maybe also Workbench, accesoirs,the mill and and and....

[@yuvalp1998]

Awesome to see!
Thinking about a venture of the same kind in the future but I’m not coming from this type of engineering background, but still, plenty of inspiration and motivation!
Thank you 🙏🏻

[@kieserdesign]

Thanks for your great comment. I am happy that I could inspire you. I wish you all the best for your future project!

[@yuvalp1998]

@@kieserdesign Thank you, and to you as well !

[@shawnwakefield8449]

What a great video. I wish for your team/family continues success. I also like the Salt Bae reference at around 12:20 ! You folks look like you are having a good time!

[@kieserdesign]

Thank you very much! You spotted the reference right away, nice 😉 We're having a lot of fun in our team, that's what keeps the gears turning ⚙

[@lieblingstalk]

Herzlichen Glückwunsch und weiter so 👍🏻

[@kieserdesign]

Dankeschön für deinen herzlichen Kommentar! Liebe Grüße nach Österreich!

[@SoCalWatchReviews]

👏

[@kieserdesign]

🙏

[@ccooper8785]

Hhmm, now there is a good idea, start my own watch company.
Only problem is that I would just want to make 2 watches, an early Explorer with printed indices and a later Explorer with applied indices. Both 36mm cases, max 10mm thick, on-the-fly clasps AND (most importantly) VH31 Quartz movements....
🤔
(and I do mean 2 watches!!! Both for me obviously. Don't think it is much of a business model somehow. I doubt Mr Tolex started with the intention of just having 2 watch made for himself...)

[@kieserdesign]

It's exactly what I started with: The idea to build a single watch, just for myself. And here I am now, with my own company, selling watches internationally. So you might end up with more than you aksed for 😋 All the best for your project!