That Caprice is such a beautiful comfortable car. Had a '69 Caprice (Kingswood Estate ) wagon with the 396. Learned to drive in it. That car was an absolute cream puff! As an added bonus, that car MOVED! Don't tell my folks tho lol! Thanks for sharing this video!
The then mayor of San Fran encouraged All sorts of film folks to use the city as a back drop for their TV spots. The movie Bullet was made in San Fran at this time also.
I was 14 when this car came out but I remember it well. One of my friends' parents had it. Smooth, comfy, roomy, and even a good sound system. My sister had a 68 Camaro. Astro Ventilation always cracked me up. It sounded so space age, but it was in most aspects just another vent. Nothing like hot air on a hot day.
AND she has a waistline. You don’t see that much anymore. I had a 68 Caprice in Ash Gold. The inside upholstery was spectacular. Reminded me of a fancy coffin. I hate to make that analogy. I didn’t have the hide away headlights but it did have fender skirts. 327. A real nice car. I miss those days.
My parents bought a new 1968 Caprice 4 door from Kline Chevrolet in Virginia Beach. Had it ten years. I sold it for them and I wish I had it now..that thing floated down the highway...
Thanks for uploading. Love the high quality. Pure Mad Men chic! Commercials may be idealized and project a distorted, unrealistic representation of life in the interest of inducing desire to buy, but this clip just epitomizes what was (and is) so wonderful about "modern life". Great setting, gorgeous car, equally gorgeous lady, slick, very professional photography, the fashions, the voice-over, music, editing...everything is just right. Light, cool, elegant, fresh, modern. An ode to bright, breezy, happy living..hard to believe this was made 50 years ago. That's half a century. To me, this seems fresher and more youthful than most of anything today. We may have grown estranged from the aesthetics and the charm of mid-century commercial culture, our sentiments tainted by the disappointments and cynicism of the decades since, but this stuff just never gets old. Because it just doesn't get better than this. There simply is no app for cool.
Yesssss. I apreciated (noticed) the same as you did. Today life is empty, all that chic things in commercial we do not see it in 2020. They knew how to be ellegance, niddle class people today don"t, just few men and women keep a rwlative glam way of life style. 1968 was an era where you find glamour in any corner. Xrist Stgo CL
Because it was shot on film instead of video. That's also why TV shows from that era still look good, while some shot on video in the mid 70's look terrible.
@@my3dviews I know I work in media. sadly so much has been lost, either locked on vaults or much has been thrown out. I have some local film commercials from the 70s I want to get converted.
@@macdaddybill Also, some TV shows were just recorded over after they aired to save video tape. At least with film, there wasn't the temptation to re-use it.
Dash Riprock I remember seeing that on an LTD in the 70s as a kid while we were at a traffic light! We had a 72 Caprice, but when I saw the lights flip on that LTD! All I could say was “ Man that’s sweet! Hey daddy did you see that?!”🚗👌🏾
Interesting that no other GM full-size car had them. Corvettes, GTO's and the big coupes like the Eldorado, Toronado and Riviera, but none of the regular big cars from the other divisions. And in '68 at least, Ford offered them only on the LTD. The following year, however, LTD, Marquis and Continental all had hidden headlights. On Mopars, just the Dodge Charger and the Chrysler 300 in '68.
While she was lucky to have such a beautiful car general motors had a lot of good cars back then in the 1960s and they had 50% of the American market share
Had a 68 caprice I bought off my buddy in 71. Traded it in for a 74 charger got 600 bucks for it. Only had about 80 miles. Wish I still had it and my charger.
I have walked those streets of the "City" San Francisco all my life. I live in North Los Ángeles these days but going this Memorial Day Weekend to the "City." Great clip!
@@raymondrose6596 That is not funny at all. When I drove a 1973 Cadillac Coupe dé Ville - triple white - two women came into the reception and asked if they could take pictures of themselves with the car. I said "OK". A few minutes later my managers wife came in and told me that there was a women on the hood of my car!!! Not in my wildest imagination had I foreseen that they would jump up on the hood of my car. What is wrong with women?
I sort of feel sorry for the younger guys today. Sure young girls open up their legs a lot quicker, but no telling what harmful microbes are up in there. Yuck.
When you look at what a full size luxury car is there you go, and with the hidden headlights it really looks good!! I have an old Motor Trend magazine with the Caprice, LTD, &VIP alongside the Cadillac, Imperial & Lincoln so a loaded Caprice is over $5k, but I recently ordered online a ‘68 Impala/Caprice hardtop resin body that I want to build to slightly resemble Larry Tate’s car from Bewitched but with the hidden headlights instead of the regular grille so it’ll be spectacular when completed
You could always tell which season an episode was from by the year of the Chevys shown in it. Chevrolet was a major sponsor of the show for the first five seasons.
We had a '67 C-10 pick-up,327,auto trans, no power anything, no radio,but bucket seats with center console between the seats.We also had a '68 Bel Air,305,AM radio, no power anything.Try parallel park those beasts, you know you had your hands full!But I still miss them.
I Know You would always have your parents who would buy that type of car and got nothing extra on the car and it killed the whole fashion of the car because it looked so plain. It was to the point where you wanted to say why should we even get a new car if your gonna buy the base model.
I’ve got a 70 custom 10 in my backyard right now. Probably spent more of my childhood in the truck than I did in my backyard actually. In its heyday that truck was beastly. Being a custom 10 it has a lot of options like a headliner and radio along with a lot of trim. I bought a 66 impala when I was 19 for $650. I technically wreaked it within a week lol. Fortunately the car wasn’t hurt just my pride. I’m currently 23 to give you some context on how long ago this was. Impala has no brakes to this day and hasn’t moved much since I bought it. I’m actually trying to figure out how to go about taking it to a bodyshop now for sandblasting and paint
Had a 68 Caprice stupid me traded it in for a 74 Charger for 600. buck. Then sold the Charger later for 2600. to get a 76 Blazer. Wished I would have kept them all.
When women they were pretty and slender in USA now they are chunky and full of tattoos I do remember when USA used to win very often Miss Universe contests what's going on with the population in this country? Men used to be manly and good looking.
Nice car , but face it a girl her age in 68" wouldn't have given two hoots about a Caprice. It was considered an old person's car. Now a Camaro or a Firebird maybe.....
The 1967 Caprice and Impala were the same body shells as the 1968 with minor differences Then they changed and the1969 and 1970s Caprice and Impala's were the same body shells with minor differences
A single girl that's a model would not be driving a Caprice she'd be in a Firebird Trans Am Camaro Z28 or souped up Mustang not a Caprice a Caprice is an elegant car for people in there 30s or 40s. But the car is still lovely lol!
I'm just laughing at "astro ventilation" lol...... I know I'm going to sound spoiled but I could never ride in a car on a hot day without real, compressed air conditioning.
There is a WHOLE LOTTA "Valley of the Dolls" vibe goin' on here.. BTW.. The best car my dad ever bought was our '68 Impala/Caprice Convertible. We loved that car until my mom t-boned a van with it.
Her 'elegant' car is a Chevy? Lol! 🤣🤣🤣 I've been a Chevy fan all my life, but that's hilarious! Lol! They trying to make it sound like a Rolls, or a Bentley...Lol! But what's even more hilarious is that pink tow sack they dressed her in before she used it to polish the hood of that car...Lol!
I believe Astro Air Ventilation™ was designed for the low humidity Western Hemisphere. Back East, it was never fun morning, noon or night, having that hot, humid Summer air circulating in the car. Better off opening windows. Yuck! Back in 1968, most cars did not have A/C, only high end cars like Lincolns, Cadillacs, Thunderbirds, etc. On other models A/C was ungodly expensive as a $700 option then.
"Cars costing HUNDREDS of dollars more" That line really made me laugh!!!
That Caprice is such a beautiful comfortable car. Had a '69 Caprice (Kingswood Estate ) wagon with the 396. Learned to drive in it. That car was an absolute cream puff! As an added bonus, that car MOVED! Don't tell my folks tho lol! Thanks for sharing this video!
The 396 in any of the big Chevys for 1969 had a 2 barrel carb only
The then mayor of San Fran encouraged All sorts of film folks to use the city as a back drop for their TV spots. The movie Bullet was made in San Fran at this time also.
Yes! Best chase scene ever filmed!
What a beautiful car! GM actually knew how to build cars then!
that's-for-sure
I remember seeing this commercial on TV back in the day. I still love San Francisco and I still love the ‘68 Caprice.
I was 1 year old in 1968, and my spirit of live says me that this kind of music, fashion, ellegance is what I really like. This commercial is my scense of what I am until today, those cars are what I would like to see, and I can see 2020 has nothing of it. We live in a world with zero glanour, this TV comnercial instead is full of glamour. Life in 60s had that touch of ellegance and distinction, even cars like Caprice.
©2020, Cristian, Santiago, Chile.
It looks cool with the hideaway headlights.
'68 is one of the best Caprices, hands down!
I remember seeing this car on Bewitched. The trunk lid shows Ellis Brooks Chevrolet which is located in San Francisco, California.
goddam...beautiful car. BB Caprice with hideaways...spectacular.
Beautiful commercial, and this copy is in beautiful condition!
I was 14 when this car came out but I remember it well. One of my friends' parents had it. Smooth, comfy, roomy, and even a good sound system. My sister had a 68 Camaro. Astro Ventilation always cracked me up. It sounded so space age, but it was in most aspects just another vent. Nothing like hot air on a hot day.
Or you could get a new '68 AMC Ambassador with standard air conditioning.
@@OldsVistaCruiser The Optional GM Frigidaire System was probably better than what was standard on the AMC Ambassador though
@@scottwagner3214 - AMC's Kelvinator A/C had a "Desert Only" setting. It would freeze up if used in a humid atmosphere.
wish I could have that car new today!
Hi kramden, I am right there with you on that ! I LOVE this car!
same here .. would love to have that car!
Beauty at its finest, the car and woman!
This was the first year for side marker lights. This was a cool feature.
Loved those cute little side lights too!!
I love it: "...cars costing hundreds of dollars more..."
soapydesigner shit these days it would be thousands more they only ran $3000
>San Francisco
>Elegant
Now those are two words you don’t hear together anymore
Don't step in a poopie pile........
A glorious revolutionary humanist socialist peoples' paradise, full of crap just like The Party.
What a gorgeous woman. She's so much prettier and classier than the "ladies" of today
AND she has a waistline. You don’t see that much anymore. I had a 68 Caprice in Ash Gold. The inside upholstery was spectacular. Reminded me of a fancy coffin. I hate to make that analogy. I didn’t have the hide away headlights but it did have fender skirts. 327. A real nice car. I miss those days.
My parents bought a new 1968 Caprice 4 door from Kline Chevrolet in Virginia Beach. Had it ten years. I sold it for them and I wish I had it now..that thing floated down the highway...
I don’t remember the hidden headlights. That’s a rare car for sure. Beautiful.
They were optional on Caprice and Supersport.
Hidden headlights were seldom seen here!
Those were the height of times for many.....
Thanks for uploading. Love the high quality. Pure Mad Men chic! Commercials may be idealized and project a distorted, unrealistic representation of life in the interest of inducing desire to buy, but this clip just epitomizes what was (and is) so wonderful about "modern life". Great setting, gorgeous car, equally gorgeous lady, slick, very professional photography, the fashions, the voice-over, music, editing...everything is just right. Light, cool, elegant, fresh, modern. An ode to bright, breezy, happy living..hard to believe this was made 50 years ago. That's half a century. To me, this seems fresher and more youthful than most of anything today. We may have grown estranged from the aesthetics and the charm of mid-century commercial culture, our sentiments tainted by the disappointments and cynicism of the decades since, but this stuff just never gets old. Because it just doesn't get better than this. There simply is no app for cool.
DSGNflorian--yes, this ad screams '60s Mainstream Cool. It states that... if I buy a '68 Caprice, this will happen to me.
Yesssss. I apreciated (noticed) the same as you did. Today life is empty, all that chic things in commercial we do not see it in 2020. They knew how to be ellegance, niddle class people today don"t, just few men and women keep a rwlative glam way of life style. 1968 was an era where you find glamour in any corner.
Xrist Stgo CL
Now all you find in SF is squalor and Japanese and German cars.
What are you people talking about.. I bought a '68 Caprice and I have women who look like this beating a path to my front door.
You sound like a fruitcake.
sounds, style and elegance for 1968
That is fantastic quality video and sound from 1968 Most of the stuff on youtube is bad looking and sounding.
Because it was shot on film instead of video. That's also why TV shows from that era still look good, while some shot on video in the mid 70's look terrible.
@@my3dviews I know I work in media. sadly so much has been lost, either locked on vaults or much has been thrown out. I have some local film commercials from the 70s I want to get converted.
@@macdaddybill Also, some TV shows were just recorded over after they aired to save video tape. At least with film, there wasn't the temptation to re-use it.
A great classy commercial...the roof line looks similar to the Cadillac Coupe DeVille, which was intentional.
My mom had an '81 Caprice Classic coupe....It was elegant as well, borrowed it all the time for dates.
I'm a Pontiac nut and even I enjoyed this classy commercial. If you took away the Vietnam War, 1968 would probably be the most perfect year ever.
Sure, if you're a racist.
not only the car,s had class, the ad,s had class to.
Great video...but I'm surprised the commercial never showed the hidden headlights opening. That would have been a nice touch.
Dash Riprock I remember seeing that on an LTD in the 70s as a kid while we were at a traffic light! We had a 72 Caprice, but when I saw the lights flip on that LTD! All I could say was “ Man that’s sweet! Hey daddy did you see that?!”🚗👌🏾
Interesting that no other GM full-size car had them. Corvettes, GTO's and the big coupes like the Eldorado, Toronado and Riviera, but none of the regular big cars from the other divisions. And in '68 at least, Ford offered them only on the LTD. The following year, however, LTD, Marquis and Continental all had hidden headlights.
On Mopars, just the Dodge Charger and the Chrysler 300 in '68.
Absolutely gorgeous car.
While she was lucky to have such a beautiful car general motors had a lot of good cars back then in the 1960s and they had 50% of the American market share
She didn't have that car you dope, she was filming a commercial - it's not real.
Love my 68 and 70 impalas. They sure is nice
Had a 68 caprice I bought off my buddy in 71. Traded it in for a 74 charger got 600 bucks for it. Only had about 80 miles. Wish I still had it and my charger.
This 68 coupe is very elegant. Add the hideaway headlights and it is just tops. A personal vehicle as large as a bus. Must be the 1960s.
Isn't it just on the 119 wheelbase though?
I kept waiting for a Highland Park Green Mustang, and a black Charger, to come barreling through that scene.
The Years when cars were made with passion and style , now we have plastic bumpers and lemons !!!
What a 'feel good' commercial, not like the austere commercials of today.
This one had a 396 WOW!!!
Very Special Car.
I have walked those streets of the "City" San Francisco all my life. I live in North Los Ángeles these days but going this Memorial Day Weekend to the "City." Great clip!
The elegant city of San Francisco. It's sure as hell isn't anymore.
This is my favorite Chevy Caprice Commercial thanks for sharing!
In the car industry it's called the 'casting backseat'.
My dad had one. Classic baby
I don't understand, woman or car?
Same colors as our 1968 caprice teal blue
Back when you could set on the hood of a car without major damage.
Set _what_ on the hood of a car? __(6/28/2023)_
She only weights 110lbs, today the average woman weights 210lbs.
Can't argue with that !
Get your shoes off the hood of my car lady!
Funny
😃
@@raymondrose6596
That is not funny at all.
When I drove a 1973 Cadillac Coupe dé Ville - triple white - two women came into the reception and asked if they could take pictures of themselves with the car. I said "OK".
A few minutes later my managers wife came in and told me that there was a women on the hood of my car!!!
Not in my wildest imagination had I foreseen that they would jump up on the hood of my car.
What is wrong with women?
@@KoldingDenmark - Should I start a list……???
😂
What no tattoos and nose ring. Back when America had class.
Kevin, if I could give you 1000 thumbs up, I would.. well said!
Amen brother!!!!!
And notice her nice countenance! Women now seem to carry an angry look on their faces. Gone are the days of softness niceness and class.
I sort of feel sorry for the younger guys today. Sure young girls open up their legs a lot quicker, but no telling what harmful microbes are up in there. Yuck.
I agree with Kevin and kerryincolumbus.. back in the days when class mattered! add 1000 thumbs up from me as well!
When you look at what a full size luxury car is there you go, and with the hidden headlights it really looks good!! I have an old Motor Trend magazine with the Caprice, LTD, &VIP alongside the Cadillac, Imperial & Lincoln so a loaded Caprice is over $5k, but I recently ordered online a ‘68 Impala/Caprice hardtop resin body that I want to build to slightly resemble Larry Tate’s car from Bewitched but with the hidden headlights instead of the regular grille so it’ll be spectacular when completed
You could always tell which season an episode was from by the year of the Chevys shown in it. Chevrolet was a major sponsor of the show for the first five seasons.
Is that Barbara Feldon doing the voiceover?
It does sound like her. She has such a smooth breathy voice. Beautiful.
This commercial would have been used for a movie theater. It's too long for television. Very nice.
Big block Caprice! Very nice!
We had a '67 C-10 pick-up,327,auto trans, no power anything, no radio,but bucket seats with center console between the seats.We also had a '68 Bel Air,305,AM radio, no power anything.Try parallel park those beasts, you know you had your hands full!But I still miss them.
I Know You would always have your parents who would buy that type of car and got nothing extra on the car and it killed the whole fashion of the car because it looked so plain. It was to the point where you wanted to say why should we even get a new car if your gonna buy the base model.
I’ve got a 70 custom 10 in my backyard right now. Probably spent more of my childhood in the truck than I did in my backyard actually. In its heyday that truck was beastly. Being a custom 10 it has a lot of options like a headliner and radio along with a lot of trim. I bought a 66 impala when I was 19 for $650. I technically wreaked it within a week lol. Fortunately the car wasn’t hurt just my pride. I’m currently 23 to give you some context on how long ago this was. Impala has no brakes to this day and hasn’t moved much since I bought it. I’m actually trying to figure out how to go about taking it to a bodyshop now for sandblasting and paint
Great ad and great car.
Had a 68 Caprice stupid me traded it in for a 74 Charger for 600. buck. Then sold the Charger later for 2600. to get a 76 Blazer. Wished I would have kept them all.
Great advertising beautiful girl gorgeous car ❤️😊😍
Classy looking women; Classy looking cars; What...happened???
I ask myself that whenever I drive by new car lots.
When women they were pretty and slender in USA now they are chunky and full of tattoos I do remember when USA used to win very often Miss Universe contests what's going on with the population in this country? Men used to be manly and good looking.
Just think- that pretty lady is now in her 80s
Nice looking car.
Nice car , but face it a girl her age in 68" wouldn't have given two hoots about a Caprice. It was considered an old person's car. Now a Camaro or a Firebird maybe.....
Looks just like my 69 4 door. My top was even black originally. Dark blue now tho.
The 1967 Caprice and Impala were the same body shells as the 1968 with minor differences Then they changed and the1969 and 1970s Caprice and Impala's were the same body shells with minor differences
Brilliant ad love it 👌🏻❤️
A single girl that's a model would not be driving a Caprice she'd be in a Firebird Trans Am Camaro Z28 or souped up Mustang not a Caprice a Caprice is an elegant car for people in there 30s or 40s. But the car is still lovely lol!
No, she'd be in a well-equipped Camaro or Firebird convertible with a nice 350. Not as raw-edged as a Z28 but no slug either.
nach der Reklame kaufe ich sofort einen!
I'm just laughing at "astro ventilation" lol...... I know I'm going to sound spoiled but I could never ride in a car on a hot day without real, compressed air conditioning.
Mine also has air conditioning.
Shark 🦈 (65'-70') Impalas/Caprices. Fastest year range with Bigger motors. Muscle Car era. and the signature Shark look to the front nose
Cars were soo beautiful then. No fakery, no electric shit, no SUV.
That grill tho 💦
weren't a couple of those turns used in "Bullit?".........
No vent windows and hidden headlights it must be the top of the line model
Caprice was the top of the line Chevy in '68.
Groovy!!!
There is a WHOLE LOTTA "Valley of the Dolls" vibe goin' on here.. BTW.. The best car my dad ever bought was our '68 Impala/Caprice Convertible. We loved that car until my mom t-boned a van with it.
Who else immediately thought of Megan Draper?
So, does the model come standard, or is she an extra?
don,t be an ass.
LOL Roshake 11.. if you have to ask, then you can't afford her.
Beauty ! 💙
I need those hideaway headlights
Her 'elegant' car is a Chevy? Lol! 🤣🤣🤣 I've been a Chevy fan all my life, but that's hilarious! Lol! They trying to make it sound like a Rolls, or a Bentley...Lol! But what's even more hilarious is that pink tow sack they dressed her in before she used it to polish the hood of that car...Lol!
what's bigger the cable car or the Chevy Caprice?
Imagine how nice that commercial would have been w/o the California smog hanging in the air.
Anyone know the name of the female model in this commercial? GORGEOUS
And who is the voice over?
427 option code please
I want to buy one
I have one for sale
The woman driving with the hat reminds me of Boy George.
What ever happened to style? today's cars are only transportation and look a likes.
And Japanese.
The epa, dot, lawyers, and idiots happened
@Dalefurd Gribbulus. That is not Party approved correct thinking and speech.
I guess it was a success. even a rusted out hulk today goes for $5000.00!!
I would like to know the name of that model!
In 2023 San Francisco still offers disappearing headlights. . .
When cars had hips
Who is watching this with Fuck the police By N.W.A as the audio instead?
Was that a body in the trunk?
oh my ffffffnnnn God..
Conservative San Francisco?! Omg! That would be a dream today! ... Nice car btw
Google haight ashbury 1968, SF was hardly conservative in the 60s.
As much as a ad for the car as it is for the city. Note the black California manufacturer's license plates.
She looks like Kate Middleton😂
In all fairness.. the back seat was big enough..
🥇🥇🥇🏅💎💎💎
I believe Astro Air Ventilation™ was designed for the low humidity Western Hemisphere. Back East, it was never fun morning, noon or night, having that hot, humid Summer air circulating in the car. Better off opening windows. Yuck!
Back in 1968, most cars did not have A/C, only high end cars like Lincolns, Cadillacs, Thunderbirds, etc. On other models A/C was ungodly expensive as a $700 option then.
Maybe not quite $700 but easily 10 percent or more of the price of the car.
Sexiest big car ever!
Looks like a pontiac steering wheel.