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- เผยแพร่เมื่อ 26 ธ.ค. 2024
- Rob Walling takes the stage at MicroConf US 2024 in Atlanta to share his framework for B2B SaaS content marketing. After wasting thousands of dollars taking the wrong approach in marketing Drip in the early days, Rob shares how he would apply the 5 stages of customer awareness to B2B SaaS.
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I am straight up taking notes on this shit. Thanks Robb, you the goat
Absolutely agree! Staying focused on long-term goals is key to sustained success.
That was great!! Alex hormozi talks about problem solution loopwhile creating lead magnets, this ads another level to apply on that same framework. Awesome!
Really enjoyed this. Rob is a master of taking super valuable insights and packaging them up into a story format that is easy to understand and apply. Moar pls!
26:48 - "At 2x of course..." while I'm watching this video... at 2x... LOL. Love your stuff! Thanks for all you do!
Great video, thanks for sharing Rob!
This was good, thanks for the insights
Problem is: We are operating in a market where people are unaware mostly.
Content is designed to bring that awareness… yes it’s a lot harder when someone doesn’t know they have a problem.
That’s the whole point of marketing smh
What is the desire or problem you are solving? Your solution has to tab in into either of these two
You should probably get VC funding if you're needing to educate the whole market
Thanks for sharing this!
Great vid - thank you 🎉
Glad you enjoyed it!
Great talk! Amazing that SEO isn't dead.
Thanks bro!!
Rob is a sweetheart
Good stuff
This is gold. Related question: should the copy on the main H1 tag on home page for a B2B saas directly target the stage 5 customer? Or better to target stage 2, talk about problems/solutions and then the product.
This one really depends, tbh.
I'm sorry I missed you in Dubrovnik because that's much closer to my region than New Orleans. Any chance you're coming to Europe anytime soon again?
The event comes back to Europe every year in the fall
I'm currently validating an idea with Facebook ads. I'm getting lots of clicks but no one leaving email .
Lot's if clicks but no sign ups can mean many things:
First, I would rule out technical problems -> is your ad landing at the right landing page?
Second: is your landing page congruent with your ad?, (a.e. People get what they clicked for?)
Otherwise, you create cognitive dissonance.
You should be able to see how long people stay on your page - do they click away immediately or scroll a little bit?
@@TinaKrellSunwasn’t me that asked but thank you for that response 😊
@@TinaKrellSun landing page works its correct. The email form works, checked them both . I was thinking maybe I had too much content on the landing page , so I trimmed it down to just a little content and call to enter their email. Thanks for the response. It is very much the same as the ad. It is basically a call to be notified of early access with perks . The video ad explains the basic app in 57 seconds . The headline text is Get Notified !
@@TinaKrellSun it's a pretty short landing page. Some related text, and an email form. 5% ctr
@@oSpam Haha, no problem :) I hope it helps.
Damn, I thought this was Trap Lore Ross 😂
I love Rob and he’s given a ton of value. The issue we all have is that he told stories from his time. 2024/2025 is a completely different landscape. Love his advice but it’s not going to be a silver bullet
You missed the point of the entire presentation
In the video, I give many examples of what’s working for the companies that I am invested in right now.
"Stealing" is the new "Shocking"
Sleeve!
Every video he ends up only talking about himself and his company in circles.
so all the other useful nuggets went over your head?
Yes, and this is better then money for otherwise skilled people: he is talking about his real tries and real experiences, while others like "business motivator trainers" are talking about bullshit of others, so basically trying to sell us a nonsensical bullshit for a price
I disagree his stuff is valuable