How to use thought leadership strategies to elevate your experts

B2 Communications presents a free PR training course on effectively using thought leadership to build credibility, increase trust and create awareness for experts and their companies.
In “thought leadership” campaigns, a leader or expert consistently shares commentary, insights and forecasts on a certain set of topics. As thought leaders, they share their subject matter expertise and perspective in a way that increases the company’s visibility and influence -- even market share.
In this webinar replay, learn the essential components of a thought leadership strategy and how to unlock expertise for PR success.
Key moments:
01:16 About B2 Communications
02:56 What is thought leadership?
05:59 What are the outcomes from a thought leadership campaign?
08:08 Can thought leadership work for B2B companies?
13:41 What does a thought leadership consist of?
21:18 4 step process for creating a thought leadership campaign
39:01 Timeline for seeing success in a thought leadership campaign