Creative Director Redesigns Restaurant Menu

Starting the year nice and simple with a redesign. Creative Director, Tirso Gamboa applies foundational design principles to elevate the menu design at Social Inn.
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[@tirsogamboa]

What are your 2024 design resolutions/goals?

[@Harry_Zed]

great!

[@imjustmeg]

I just found you today and you've easily become one of my favorite design channel. Thank you for creating such a practical and insightful video!

[@tirsogamboa]

Welcome to the channel! I’m just out here trying to make design more approachable 🤓

[@unstablejamil]

finally another redesign video, so much insights as usual. thank you

[@tirsogamboa]

Thank you Jamil!

[@TheSamuelwilliams]

Loved the options with more white space!

[@tirsogamboa]

Thank you Sam! Perhaps the newspaper could use more white space 👀

[@jjbcentral2]

I'm so glad I found your channel. I've been a designer for over 20 years and never experienced a redesign video that had me on the edge of my seat throwing out ideas (in my head) and then you doing them. I'm now subbed and signed up for your newsletter. Looking forward to seeing more from you. Thank you for the channel, Tirso!

[@tirsogamboa]

This is the biggest compliment, thank you so so much!!! I sometimes feel like it's it hit or miss with these redesign videos. I'm glad this one kept you engaged! Thanks you for subscribing all-around support 🙏

[@charityyyy]

Practical and insightful as always!

[@tirsogamboa]

Thank you Friend!

[@sayedmohammed8663]

Thank you for your effort. I would like a video that explains how to correctly create scale and proportion between the design elements in the poster ؟

[@tirsogamboa]

You got it. I will do proportion next for this series!

[@gobread]

Really great video as always!! I'm a recent design gtaduate & your videos honestly keeps my brain sharp while job searching so thank you! ^^
I did want to comment on your last redesign approach, and I wanted to know more about why you went for gold/yellow colors. I'm assuming that Social Inn has some sort of brand identity guidelines (I live in NY so I wouldn't really know lol) so wouldn't it be better to stick with their "branded" blue/cool palette?
Thanks and looking forward to more of your videos! :D

[@tirsogamboa]

Thanks so much for watching! Their site is actually in a light beige, so I don't think they're going too hard on the blue branding. For the last option, since I had already deviated from the menu design, I figured why not deviate the colors also. My hope was that it would inspire viewers to fully break away from the original branding and reimagine what the menu could be.

[@gobread]

@tirsogamboa Hi hi, thanks so much for your response, and that's totally reasonable! I thought creating good redesigns meant not straying too far from the brand guidebook and at times, it personally felt restricting (even if I'm the one that designed the guide lol 😭) so this actually makes me feel even more excited and encouraged in breaking away from the rules when thinking about how to redesign products/brands.
Thank you again! :D :D

[@tirsogamboa]

@@gobread Awesome! For redesigns, as long as you have purpose in your design decisions, reimagine them however you feel best! I know it's hard to break away from the original, in particular, if you were the one who created the original... Change all the elements (grids, fonts, color, page size/format, etc.) to force yourself to view it with fresh eyes.