Would you say do discount sales in person/stall and upmarket prices on your website and mid-prices on third-party resell platforms for a set period or season 🤔
I've never sold in person, but imagine that's a good opportunity to promote/discount your product a little to encourage the sale without the whole world knowing you're doing it and therefore potentially devaluing the brand. I've used sales on my website for key seasonal events and when orders are low...just to stimulate a bit of activity.
I am starting my own brand and this is very helpful
Hi Ivan. That's great to hear. Thanks for watching and good luck with it all. Stick at it and enjoy the journey. Cheers, Chris 👍
Great video - pricing is a combination of art and science and there is no 'one size fits all' formula - you just have to test, change and retest.
Thanks Dom. I couldn't agree more and things rarely stand still for long! 👍
Would you say do discount sales in person/stall and upmarket prices on your website and mid-prices on third-party resell platforms for a set period or season 🤔
I've never sold in person, but imagine that's a good opportunity to promote/discount your product a little to encourage the sale without the whole world knowing you're doing it and therefore potentially devaluing the brand. I've used sales on my website for key seasonal events and when orders are low...just to stimulate a bit of activity.
@@TheApparelLife to simulate a bit of activity 🤔 do you mean for boosting seo traffic
No, I meant to generate some traffic to the website and sales...usually by highlighting the sale on Instagram and my email list.