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Of course I take my own medicine :) It would be bad if I said X and did Y in my opinion. But what I point out is how amazing IG and FB ads have been working. You can absolutely do that yourself. Hypeddit is a service that automates the process, but I don't own FB/IG ads... wish I did :)
If you use a reputable service with genre based playlists and the right vibe you do help the algorithm so you get the right people to engage with your music by saving it, liking it, and adding to their own playlist. There are many tools to check botted playlists and good services are not cheap. Even record labels pay to get on playlists.
I agree, I've grown several artists at this point, and I've seen that nothing kickstarts the algorithm better than getting onto a few well matched playlists. When you're a new artist, the algorithm has no idea who you are or even what style your music is. By getting onto some mid/larger playlists, the algorithm sees that 100's or 1000's of listeners per day listened to Artist A, B, and then your song, and then Artist C, it learns that it must be that your music is associated with Artist A, B, C and can now test your music by sending it to their audiences in discover weekly, radio etc. Obviously getting onto a mismatched playlist is guaranteed killer (so choose wisely, and really listen if your music matches the playlist) And also, yes, once you are taken off a playlist your overall streams does go down, but at that point, the algorithm should have started sending you some streams through radio, algorithmic playlist etc. And from there you can also build your own playlists. But now, the algorithm knows who to send your music to organically.
I'm working as a Mentor now, guiding artists on their way to succeed on Spotify and they still don't seem to understand how hurtful is to focus only on playlists - and I'm talking about editorial playlists as well. Becase once they get playlisted, here it comes the next challenge: retention! It's just like TH-cam or TikTok, retention is the most underrated analytic.
So few Spotify playlists do anything but increase your streams with questionable users. I doubt many of those listeners will actually convert into consistent, active listeners. I have run a bunch of tests between playlists and ads, and all I've found is that genuinely good organic content which is sharable is the best thing you can run an ad to.
i haven't seen it yet. if anything, he now has incentive to spend more time making higher quality videos and even adding timestamps for people who want to spend more time learning, and less time procrastinating the time sink that is poorly branded "educational" videos
Great and important feedback! Cause this isn't easy to decide sometimes. On the one hand, yes, this is a topic I've spoken about before. The video is new, but I've covered this topic before. But on the other hand, I am literally getting messages in our customer support every week about playlist promotion... and then I'm thinking hm, maybe it IS important to cover this again. I'm trying to get it right... that's why I like all feedback coming in!
Hi John! Great content as always, I’ve often been tempted by paid playlist promotion - but nothing beats having proper engaged fans. I’m new on my Hypeddit journey, my first Ad with you has been running for about 6 weeks. I’ve seen steady growth on my Spotify profile and my new playlist - nothing spectacular (yet) with an engagement hovering around the 25% mark. I am planning on releasing new music every two weeks from now. My question though is about the Waterfall release method. I’ve seen a lot of people talk about how effective it is, but if I release a second new song with the first song as track 2, will I be allowed to pitch the new song to the Spotify editors as technically part of the release has been live before? Just your thoughts on whether the Waterfall method is any good or just stick to single and add those to a playlist?
Great post and feedback! Thanks so much for sharing! Agreed with @Stgs200. If you distribute the waterfall tracks with their existing ISRC code (which is good to keep stacking streams) then Spotify automatically knows that this track was released before and you won't be able to pitch it again or get it on Release Radar. The new track(s) would though. Waterfall releases are a cool way to put the same song inside multiple releases. That means listeners browsing to those releases might have a more chances to engage with those tracks. I've done it in the past. I stopped because I found more success for the time invested by building my own playlist and promoting my music there. At the end of a day, a release with "some" or my older tracks on it will still have fewer tracks compared to my playlist. In a perfect world, I would do both. But for time reasons I prioritize my playlist. Really good questions! Thanks for asking!
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Reason number six - "I own the service I need to promote”
Of course I take my own medicine :) It would be bad if I said X and did Y in my opinion. But what I point out is how amazing IG and FB ads have been working. You can absolutely do that yourself. Hypeddit is a service that automates the process, but I don't own FB/IG ads... wish I did :)
If you use a reputable service with genre based playlists and the right vibe you do help the algorithm so you get the right people to engage with your music by saving it, liking it, and adding to their own playlist. There are many tools to check botted playlists and good services are not cheap.
Even record labels pay to get on playlists.
I agree, I've grown several artists at this point, and I've seen that nothing kickstarts the algorithm better than getting onto a few well matched playlists.
When you're a new artist, the algorithm has no idea who you are or even what style your music is.
By getting onto some mid/larger playlists, the algorithm sees that 100's or 1000's of listeners per day listened to Artist A, B, and then your song, and then Artist C, it learns that it must be that your music is associated with Artist A, B, C and can now test your music by sending it to their audiences in discover weekly, radio etc.
Obviously getting onto a mismatched playlist is guaranteed killer (so choose wisely, and really listen if your music matches the playlist)
And also, yes, once you are taken off a playlist your overall streams does go down, but at that point, the algorithm should have started sending you some streams through radio, algorithmic playlist etc. And from there you can also build your own playlists. But now, the algorithm knows who to send your music to organically.
I'm working as a Mentor now, guiding artists on their way to succeed on Spotify and they still don't seem to understand how hurtful is to focus only on playlists - and I'm talking about editorial playlists as well. Becase once they get playlisted, here it comes the next challenge: retention! It's just like TH-cam or TikTok, retention is the most underrated analytic.
Excellent insight! Thank you for sharing!
So few Spotify playlists do anything but increase your streams with questionable users. I doubt many of those listeners will actually convert into consistent, active listeners. I have run a bunch of tests between playlists and ads, and all I've found is that genuinely good organic content which is sharable is the best thing you can run an ad to.
100% WITH YOU!
And that's why people/artists don't understand how important the Segments are. You're totally right!
Good stuff!
Again? Most new videos are old videos made new...
i haven't seen it yet. if anything, he now has incentive to spend more time making higher quality videos and even adding timestamps for people who want to spend more time learning, and less time procrastinating the time sink that is poorly branded "educational" videos
Great and important feedback! Cause this isn't easy to decide sometimes. On the one hand, yes, this is a topic I've spoken about before. The video is new, but I've covered this topic before. But on the other hand, I am literally getting messages in our customer support every week about playlist promotion... and then I'm thinking hm, maybe it IS important to cover this again.
I'm trying to get it right... that's why I like all feedback coming in!
Hi John! Great content as always, I’ve often been tempted by paid playlist promotion - but nothing beats having proper engaged fans. I’m new on my Hypeddit journey, my first Ad with you has been running for about 6 weeks. I’ve seen steady growth on my Spotify profile and my new playlist - nothing spectacular (yet) with an engagement hovering around the 25% mark. I am planning on releasing new music every two weeks from now. My question though is about the Waterfall release method. I’ve seen a lot of people talk about how effective it is, but if I release a second new song with the first song as track 2, will I be allowed to pitch the new song to the Spotify editors as technically part of the release has been live before? Just your thoughts on whether the Waterfall method is any good or just stick to single and add those to a playlist?
U will only be allowed to pitch track 2 not 1
Great post and feedback! Thanks so much for sharing! Agreed with @Stgs200. If you distribute the waterfall tracks with their existing ISRC code (which is good to keep stacking streams) then Spotify automatically knows that this track was released before and you won't be able to pitch it again or get it on Release Radar. The new track(s) would though.
Waterfall releases are a cool way to put the same song inside multiple releases. That means listeners browsing to those releases might have a more chances to engage with those tracks. I've done it in the past. I stopped because I found more success for the time invested by building my own playlist and promoting my music there. At the end of a day, a release with "some" or my older tracks on it will still have fewer tracks compared to my playlist. In a perfect world, I would do both. But for time reasons I prioritize my playlist. Really good questions! Thanks for asking!
How come you don't make new music on your TH-cam channel
Time... I wish I had more time. But you'll find all my latest songs on Spotify. I just haven't had a chance yet to upload them to my TH-cam channel.