Creator Tips #3 collaborating with brands, gifted vs paid, how to reach out to brands + media kits
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- เผยแพร่เมื่อ 10 มี.ค. 2022
- Thanks for watching this week's video where I share tips on how to partner with brands as an influencer/ content creator, gifted vs paid partnerships, how to turn a gifted collaboration into a paid collaboration, what I say exactly when I reach out to brands, and a deep dive into my media kit that I use to secure brand collaborations!
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Email template for responding to brand collaboration emails:
Hi [brand/name],
Thank you so much for reaching out and introducing me to [brand]! I love to support and promote [write something about the brand or products that align with your personal content/niche/goals] and [campaign mentioned] themed campaign sounds like so much fun!
What is your current budget for the required deliverables? I think option #1 or #2 would suit my content style and perform best with my audience.
Looking forward to hearing from you!
Best,
Austyn
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Email template for reaching out to brands for a collaboration:
Hi,
It's so great to get in touch with you!
I'm a Canadian fashion and lifestyle influencer, you can find me on Instagram(hyperlink this) and TikTok(hyperlink this) here. I have been following [brand] on Instagram and always love [reason why you love the brand and why this partnership will be authentic and mutually beneficial]
I would love for an opportunity to partner with [brand] to share [what type of content you want to create - in my case fashion content is what I pitched]
Here are a few examples of the types of content I can create for this partnership:
[list 3 or so ideas to show them what you can do for them]
Streetstyle Reels: / cw9yo8ajaqq
Get dressed with me Reels: / cyzqwc2k2uz
Styling Reels: / czabukdkftd
Static or carousel post: / cysjklmpohv
Stories try-on hauls: / 18264843673062501
I'll attach a copy of my media kit with recent insights and analytics from previous brand collaborations.
Currently, I am prioritizing working with brands for long-term partnerships and would love to add [brand] to my partnerships list for 2022. I can't wait to hear your thoughts!
Best,
Austyn
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Subscribe to my channel so you don't miss out on next week's creator tips video :)
Instagram: / austynpaula
TikTok: / austynpaula
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Link to my top: rstyle.me/+rx3J1CesyoBfPUFKZr...
Link to my skirt: us.princesspolly.com/products...
Influencer/ content creator essentails:
Clothing steamer: rstyle.me/cz-n/eyis5scpa97
Tripod: rstyle.me/cz-n/ejkwcpcpa97
Vlog camera: rstyle.me/cz-n/finuyzcpa97
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Want to collaborate? Email me at austyn.fritzsch@hotmail.com - แนวปฏิบัติและการใช้ชีวิต
This was very informative, thank you for going in depth about media kits, I had no idea what they were.
This was so so useful!! As a smaller creator, I was wrapping my head around whether or not I should accept a gifting collaboration with a brand that I’ve always wanted to work with, and your advice really helped! Thank you so much, subscribed!
Did you do it? How is it going 😶
Took out my notebook and wrote a ton! Thank you for this incredible video
The most informative video. I watched so many videos. But still don’t know many things about this business. Also I can’t just spend money on courses or media kits from other TH-camrs until I haven’t experienced yet the bitter sweet of this IG world. Thank you for sharing
This is so useful, Austyn! Thank you very much for making this video! ❤️
Thanks for sharing your letter templates, very helpful 🙏🏻
Wow, this video is so comprehensive ! Anyone starting out should watch this!
thank you!!
omg! you're so adorable
so detailed & helpful. thank you !!!
thank you so much for the profound info!
This is very helpful. Thank you ❤
Thank you so much for this video. Very helpful
Glad that I could help!!
Keep this up!
I loved this video! I’m slowly starting to be more consistent here on YT and on Instagram I post a lot but I really want to land more paid collaborations. Thank you 💗💗☺️
Yay! Happy to help! Consistency is key so you've got this!!!
could you do a video on how to get your analytics and how to incorporate them into emails to brand/ how to use them to make yourself seem more attractive?
❤️❤️
Thank you so much
This was so informative, thank you so much! Much luck in allll you do 🤍
How can I ask if they would be open to doing a paid collaboration? Like the proper responses, when to ask etc
Thanks so very much for this video I just got my first request for a paid collaboration and didn’t know how to handle it
YAY Congrats!!! Happy that I could help, let me know if you have any questions :)
Please how much exact followers do i need to start collaborating with a brands?@@austynpaula
Im so confuuusrd media kit is it just collaborations right??
what do you think about brands that just give you a 35 % ? and discount for your community ? Reminding you I just got back to do collab from years ago.
Do you know, if the product is gifted, do you have to do the paid partnership label on Instagram? Or can I only use the Invite a Collaborator on the video itself?
You can use the invite collaborator tool without using the paid partnership label and I’d say if it’s a gifted collaboration to disclose the relationship in the caption by using #gifted or just writing “gifted”. Each country may have different disclosure requirements so be sure to check (I’m in Canada) :)
What payment method do you use or recommend? PayPal? Venmo? Zelle? I’m confused about this. Thanks!
I’m in Canada and I write on my invoices that I accept e-transfer, bank transfer, or PayPal. But using PayPal often takes a fee since it is a business transaction. Bank transfers are good, you just submit the same direct deposit information that you would give to an employer :)
@@austynpaula thank you!
Should you disclose it’s a gifted collaboration on your caption on Tiktok? I’ve seen many creators post and there’s nothing disclosed but it was a partnership
If the brand sends the gift with no strings attached and the creator organically shares about it in their content then no disclosure should be needed but if the brand is asking for a video then this should be disclosed. Lots of creators will still only disclose paid partnerships or only disclose partnerships if the brand has specified that disclosure is necessary. Plus, every country has different rules about what needs to be disclosed so not everyone will be doing the same thing
I’m so bummed😭 I literally never get replies from anyone and I don’t get it. I have used a few different templates for emails from other influencers and stuff like that but like wth I don’t get it😭
It’s really bumming me out because I want this to be my life but not joke, I’ve tried everything and I’ve still never been paid for anything😭
Hi,please long term partnership like what...?
Hi My Love,
For clothing brand paid partnership, have you ever heard of them asking you to download a catalog? Or is this a scam ? I need your help 😩💞
Hi! Brands will often send me a PDF attachment that has a line sheet, look book, or more info on the specific collaboration so I don’t usually have a problem viewing these attachments. I would assess if I trust that the email is legitimately from the brand or if it’s phishing (spam) and if it’s a link you need to click before you can “download the catalog” hover your curser over the URL and see if at the bottom corner of the screen you can see a preview of the website that it will direct you to (for me I can see this using outlook on my MacBook and I like to read the full URL link first to see if it’s a Google drive link or a website link rather than something strange. You could also tell them that the download did not work and ask if they can submit the catalog into a delivery method that you trust more (Dropbox or other drives) I Hope this helps! It’s good to be cautious about downloads and links :)
@@austynpaula thank you soooooo muchhhhhhhh. You’ve helped me tremendously 💞✨
hey i have a question! when a brand tells me to give them my address do i give them my actual address or my post office address?:))
If you have a PO box then I'd try to get everything sent there for additional privacy but I have always used my home address for collaborations and PR and I haven't had any problems with this :)
Please how i can know is that the brand real or scam??
I have barely 300 followers but brands have reached out to me
Is this possible??
I've received emails from people but how do you weed out spam emails? What should be listed in the email so I know it's real?
Sometimes it can be tricky to know which ones are spam emails but something that has helped me is asking someone who has partnered with the brand if the email you got looks similar or is from the same email address as the person who reached out to them. If you think it could be spam just make sure not to give out any personal info until you've confirmed it's legit! My Instagram is @austynpaula if you're unsure you can send me an email to take a second look at :)
@@austynpaula Thank you
Hey thanks so much for your video!! I hope you see this comment! I’ve had a brand reach out to me for a paid collaboration BUT they’re asking me to pay $150 for shipping and it will last the year. Has that ever happened to you?
Hi Vanessa! Collaborations with brands shouldn’t require you to pay at all. I would politely decline or ask them to waive the shipping fee. Also if it’s a brand you aren’t familiar with try looking them up on Reddit or going through their tagged photos of other collabs and DM those creators to ask what their experience was like working with the brand. Hope this helps!!
@@austynpaula yesss thank you so much for the reply !
Thank you so much! 🤍 just starting my first 2 brand collabs and it’s definitely a bit intimidating, but this video is super helpful.
Hi, please help. I got a brand that wants to collaborate with me via Instagram. However, they state that for the first time, sending the items I'll have to pay for shipping insurance. Is that a scam cause I don't think I should be spending money in order to collaborate
Hi Lindy! You definitely shouldn't have to pay a penny to work with a brand. Politely let them know that you're happy to continue with a gifted partnership at their expense and see how they respond! If they push you to pay then move on as it sounds like a scam! Good luck :)
Thanks a lot @@austynpaula
I have about 800 followers on Instagram, I create fashion content, can I pitch to brands?
Yes, definitely!! Try reaching out to brands through DMs or email and try different platforms like AspireIQ to find opportunities. I'd also recommend adding your email address in your IG bio so that brands can also reach out to you easier - even if you have the "email" button on your profile, this is only shown on mobile view, not desktop, so brands would have to take extra time to find where to reach you.
The most informative video. I watched so many videos. But still don’t know many things about this business. Also I can’t just spend money on courses or media kits from other TH-camrs until I haven’t experienced yet the bitter sweet of this IG world. Thank you for sharing
Happy that you found this video helpful!! There's always free information to source out while you're getting started! Good luck :) Let me know if you have any unanswered questions