He Has 56 Million Rankings on Page 1 and Makes MILLIONS
ฝัง
- เผยแพร่เมื่อ 6 มิ.ย. 2024
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Prolific site owner James Dooley joins the podcast to give a masterclass into the rank and rent business model.
This is where you rank a website and rent it out to a local business seeking inbound inquiries.
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It's an approach that has helped him become a millionaire many times over.
And with over 14 years of experience and over 850 paying sites in 650 niches, he has lots of important advice site owners of all types need to hear.
In general, he emphasizes the importance of having a strategy for your site.
For the rank and rent model, in particular, he suggests starting with a broad domain and creating industry-related content to attract traffic and engagement.
He believes traffic and behavioral signals are key ranking factors. And with this ranking site, you can engage local businesses to understand their needs and discover the most profitable subtopics within the industry.
This strategy involves building location-specific pages targeting niche keywords, using various on-page optimization tools, creating a diverse backlink profile, and foundational links like citations, a social fortress, and internal linking.
As you can imagine, there is a lot of overlap with building affiliate marketing content sites, and the conversation covers the similarities and differences between these types of sites.
James also has a lot of important advice regarding maximizing the profits of all kinds of sites, common mistakes found, and easy solutions.
Overall, this is a dive into the rank and rent model, with valuable insights and strategies all site owners can benefit from. Don't miss it!
Topics James Dooley Covers:
- How he got started online
- His current business
- Digital landlord
- The rank and rent model
- How to get started
- Keyword research
- Ranking signals
- Foundational links
- Simple ranking strategies
- Internal linking tips
- Monetization strategies
- Lead generation
- How to get paying customers
- Site structure
- Common mistakes
And a whole lot more...
Links & Resources:
James Dooley | Entrepreneur Who Invests in SEO Digital Assets - jamesdooley.com/
Timestamps:
00:00 - Intro
03:35 - James’ Background
05:10 - Current Numbers
08:35 - Rank & Rent Overview
16:55 - Getting Started
22:28 - Ranking Sites
29:47 - Framework
33:42 - Foundational Links
37:00 - Content Needs
41:57 - Site Structure
44:50 - Differences with Content Sites
51:08 - How to Rent
54:37 - Common Mistakes
This Episode is Sponsored by Search Intelligence - search-intelligence.co.uk/
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-And finally, if you are interested in buying or selling content or affiliate websites, my partners and I may be interested here: www.nichepursuits.com/motioni...
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The Niche Pursuits podcast is moving to a new channel! Be sure to subscribe at the new channel so you don't miss future episodes! www.youtube.com/@nichepursuitspodcast
I like that you took the decision to hire a thumbnail designer . This will explode your channel overnight.
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There is some really good and basic advice here, even more than the rank and rent tips. Right at the beginning James touches on the most important advice ... make money for your customer. If you focus on that, money for you will come in on "autopilot". Don't be a "website builder/SEO", be a profit producer and clients will pay gladly.
Very good. I think that you have articulated what is key nice and concisely.
Great video guys, thanks for putting it together.
Process doesn’t quite add up for me.
So the idea is that you start with a broad domain like Paul’s Plumbing and publish perhaps 30-40 pages of industry-related content to attract traffic and engagement plus target perhaps 50 location specific pages.
Regarding the location pages, do we assume that before starting Paul’s Plumbing you’’d have to target a specific area i.e you’d pick a location such as Manchester and then build out location pages for suburbs in and around Manchester?
Or could you have a /newcastle-plumbers page and a /bournemouth-plumbers page on the same site? (350 miles between Newcastle and Bournemouth).
Either way, it means at this stage you’d still have to be ranking for a location specific page without Paul’s Plumbing actually having a location itself at this point and no citations etc which of course is trickier (but doable of course)
Then Paul’s Plumbing would act as a lead generation on pages such as /newcastle-plumbers and /bournemouth-plumbers I assume? What I find confusing too is at this stage, is Paul’s Plumbing actually masquerading as an actual plumbing business? If so it would need local phone number, in-bound customer service team to receive the calls etc.
And then if a particular local plumber in Newcastle wanted to rent out the site (let’s call them NewcastlePlumbersLtd), you’d then transition Paul’s Plumbing into something different which would include their address, team, GBP profile, citations etc but obviously the domain name would still be Paul’s Plumbing? That wouldn’t make sense to me.
Do NewcastlePlumbersLtd get exclusive access to leads from Paul’s Plumbing? But what if the leads were 300 miles away from their service area?
Then what happens if NewcastlePlumbersLtd no longer want to rent Paul’s Plumbing anymore?
Seems like the word ‘Rank and Rent’ is a bit of misnomer to me.
I think it’s more a lead generation operation and then if you get a client who is happy to commit to something more permanent then you build a new dedicated site for them
Basically I understand the lead generation element but I don't see how a local plumbing business can 'rent' the site exclusively for themselves.
Or am I missing something?
Excellent podcast as always. Love watching James break things down on all the podcasts hes been on lately.
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Great interview and some great advice thanks James and Jared. Always good to hear a fellow Brit killing it!
One question James, before you're renting the site out, are you designing it as if you were a plumber yourself, then capturing leads through enquiry contact forms and passing those leads on to 30 other companies who could then all contact the lead individually?
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how would you recommend doing citations BEFORE you have a client lined up and can use their NAP? would you just use a virtual mailbox and twilio phone number in the meantime? Is that something that can be updated down the road once you land a client and want to switch to their NAP?
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