How to design a survey in Qualtrics - Relationship Survey

Learn how to design a relationship survey in this video with Devan. A relationship survey measures the overall perception of your organization and aims to quantify customer loyalty, referral likelihood, and customer lifetime value. Devan discusses the NPS question and how to follow up on priority alerts for detractors. He also covers how to address unresolved issues and gather feedback on staff. Finally, he discusses how to measure customer loyalty and how to close the loop on customer feedback. Use this information to improve your customer relationships and drive business growth.