What Are North Star Statements? Purpose, Vision, Mission, & Values

Purpose, vision, mission, and values statements form the core of organizational strategy. Purpose defines why a company exists, vision paints a future direction, mission outlines what it does and for whom, and values set behavioral standards. Together, they act as the organization's North Star, guiding strategy and decisions. They serve as a roadmap for achieving organizational goals, ultimately shaping its identity and strategic direction. In this video, Bâton Global's Matthew Mitchell, PhD defines North Star statements and provides guidance on how to use these statements in your organization. Learn more below:
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