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- เผยแพร่เมื่อ 15 ส.ค. 2024
- It's a scene all too common in the entertainment industry: A male producer tells a female musician she needs to change her appearance in order to be successful.
This time, when the interaction unfolded during the premiere of VH1's "Love & Hip Hop: Miami" on Jan. 1, the female artist pushed back.
Dominican-American singer Amara La Negra walked out as her male castmate made racist comments - that her Afro wasn't elegant, for example - and instantly put herself on the American pop culture map. She announced she signed with the record label BMG, and landed an appearance on the widely-syndicated hip-hop radio show The Breakfast Club.
During that interview, she again shot down ignorant comments from the hosts, who asked if she was imagining the colorism she says she's always experienced in her community because she has dark skin.
"Being a Latina that looks like myself in the Latin industry is very hard," Amara told VICE News. "And I never would have imagined that talking about it would open this worldwide conversation."
Now, she's getting ready to record her first album and take her shot at the American market - while promoting her underrepresented Afro-Latino culture along the way.
Watch her full VICE News interview above.
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I'm latino and the colorism and racism is so real. If you look indigenous or black you are not as worthy as a white skinned Latino. The community loves making fun of dark skinned Latinos which is disgusting. Latinas don't look like jlo or shakira they look indigenous.
latinos look like all races including shakira and jlo both who have native blood besides that theres not a latina look cameron diaz is latina amara la negra is latina shakira is latina mercedes sosa was latina celia cruz was latina alexis bledel is latina latinos exist in all races white black native
pretty for a black girl? Lol, more like, "you are one beautiful looking human."
Man, I wish more guys would say the latter instead of the former. Thank you.
stop with the colorblind nonsense.
Eugene Fisher well, I am definitely not colorblind. I think this person is by all standards very beautiful lol. I see every shade of her black skin. I think all skin colors are beautiful. I am not colorblind, I try to see every color. No one is inherently ugly or beautiful because of their skin color. Societal standards try to make us believe so though it’s all man made.
I find darker skinned people more attractive. I should start using cute for a pale guy. It’s just called preference
Eugene Fisher You are so dumb did you read what wrote ?
Natural beauty is a gift that you should never be ashamed of
JKnoccafella Amen.
I usually roll my eyes at love and hip hop stars, but she is real
@Fall Of An Empire So What?
So this woman right here , wanna explain how she been true colorism in HER country , HER community and y’all with your racist comments wanna make her irrevelant and say « you don’t have talent » or « your hair is so ugly » ! THIS IS FOR COMMENT LIKE THAT , SHE WANNA STANP UP FOR HERSELF ! Most and y’all aren’t LATINA or BLACK and y’all open your mouth like u know her or know Latin market ! WHEN U DONT KNOW SOMETHING LISTEN AND LEARN don’t HATE AND CRITICIZE ! AND MOST OF RACISTS COMMENT ARE SO STUPID 🙄 and YES WE ARE IN 2018 , YES RACISM EXIST , YES COLORISM EXIST!! don’t be IGNORANT !!!
ignore them. They are white trolls who are mad because they are dying out.
ignore them. They are white trolls who are mad because they are dying out.
Afros are never out of fashion. I just love girls with this hair!
Shits are nasty look like balled up pubic hair.
All these people talking bs like if they know what they are talking about. IM AFROLATINA and every word she says is true! Im with you Amara.
Explaining colourism to non whites and racism to white people is beyond pointless. Reading the comments is exactly why colourism is so overlooked. Because alot of people are willfully ignorant. As soon as you talk about issues you face. it's race baiting and playing the race card. The fact that people think discussing discrimination, racism and colourism is racism itself . Shows me how much people are living in cloud cuckoo land. I'm glad i'm not white or any other race because life has taught me to be humble and empathetic to others. I can't imagine having my head to far up my arse that i was willfully ignorant of other people's struggles and experiences. *The fact that non blacks are telling black people their experiences and feelings are non existent is why the world is so fucked up. People are too quick to silence you, instead of listening and having empathy*. Anyway Good for Amara La Negra. And i'm glad i never have to associate my time with the arrogant losers commenting.*
Can't tell if you're a high level troll or if you convinced yourself your blabbering makes sense.
Just letting you and others know. I said what i said and i mean it. I could careless about you or any others especially when you're irrelevant to me. You don't have to like or love what i said because i'm not directing it to you. I'm directing it to those like me. So stay in your lane.
Mlina you say you dont associate your time but you just did. So fucking lame and wack and so far from the truth.
Mlina Witchell It's tiring when people who haven't gone through struggles like you have are so dismissive. As long as it doesn't happen to them, it doesn't matter what happens to other people.
Honestly. Who cares what they think?
Can't believe the hate from latinas, blacks and whites...what she's saying is true.... it doesn't matter your ethnic background if your complexion is of Darker skin you face ridicule wherever you go whether that be the entertainment industry or life itself... And this is coming from a dark skin black girl. She's not trying to do this to gain popularity... She's just trying to shed some light on the issues with colorism.
WRONG, if you lack merit, you face ridicule wherever you go, nothing to do with color but with what you bring to the table and how ridiculous your demands and expectations are.
+Ganjaseed please examine your head
kenisha gikes, no good arguments?
Ganjaseed WRONG...when is comes to issues of race, sex and SKIN COMPLEXION sometimes merit doesn't matter....just because we don't experience the same obstacles doesn't mean what I say is untrue
Lanese Douglas Don't pay this idiot no attention his brain is on Pluto.
Why are people like this!?!? Just because you haven’t experienced her struggles doesn’t mean it isn’t real. So what if her hair is fake; it’s closer to her actual hair texture than the wigs other black celebrities wear
Green Gob oh im sure her hair is the real reason for her lack of success... She's a pretty women with a child's attitude. Heaven forbid the golden ascention to dame is stairs and not a damn escalator.
LuckyNinjeStar She's already had a shocking amount of success in the US. It's the latin market (which is notoriously, blatantly racist) that she's struggled in.
Latin America is more racist than America, and that seems to correlate with the success she's achieved in either market.
Green Gob Invalidating others' experiences gives losers a sense of purpose and meaning in their lives. They hate themselves, and love to bring negativity onto others. Luckily, Amara seems to be succeeding despite the people that refuse to comprehend her story.
She's been doing this since she was in diapers, so I'm sure she knows that she needs to grind in order to be big and success won't be handed to her. But colorism, which she has had to deal with, is a very real, not only in Latin America but all over the world and among many races.
Green Gob Colorism or racisim?
La Nerga is like a full stop at the end of her name. It's a badge of honor in Spanish.
I knew this would get tons of downvotes. Gonna save myself some cancer and not scroll down.
Girl you are Dominican and me too and we both know that my country is racist agains darker woman!
Shhhhhhhhhh no no..... it's all white people's fault
CONFIRMED FACT lolwut
Sad being that Majority of the Island Both sides is majority people of African descent
CONFIRMED FACT no she's not gonna get over it until there's a change 🙄
She is amazing. I'm thankful for her and the many other Afro-Latinos and Afro-Latinas out there representing those of us who are Afro-Latino and educating people on what it means to be Afro-Latino/Afro-Latina. ¡Mucho amor Amara! 💙💚💛💜❤
You guys are missing the whole point of what she is saying. The entertainment business in any culture do prefer white or lighter skin women. She is very beautiful and talented. She has a multi million dollar deal. It's important to her and the black latino community to speak about it because she is a black Latina that has been discriminated and still will. She is not making it up, she is not jealous. She is speaking reality and truthfulness. You can't keep people quiet if they are being disrespected.
SistersAreDoingIt ForThemselves I agree👍
Thank u !
Jasmine Georgie they are represented in Baseball.
Jasmine Georgie Exactly theirs only white people under these comments saying she's making excuses because she's talentless .. like are you dumb? They will never understand our struggles so they deny that colorism exist just like they tell us to get over racism .. something that their ancestors created smh
She’s amazing and beautiful! 💕
I think we need more Afro Latinas because she’s a goddamn smoke show
SYF_Gaming one is enough.
she's sooooo pretty holy hell
yeah pretty ugly
+MICHAEL Like your mother fronts
Alot of racist comments in this comment post. Im happy to see that, because you guys are really proving her point!
Nope. You simply make anything you don't like racist and all of a sudden, everything is racist.
radiofreakkk exactly
keylimedie ok
radiofreakkk Exactly!
keylimedie You don't get her point.
She's gorgeous, and her music is actually great. Wish her the best and proud that she's staying true to herself.
Haters don't pay her bills, and they didn't stop her from getting signed to major label. They're irrelevant.
“ Are you sure it’s not in your mind?” ...Charlemagne come on...
+
Man that interview pissed me off 😡😠
Ke Hubbard ikr tell me about it!
I know this guy says some of the most retarded statements sometimes smdh. ..... i think he forgot about the light skin vs dark skin agenda that's been an still goes on just like the slave owners used the house n***a vs the field n***a guess who was in the house an who had to work most of the field ?? ( rhetorical question )
Ke Hubbard Right
Preach ! She's so damn beautiful
She's talking the truth & all you can read in the comments are exact examples of what she's talking about, no different than what Colin Kaepernick if going through!
I'm Afrolatina too, born in Ecuador raised in the BX....Thank you for reppin' us so beautifully, Amara😍 Hermosaaa!
Adriian Beedoya wow cool , have lots of Ecuadorean friends , never met an Afro one
PERIOD! My queen did that!
Damn she's fine. 😍😍😍😍😍
She look like Kenya moore
Actually she does Just noticed that
She beautiful 😍😘 personally darker the skin tone sexier they are in my eyes. Love dark skinned women x x
Jonny Bravo Fetishsize much?
Drehgab its not a fetish as i only date black women and have done for 20 years.
Drehgab
No, just preference. 😊
I can't wait until she blows up some day we need more dark skin representation in the music industry .. she's trying to break those barriers and I love her for that 😍
im sure shes gonna blow and we need more dark sin representation in the industry? have you been living under a fucking rock?
Simon K. Tell me one dark skin female artists who's a big star like Beyoncé? I'll wait .. don't play dumb like we have plenty of dark skin females in the music industry.. stop ignoring the issue 🙄 and first of all I said "more" you sound like some people who are colorist against dark skin women let them prosper too there's room for everybody
She's adorable and awesome
Afro or not she’s still beautiful and talented. 🙌🏾
Bibo Thor False
Don’t fall for these hoaxes and psyops! She is wearing blackface! The only reason they have these fake stories is so that BW can give up their natural hair and skin color so other people can rock it! Plz do not be fooled!
@@kat7939 wtf
Do ya thang Amara💪👊💖
What thang? Are you objectifying her now? You know better than that so I'll assume no?
cardi b isnt black. she doesn’t claim it sooooo ye
She's already BEAUTIFUL.Amara your confidence speaks volumes.Thank You for putting AFRO LATINAS ON THE MAP Chica.Thanks for being a positive representation of us.
No matter her color...she is 🔥🔥🔥
She is beautiful
growing up in south LA the colorism was much more rampant among the black community than anywhere else. While i wasnt part of their community (being white/mexican) i had a front row seat to their own prejudices racism and colorism. Im glad this sentiment is finally leaving our culture but if she wants to change minds she needs to start with her own. When she gets the full support of the blacks and latinos the change will happen much faster.
jdnb86 one of the hard things is how much better lighter skinned black people are treated by whites. Not to mention most media portray lighter skinned black people more prominently and as more beautiful. It'll be hard to decolonize that attitude until white culture changes.
I would blame caste systems subconsciously evolution
jdnb86 her siuation needs to be put out there. It's not none publicly that white Latinos and black Latinos discriminate against one another. Lighter blacks and darker blacks issues against one another is already known publicly. And we are fighting our situations every day.
jdnb86 caucasians started this colorism centuries ago
and centuries ago blacks sold each other to white slavers for profit. Are we now discounting the underlying roles and problems in the black community because white people? I really am tired of hearing the excuses, everyone has a role to play in the racism and colorism in our society. My point was that it is much more prevalent in the black community, white people dont really notice as much the difference in shades. Black people decide who they like and listen to they decide who the next big thing coming from their community is and the rest of the country usually goes along if they are a decent choice. if these people are having problem coming up because of their shade of color. you should be talking to the people who are there from the start to launch their careers it usually isnt white people.
when she's explaining colorism on the radio show and the guy says "are you sure it's not all in your mind ?" I literally sighed *rolled eyes * and said "OHHHH MYYY GAAAAAAAWD!!!!".
I am too ! that guy was an ass . That gets me so heated because blacks and brown need to stay united and close . Not going against each other . A lot of it is society so it's good she's standing up for that !
Why is there so many dislikes??
cooblur ...Because latinos resist this reality. It's a very painful history and we were so violently oppressed it is easier to just be submissive AND be happy about it. It breaks my heart that latinos not only hate on each other, but worse, themselves....
Here's what i don't get... Dark skinned Latino. In Latin America just like North America.. You have Black, White and brown and all the other colors.. When did the word dark skinned become a race and this is from an Afro Cuban who is black.. Just say I'm Afro Latino who is black period.. What is with all this Dark skinned shit.. Natives Latinos will never speak out for black Latinos, White Latinos will never speak out for Black Latinos.. When people say Dark Skinned is like they are dancing around the word Black.. in Latin America who say such words, its just like the USA Blanco or Negro.. Black or white
If you love Amara like I do don't read the comments
Te Amo Amara La Negra! Wish you the best.
i am so proud of her
I see this woman and I think Storm. Marvel, please cast her in the next movie.
To Vice News:
Amara La Negra calling out racism at the same time that she's sleeping with Cindy Lauper's son who is a suspected white supremacist. Look how funny this contradiction is.
The irony is that Black people, looking just like her are the ones who created all this music. Samba, jazz, meringue, compassion, reggae, rock n roll, hip hop, soul r n b etc were all created by Black people.
I respect this woman. She's strong because I know she gets hate all the time.
The dislikes??? For what
Because she is exposing racism and people don't like to feel butthurt about it
Neo Prototype are you an white male????
Accelerationist Normani Kordei
Accelerationist her name is Normani Kordei from the group fifth harmony. Who’s in yours? You can’t be THAT ugly.
yes i am so here for this i have been bringing up colorism within my family for a few years once i become aware of it, me and my family are all white Mexicans as in we are white passing, and im educating them and opening their eyes to all this . the latin community needs to unlearn this racism with our culture
i wish you the best and will be waiting for your album
the whole world was once black/dark skinned there’s many proofs of this
And politics are racist in Brazil I heard as well. I heard that the richest and most powerful in the country look almost white while the poorest are black and it's it's ascending in between. I think it's dope she was able to shine some light on the subject💯
La negra? Really? I think this girl has got issues with her colour.
Gus Alcon Amen!! I spotted this from the moment she appeared on love and hip hop miami
Yes because latin novelas told her with her "special look" they'd call her if they needed roles for prostitutes, drug dealers or slaves.
Valentina Worldwidwhat makes you think I've got a problem with colour? I don't but clearly this blacker than black wanna be has an issue with her color. Besides black face is racist so I guess she is racist as clearly she has an issue with "dark skin".
Afro looks beautiful, difficult to maintain but a very wonderful, beautiful hairstyle.
She's so beautiful!
Blacks who intermix with non blacks need to teach their children how to be proud of being black African descent.
The dude's father is black actually. He took all the self hate and ignorance from his black side of his family.
I'm supporting this
Shes the most beautiful woman I've seen in while
She looks like a microphone
I heard that economic diversity is extremely racist in Brazil
Shes hot
She is so gorgeous and so talented..And she has a voice and is not afraid to speak her truth..I have nothing but love for my afro latino sisters..
Wait, why was miss mariah in the screen while they talked about the "5 black people "
Omg she look so beautiful
RACISM stems from ignorance and prejudice.Wish these things just didn't exist. The struggle continues.
funny, none of my heroes growing up (Jimi Hendrix, Frank Zappa, Quentin Tarantino, Salvador Dali) looked remotely like me, I thought it was the caliber and taste of the art that mattered...
Yup it honestly does not matter if you got the talent and determination. Countless people have proven and are living proof of it. A mindset like hers only works if you have thoughts like
"honestly i'm just the perfect human being and i DESERVE fame and money so why is it not happening? hmmm"
yup, its the entitlement/victim attitude. I remember growing up some of my heroes would even give up an arm or two for their passion.
TheGuitarLadd notice how you mentioned MEN and not WOMEN. Women have a harder time getting recognition into their work. When youre BLACK and a WOMAN the stacks are more against you.
I can mention women too, Tina Turner, Pam Grier, Betty Davis, Grace Jones, Aretha Franklin, Jada Pinkett, Angela Basset.... just the tip of the iceberg. I mentioned men because I am a man, so I will gravitate towards male talent. Not to mention that men are vastly more competitive and will battle harder against their competitors. But you can make the argument that in a patriarchal majority white country with European standards of beauty you will have to work harder to achieve substantial fame and success as a black woman. Thats to be expected but hardly anything to cry about. La Negra is a hack, her music is terrible and all she has going for her is a meticulous caricature of Dominican women and a stunning appearance. So I dont buy her narrative.
TheGuitarLadd I'm latina and much whiter than Amara. I understand her point of view and the ones that disagree. But you still have to work on yours. It's not easy for you to understand since you don't relate one bit to her. And since you gravitate towards men more. You might not have some kind of female sympathy. Good luck bro!
My afro getting popular these days lol *picks out hair*
What is "underrepresented Afro-Latino culture?" Is there a Euro-Latino of Asian-Latino culture? I am Afro-Latina as in my phenotype is more of African descent and ethnically of Latin American descent. Latino culture is a mixture of various "old and new world cultures." Many people confuse Latino as a race but it is not, it's an ethnicity as in a cultural grouping. Amara is not saying she is of a different culture she is discusssing how her looks affect her and millions of others within Latino culture. As a matter of fact much of popular Latino Culture is based on the creativity of people of African descent (dancing, instrumental music, call and response singing, 5 de Mayo- the Black liberation of Vera Cruz Mexico from the French colonizers). The US American view on race as culture has placed limits on the US American ability to understand the rest of the Americas.
Since when was cardi b black?
She makes me proud to watch her. I'm so glad she is taking a stand and I pray she sees that she is building a legacy not just a brand.
She might be the most beautiful woman I have ever seen.
The first time i saw her i did not even recognized her skin color. I was just Amazed about how stunning she is just WOW
She looks pretty good tbh
Mariah Carey is black??🤔
Rebelle Fleur Mariah's mom is white, father black
Tomorrow L Oh wow I always thought she was Latina. Thanks for the info...ya learn something new everyday wow!
Mariah Carey's dad is Black, He's Afro-Latino, He's African-Venezuelan. from Venezuela. You understand. Mariah Carey is afro-descendant or African-descendant
Yh she’s “passing”
Barely
A Mohawk is a culturally significant hair doo as well, but a guy rocking that hair style is marked as a rocker regardless of thier lineage correct? I don't think there is any difference here we all decide what is popular, or elegant, not the individual practicing a thing. I may well suck that a style is looked down on, but we can't just socially engineer a super star, because it wouldn't be genuine, or ethical. We have to accept that people are people, and that they form social groups that are exclusionary. That shouldn't stop intrepid souls from picking a style they like and bringing it with them into the workplace, but we also would buy a car from a tattooed; pierced ; stereotypical Vikings wearing a suit, so we gotta take the good with the bad. With pop culture we often see the repetition principal in practice, I think this serves to homogenize society making us more complacent, however this is not moral or ethical because it is controlling the masses, here is a link explaining the repetition principal changingminds.org/principles/repetition.htm
My point is rock it girl take the hate and power through, but it may well be a fruitless endeavor, so don't corrupt yourself in the process. Have a good day and rap on my friend.
The only problem I have is with her implants. Other than that, she's gorgeous.
Kevin Le shut up
Kevin Le
She's natural.
Amara La Negra was fierce even as a little girl👊👊 Yes, I love the late Ceila Cruz (Afro Cuban)!! La Vida Es Un Carnival is still my jam:-)
But this babe is fine anyhow!
Ohhh yhh I remember when that woman in the DR did black face , the video didn’t seem rude but now I see how it’s rude
Spray tan , chia pet wig , and blue contact lenses . No singing ability whatsoever . Complete fraud . Why are you deleting my comments ? You should be highlighting them .
You're a complete Queen!
Loving this
AMARA LA NEGRA IS A FLAWLESS BEAUTY.
Great video
LA Sexy
that asss
Her hair is gorgeous
if she grew up in Miami doesn't that means she's African American? I assume latino african means you were raised in a latin or south American country no?
No! Afro-latino means you're a descendant of black latinx.
Raised doesn't mean born in. For instance I was born in California however I was raised in England...so I'm not from American. Sometimes you have to think before you type. Ijs
if you were born in cali, you're a US citizen no? technically, you're an American who immigrated to England. Also if you google her name it says she was born in Miami. Hence, she is of African decent born in America.
But if she was born and raised in Miami, she is not from a Latin country. I understand slavery dispersed many African people, including to Latin countries, however she is not from one of those locations.
I agree that her culture is more influence by Latinos than a typical American one. The differences with identifying culture vs citizenship was confusing to me, thanks for the incite Eugene
Identity isn't a substitute to art
Her hair can’t be that big , wtf
strippers are already over represented in the music industry. When did this idea take hold, that artists are promoting their art on other people's behalf. Art can never aspire to be that; at it's best it makes sense of things and relationships, solely because you need it to.
All of these women are mixed.bey mariah cardi ....
Most African diaspora are including dark skinned ones whats ur point????? We know history But all are majority black except Mariah whos biracial but claims black
eazydee415 you have to read the transcription of the sacred text dedicated to the king ounas the last king of the fifth dinasty. You have to understand that you are the reason why the creator send warnings for,we have to inform our generations in order to prepare for worse events because not pessimist,things are going to be worse for everybody,and it will be even deeper for us! We need to get back to our roots and understand they manipulate us,and how to deal whith so much conspirations against us! We need to focus on us! Its not selfish its just the truth! Everybody is thinking about the future of his people why are we just there observing crying whithout bigger guns? Guns are not just material we need to work on us,we need to educate and build our defense system. And as you could have realised it! We have to unite! Every diaspora has yo unite with another and together we can and will fight against the opressors!
eazydee415 the king ounas was an egyptian
Aline Desiree Kezetmin Are u 100% pure African frim Africa ?
eazydee415 yes iam from central Africa cameroon
She’s a African mixed breed , big deal?
There are a lot of hip-hop artists calling out racism... Why is she so unique? Why does she think *she* is so special?
"In the past 10 years, only four black women have scored a number one on the Billboard Hot 100"
How does that have *anything* to do with racism? Also, you totally forgot to mention black *males*. Never in the video was sex mentioned, why bring it up when talking about stats?
Here are *some* male #1 hot 100 artists
Drake ft Wizkid, will.i.am + apl.de.ap (black eyed peas), Usher ft Lil Jon and Ludacris, Wiz Khalifa, Puff Daddy ft all four members of 112
MrTristan because most Latin folks don’t embrace the fact that there’s people of African decent that are in their countries who are dark as African Americans treat them like freaks of nature
America is not the only fucking place on earth that exists
The reason that men were not emphasized in this video is that colorism affects women more than men. Nobody forgot the men, and the mere fact that you bring up the number of successful men being higher than successful women proves their point.
Yaaaasssss. I love Amara
what is the first track playing in the background
Cardi B and Mariah Carey are both Afro-Latina, they could have mentioned that since it relates to this subject. Missed opportunity.
So, she is blaming others that she is not successful enough, which can only be explained with racism? Maybe she just sucks.
She’s been successful before this. The reason why you haven’t heard of her of until now b/c her music was well known in Dominican Republic and Puerto Rico. This just caused her to be known world wide. So no, she’s not playing the victim. However, She’s smart. She’s using this as a way to come up 🤷🏻♂️
Hhutuber She's not playing the victim card, she is just shedding light to the struggles that come from being darker in the Latina commmnity , A lot of people don't even know that Afro Latinas exists
YES AMARA, BE OUR VOICE! THAT IS WHY YOU ARE IMPORTANT!
She speaking truth
Mariah Carey is not black lol
Asher Scott she’s half black but she considers herself has black
Asher Scott shes half black stupid
Technically shes biracial but socially shes black
Well then I'm black now too
Ekine Mounier funny how the littlest of black in her she would consider herself black , it’s funny to me
That's not her real skin color
Pinny Smith
Yes it is.