Scrappy Marketing Strategies for Small Law Firms

Are you a small law firm with a limited marketing budget wondering how to compete with larger firms? It’s time to learn some scrappy marketing strategies from the one and only, Ben Glass!
Small firms may be the backbone of the legal industry, but not all marketing strategies will work for a small firm. Of course it depends on what your area of practice is, but being a small law firm requires a unique and strategic approach to marketing.
Today, we’re grateful to be speaking with Ben Glass, Founder, CEO, and Trial Lawyer at BenGlassLaw and Great Legal Marketing, as well as author, podcast host, mentor, and coach. Ben is a true expert when it comes to marketing and business growth for small law firms, so you’re in for a treat with this discussion.
If you’re ready to take your small law firm to new heights and beat the competition, listen in, take notes, and stay tuned until the end for our “Foul or No Foul” rapid fire round!
In this episode of Hot Docket, Bobby, Andrew, and Ben discuss:
- The biggest mistake small law firms make in running and marketing their business
- How do you incorporate the feedback loop of attribution into marketing?
- Ben’s legal marketing guides & tips for writing a book
- Aligning your marketing techniques with your area(s) of law
- The benefits of expanding into multiple law practice areas
- Common reasons why law firms lose referral sources & How to avoid them
- When and why small law firms should say “no” to certain clients/cases
Key Actionable Takeaways for Law Firms:
- Small firms can rely on referrals, SEO, and proximity to clients to stay competitive.
- Create and enforce a company culture that always asks leads/clients: “How did you find out about our law firm?”
- Learn when and how to say “no” to cases that might make you money, but that cost you a ton of time and grief. This will eventually frame you as an expert in your area(s) of practice.
To get in touch with Ben, email him at [e-mail] or visit his website: benglasslaw.com.
Check out Ben Glass’s books on Amazon: www.amazon.com/stores/Ben-Gla...
Get Ben’s personal notes from the Great Legal Marketing Summit for FREE: glmsummitnotes.com
If you have guest ideas or questions you would like our hosts to cover, please email [e-mail].
Tune in to The Hot Docket Podcast with Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!
#podcast #HotDocket #legalmarketing #businesspodcast #marketingpodcast #lawyer

[@todd.westra]

What a treasure trove of tips for small law firms! 💼 Ben Glass really understands scrappy marketing strategies. Enjoyed the talk on avoiding mistakes and matching marketing to your legal area.

[@virginiacaraccidentlawyers]

Thanks for having us!