Are you a lawyer that could benefit from starting a podcast? Podcasting may be one of the hottest methods of marketing and entertainment in 2024, but should you start one? And if so, how? This episode will give you the answers.
Today on Hot Docket, we’re chatting with Benny Gold, Founder and Host of The Lawyer Stories Podcast, a community-driven podcast that features lawyers and law students’ stories about their personal challenges, inspirations, and motivations before and during their legal careers.
As an OG podcaster in the legal space, Benny’s here to talk about all things podcasting for lawyers: who should do it, how to do it, and of course, what NOT to do. Taking inspiration from Humans of New York, he talks about leveraging social media to build a following and the benefits of podcasting for lawyers, such as building relationships and personal branding.
Stay tuned to hear Benny crush a game of Good Question, Bad Question, where they evaluate different podcast prompts (that we may or may not have used in the past).
In this episode of Hot Docket, Bobby, Andrew, and Benny discuss:
- Why Benny started a podcast as a practicing lawyer
- Why lawyers should consider starting a podcast
- The process and challenges of starting a podcast with no experience
- Advice for new podcasters on how to create and grow a successful podcast
- Best tools and software for podcast production.
- Tips for building an authentic following on social media to promote your podcast and law firm
- Reasons you shouldn’t start a podcast
Key Actionable Takeaways for Law Firms:
- Starting a podcast as a lawyer can be a very valuable way to build meaningful relationships and strong personal branding.
- Consistency and having systems in place are KEY to successful podcasting.
- Leveraging social media can help grow your following and create engagement.
- Building a community through podcasting can humanize attorneys and create connections beyond resumes and accolades.
- Podcasts should focus on positive and professional content, avoiding negativity or trashing others.
- If you’re not up for the commitment and the work associated with producing a podcast, or if podcasting doesn’t sound fun to you, it’s probably not a good idea to start a podcast.
Key Moments in the Video:
00:00 Introduction: Authenticity in Podcasting
00:18 Welcome to Hot Docket
00:33 Meet Benny Gold
00:35 The Meta Discussion: Podcasts for Lawyers
00:57 Benny Gold's Journey to Podcasting
02:13 Starting Lawyer Stories
04:01 Challenges in Podcasting
04:59 Consistency and Systems
05:39 Advice for New Podcasters
07:12 Optimizing for Short-Form Content
08:48 Building a Social Media Following
09:15 Organic Growth and Engagement
10:16 Leveraging Social Media for Business
11:29 Benefits of Podcasting for Lawyers
13:09 Bad Reasons to Start a Podcast
14:13 Common Pitfalls in Podcasting
15:07 The Importance of Community
15:20 The Lawyer Stories Community
17:27 Podcasting Tips: Good Question, Bad Question
19:34 Conclusion and Final Thoughts
To get in touch with Benny, connect with him on LinkedIn.
Check out The Lawyer Stories Podcast: thelawyerstories.com/podcast
If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.
Tune in to The Hot Docket Podcast with Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!
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