Shopify SEO: What Are Structured Data & Rich Snippets?

👉 Get 20% off TinyIMG using my link - tiny-img.com/?ref=ed_codes
Rich Snippets can help you stand out in Google, and they are quite easy to add to your store (the basic parts at least). But before you get started there are some concepts you need to understand, and that's what this video is for.
In this video, I explain Rich Results, Structured Data, JSON-LD, Schema.org and more. So you fully understand the big picture before digging deeper in later videos.
⭐ Recommended SEO Apps for Shopify:
1. TinyIMG (20% off using my link):
tiny-img.com/?ref=ed%20codes
2. Junip Product Reviews app:
apps.shopify.com/junip
3. Ilana's JSON-LD for SEO:
apps.shopify.com/json-ld-for-seo
🛠️ Resources & tools:
1. Google's Structured Data Guides:
developers.google.com/search/...
2. Rich Results Testing Tool
search.google.com/test/rich-r...
3. How to Set up Google Search Console
• How to Set Up Google S...
4. Merkle Schema Generator:
technicalseo.com/tools/schema...
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ed.codes/shop
Pre-built sections & features for Shopify 2.0 themes, often replacing the need for apps. Copy and paste the code into your theme.
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📚 MY SHOPIFY CODING EBOOK
ed.codes/shopify-coding-handbook
Learn HTML, CSS and Shopify Liquid from the beginning and specifically for Shopify.
👨🏼‍💻 WHO AM I?
Hey! My name is Eduard.
I teach the tech side of starting and running a Shopify store.
I'm a professional web developer, but my goal is to make Shopify easy with simple and straight-to-the-point videos.
Visit my website: ed.codes
Join "Shopify DIY" on Discord
Chat with me and other store owners and developers:
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⏭ CHAPTERS
00:00 Hello
00:09 Examples
01:31 Who am I?
01:45 Types of Rich Results
03:42 What are JSON-LD and Schema?
05:03 Does your theme have Structured Data?
06:37 Testing your theme's Structured Data
09:51 Apps & Tools to help you
12:31 Newsletter
#Shopify #ShopifySEO #StructuredData #GoogleSearch

[@mm.digital]

Another great video!
And yes, please do a “how to” video so we can implement the code manually, without the apps.
The knowledge would be a great asset for any shopify theme :)

[@vladimirbecerra8662]

Very insightful. Thank you Ed.
And yes, I’m keen on the follow up vid on adding the code to the site.
Have a good one

[@UrbanEdgePickleball]

You are amazing 👏

[@CandyIL]

On point!

[@ants81]

Thanks you ed.
How can I add reviews for collection pages ?

[@tappwatermalta]

Very useful, I have DAWN theme but would like to add just Local Business snippet, I would prefer knowing how to add the code manually.

[@xSM666x]

What a great video. It helps a lot as I am currently optimizing SEO of my shop.
Question: The description from the product is also the description in the JSONLD. The thing is, that I am not using the description field of Shopify product admin area anymore as I decided to fill all information based on metaobjects as I have many products that are the same. Can the JSONLD be configured with Tiny to use the value for the description from the metaboject instead of product description field from Shopify? I hope my case is understandable. Thanks for your help

[@EdCodes]

Probably not with Tiny, as that's just a Toggle to activate JSON-LD with minimal setup, and you can't edit the code they generate. But, if your theme contains JSON-LD its pretty easy to modify it a little bit to display the metafield instead of the product description. If it doesn't, you might need the help of a developer.

[@psomah]

Would like to learn how to add breadcrumbs to Dawn. My products can live in multiple collections. Think this would help ux.

[@Itsabdussamad]

What if I use dawn but use a page builder like gempages does the rich snippet still work?

[@anuragt8952]

unable to find link for discount kindly send me

[@EdCodes]

tiny-img.com/?ref=ed_codes