Shopify SEO Optimization for Beginners - Practical Walkthrough
ฝัง
- เผยแพร่เมื่อ 8 พ.ค. 2024
- Get a 20% discount for TinyIMG - tiny-img.com/?ref=ed_codes
In this video I’ll show you some of the common SEO optimization tasks for Shopify:
- H1 Title and Descriptions for Products & Collection pages
- SEO Metadata - Set the meta title and meta description (do this for all page types)
- Page URLs - Make them concise, clean and readable
- Product category - select the right categories for sales channels
- Image SEO - add alt tags and update image file names
- Collections, Blogs and static pages all follow similar concepts to products.
- Home page SEO and Brand Settings
- Automation using SEO Apps for Shopify.
In later videos, I will cover Structured data (rich snippets), image compression and optimization, SEO testing tools, internal linking, and more.
Look out for the "Shopify SEO" playlist and titles.
📢 STAY UPDATED
Subscribe to my newsletter: ed.codes/newsletter
TH-cam won’t always show you my latest videos, subscribe to be notified and see other content that I don't post on TH-cam.
🛠 CODE SHOP
ed.codes/shop
Pre-built sections & features for Shopify 2.0 themes, often replacing the need for apps. Copy and paste the code into your theme.
👍 MY FAVOURITE APPS & THEMES
Check out the tools page - ed.codes/tools
📚 MY SHOPIFY CODING EBOOK
ed.codes/shopify-coding-handbook
Learn HTML, CSS and Shopify Liquid from the beginning and specifically for Shopify.
👨🏼💻 WHO AM I?
Hey! My name is Eduard.
I teach the tech side of starting and running a Shopify store.
I'm a professional web developer, but my goal is to make Shopify easy with simple and straight-to-the-point videos.
Visit my website: ed.codes
Join "Shopify DIY" on Discord
Chat with me and other store owners and developers:
ed.codes/community
⏭ CHAPTERS
00:00 Intro
00:52 Why product pages
01:06 Titles
02:49 Descriptions
04:36 SEO Metadata (Title & Description)
05:10 Meta Title
06:10 Meta Description
08:04 SEO-friendly URLs
09:39 Product Categories
11:09 Image SEO - Alt tags & Filenames
12:45 Collections
13:53 Home page & Brand Settings
15:25 Best SEO App for Shopify
16:12 Automate SEO Metadata, alt tags & filenames
17:49 SEO questions?
#Shopify #SEO #tutorial
![500 บาท สุ่มกินสตรีทฟู้ดริมทะเล หาดจอมเทียนพัทยา 8K [HDR]](http://i.ytimg.com/vi/aZLagyZyQE4/mqdefault.jpg)
![[Full Episode] Hell's Kitchen Thailand EP.13 | 5 พ.ค. 67](http://i.ytimg.com/vi/Uhzt_Oprgc4/mqdefault.jpg)
More SEO videos:
1. Learn about Structured Data to help your products stand out in Google 👉 th-cam.com/video/R3EfboOPq9I/w-d-xo.html
2. Add Breadcrumbs to your theme 👉 th-cam.com/video/HLMpcCkpkG0/w-d-xo.html
This channel is pure gold. The rapid fire of useful content is so appreciated!!
Awesome roundup Ed! These are really good recommandations. Much appreciated mate. Cheers!
Thanks Ed for this incredibly helpful video. There is so much rubbish out there on these subjects and was so refreshing to cut through the murky swamp and find you. Much appreciated
Very helpful! Applied a lot of it and saw immediate improvement. Thanks a lot!
This is great. Straight to the point with excellent tips. I’ve done some of these but several I neglected so I’ll work on those today
Hi, were you able to get it done? I can be of help for your website SEO rank.
Very Useful info Thanks ed
Great, really informative and understandable compared to other videos.
Wow-- thank you!!!
You are amazing. I follow you for a while now and so grateful. A topic that I struggle with, which will probably be hard for you to cover, is LCP, CLS and FCP in page speed. Could not find good enough videos about it.
Thank you! I can cover these things, but if you're a store owner then these specific measurements aren't very useful to you, because there isn't much you can actually do about it. Instead, you can focus on getting your page speed up in general. By limiting your use of customer-facing apps, avoiding too much video, compressing images, and reducing your use of marketing/tracking tools.
Great video! I got some great tips from it to improve my site. It would be awesome if you could make a video some day about how to improve SEO (like image descriptions) if your site is in multiple languages
Really helpfull! I´m always struggling with pictures that are too large and not optimized for SEO. So, really looking forward to more information about this subject. Thanks Ed!
Thanks! Could you elaborate a bit? Where are the pictures coming from?
have you tried bringing them into photoshop, resizing them to something like 2048x2048, 72dpi, then saving as a JPG with quality 4-5?
Great helpful video as usual! Keep doing what you’re doing!
I hope people who watch this don’t think any of this is too much work. If they do, e-commerce probably isn’t for you in my opinion. To be successful it’s going to be an insane amount of hard work and lots of time.
Thanks, will do!
It's a lot of hard work no doubt but many business owners will especially want to avoid repetitive work.
God I love your you tube posts. You always calm me down :)
Hi! I find this video quite useful because it generalizes as none before and navigates you through gaps :) Thanks!
Thanks, that's the idea!
Great video Ed! I hope you will make a more advanced or a part 2 SEO video in the future.
Thanks! Do you have any questions/topics you want me to cover in a part 2?
Maybe something about how to find what keyword to focus on when making blogs/content and what else you should focus on if you got these basics in place (titles, description, meta-description etc.)? :D@@EdCodes
Muy bueno. Gracias
Hi Ed. Thanks for the useful content. Would be ace to have an SEO tutorial on how to delete the duplicated meta description for the home page and the collections page that Shopify creates automatically. Page speed optimisation would also be of great interest, and structured data using JSON LN. Have a good one!
Next video will be an intro to structured data, with more details in later videos - if you have any specific questions about it please let me know. Page speed is also coming soon. I'm not sure what you mean regarding duplicated meta description?
@@EdCodes brilliant! Thanks for getting back to me Ed. Appreciate it. The issue I have with duplicated meta descriptions is: I wrote the meta description for The home page, shopify takes this meta data an uses it for a collection page automatically generated by them (which can’t be edited). This same meta data was also linked to the search page - which can’t be edited. So I have three pages having the same meta data when I only want the home page to have it. If you have a solution to this problem I would be more that appreciative about it. Already looking forward to your next vids!
13:53
if we use Chat GPT
for description is it a right Practice for SCO
If you have like 1000 different models of products (t-shirts) and you want to speed up the process, is it okay to make one product page, duplicate that product, and change the page title and the URL handle afterwards? Will that affect the Google Search Console?
Thank you for all the tutorials. They are very helpful.
For the ultimate beginner, how easy is it to set up TINY SEO? Is it self explanatory? Are their tutorials? I have a new shopify store that I started that lacks SEO but I'm no wiz. I would like to understand how easy it is before I load the app. Thanks
Hi @edcodes, I hope you're doing well! I'm curious about the potential negative SEO impact of using identical titles and descriptions for similar products with just color variations. For instance, if I have three cotton hats in different colors as own Shopify products, and the SEO titles are "Cotton Hat in Blue," "Cotton Hat in Red," etc., could this affect my ranking? Same question for the SEO description. I'd appreciate your insights on this. Thanks!
I doubt this would have any negative impact if the naming is for logical reasons (different colors). Perhaps the opposite. If you are dominant in your niche (good domain authority) then you could have multiple colors showing up on the search results page, taking up more space and pushing the competition lower down.
These pages would not be marked as "duplicate content" if that's what you're worried about. Similar products with slight differences is a common situation in ecommerce. So I'm sure search algorithms are smart enough to understand they are different products.
If these products are in the same collections or linked to each other internally (through complementary product blocks or related product sections) then Google sees they are related or part of a group, which could help your website as a whole rank better.
Structured data would also help. It's possible Google would give higher rank to a product with more reviews or "In Stock" availability or other factors.
SEO description (meta description) is not a ranking factor at all. So you can write whatever you want in there, it won't affect ranking. It's for humans to read.
This is a great walk-through video. Can't see your freelance details is there a why to get in touch for your services? Thanks again
Thanks! I don't advertise my services much these days because I want to spend more time making videos, but you can find some info on my site - ed.codes/services
Hi Ed - could you clarify please? Is the product description important for Google finding the product? ie It would benefit from keywords or not? Thankyou!
Yes, the product description is important and it should include keywords. The meta description, not so much.
What I meant in the video though was that so many stores have no description at all, so try to have 100 words at least and you're already doing good!
Also, you don't need to stuff the product description with keywords for the sake of keywords. Just try to write in a way that provides all the details a customer might be interested in. This will naturally have a lot of the right keywords.
@@EdCodes Thanks for your thorough answer Ed, very helpful :)
Thank you, Ed! Great walkthrough :)
I just launched my new store (it's called nomad setups). I'd like to get your feedback on it!
Keep up the great work and thanks again!
Cool product! Great store - simple and to the point. Good visual examples.
Since the stand is sold separately I wonder if I can attach any monitor of my choice to it - and maybe there can be some more information about this (weight, attachments) and examples.
The site needs social proof, I know you just launched, but get a reviews app (maybe photo reviews like Loox app) and ask a few friends to leave reviews with photos. Maybe in cool locations. And get some of your Insta content on the site too.
Lastly I think the colors can be improved a bit. The site is too grey making it look default-ish, and it should be more cheerful for nomads anyway - the photos of you in the jungle help. The black, glowing red shop now button reminds me of the Sith (star wars) :).
Good luck!
Wow! Thank you so much for a comprehensive review!
I could definitely use social proof. Thank you for the app recommendation!
I also agree with the colors! It is difficult the get the colors right and that's why I have been extra cautious and only used black&white. I guess this comes with experience :)
Thanks again, Ed! I have learned so much from you about Liquid, CSS & HTML, and I am forever grateful for that. I also enjoy your newsletters. Keep up the amazing work man! @@EdCodes
If you have some budget for design, reach out to kristi.digital for a quick tune-up. She is very familiar with Shopify and can help you with the colors, simple branding, and generally improve the design.
Thanks! I can see that she has done some great work. I like her style.
Regarding this, I actually have a video idea for you. Perhaps you can do a video on something related to design (e.g. conversion optimised design). I think you have come across many stores and I bet you like some more than others. Just an idea ☺ @@EdCodes
Hi, enjoyed this! I have some questions tho. I have 2 sites: one Shopify, one Wordpress (blog). I run Ahrefs audits on them and some of what gets flagged as error or warning is different from what you advise in the video. Specifically: 1) if a product or blog title is different from the SEO title, this is flagged as a warning. 2) If my blog or product SEO title is a bit short, both WordPress and Shopify seem to automatically add my site title to the string, which inevitably takes it over the character limit. Annoying! Finally, I have found AI-generated meta descriptions, whether they come from schema or some other means, to be crap - to put it mildly. Would welcome your thoughts on these, as it's really hard for people like me to know what the right answer is sometimes when you hear conflicting advice.
1) As I understand it, the SEO title tag and product title do not need to be identical. They serve different purposes so it would be silly for that to be a rule. They just shouldn't be vastly different (e.g. a clickbait SEO title that doesn't match the actual article). So it makes sense that ahrefs flags it as a warning just in case. Look up "should title tag match h1" if you want to read more. In our case h1 is the product title.
2) Character limit isn't a big deal. It won't hurt your ranking or anything. If you weren't planning to add your site title on the end anyway, and then it gets added but it's cut-off then it's the same result isn't it? Maybe I'm misunderstanding. Anyway, check your theme.liquid file near the top you should see some lines about how the is created, and maybe you can remove {{ shop.name }}.
3) I'm not sure what you mean by AI-generated. Is it about what I showed in the video using TinyIMG or something else? I suggested templated metadata for large stores where it would be impractical to do it manually. Basically it's better than nothing. Works better for some stores than others. Sometimes model + vendor + site title is all you need.
@@EdCodes thanks so much for your detailed reply - much appreciated. I always felt that it was strange that Ahrefs made such a big deal about H1 titles and SEO titles, but I just complied thinking they must know something! On your point 3, yes it was kind of related to templated metadata in as much as when I've tried automated tools for this in the past, the output - particularly for the meta description - was rubbish. I found that when I used a schema ('article' for my WordPress blog posts) it overwrote my own, perfectly-penned meta descriptions with complete junk. I assumed the latter was compiled using AI since it just lifted phrases randomly from my blog post and put them together; phrases that were the least important and made no sense when stitched together! So I ended up turning off the schema because I was so disgusted with it. Although I do use AI tools and appreciate that things can only get better, I think it has a long way to go.
If you delete the Tiny app, then are all the seo titles, meta titles, product titles then deleted as well? (The ones you used the app for to do)
No. Those will stay. It fills out the real fields in Shopify as though you did it manually.
If im selling in us and i can ship to uk. How do i do seo for uk google?
1. In Settings -> Markets set up a different domain for the UK market. either a subdomain or subfolder like uk.yourstore.com or yourstore.com/uk.
2. Set up UK English as the language for that market
3. Make sure your theme is using hreflang tags for both US and UK versions.
4. Add both versions in Google Search Console
5. Focus on local backlinks - get listed by UK blogs and websites.
How to stop spammers asking for 😂do you ship worldwide and then offer website builder services