Brand Management Success Over Time

Brand Management Success Over Time 
Enjoy the inaugural CXI Research Group Masterclass on Brand Management Success Over Time with guest presenter Andy Gibson from The Edge. With an international career spanning three decades and a track record of global business success, Andy shares some of his lessons and experiences about the challenging process of managing a brand over time.
The masterclass explores the premise that effective brand management is a balancing act of delivering commercial goals whilst ensuring that brand equity is growing and thriving. The class also highlights the critical role and impact of communication, pricing, brand architecture, and innovation on brand health and equity.  
We hope the insights shared resonated with you and provided a valuable perspective on brand management success. Enjoy this opportunity to gain insights from a true brand management leader.
Created by
Dr Vlad Demsar (Co Director, CXI Research Group)
Associate Professor Carla Ferraro (Co Director, CXI Research Group)
Andy Gibson (Founder, The Edge)