What parenting taught me about Marketing to Gen Z | Viral Oza | TEDxStXaviersMumbai

Being a marketing professional with over two decades of experience as well as a Dad of two, Viral explores a new approach towards marketing to Generation Z from his experiences as a parent.
Viral Oza is currently the Marketing Director at Times of India. A marketing professional with over two decades of experience, he has previously worked with Microsoft & Nokia India. Viral led the marketing for Axe deodorants across Asia after successfully leading the launch & establishment of Axe deodorants in India.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@finncena5972]

I like when marketeers talk about generations as they *have* to come from the point of view that the generation is correct rather than assuming everything different is wrong.