History of the Michigan Avenue Apple Store

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  • เผยแพร่เมื่อ 14 ต.ค. 2024
  • Michigan Avenue in Chicago has featured two major Apple stores. The company’s first flagship in 2003, which featured a green roof, and their first new generation flagship in 2017, which featured a super-thin carbon fiber roof. This more recent store is one of Apple’s most unique. Its award-winning concept, design, and construction set a new standard for the company. And it all began in 2014 when Angela Ahrendts became Apple’s senior vice president of retail and online stores.

ความคิดเห็น • 308

  • @saltedfruitguy
    @saltedfruitguy 2 ปีที่แล้ว +393

    GREG! I’m so glad you went back to this style of video making. I much prefer this. Do more of these videos please!

    • @mariusgabrielbudai9818
      @mariusgabrielbudai9818 2 ปีที่แล้ว +9

      Same! I love his long videos

    • @RA10Premium
      @RA10Premium 2 ปีที่แล้ว +6

      I aGregree

    • @riazamod8108
      @riazamod8108 2 ปีที่แล้ว +3

      Same here I missed this type/style of videos with a longer length

    • @AtrixRBX
      @AtrixRBX 2 ปีที่แล้ว +3

      Same!

    • @ColdL3gac6
      @ColdL3gac6 2 ปีที่แล้ว

      Me too I love long videos 😊

  • @Dr-Peppy
    @Dr-Peppy 2 ปีที่แล้ว +338

    We can all agree that Apple builds some of the best retail spaces right?

    • @tzz89
      @tzz89 2 ปีที่แล้ว +2

      You could get TWO PCs for that price!!1!!

    • @staringcorgi6475
      @staringcorgi6475 2 ปีที่แล้ว

      Best product co has better stores seasch it up

    • @Dr-Peppy
      @Dr-Peppy 2 ปีที่แล้ว

      @@staringcorgi6475 I have and they are pretty cool

    • @davidjacobs6244
      @davidjacobs6244 2 ปีที่แล้ว +4

      Well,they do have the money so they should.

    • @taymaf
      @taymaf 2 ปีที่แล้ว +2

      @@tzz89 no one is talking about prices. its about the retail spaces...😑

  • @xXmlgamingXx355
    @xXmlgamingXx355 2 ปีที่แล้ว +290

    Wow, this is incredible! I don’t know any other company that gives this much attention to stuff like this

    • @Rodrigo-jd2wg
      @Rodrigo-jd2wg 2 ปีที่แล้ว +6

      Imagine if they gave this much attention to human rights at their factories

    • @xXmlgamingXx355
      @xXmlgamingXx355 2 ปีที่แล้ว +10

      @@Rodrigo-jd2wg of course, find the most random thing to say just to hate on apple.
      Also, where’s your proof?

    • @Rodrigo-jd2wg
      @Rodrigo-jd2wg 2 ปีที่แล้ว +4

      @@xXmlgamingXx355 I don't necessarily hate apple, I just think it would be nice if, being one of the richest companies, they had a little more respect for human dignity, because they can afford it

    • @xXmlgamingXx355
      @xXmlgamingXx355 2 ปีที่แล้ว +7

      @@Rodrigo-jd2wg apple has some of the best working conditions. Many people who work in high-tech would wish to work with apple!
      And as for the factories, it depends on which ones you’re talking about. They have factories in the US, which of course has proper working conditions.
      As for the Chinese ones, I can’t say for sure what’s going on there. As I’ve said earlier, I’d love to see some proof.

    • @gavin-russell.
      @gavin-russell. 2 ปีที่แล้ว

      @@Rodrigo-jd2wg just saying more people would complain if they did that because it would raise the prices of their products.

  • @jmcalaramo
    @jmcalaramo 2 ปีที่แล้ว +74

    I like how even the roof has a software, where Apple could just "send" an update and fixed it

    • @Alt-Key_Here
      @Alt-Key_Here 11 หลายเดือนก่อน +1

      roofOS

  • @Nobachu
    @Nobachu 2 ปีที่แล้ว +134

    The effort from these videos are phenomenal as always and so enjoyable to watch!

  • @saltedfruitguy
    @saltedfruitguy 2 ปีที่แล้ว +59

    I had to put two comments on this video because of how much I love the video style. I like more of this nostalgia and pictures than animation. Thanks for making this Ike your old videos, Greg!

  • @franciso6018
    @franciso6018 2 ปีที่แล้ว +39

    I like your longer videos. it seems like you're making mostly short videos now, those are good but I am glad to see a longer video again!

    • @TechDove
      @TechDove 2 ปีที่แล้ว +1

      Except for the videos he makes where it could be explained in under 30 seconds and he milks them to 10 minutes, like the one he made about the home button, or the headphone jack

    • @Andrescxli
      @Andrescxli 2 ปีที่แล้ว +3

      @@TechDove I prefer getting all the details in a longer video format than that short style stuff.

  • @dsdddsd4543we
    @dsdddsd4543we 2 ปีที่แล้ว +6

    I was in Chicago for work and went for a morning jog one morning. Chicago is one of the best-planned cities ever. I passed by this store and was in awe. Apple does an incredible job finding these locations.

  • @LeeStewart
    @LeeStewart 2 ปีที่แล้ว +14

    I have missed these longer videos as opposed to the short ones you have made this last year or so. When you go into more detail like you have here, we as viewers can appreciate the Apple Store's architecture so much more.

  • @camillac.s.279
    @camillac.s.279 2 ปีที่แล้ว +20

    In 2018 Apple built an amazing flagship store in Liberty Square -Milan featuring a waterfall and a similar “bench and stairs” system as in Michigan Avenue -Chicago .
    I always 💭 the store miss some natural light tho .
    Foster&Pa always at the top,
    Chicago store is really amazing 🤩
    Thank you for the detailed description was very smooth and clear👏🏻👌🏻

  • @danl.4312
    @danl.4312 2 ปีที่แล้ว +3

    I was working across the street in an office building when this masterpiece was being built. It was amazing to see it take shape and come to life and then finally step inside once it was complete. I knew it was magnificent but thank you for all these extra details I never knew about!

  • @jose162204
    @jose162204 2 ปีที่แล้ว +1

    Live in Chicago and I love going here to just chill inside/outside. It’s really nice during the summer. Glad u did a vid about this location :)

  • @Ryofist
    @Ryofist 2 ปีที่แล้ว +8

    People: The store’s architecture will cause falling ice
    Apple: It’s a software issue

  • @AlessiosSpam
    @AlessiosSpam 2 ปีที่แล้ว +4

    Thanks for bringing the old videos back Greg.

  • @LeahDykema
    @LeahDykema 2 ปีที่แล้ว +8

    How creative! I didn’t know what an amazing story this store had!

  • @danielyaseen
    @danielyaseen 2 ปีที่แล้ว +1

    Thank you for going back to your old type of videos! Keep this up!

  • @andriytroyan3888
    @andriytroyan3888 2 ปีที่แล้ว

    Finally some lengthy content ! I appreciate the shorter ones but a bit more elongated content is also extremely appreciated!

  • @junipeayt
    @junipeayt 2 ปีที่แล้ว +6

    Cool that you went to this style again. Your videos are great Greg, please keep it up!

  • @cambosteveSR
    @cambosteveSR 2 ปีที่แล้ว +1

    Videos like these are why I subscribed to this channel in the first place. Great work Greg!

  • @DanielYulKwon
    @DanielYulKwon 2 ปีที่แล้ว +5

    Wow! So comprehensive and explanatory! Thanks for the video! Learned a lot.. 🤯

  • @joebloggs4191
    @joebloggs4191 2 ปีที่แล้ว +2

    That’s some very clever architecture and attention to details! Impressive!

  • @technole
    @technole 2 ปีที่แล้ว +9

    One of my favorite looking stores, along with University mall at Seattle. Angela was great

  • @mohammedrazeen2517
    @mohammedrazeen2517 2 ปีที่แล้ว

    I'm so happy you are doing these old style vids..I was so disappointed and I thought these type of vids would never be seen

  • @bdoginit
    @bdoginit 2 ปีที่แล้ว +1

    FINALLY you make a video longer than 2 minutes. Do more of these

  • @aiyetorocosmic1515
    @aiyetorocosmic1515 2 ปีที่แล้ว +1

    Proud Chicagoan here!!!! 👋🏾 🤩

  • @Jayden-lr2mm
    @Jayden-lr2mm 2 ปีที่แล้ว +4

    Love the history and the build of the Michigan Apple Store

    • @Jacobliuzi
      @Jacobliuzi 2 ปีที่แล้ว

      我吃面了解释吧千u覅小姑娘o t b a t e t b a a e e e o ‏منبه ابك كم مقاسك. شمي منبه سوبر كاب مكة عبرينا قبيلتك승진하게 모임은 마赤木りえ太郎ちゃんsu dumana gel kaçalım enterne dakkada Siyasal yo quién es el oso o yo quién soy yo quien So So Is Bea me llama Make a crazy like you always know what to say or do you always do want to be straight you always say yes or is it going to be crazy it is going to touch next to the sun get my bags because I already want nothing in the ones or on my way there one day is not going to be crazy bus bus bus bus bus bus bus bus bus bus is it going to be what we always it is not going to be crazy that’s where is it going to be 10 as it is now going to be crazy

    • @Jayden-lr2mm
      @Jayden-lr2mm 2 ปีที่แล้ว

      @T o k

  • @alvintoro
    @alvintoro 2 ปีที่แล้ว

    Thank you for going back to your roots. This is the kind of video I’ve always enjoyed the most from you. Still miss the old music though 😉

  • @troop53no
    @troop53no 2 ปีที่แล้ว

    I really like this longer video format compared to the usual shorter ones you’ve done recently

  • @piewackete
    @piewackete 2 ปีที่แล้ว +22

    I remember being homeless in Chicago in 2012 and used to hang out at the apple store to use the WiFi and check out the devices that I’d never be able to afford and now I have tons of apple devices and was fortunate enough to have a house now too :)

    • @RegenXF1
      @RegenXF1 2 ปีที่แล้ว

      Scammer u scam people now stop

    • @mathmanchris666
      @mathmanchris666 2 ปีที่แล้ว

      @WhatsApp➕1②⓪⑨⑦⑧③⑨⑧①③ you fake scammer you even went to the wrong channel lol

  • @Zyngawf9
    @Zyngawf9 2 ปีที่แล้ว

    Please keep doing this style! The longer videos on histories and stuff are way more interesting imo

  • @kanefromholby1949
    @kanefromholby1949 2 ปีที่แล้ว +1

    I love this original type of long video

  • @zuch4n
    @zuch4n 2 ปีที่แล้ว +2

    I was there for the opening of this store! They had a full event and Tim Cook swung by. I was one of the first people in and the employees applauded me and gave me a commemorative long-sleeve shirt, haha. I love the store, it's one of the coolest buildings downtown.

  • @Healthandwealth9422
    @Healthandwealth9422 2 ปีที่แล้ว +13

    Apple’s design team must be amazing

  • @TheSouthIsHot
    @TheSouthIsHot 2 ปีที่แล้ว +1

    This was super-duper interesting and very well made and narrated. Thank you!

  • @a.michaels5656
    @a.michaels5656 2 ปีที่แล้ว

    Thank you for making a longer video again

  • @_MrJasonW
    @_MrJasonW 2 ปีที่แล้ว +1

    An old-style long form video. More of this please. 👍

  • @nombreaqure3401
    @nombreaqure3401 2 ปีที่แล้ว +4

    Awesome video! So many details that the average person passing by just wouldn't notice. How about a video on the iconic Apple Store in Singapore??

    • @ThatMevely
      @ThatMevely 2 ปีที่แล้ว

      I live there
      -Mev

  • @drumcorpsinprogres
    @drumcorpsinprogres 2 ปีที่แล้ว

    As a Dutch, I visited that one in 2018. Some work on the trees outsides was still in progress then. But what a great place to be!! One of the most beautiful stores I've been in (next to the stunning historical Champs-Élysées building in Paris).

  • @tristanherzog
    @tristanherzog 2 ปีที่แล้ว

    Very fascinating! Love these longer form videos, and your attention to detail! Keep it up Greg!

  • @pad9x
    @pad9x 2 ปีที่แล้ว

    honestly this is very beautiful. well done to the architects.

  • @mttmsrw
    @mttmsrw 2 ปีที่แล้ว +3

    I kinda love the fact that the falling ice issue was fixed with a software update 🤣
    Great entertaining video 🤓 kudos

  • @stefannikola
    @stefannikola 2 ปีที่แล้ว

    This video is one of your best. The topic is very interesting.

  • @windowsfan95
    @windowsfan95 2 ปีที่แล้ว

    That’s Some perfection and detail

  • @its_loosha
    @its_loosha หลายเดือนก่อน

    Another strategic benefit of the location is that the store is in the background of the WGN news set and is visible in the broadcasts.

  • @Giannis814
    @Giannis814 2 ปีที่แล้ว

    I love the long videos from Apple Explained

  • @weihan5366
    @weihan5366 2 ปีที่แล้ว +1

    i think that "meet me at apple" philosophy is so significant. It's not just about selling anymore. It's creating emotions for consumers.

  • @Andrescxli
    @Andrescxli 2 ปีที่แล้ว +1

    Finally a long video🙏🏼 Hallelujah!

  • @mvx627
    @mvx627 2 ปีที่แล้ว

    Thanks Greg.. we felt immersed in the video..

  • @justamrcreeper6467
    @justamrcreeper6467 2 ปีที่แล้ว +1

    I miss this style of videos, and seeing the improved version is just incredible.
    Also I just noticed that the Chicago Tribune office is just across Michigan Avenue from the Apple Store, hmm...

    • @kdi24824
      @kdi24824 2 ปีที่แล้ว

      It’s no longer the Tribune offices, now it’s luxury apartments.

  • @shivpatel7506
    @shivpatel7506 2 ปีที่แล้ว

    I love the longer format of videos! Keep it up

  • @TechDove
    @TechDove 2 ปีที่แล้ว +1

    I'm new to this channel and this is the earliest I've ever been 🤣
    Most of the videos I watch on this channel are from 3+ years ago

  • @SjaAnat
    @SjaAnat 2 ปีที่แล้ว

    This are the kind of videos why I still don’t unsubscribe from this channel

  • @nicholashoi3155
    @nicholashoi3155 2 ปีที่แล้ว +1

    Finally, long content is back

  • @TheDaysha511
    @TheDaysha511 2 ปีที่แล้ว

    I'm from Chicago and enjoy going to this apple all the time

  • @tjr4459
    @tjr4459 2 ปีที่แล้ว

    Its a beautiful store, I got the chance to just sit and charge my phone while admiring the view of the river when I visited Chicago last summer.

  • @alexandertrede1626
    @alexandertrede1626 2 ปีที่แล้ว

    Finally a longer video again ! Love it

  • @derekmcgaming
    @derekmcgaming 2 ปีที่แล้ว

    Lets goooo documentary style video for the first time in over a year!

  • @Sillehmonkey
    @Sillehmonkey 2 ปีที่แล้ว

    “When you gonna hop on?”
    “In a min, just gotta update my roof.”

  • @RandyVazquez
    @RandyVazquez 2 ปีที่แล้ว +3

    Dude! Yes. YES!!! Omg, Greg 🙏🏼 THANK YOU! I doubt you saw my previous comment awhile back, and I wasn’t trying to be mean about anything, just constructive feedback. This was WAY more interesting and exciting to watch than “Why iPhones Still Have Buttons”. I loved this history video and I learned something out of it! I miss THIS. Thanks man (again), I’m glad I stuck around to see old school content style again 😊 best video of the day by FAR 🔥

  • @HarrisonBorbarrison
    @HarrisonBorbarrison 2 ปีที่แล้ว

    The Apple Store is the only store that can give it's roof a software update.

  • @daniyalkhizar
    @daniyalkhizar 2 ปีที่แล้ว

    Thank you for making long videos

  • @The_StealthNinja
    @The_StealthNinja 2 ปีที่แล้ว

    Apple really put a lot of effort and work into this building and it came out really well

  • @itsnamgyu
    @itsnamgyu 2 ปีที่แล้ว

    This is the most interesting tech from Apple since M1 IMO

  • @ivanchemshirov3640
    @ivanchemshirov3640 2 ปีที่แล้ว

    That was a work of art, man. You’re super talented I love the way you make your videos super interesting and easy to understand. Kudos to Apple too 🍎

  • @jgadventure
    @jgadventure 2 ปีที่แล้ว

    The new gen Apple store is like the future of stores designes. It looks so futuristic

  • @facurojas4477
    @facurojas4477 2 ปีที่แล้ว

    This is a piece of art

  • @tianyuanliu0321
    @tianyuanliu0321 2 ปีที่แล้ว +1

    A return to longer content

  • @Luke-zx4nx
    @Luke-zx4nx 2 ปีที่แล้ว +1

    Reading that title made me think they're opening one in downtown Detroit. It's called Michigan Ave all the way from Chicago to Detroit.
    Really cool store though

  • @YouTubeUserLol
    @YouTubeUserLol 2 ปีที่แล้ว +2

    This store looks quite interesting!

  • @hunterhammond767
    @hunterhammond767 2 ปีที่แล้ว +2

    BRING BACK THE OLD VIDEOS GREG PLZ!!!!!!!!!!!!!!!!!!!!

  • @hemantsingh4808
    @hemantsingh4808 2 ปีที่แล้ว

    This what I greatly appreciate about Apple , that is ‘ pinpoint attention to detail .’

  • @mr.rubble5985
    @mr.rubble5985 2 ปีที่แล้ว

    I have been to the Michigan ave. store and it is crazy to see it in a video.

  • @rickieg9870
    @rickieg9870 2 ปีที่แล้ว

    Chicago is easily one of the most beautiful cities in the world.

  • @driver288
    @driver288 2 ปีที่แล้ว

    This was a bit longer than usual but a very interesting subject .and also well researched as usual. When was this store built? Maybe i missed it mentioned?

  • @MOBMJ
    @MOBMJ 2 ปีที่แล้ว

    I got to go see this now, I live in California the heart of Apple. would make a good trip

  • @Kevin-jc1fx
    @Kevin-jc1fx 2 ปีที่แล้ว

    Great explanation as always. God bless you and the channel.

  • @legolover25106
    @legolover25106 2 ปีที่แล้ว +1

    Thank you for making this

  • @MrModena
    @MrModena 2 ปีที่แล้ว

    Great video as always! I follow you from almost the beginning of your channel… I’m from Italy and seeing this video I was wondering if you can edit a video about the  Store in Milan… I think it’s one of the best architectural ideas in my town in last decade! I hope you could satisfy my request! 🤞🏻🤞🏻🤞🏻

  • @enzmondo
    @enzmondo 2 ปีที่แล้ว

    Omg I miss your longer form videos.

  • @DrAnimePhD
    @DrAnimePhD 2 ปีที่แล้ว +1

    So when are we gonna get a History of the Tower Theater Apple Store? That's my favorite flagship especially the story about how that store came to be.

  • @Sus-on9jv
    @Sus-on9jv 2 ปีที่แล้ว +1

    Ayo video suggestion!
    Why don’t new iPhone SEs have white front like older ones

  • @techyboi3530
    @techyboi3530 2 ปีที่แล้ว

    i love how the roof gets software updates

  • @640A
    @640A 2 ปีที่แล้ว

    Only a company like Apple that's obsessed with design and attention to detail can pull off a store that seamlessly blends into its envoirment.

  • @SmilingAssassinGaming
    @SmilingAssassinGaming 2 ปีที่แล้ว +2

    Your videos are classic, feels like time travelled to Steve jobs era😅

  • @MisterTwisterWX
    @MisterTwisterWX 2 ปีที่แล้ว +4

    Keep up the great work

  • @ronaldl911
    @ronaldl911 2 ปีที่แล้ว

    Hi Greg.
    Huge fan, love watching your videos. I can "binge watch" them repeatedly.
    Random question - what's the tune playing the background of all your videos? It's so catchy and positive mood changing.
    Thanks!

    • @gautammenon5
      @gautammenon5 2 ปีที่แล้ว +1

      Ye been searching for the tune

    • @ronaldl911
      @ronaldl911 2 ปีที่แล้ว

      @@gautammenon5 its so catchy indeed

    • @gautammenon5
      @gautammenon5 2 ปีที่แล้ว

      @@ronaldl911 th-cam.com/video/LepWMMbYrJw/w-d-xo.html found it

  • @gevinduxrs2
    @gevinduxrs2 2 ปีที่แล้ว

    Please keep uploading more videos! Especially ones on iPhones 🥰

  •  2 ปีที่แล้ว

    Amazing! Thank you for this video!🙏

  • @vamsic8616
    @vamsic8616 2 ปีที่แล้ว

    they are truly a generational company

  • @powd46
    @powd46 2 ปีที่แล้ว

    You should make a video of the history of the Apple stores! And their evolution

  • @fotiskantis
    @fotiskantis 2 ปีที่แล้ว +1

    I think no other company including Microsoft and Samsung other than Apple would be so much creative with it's retail stores

  • @abhishekaggarwal132
    @abhishekaggarwal132 2 ปีที่แล้ว +1

    Does anyone know the name of the background music ? ( its so relaxing )

  • @j.j.sathan5552
    @j.j.sathan5552 2 ปีที่แล้ว +1

    Could you please do a video on the Regent street Apple Store in London?

  • @MaowTseTung
    @MaowTseTung 2 ปีที่แล้ว +4

    As a Samsung fan,, I must say that Apple surely and squarely owns the Luxury spot in the tech world.. the way they advertise,, the attention to details,, the consistency over generations,, the all glass and metal premium feel to their products is something that you can’t overlook..

  • @n7eet
    @n7eet 2 ปีที่แล้ว

    Nice, good that they gave most of the space to public and have a only 20 percent retail space out of the entire space.

  • @Daniel4Scratch
    @Daniel4Scratch 2 ปีที่แล้ว

    “Forcing people to use the stairs”
    Wheelchair people: oh well, this will be fun

  • @masterdoge17
    @masterdoge17 2 ปีที่แล้ว +4

    7:30 oops my roof needs to updated, sorry 🥺

  • @uthmanbaksh3530
    @uthmanbaksh3530 2 ปีที่แล้ว +1

    Apple stores aren't just retail spaces, they are works of art and feats of engineering! I wonder if there is a whole backstory to the Downtown Brooklyn Apple Store like there was for this one and even the 5th avenue store in Manhattan.

  • @simplycod3789
    @simplycod3789 2 ปีที่แล้ว +1

    “Our roof needs a software update to fix the problem”
    Me: The roof whaattt?

    • @simplycod3789
      @simplycod3789 2 ปีที่แล้ว

      @WhatsApp➕1②⓪⑨⑦⑧③⑨⑧①③ bruh

  • @Marchelo1988
    @Marchelo1988 2 ปีที่แล้ว

    Great video! And what an incredibly cool store!