I hope (or fear, haven't decided yet) that this is just a marketing thing and they surprise announce a firmware update with slog and other video features 😅
Jordan is always the target of Chris's mockery and pranks, so it's that much funnier when he throws it back at him with his straight-faced sarcasm! Great hands-on assessment.
Question: Are you guys ever going to do a full review of the Sony a9? Or is that now old news? Jordan does mention following up with it in this video, and you have already done a piece on the recent Nikon D850. Or are you waiting for a new Sony announcement?
"...making chicken soup or defending himself on forums..." Bwwwwwwhahahahaha... well said about Chris there, Jordan! ;) (j/k) ON A SERIOUS NOTE: you've absolutely nailed it in regard to Sony not including 'picture profiles' with this camera... very poor decision from Sony in light of the profiles being on my RX10III, RX100IV, and A7RII.
My a7RII hasn't overheated since the first firmware update came out about three months after the camera was released (late summer of 2015)... none of my RX10's (I/II/III) have ever overheated... nor has my A7S over-heated since the fall of 2015.
Streets of Vancouver - I hope you don't take the following as an argument on what you have stated, but these are just my thoughts. "My a7RII hasn't overheated since the first firmware update came out". It is my understanding that the firmware update didn't make the camera run any cooler, it just raised the thermal threshold limit of the warning indicator and the subsequent camera shut down. By your nom de plume, that you probably live in Vancouver. If you lived in Atlanta or Dallas, you might not be so lucky about your cameras' overheating non-issue. I wish you luck. Two things have kept me from jumping onto the Sony bandwagon. The overheating issue [I have 2 Sony APS-C cameras which both overheat constantly above 87 degrees], and the lack of superior glass [I am happy to see better lenses by Sony {albeit expensive ones}, but why do they need to impede third-party lens manufacturers?].
Totally shocked shocked Chris wasn't there! I was looking forward to some A9 video from TCSTV. I know they didn't add shutter to record but they did move the button from the silly location.. small wins right Jordan ?
You guys do a consistently great job and your insights are always greatly appreciated ! I'm surprised that Sony would handicap a $4500 camera like this, but It's also nice to see sony addressing some of those core issues that really grated on the nerves of a lot of professionals - dual card slots, battery life, etc. Though at that price point, I think I might pass.
Handicap??? It's $2,000-$2,500 cheaper than it's closest competitor and gives so much more than they do. This isn't the a7riii. Sony already makes the best video/mirrorless camera in the a7Sii. They sensors are so different as are the focus of the camera. Anyone (professional) who shoots stills doesn't go back and forth between the same camera for quick stills then back to video, then back to stills. They have a video setup the take stills.
Well the buffer is huge (241 raw/362 jpeg) so unless you're always holding down the shutter button and won't shoot till its 100% cleared you should be fine. Not being able to access the menu and etc while it offloads all those pictures is still pretty annoying though
don't worry the complainers are all people with cameras that don't have buffers nor shutter speeds to match - but they'll all cry about how nothing sony does is good enough. The day will come - most likely by mid next year at the latest that sony has good enough good glass across all needs and they will still complain and scream about how nikon or canon have one specific lens that's slightly better so they'll still be saying "I'll pass"
I thought this was finally going to be the camera to pull me away from Canon for my pro photo/video work. The lack of picture profiles at all currently means it won't work. It's really such a shame.
This camera is about a grand more than I want to spend on upgrading, but if they release more picture profiles I will absolutely buy one. For someone who shoots both action/sports and records video this has so much potential to be the ultimate event recording camera.
I think you might want to spend more time with the A9 Cris, A. yes you can make the shutter button, the record button in movie mode. Also having the A9 now for about 4 months and having the A7S2,A7R2 and FS7 I find the A9 to have some of the best video IQ and color out of all of them, well maybe not the FS7 but it's up there very close and i've had no problem color grading the footage to achieve that punch your talking about, or any issues with DR on the A9. I think you should spend more time with it and you'll see it's one of a kind. Stills and video. Just my. always great watching you guys reviews, keep up the great work.
Barely used, but my initial results weren't that impressive. Max Yuryev got amazing results though, so I'm going to give it another shot when we see production cameras. Jordan @ TCSTV
Re: S-log. Did you try the DRO setting? I have mine at DRO level 5 (on the a7r II) to lift up my shadows in video, and I think it works quite good for natural out of camera video. I havent really tried grading it properly, though. And I realise its gonna be harder to match up with anything else.
Very considered and articulate review, thank you. Jordan's style has a certain 'je ne sais quoi' that sets him apart from the (admittedly very enjoyable) verbal machine gun that is Mr C. Niccols. A nice change.
Hi Jordan! I'm not a video expert, but i was wondering if you could briefly explain why many of the expensive pro video cameras (sony, Red, Canon etc...) are using a super 35 sensor as opposed to the full frame ones, what are the advantages of it?
Super35 was the most common recording format for motion pictures in the film days, so it's a format most cinematographers are familiar with. It also gives you the option of shallow depth of field when necessary, but gives a reasonable depth of field in wide angle shots, which is usually desirable. I find the Full frame aesthetic occasionally useful, but prefer Super35 for most shooting. That's why I love the idea A9 sensor, shoot either format with no penalty! Jordan @ TCSTV
From that commentary, it sounds like the sensor would be perfect for a hypothetical "VG900 ii" No doubt the profiles will be in an upcoming A9s variant.
“Artificially handicapping a camera.” NO S-Log IS madness. I can only assume it is for the purpose of marketing the “next” Sony 9 Mk II which is probably already in the chute. Great review. Thank you, Jordan.
I like Jordan. For me Jordan is like my Canon camera, intuitive, reliable and great in rendition and in the same way I would never switch to Sony; I will keep on watching your videos camerastore. As long as Jordan gets more on screen time.
At 3:35 the answer for those wandering why Chris was missing from Sony a9 presentation. Please if somebody knows. The Sony a9 shots uncompressed or lossy compressed raw files at 20fps? Also at 20 fps the bit depth of raw files is 14bit or 12bit? For those who don't know about Sony raw files: The Sony until recently was using only lossy compression for its raw files. After a firmware update of the second generation of a7 series, uncompressed raw files can be shoot if the option is selected. The lossy compressed raw files of Sony cameras are inferior than the uncompressed ones. Also during continuous shooting with a7 series camera the raw files are 12bit with lower dynamic range instead of 14bit. Just check in google for ( sony compressed raw files ) and ( sony a7 12 bit raw continuous shooting ).
I am curious to see what they hold back in the A7 III series versus the A9 series (if there is a S and R version). We might not get things like dual card slots and the AF joystick in the A7 series requiring us to spend a lot more money for those features. I have the A7ii but have not fully committed to Sony professionally because those features were missing. We'll probably see an A9 S/R in the $5000-$6000 range.
Jimmy Ngo Syed Hyder A7ii: My current camera for portraits/ all you'll need in a camera honestly - Only reason I want to upgrade is so I can shoot weddings more comfortably with better AF and battery life & Dual card slots on an A7 3rd gen would be super handy, so I'm waiting until June to see what Sony do with their 3rd generation before 'selling my soul' and prob getting the A9.
looks like an awesome camera .. not so much for me ,, but hoping that video AF especially ( and some other features) carry over to the a7siii or A9S ( or what ever theyre going to call it )
It's like a Marvel and DC mashup...super power cross overs...maybe it's the Pentax connection because TCS, Chelsea and Tony like Pentax now and then! ;)
The GH5 is great though, but it's a sad photo camera, the colours are sad, the jpegs are sad, the low light is really sad. But it's great nonetheless. It's weird actually how the GH5 is still great, even though it's so sad in all "artistic" aspects...
great video, i like , that you are so cool about any gear and dont go american everything fantastic marvellous about anything. and keeping both feets on the floor style. you are very trustworthy, keep them coming
This is for the big boys I know a lot of people want to do everything videographer and photographer. This camera isn't for then. This is aimed at a true working top level photographer. when you are trying to get the defining moment for the cover of the sporting news usa today sports illustrated you don't have time to shoot video. I know a lot of people want to do vlogs. But some people just want to do photography . This is Sony they will probably have the R and S version by the end of the year
I really, really, really hope this picture profile issue isn't a sign of things to come. As someone who just picked up an RX10 precisely because it will make a great B-camera with more or less matching profiles, I can't help but worry that they're going to try and push us all over to the FS line whether we can afford it or not.
They skipped video picture profiles to signal it's not video, not wedding camera. They will soon launch a new camera with is built to be a hybrid video and photo shooter. When they launch that camera they don't want negative sentiment from people who bought A9 and are complaining Sony is "launching cameras too fast".
As a company, I think Sony's decision is valid. They don't want to kill the sales of a7Sii either...Canon doesn't have C-log on their 1D-X mkii, that's why Canon has a 1D-C. So it looks like Sony might introduce a9S or a7Siii.
"chris..defending himself in forums or whatever he does in his offtime.." hahaha!! love this review! more like this. Is it true that both card slots are not SDXC II? so only one is best for recording 4k?
They're pribably going to make an A9s and A9r. Log is probably going to come in the A9s just to make money, but it is still madness that it is not any log in this camera
Edit: Wrote this comment before he mentioned an A9s in the video
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SONY will have (i think) 2-3 versions of this camera and in a 8-10 months A10. Seems really great but im stuck now with fujifilm and love the support they give the cameras. No Sony rip-off. But seems really great.
Yea, I'm also buffled by the fact they handicapped the video features by removing S-Log. Terrible choice. Please don't be like Canon, Sony. Because up until this point you have been doing so well.
Thanks for shooting with us!! 👋👋👋
Tony & Chelsea Northrup one night stand always feel best?😂😂
diman Ku hmmmmm😏
Tony & Chelsea Northrup
Classic CMTV first review. answers all the questions that I cared about, show no mercy when needed and praise where it is well deserved.
Great video!
Thoughtful and considered - great work Jordan, and really enjoyed our collaborations!
Good job Jordan! Nice to see all of you collaborating :)
3:45 "Defending himself on forums" LMAO😂😂
So a9s we wait for? Or perhaps they're making something totally new which is first and foremost a video camera with this sensor?
No slog, it's madness. I definitely agree.
i think they want the video guys to hold off till the A9S.
Kenny Ronkainen I think Sony want us to buy two cameras when one could have fulfilled all our needs.
its a7 all over again, just wait for a9ii.
Yui Nounen The a7 at least had Zebras. plus it was a much less expensive camera. plus Sony put slog-2 on just about every camera these days.
I hope (or fear, haven't decided yet) that this is just a marketing thing and they surprise announce a firmware update with slog and other video features 😅
For video:photo 90:10, if price is not concerned, which should I choose between a7riii or a9. Thankyou
Jordan is always the target of Chris's mockery and pranks, so it's that much funnier when he throws it back at him with his straight-faced sarcasm! Great hands-on assessment.
Question: Are you guys ever going to do a full review of the Sony a9? Or is that now old news? Jordan does mention following up with it in this video, and you have already done a piece on the recent Nikon D850. Or are you waiting for a new Sony announcement?
A one night stand vs. your common law relationship with Chris! bahahaha
Loved the video btw. It's disappointing to see Sony dumb the a9 down. Such a Canon move.
"...making chicken soup or defending himself on forums..."
Bwwwwwwhahahahaha... well said about Chris there, Jordan! ;) (j/k)
ON A SERIOUS NOTE: you've absolutely nailed it in regard to Sony not including 'picture profiles' with this camera... very poor decision from Sony in light of the profiles being on my RX10III, RX100IV, and A7RII.
See above for my possible explanation what happened here with pp.
Me.
Jordan @ TCSTV
Did Sony purposely choose to a photo shoot at an ice rink, so that their cameras didn't overheat?
Enquiring minds want to know.
My a7RII hasn't overheated since the first firmware update came out about three months after the camera was released (late summer of 2015)... none of my RX10's (I/II/III) have ever overheated... nor has my A7S over-heated since the fall of 2015.
Streets of Vancouver - I hope you don't take the following as an argument on what you have stated, but these are just my thoughts.
"My a7RII hasn't overheated since the first firmware update came out". It is my understanding that the firmware update didn't make the camera run any cooler, it just raised the thermal threshold limit of the warning indicator and the subsequent camera shut down.
By your nom de plume, that you probably live in Vancouver. If you lived in Atlanta or Dallas, you might not be so lucky about your cameras' overheating non-issue.
I wish you luck. Two things have kept me from jumping onto the Sony bandwagon. The overheating issue [I have 2 Sony APS-C cameras which both overheat constantly above 87 degrees], and the lack of superior glass [I am happy to see better lenses by Sony {albeit expensive ones}, but why do they need to impede third-party lens manufacturers?].
Fantastic job Jordan. Loved the cooperation.
Great video Jordan. I think this could be your best review so far.
Appreciate it!
Jordan @ TCSTV
Per usual...great stuff. Wonderful hands-on thoughts. Thank you so much!
Thanks for providing a different perspective Jordan!
Is there a way of hacking the system ? Like magic lantern with the 5D3, which then could shoot RAW video.
Are you guys still going to do a full review of the A9? Thanks!
I trust your review more then anyone else. Missing S-log is really a bumper!
Great idea and excellent execution. Keep the videos coming!
Totally shocked shocked Chris wasn't there! I was looking forward to some A9 video from TCSTV. I know they didn't add shutter to record but they did move the button from the silly location.. small wins right Jordan ?
Hey Jordan, thanks for your honesty.
I prefer to think of Chris and Jordan as the Jekyll and Hyde of TH-cam camera reviewers, i.e. Dr. Video and Mr. Photo. Nice A9 talk Dr. Video.
You guys do a consistently great job and your insights are always greatly appreciated ! I'm surprised that Sony would handicap a $4500 camera like this, but It's also nice to see sony addressing some of those core issues that really grated on the nerves of a lot of professionals - dual card slots, battery life, etc. Though at that price point, I think I might pass.
Handicap??? It's $2,000-$2,500 cheaper than it's closest competitor and gives so much more than they do. This isn't the a7riii. Sony already makes the best video/mirrorless camera in the a7Sii. They sensors are so different as are the focus of the camera. Anyone (professional) who shoots stills doesn't go back and forth between the same camera for quick stills then back to video, then back to stills. They have a video setup the take stills.
Also the A9 takes UP TO 3 MINS to clear the buffer...... 10,000% NOT an "action" camera
Well the buffer is huge (241 raw/362 jpeg) so unless you're always holding down the shutter button and won't shoot till its 100% cleared you should be fine. Not being able to access the menu and etc while it offloads all those pictures is still pretty annoying though
don't worry the complainers are all people with cameras that don't have buffers nor shutter speeds to match - but they'll all cry about how nothing sony does is good enough. The day will come - most likely by mid next year at the latest that sony has good enough good glass across all needs and they will still complain and scream about how nikon or canon have one specific lens that's slightly better so they'll still be saying "I'll pass"
I would like a demonstration of Chris making chicken soup and defending himself on forums skit using the Sony A9.
it's almost 2 years now, LOG is still missing on Sony a9.
I thought this was finally going to be the camera to pull me away from Canon for my pro photo/video work. The lack of picture profiles at all currently means it won't work. It's really such a shame.
Very nice first impressions Jordan. Well done.
honest reviewers i follow most next to tony & chelsea. thanks for an accurate review.
Nice video! Thanks for this review! What's your opinion about the IBIS for video, compared to the GH5?
Any plans to do give an overview of the GH5? Would love to hear your thoughts.
It's coming. It'll be a long term synopsis instead of a classic single day field test.
Jordan @ TCSTV
Thanks! :)
As a run and gun camera which does a bit off everything when it comes to video would you recommend the GH5 over the Sony A9
The well-lit interview footage with the GH5 is very impressive. What settings did you use? The colour grading is excellent.
So if Sony puts in the PP, you would consider it to be a professional worthy hybrid camera?
Jordan, you crack me up! Great video!
Does this one was edited in resolve 14 and enchanched your eyes?
This camera is about a grand more than I want to spend on upgrading, but if they release more picture profiles I will absolutely buy one. For someone who shoots both action/sports and records video this has so much potential to be the ultimate event recording camera.
Man!! GH5 is just worth every penny 😍
Did you test AF in video? Curious if the superior still AF carries over.
I think you might want to spend more time with the A9 Cris, A. yes you can make the shutter button, the record button in movie mode. Also having the A9 now for about 4 months and having the A7S2,A7R2 and FS7 I find the A9 to have some of the best video IQ and color out of all of them, well maybe not the FS7 but it's up there very close and i've had no problem color grading the footage to achieve that punch your talking about, or any issues with DR on the A9. I think you should spend more time with it and you'll see it's one of a kind. Stills and video. Just my. always great watching you guys reviews, keep up the great work.
Hey Jordan! I heard the Northrups mention the a9's AF isn't that great in video mode. Did you get a chance to play around with it?
Barely used, but my initial results weren't that impressive. Max Yuryev got amazing results though, so I'm going to give it another shot when we see production cameras.
Jordan @ TCSTV
Re: S-log. Did you try the DRO setting? I have mine at DRO level 5 (on the a7r II) to lift up my shadows in video, and I think it works quite good for natural out of camera video. I havent really tried grading it properly, though. And I realise its gonna be harder to match up with anything else.
Thanks Jordan for the hands on. Hope that Sony will listen to you....
I know the A9 is the new hotness, but will you be doing anything with the A99ii?
Yup. Just working up the courage to edit 42MP RAW autofocus tests.
Jordan @ TCSTV
Very considered and articulate review, thank you. Jordan's style has a certain 'je ne sais quoi' that sets him apart from the (admittedly very enjoyable) verbal machine gun that is Mr C. Niccols. A nice change.
Looks great, the GH5 is still my dream camera though
Madness?
THIS. IS. SPARTAAA!!!
Hi Jordan! I'm not a video expert, but i was wondering if you could briefly explain why many of the expensive pro video cameras (sony, Red, Canon etc...) are using a super 35 sensor as opposed to the full frame ones, what are the advantages of it?
Super35 was the most common recording format for motion pictures in the film days, so it's a format most cinematographers are familiar with. It also gives you the option of shallow depth of field when necessary, but gives a reasonable depth of field in wide angle shots, which is usually desirable. I find the Full frame aesthetic occasionally useful, but prefer Super35 for most shooting. That's why I love the idea A9 sensor, shoot either format with no penalty!
Jordan @ TCSTV
From that commentary, it sounds like the sensor would be perfect for a hypothetical "VG900 ii"
No doubt the profiles will be in an upcoming A9s variant.
Madness? THIS. IS. SONY!
Would you guys share some updates on the A9 review? How is it going? Cuz we've waited for a long time.
Liked the Hasselblad X1D cameo :)
Great review!
Could u tell me what is the camera that u shoot this video?
Over here from Tony & Chelsea's channel after I saw your link.
+Cactus Tweeter Welcome!
Jordan @ TCSTV
“Artificially handicapping a camera.” NO S-Log IS madness. I can only assume it is for the purpose of marketing the “next” Sony 9 Mk II which is probably already in the chute. Great review. Thank you, Jordan.
"Defending himself on forums or whatever" Haha!
I like Jordan. For me Jordan is like my Canon camera, intuitive, reliable and great in rendition and in the same way I would never switch to Sony; I will keep on watching your videos camerastore.
As long as Jordan gets more on screen time.
Man I was hoping they would update the A7S II this week...hopefully they will within the next couple months.
So, Jordan, that pic. profile did you use on the GH5?
Cine V. Mild tweaking in post.
Jordan @ TCSTV
Thanks. Nice look, and nice presentation. Who needs that other guy?
Let me test your forbearance and ask you how you think V-log L is best exposed?
At 3:35 the answer for those wandering why Chris was missing from Sony a9 presentation. Please if somebody knows. The Sony a9 shots uncompressed or lossy compressed raw files at 20fps? Also at 20 fps the bit depth of raw files is 14bit or 12bit?
For those who don't know about Sony raw files:
The Sony until recently was using only lossy compression for its raw files. After a firmware update of the second generation of a7 series, uncompressed raw files can be shoot if the option is selected. The lossy compressed raw files of Sony cameras are inferior than the uncompressed ones.
Also during continuous shooting with a7 series camera the raw files are 12bit with lower dynamic range instead of 14bit.
Just check in google for ( sony compressed raw files ) and ( sony a7 12 bit raw continuous shooting ).
Chris finally has some competition,nice work Jordan.
Well done Jordan!
So you can use the second slot to backup 4k video? not just photos?
+Todd Stoilov Yup, the 4K data is low enough that the UHS-1 slot can keep up.
love you guys
Im mesmerized with ur eyes... Very clear.. Scary...
I am curious to see what they hold back in the A7 III series versus the A9 series (if there is a S and R version). We might not get things like dual card slots and the AF joystick in the A7 series requiring us to spend a lot more money for those features. I have the A7ii but have not fully committed to Sony professionally because those features were missing. We'll probably see an A9 S/R in the $5000-$6000 range.
Jimmy Ngo Syed Hyder A7ii: My current camera for portraits/ all you'll need in a camera honestly - Only reason I want to upgrade is so I can shoot weddings more comfortably with better AF and battery life & Dual card slots on an A7 3rd gen would be super handy, so I'm waiting until June to see what Sony do with their 3rd generation before 'selling my soul' and prob getting the A9.
looks like an awesome camera .. not so much for me ,, but hoping that video AF especially ( and some other features) carry over to the a7siii or A9S ( or what ever theyre going to call it )
ei Jordan, have u tried using minoxidil?
Hopefully with a firmware update for picture profiles I would like to use the Sony A9 in conjunction with the GH5
Good job Jordan!
Hey guys, nice Hands-On. Jordan did a great job without Chris, keep up the good work. I, too, wish Chris a speedy recovery.
Stop screwing around and go back to your life partner. You two were made for each other.
So we are getting a Hasselblad review soon!
Finally some Jordan :)
It's like a Marvel and DC mashup...super power cross overs...maybe it's the Pentax connection because TCS, Chelsea and Tony like Pentax now and then! ;)
you are all releasing a9 reviews at the same time!!!
Embargo just ended.
Jordan @ TCSTV
TheCameraStoreTV I know! I'm just excited. your dig at Chris about him defending himself in forums is funny! lol
"Defending himself on forums" hahaha
...Common Law with Chris vs. One night stand with the Northrups...😜🤐
The GH5 is great though, but it's a sad photo camera, the colours are sad, the jpegs are sad, the low light is really sad. But it's great nonetheless. It's weird actually how the GH5 is still great, even though it's so sad in all "artistic" aspects...
great video, i like , that you are so cool about any gear and dont go american everything fantastic marvellous about anything. and keeping both feets on the floor style. you are very trustworthy, keep them coming
This is for the big boys I know a lot of people want to do everything videographer and photographer. This camera isn't for then. This is aimed at a true working top level photographer. when you are trying to get the defining moment for the cover of the sporting news usa today sports illustrated you don't have time to shoot video. I know a lot of people want to do vlogs. But some people just want to do photography . This is Sony they will probably have the R and S version by the end of the year
You're great in front of the camera. More please.
no wonder why i subscribed to you :)
I really, really, really hope this picture profile issue isn't a sign of things to come. As someone who just picked up an RX10 precisely because it will make a great B-camera with more or less matching profiles, I can't help but worry that they're going to try and push us all over to the FS line whether we can afford it or not.
Wow! All my favourites have left comments.
A9 review by a videographer ? That’s like asking Erroll Flynn to teach courses on chastity !🤣😅😅
Oh, that Hasselblad teaser! *.*
Good thing I'm happy with my A7 mk1, no immediate need for an upgrade. Well, almost happy... the menus are really frustrating.
If more videographers do complain, I'm guessing a firmware update with s-log will come along soon.
They skipped video picture profiles to signal it's not video, not wedding camera. They will soon launch a new camera with is built to be a hybrid video and photo shooter. When they launch that camera they don't want negative sentiment from people who bought A9 and are complaining Sony is "launching cameras too fast".
youtube video only in 1080p. you should have higher resolution options for your videos
is it aliasing??
Tony looks better in this video than his own videos
As a company, I think Sony's decision is valid. They don't want to kill the sales of a7Sii either...Canon doesn't have C-log on their 1D-X mkii, that's why Canon has a 1D-C. So it looks like Sony might introduce a9S or a7Siii.
When is the GH5 review coming?
"chris..defending himself in forums or whatever he does in his offtime.." hahaha!!
love this review! more like this. Is it true that both card slots are not SDXC II? so only one is best for recording 4k?
yes, a9s is coming with expanded video features.
They're pribably going to make an A9s and A9r. Log is probably going to come in the A9s just to make money, but it is still madness that it is not any log in this camera
Edit: Wrote this comment before he mentioned an A9s in the video
SONY will have (i think) 2-3 versions of this camera and in a 8-10 months A10. Seems really great but im stuck now with fujifilm and love the support they give the cameras. No Sony rip-off. But seems really great.
Yea, I'm also buffled by the fact they handicapped the video features by removing S-Log.
Terrible choice. Please don't be like Canon, Sony. Because up until this point you have been doing so well.