YES. This was the mindset I had going into it, very reassuring to hear it from an experienced promoter. It's INSANELY BONKERS how easy it is to target crowds and create buzz through internet these days. All the platforms, tiktok, instagram, facebook, youtube, etc etc. It's candyland baby and we hittin' all the sweet spots. Truly one of the best switches I made. HATED 7am-4pm jobs. Sandblasting was a great physical improvement, but offered no incentive to better myself overall. I'm a thinker, innovator, I need stimulation and advancement every day in my life. Bettering myself a little more each and every step, even if it's little. keep on keepin' on man. Way to keep it straight up with people.
Another one could indirectly diffeentiate and market their nightclu is to collaborate small businesses.There is a lot of buzz around the AlcoholMachine due to the massive discount. This would mean they need to go around in clubs and produce AlcoholMist balloon shots. These are a hit on socials and people now prefer to visit clubs that serve these drinks.
Thanks for the comment. The promotion helps the staff the most. The best bartenders have customers and want to make new ones. This isn't sweatshop labor, you want to promote your staff too. These kids are all on social media all day anyway, so it really shouldn't be an issue.
in my country they are paid hourly and most people do it as a side job so there's not many people willing to spam parties on their social media accounts.
what country do you live in? And if they are paid hourly that's a totally different story but it could still work. Just pay a higher rate for those who bring more people. Also, for the record. I do not believe in spamming anything.
lol I am not saying do it! I have seen it done and it works... Only an owner would understand tho... But, ask any server... A slow night is a REAL punishment.
Sorry, I could not disagree more. Usually I like your content, however getting the bartenders promoting is likely to only bring in their friends looking for freebies. Bartenders and service staff, by nature are nice fluffy people who are there to look after customers every need. Promoters are grifters, hustlers and mavericks. Totally different. In fact it is setting a precedent for bartenders (those who are responsible for cash registers and its contents) to take on a grifter / hustler mindset. Punishing them for not promoting is likely to affect their ability to remain agreeable and pleasant in their job which will impact on their ability to give excellent customer service. Finally, those who feel they are being punished unjustly could well decide to take revenge with their cash register transactions. Please do not get me wrong, your channel and content is amazing, but as someone who has (over the years) worked as a bartender, promoter and security before being a venue manager this is dangerous territory. I look forward to continual learning from you.
Mark, no need to apologize. I only tell you what I have done, not seen someone else do or heard online. And using this with social media advertising generated millions of dollars. I am not sure what state you live in, (which makes a huge difference in your understanding of how big this game gets) but in New Jersey, Atlanta, and New York. We have bartenders that make more money and have way more followers than promoters. The bartenders in these places I mentioned have no choice but to hustle (the best ones are called star tenders - look it up).... a bartender that doesn't hustle I don't want and you shouldn't either... this ain't fiction it's facts... whether you agree or not if you hire bartenders, hosts, and bottle girls that don't hustle than you are losing. BIG!!! I know bottle girls who have 10k to 550k followers. And they have big baller friends, that spend money and show it off online. these people bring crowds with them on off nights and we treat them very well (so where this revenge stuff comes from makes no sense). The clubs I run are big-time. The worst sections are still better than any other venue within 50 miles, at the end of the day, someone has to clean the worse sections or get cashed out last.. so it's not really a punishment. Plus did you miss the part about the positive incentive? lol I have run clubs that didn't even have a promoter. I strictly used THIS STRATEGY! I have run clubs and worked with the same promoters for 5 plus years so to suggest that having a promoters mindset is bad doesn't make sense.. What you are talking about is for rookies bro. Real club owners have liquor systems and crazy camera systems... That is all electronic. So there ain't no stealing, taking revenge, or playing with the cash register. even though.... all these things are still parts of the game even if you don't do it my way.. so what was the point in that comment? Are you saying if you let staff just work without promoting that they won't steal or get revenge on you? wtf lol come on man. The nightlife business is a dirty game and all that comes with it no matter what. smdh, I have had customers sue for fake slip and falls, the game is ugly the more money you get period. The clubs I run everyone wants to work at so for every one person who doesn't want to do what is called for... there are another 100 dying to get in. The best bartenders are real hustlers and bring their own business with them... Idk where you get that they shouldn't from. They have a following on social media and get paid off it. That's smart.. so I couldn't disagree with you more.
@@jamesmarques thanks for getting back to me and explaining your situation and making points based on your own experiences and local market. I am based in the UK, Bartenders here making tips is extremelytate (unfair, but C'est La Vie) and get paid just above minimum wage for the most with the job being very much viewed as a second job, an in-between job or something people do as a first job. Hence why I my concern about encouraging a sense of grift and hustle amongst them. Of course, I am completely in favour of incentivising and training any staff member who is interested in making extra cash on the promotional side. However, trying to get every server to basically promote on their social media will bring predominantly their friends looking for free drinks. It is a bit like those Network Marketing gurus basically advising everyone to pitch the crap out of everyone in their family, friends and fools list - it is a well intended strategy, which can create the illusion of "taking action" and being highly motivated. However, I am more in favour of a targeted approach - getting aggressive, grifting, hustling and independent minded maverick promoters with wolf like instincts to go out on the offensive to make things happen. I find Bartenders and Promoters to be two completely different types of people and both require different handling. Correct me if I am wrong, your video kind of implied that it was all about promotions with low costs, surely your unicorn star tenders, would command quite a large cash incentives to engage, with those well established ones who have active databases would also command retainer fees. So, not sure how they fit into the "low budget" scenario. Getting bottle sellers better and more proactive at selling is a good are which is worth exploring for sure though. I am not sure if you have done any bartending, I myself have worked as bartender, security and promoter en route to moving into management. From my experience in bartending I have met a great deal of bartenders who were experts at all sorts of sleight of hand movements and working round cameras etc. I personally believe that any of them that stick around with some manager / stupidvisor trying to bully them into promoting have either got zero sense of self worth or have a lucrative angle going. As you very correctly say, the nightclub business can be a very dirty game - of course if a staff member is a fully committed and experienced cash register manipulator, they will do it regardless of how they are treated. However for those agreeable, honest, humble and polite ones whom you wish to keep working hard with a smile on their face, I do not think that putting pressure on them to be something they are not will work very well. I am sure you have had success your way, as I have had success mine. Two different countries mean different customs, mindsets, traditions and ways of doing things. I certainly was not trying to be negative - just challenging for a more clear explanation.
@@MarkL-we8uk Easiest way to do it is to put a commission on returned flyers. I operate a few small venues in the North East of England, and the best incentive is to give them a kick-back for handed-in flyers. 50p from every flyer could soon add up.
@@DW01 I am currently just doing a turnaround on a venue in Cardiff (Tiger Tiger). I pay street promoters 50% of what they charge, we don't do flyers or wristbands. They bring the people to the door. Week before I started the venue had rubbish street promoters begging people to come in for free with a free shot. Am now 2 weeks in with a money hungry Wolfpack, week one our door take was £2k, week 2 £3.5k. Bar spend up slightly but without free drinks or discounted drinks.
Thanks bro you got some helpful tips I start my promotion company this Monday August first Thanks for your advice going to watch more content
How its going
YES. This was the mindset I had going into it, very reassuring to hear it from an experienced promoter. It's INSANELY BONKERS how easy it is to target crowds and create buzz through internet these days. All the platforms, tiktok, instagram, facebook, youtube, etc etc. It's candyland baby and we hittin' all the sweet spots. Truly one of the best switches I made. HATED 7am-4pm jobs. Sandblasting was a great physical improvement, but offered no incentive to better myself overall. I'm a thinker, innovator, I need stimulation and advancement every day in my life. Bettering myself a little more each and every step, even if it's little.
keep on keepin' on man. Way to keep it straight up with people.
Thanks, bro. I appreciate the comment.
Another one could indirectly diffeentiate and market their nightclu is to collaborate small businesses.There is a lot of buzz around the AlcoholMachine due to the massive discount. This would mean they need to go around in clubs and produce AlcoholMist balloon shots. These are a hit on socials and people now prefer to visit clubs that serve these drinks.
I really like this. Great idea. I am going to do a video on this. Thanks, Chris.
Its truly a great way for free promo but i dont see why my staff has to promote my place for free....
Thanks for the comment. The promotion helps the staff the most. The best bartenders have customers and want to make new ones. This isn't sweatshop labor, you want to promote your staff too. These kids are all on social media all day anyway, so it really shouldn't be an issue.
in my country they are paid hourly and most people do it as a side job so there's not many people willing to spam parties on their social media accounts.
what country do you live in? And if they are paid hourly that's a totally different story but it could still work. Just pay a higher rate for those who bring more people.
Also, for the record. I do not believe in spamming anything.
Punishing the servers. Lmmfao
lol I am not saying do it! I have seen it done and it works... Only an owner would understand tho... But, ask any server... A slow night is a REAL punishment.
Sorry, I could not disagree more. Usually I like your content, however getting the bartenders promoting is likely to only bring in their friends looking for freebies.
Bartenders and service staff, by nature are nice fluffy people who are there to look after customers every need. Promoters are grifters, hustlers and mavericks. Totally different. In fact it is setting a precedent for bartenders (those who are responsible for cash registers and its contents) to take on a grifter / hustler mindset.
Punishing them for not promoting is likely to affect their ability to remain agreeable and pleasant in their job which will impact on their ability to give excellent customer service.
Finally, those who feel they are being punished unjustly could well decide to take revenge with their cash register transactions.
Please do not get me wrong, your channel and content is amazing, but as someone who has (over the years) worked as a bartender, promoter and security before being a venue manager this is dangerous territory.
I look forward to continual learning from you.
Mark, no need to apologize. I only tell you what I have done, not seen someone else do or heard online. And using this with social media advertising generated millions of dollars. I am not sure what state you live in, (which makes a huge difference in your understanding of how big this game gets) but in New Jersey, Atlanta, and New York. We have bartenders that make more money and have way more followers than promoters. The bartenders in these places I mentioned have no choice but to hustle (the best ones are called star tenders - look it up).... a bartender that doesn't hustle I don't want and you shouldn't either... this ain't fiction it's facts... whether you agree or not if you hire bartenders, hosts, and bottle girls that don't hustle than you are losing. BIG!!! I know bottle girls who have 10k to 550k followers. And they have big baller friends, that spend money and show it off online. these people bring crowds with them on off nights and we treat them very well (so where this revenge stuff comes from makes no sense). The clubs I run are big-time. The worst sections are still better than any other venue within 50 miles, at the end of the day, someone has to clean the worse sections or get cashed out last.. so it's not really a punishment. Plus did you miss the part about the positive incentive? lol I have run clubs that didn't even have a promoter. I strictly used THIS STRATEGY! I have run clubs and worked with the same promoters for 5 plus years so to suggest that having a promoters mindset is bad doesn't make sense.. What you are talking about is for rookies bro. Real club owners have liquor systems and crazy camera systems... That is all electronic. So there ain't no stealing, taking revenge, or playing with the cash register. even though.... all these things are still parts of the game even if you don't do it my way.. so what was the point in that comment? Are you saying if you let staff just work without promoting that they won't steal or get revenge on you? wtf lol come on man. The nightlife business is a dirty game and all that comes with it no matter what. smdh, I have had customers sue for fake slip and falls, the game is ugly the more money you get period. The clubs I run everyone wants to work at so for every one person who doesn't want to do what is called for... there are another 100 dying to get in. The best bartenders are real hustlers and bring their own business with them... Idk where you get that they shouldn't from. They have a following on social media and get paid off it. That's smart.. so I couldn't disagree with you more.
@@jamesmarques thanks for getting back to me and explaining your situation and making points based on your own experiences and local market.
I am based in the UK, Bartenders here making tips is extremelytate (unfair, but C'est La Vie) and get paid just above minimum wage for the most with the job being very much viewed as a second job, an in-between job or something people do as a first job. Hence why I my concern about encouraging a sense of grift and hustle amongst them.
Of course, I am completely in favour of incentivising and training any staff member who is interested in making extra cash on the promotional side. However, trying to get every server to basically promote on their social media will bring predominantly their friends looking for free drinks. It is a bit like those Network Marketing gurus basically advising everyone to pitch the crap out of everyone in their family, friends and fools list - it is a well intended strategy, which can create the illusion of "taking action" and being highly motivated. However, I am more in favour of a targeted approach - getting aggressive, grifting, hustling and independent minded maverick promoters with wolf like instincts to go out on the offensive to make things happen. I find Bartenders and Promoters to be two completely different types of people and both require different handling.
Correct me if I am wrong, your video kind of implied that it was all about promotions with low costs, surely your unicorn star tenders, would command quite a large cash incentives to engage, with those well established ones who have active databases would also command retainer fees. So, not sure how they fit into the "low budget" scenario. Getting bottle sellers better and more proactive at selling is a good are which is worth exploring for sure though.
I am not sure if you have done any bartending, I myself have worked as bartender, security and promoter en route to moving into management. From my experience in bartending I have met a great deal of bartenders who were experts at all sorts of sleight of hand movements and working round cameras etc. I personally believe that any of them that stick around with some manager / stupidvisor trying to bully them into promoting have either got zero sense of self worth or have a lucrative angle going. As you very correctly say, the nightclub business can be a very dirty game - of course if a staff member is a fully committed and experienced cash register manipulator, they will do it regardless of how they are treated. However for those agreeable, honest, humble and polite ones whom you wish to keep working hard with a smile on their face, I do not think that putting pressure on them to be something they are not will work very well.
I am sure you have had success your way, as I have had success mine. Two different countries mean different customs, mindsets, traditions and ways of doing things. I certainly was not trying to be negative - just challenging for a more clear explanation.
@@MarkL-we8uk Easiest way to do it is to put a commission on returned flyers. I operate a few small venues in the North East of England, and the best incentive is to give them a kick-back for handed-in flyers. 50p from every flyer could soon add up.
@@DW01 I am currently just doing a turnaround on a venue in Cardiff (Tiger Tiger). I pay street promoters 50% of what they charge, we don't do flyers or wristbands. They bring the people to the door. Week before I started the venue had rubbish street promoters begging people to come in for free with a free shot. Am now 2 weeks in with a money hungry Wolfpack, week one our door take was £2k, week 2 £3.5k. Bar spend up slightly but without free drinks or discounted drinks.