Complete Local SEO Guide to Improve Local Search
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- เผยแพร่เมื่อ 1 ก.ค. 2024
- Foot traffic to your business is a thing of the past and mobile traffic paves the future as people’s perception through digital platforms can make or break a local business. Learn more: rankmath.com/kb/local-seo/
So, if your local business is still not found online, or you are struggling with getting ranked on local search terms, then this Complete Local SEO guide is going to help you out tremendously.
Let’s get started!
► rankmath.com/kb/multiple-loca...
Chapters (Timestamps):
00:00 - Introduction
01:18 - What We Will Cover In This Video
02:17 - Why Is Local SEO Important?
03:41 - Setting Up Local SEO
04:05 - Local Pack Ranking Factors
06:00 - Set Up Google Business Profile
07:02 - What is NAP?
10:36 - Should You Add “Open 24 Hours”?
11:42 - Add Your Business Description
13:54 - Local SEO Setup for WP site
22:15 - Local SEO (Multiple Locations)
24:41 - Add Local Business Schema Data
28:40 - Reuse Schema Data as Template
28:55 - Using Local Business Block
38:53 - Essential Local SEO Settings
41:44 - For Elementor & Classic Editor
45:18 - Local Sitemap
46:28 - Setup GBP (Multiple Locations)
49:19 - Local SEO Tips
58:15 - Outro
KB articles:
► Create Multiple Locations: rankmath.com/kb/multiple-loca...
► Display Business Location Data: rankmath.com/kb/location-data...
Rank Math Free Vs PRO:
► rankmath.com/free-vs-pro/
Ultimate Sitemap Guide For Beginners:
► • Ultimate Sitemap Guide...
Create Your Google Business Profile:
► business.google.com/create
Create Your Google Maps API Key:
► developers.google.com/maps/do...
Add “Chat Button”, “Request a Quote” Button To Your Google Business Profile:
► support.google.com/business/a...
Create Your Bing Places Profile:
► bingplaces.com/
Why Is Local SEO Important (References):
► rankmath.com/blog/local-seo/
► blog.milestoneinternet.com/di...
► www.rankranger.com/blog/new-l...
► www.thinkwithgoogle.com/consu...
Currency Codes (ISO 4217):
► en.wikipedia.org/wiki/ISO_421...
Ahrefs Keyword Generator:
► ahrefs.com/keyword-generator
We sincerely hope that this video empowers you with the knowledge to set up Local SEO so that your business can reach its full potential. Do let us know if there is anything you need help with because we care about your business. Leave a comment down below.
Also, don’t forget to subscribe to our channel if you want to learn more about how to beat your competitors on search engines:
► th-cam.com/users/RankMathvi...
Rank Math, the Swiss Army Knife of WordPress SEO, can take your SEO game to the next level. Rank Math already goes above and beyond other top-rated SEO plugins. Do you want to see the magic unfold for your website?
► Visit Rank Math today: rankmath.com
Here's are 40+ unique features that set Rank Math apart:
► rankmath.com/blog/unique-rank...
Rank Math Links:
► Knowledge Base: rankmath.com/kb/wordpress/seo...
Connect with Rank Math:
► / rankmathseopluginwordp...
► / rankmathseo
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You've nailed it! Great information and thanks for producing this video.
Hello and thank you for your comment.
Glad that helped. We hope that your experience with plugin excels.
Please feel free to reach out to us again in case you need any other assistance.
good job @@RankMath
loving your video from india
Clear and understandable, I wish there was more information like this.
WordPress
Hello and how can we help?
If you are having issues, you can always raise your question here rankmath.com/support/ and our support team would be happy to assist you.
Thanks for the informative content 👍
Hello and thank you for your comment.
Glad that helped. We hope that your experience with plugin excels.
Please feel free to reach out to us again in case you need any other assistance.
Amazing Information. Worth Doing it. I am about to do Local SEO for a private school in my vicinity. I will apply all the tactics taught by you. Thank you for the content amazing and helpful
Hello, and thanks for your comment. Glad that helped.
Feel free to get in touch if you have questions.
Great video!
Hello, and thanks for your comment. Glad you liked our video. Feel free to get in touch if you have questions.
perfect work
Hello, and thanks for your comment. Glad you liked our video. Feel free to get in touch if you have questions.
Great content👍🇨🇦
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Glad that helped. We hope that your experience with plugin excels.
Please feel free to reach out to us again in case you need any other assistance.
informative video on Local SEO :)
Hello and thanks for your comment. Glad that helped. Feel free to get in touch if you have questions.
Really valuable content.. Thank you Rank math
Hello, and thanks for your comment. Glad that helped. Feel free to get in touch if you have questions.
@@RankMath I am Rank math pro user. I am using this amazing plugin for all my seo projects. I know the power of rank math . Thank you very much ... For all ..
Very nice video really helpful From Bangladesh ❤❤
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Glad that helped. We hope that your experience with plugin excels.
Please feel free to reach out to us again in case you need any other assistance.
Thx!
Hello, and thanks for your comment. Glad that helped. Feel free to get in touch if you have questions.
Thanks boss
Hello, and thanks for your comment. Feel free to get in touch if you have questions.
Great video! For local business schema, does it work for external builders like Thrive Architect, Divi or Elementor ?
Hello, Thank you for your comment.
Yes, Rank Math works with external builders like Divi and Elementeor for external pages.
Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.
If you run into any issues, open a support ticket and we would love to help you sort it: rankmath.com/support/We are here to help.
Awesome
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Glad that helped. We hope that your experience with plugin excels.
Please feel free to reach out to us again in case you need any other assistance.
Great video...thanks for putting it out! In the Rank Math schema builder...is there the option to add the "Same As" info? If a business with one location builds out a location page for their location but doesn't make it available on the site menu or footer etc., will that location page still be crawled and indexed by google? Thanks again! 😎
Hello, thank you for your comment,
First question, Please head over to Rank Math > Titles & Meta > Social Meta > Additional Profile and add the social profile URL to the Additional profile URLs section with any other URLs you have. That will add all the URLs under the sameAs property.
Second question, if you are using Rank Math PRO, you can Create Multiple Locations (with Schema): rankmath.com/kb/multiple-locations/ google will be able to find your locations even if it's not included in the menu or footer.
If you are having issues, you can always raise your question here rankmath.com/support/ and our support team would be happy to assist you.
Thank you for your great work! Does this setting make sense for me if i have a webdesign agency and i want to optimize for the place i live in? Thanks and Best!
Hello, Thank you for your comment.
We would recommend you contact your theme provider because they are in a better position to answer and migrate your site without loosing any theme customization settings.
Hope that helps, and if you are having issues with Rank Math, you can always raise your question here rankmath.com/support/ and our support team would be happy to assist you.
I appreciate the depth of your local SEO tutorials. Your clear explanations make it easier for small businesses to understand and implement effective strategies.
Hello, and thanks for your comment. Glad that helped. Feel free to get in touch if you have questions.
@@RankMath you are most welcome.
Great content. Do I need to add the shema branch pages to my linking /Navigation or is it enough for Google to just publish them and add to sitemap?
Hello, thank you for your comment.
Adding schema markup to your branch pages can be beneficial for SEO and can help Google understand the content and structure of your website. However, simply publishing the branch pages and adding them to the sitemap is usually enough for Google to discover and index them.
You can follow this URL on how to add Organization/Local Business Schema: rankmath.com/kb/local-seo/
Hope that helps, and please do not hesitate to let us know if you need our assistance with anything else.
@@RankMath Many thanks guys :) Helps me a lot, as sometimes Schema Designs for local seo doesn't fit into the contest or Design of the Page. So i would prefer to keep them Hidden. Cheers
25:58 - What do we use for an address if our gmbs our service area biz only?
Hello, Thank you for your comment.
If you don't serve consumers at your business address, leave the address section blank and indicate your service area instead. If you serve customers at their homes or provide services remotely, a Service-area business is best for you.
In Rank Math, you can use the Area Served implementation on the Homepage and the location pages you serve. This feature is only accessible in the plugin's PRO edition.
If you want to try this with our PRO version, here are some guidelines to help you:
rankmath.com/kb/multiple-locations/#area-served
rankmath.com/kb/add-multiple-areaserved-cities-to-localbusiness-schema/
I hope this information is useful. Please contact us if you have any additional inquiries. We are very excited to assist you.
🎯 Key Takeaways for quick navigation:
00:54 🕵️♂️ Target low competition, trending long tail keywords for SEO success.
02:48 📝 Create high-quality content that satisfies specific search intent for each keyword.
04:54 📝 On-page SEO: Include keyword in title, early content, and a few times on the page.
06:04 👀 Optimize for user experience by front-loading value and improving content layout.
08:13 🔗 Build backlinks by becoming a source for unique statistics in your industry.
Made with HARPA AI
Hello and thank you for your comment.
Thanks for the navigation you provided, I hope others may find it useful too.
Please feel free to reach out to us again in case you need any other assistance.
Hi There, I have RM pro and only operating out of 1 location. However, i have more than 1 service. may i know if it will make sense to add on more location pages for my other services?
Hello, thank you for your comment,
No, since you are only operating in 1 location, you need to include the same location for all of your services.
Hope this helps.
at 43:19 you say "depending on what attributes you want, you need to add them to the shortcode". And you show a picture of various attributes. Where do you find this list?
Hello, thank you for your comment.
Here's the link to the list of Rank Math’s Local SEO Attributes: rankmath.com/kb/location-data-shortcode/
Hope that helps, and please do not hesitate to let us know if you need our assistance with anything else.
Thank you.
Hi,It's a really helpful content for local services. I have a question. You've told that we should set our business' name exactly as it is but some of the top 3 businesses adds keywords like location or service name to next to their actual business name. Doesn't that cause a clash in online directories like yelp? but yet they seem to be successful..
Hello, thank you for your comment.
Adding keywords like location or service name next to the actual business name can indeed cause a clash in online directories like Yelp. While some businesses may appear successful with this strategy, it's important to note that it can lead to inconsistencies across different platforms and may violate the guidelines of certain directories. It's always best to ensure that your business name is consistent across all platforms to avoid any potential issues with online directories.
If you have any more questions related to local SEO or anything else about Rank Math, feel free to ask!
After creating the scheme, how do you add it to the homepage? A local business schema doesn't appear as an option on the schema tab.
Hello, thank you for your comment,
The fastest, most straightforward way you can make is to optimize local business data using schema markup. When you configure the Local Settings section Rank Math will add the necessary metadata to your website for Google to recognize your website as a local business website, and Google will start showing your website in the SERPs for searches relating to your business.
Before configuring the settings here, we highly recommend that you claim your website in Google My Business if you already haven’t done so. Here are the instructions that you can follow: support.google.com/business/answer/2911778?hl=en.
We have a detailed guide on how to setup your Local SEO here: rankmath.com/kb/local-seo/
If you run into any issues, open a support ticket and we would love to help you sort it: rankmath.com/support/
We are here to help.
Hey Jack, what if I just upgraded to Rank Math and already have location pages made. Can I still add them to my RM Locations section instead of creating new ones like you did in the video?
I just found out if you first create the location to get the "local Business" schema you can then save that as a template, add that template to the page you already have made and just delete the location page before it is indexed by Google. The schema will then stay on the page you already have and you will not need to have any extra web pages.
Hello, and thanks for your amazing suggestion.
Yes, that would work!
Feel free to get in touch if you have questions.
@@RankMath My location pages have been indexed by Google for quite some time now. So I'm not sure the option stated above will work for me. What I did was set up the RM Locations with a different URL then I just redirected that URL to the location page that it was created for... Do you see any issues with doing this?
Hello and thanks for your comment.
In this case, you will still need to add the LocalBusiness Schema for the individual pages you had created in the past, so that Google can recognize them.
If you encounter any difficulties or have further questions, feel free to reach out to Rank Math's support team for assistance here: rankmath.com/support/
Great video. But in my country the problem is that a lot of competitors write false reviews on google and that's why i don't want to have a google business profile.
So, can i put a review option on my website with a plug in and than with Review Schema try to put this reviews on organic search, if google decides to display them.
Hello, thank you for your comment,
According to Google Guidelines, violating a quality guideline can prevent syntactically correct structured data from being displayed as a rich result in Google Search, or possibly cause it to be marked as spam. You can read more about this here: developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines#quality_guidelines
So do not worry about your competitors writing false reviews because Google can check them and possibly penelize those sites.
About the review option, you may need to use any supported Schema type on your blog posts.
Here’s a link for more information:
rankmath.com/kb/earning-star-ratings-in-serps/
Also, if you want to collect the user ratings, then you will have to use a third-party plugin like WP Review to do that.
If you run into any issues, open a support ticket and we would love to help you sort it: rankmath.com/support/
We are here to help.
HI!
Thanks for the wonderful content!
if i'm a realtor in SG, that don't need people to visit my office.
Do i still need to put in my address in the website?
DO i still need to Put NAP in my website? Which part do i put?
What's the purpose of the about and contact us page in the local seo plug in>?
What should i put in those pages?
After reviewing those keywords on ahrefs, do i write all those content in a separate blogpost or all in the homepage to get it rank?
How do i target the exact keyword to rank?
Like "HDB Agent", "HDB Rental Agent", "Find Property Agent SIngapore"
Do i simply create a content that links all this together in my homepage?
Hello, thank you for your comment.
Yes, you should still put your address in your website even if you don't need people to visit your office. This is because Google uses your NAP (name, address, and phone number) to verify your business and improve your local SEO ranking. You can put your address in the footer of your website, in your contact page, or in your Google My Business listing.
You should also make sure that the about and contact us pages are optimized for local SEO. This means that you should use the keywords that people are likely to search for when they're looking for a real estate agent in Singapore. For example, you could include the keywords "HDB agent," "HDB rental agent," and "find property agent Singapore" on your about and contact us pages.
Here are some articles to guide on how to optimize your local SEO:
rankmath.com/kb/local-seo/
rankmath.com/blog/local-seo/
Hope that helps and please do not hesitate to let us know if you need my assistance with anything else.
How can I classify existing pages as ones that would be on a new branch? Also, is "local business" not available anymore for schema type, I only see "service" as an applicable choice (we're a moving company). Thank You
Hello and thank you for you comment,
Could you please submit a suppor ticket here rankmath.com/support/ so we can look closely into this?
Looking forward to helping. you.
Still something not clear. example locksmith service, no storefront-only service area, no additional branches, etc. in the GMB this is set by not adding an address and just having the service areas, now for the local SEO structured data from you guys ( still relevant) I am not using multiple locations but also do not have the service area in my rank math pro. so not sure how to set that ? as i do not see the" services area" option? also on another note, I do not see any Google map plugin that just shows an area without an actual market or pin somewhere. any advice appreciated
Hello, thank you for your comment.
Can you submit a support ticket here: rankmath.com/support/ so that our team can look into this closely?
Looking forward to helping you.
Hi i am running 3D printing service business but i dont see that option in rankmath as a business type but its in Google what should i do now?
Thanks in advance
Hello, and thank you for your comment.
Schema.org does not include a dedicated Schema for 3D Printing. Hence the Business Type option that you see in Rank Math does not feature this option.
We suggest choosing Local Business in the Business Type.
Hope that helps, and please don’t hesitate to let us know if you have any other questions.
my company is under pest control services as far as the business category does rank math allow me to add this under Business Type in the local SEO screen? Your recommendation is to match Google's business profile. How can I go about that?
Hello, Thank you for your comment.
Yes, you can add "Services" as the Business Type in the Local SEO screen of Rank Math. It is recommended to match the Google business profile to ensure consistency across all online platforms.
To do this, go to your Google My Business account and check the business category listed there. Then, enter the same category in the Local SEO screen of Rank Math. This will help improve the accuracy of your business information and increase your chances of appearing in relevant search results.
Hope that helps, and please do not hesitate to let us know if you need my assistance with anything else.
Is it important to create different Google business profile for different location?
"Hello, and thanks for your comment.
Yes, it is important to create different Google Business Profiles for different locations for local SEO. This is because Google uses the information in your Business Profile to determine your business's ranking in local search results. If you have multiple locations, you need to create a separate profile for each one so that Google can accurately display your business information to users in different areas.
If you still have any questions, just reply and we will be more than happy to clarify any doubts you might have.
does the order in which you add your services to GMB matter. I am a gardener who lives in a small village and has customers within a 50km radius of where I live, ideally I want to target the area where the people with the biggest gardens live. How would I do this, please?
Hello, thank you for your comment.
No, the order in which you add your services in GMB does not matter. You can find more details about it here: www.localseotactics.com/service-area-gmb-listings-does-it-matter-which-order-you-list-your-service-areas/
You can add the Area Served locations in GMB to make your services available in the said radius.
We hope that helps, and please do not hesitate to let us know if you need our assistance with anything else.
When I go to a page, for example my home page, and I try to add a "Local Business" schema, it's not available as an option. Is this because the Local SEO function is activated in Rank Math Pro? The local SEO function adds a local schema automatically?
Hello, thank your for your comment,
Yes, Local Business schema is added automatically to your site once you enable the Local SEO module of the Rank Math and fill in the details from WP Dashboard > Rank Math > Titles & Meta > Local SEO
If it’s not working for you even after that then we might need to take a closer look at the settings. Please submit a support ticket here: rankmath.com/support/ so that our team can look into this closely.
Looking forward to helping you.
@@RankMath I have filled in all the details in the local SEO module but when I look at the schema for each pages the schema in use is "service". Should I just delete all my service schemas?
Hello @Jonathan, thank you for your comment,
Can you submit a support ticket here: rankmath.com/support/ so that our team can look into this closely?
Looking forward to helping you.
@@RankMath Thanks, its working. I was just confused because the local business schema doesn't show up inside the schema tab for a particular page but its there when I check the actual code.
Hello @FerengiOutpost, thank you for your comment,
Can you submit a support ticket here: rankmath.com/support/ so that our team can look into this closely?
Looking forward to helping you.
For multiple locations, what if the client is a service area-based business, and doesn't have a brick-and-mortar? Should I still put it down for multiple locations and create locations for each area?
Hello, thank you for your comment.
When dealing with a service area-based business that doesn't have a physical location, you can still create multiple locations for each service area. In this case, you can use the "Area Served" option in the Local Business Schema to specify the geographic locations where your services are available.
Here's how you can do it using Rank Math:
1. In the Schema Generator, select LocalBusiness and fill out the "Area Served" field with the service areas you cover.
2. Save the post and update or publish it as usual.
3. Check your Schema using Google’s Rich Results Testing Tool to ensure everything appears as expected.
By creating multiple locations for each service area, you can effectively communicate to search engines the areas where your services are available, even if you don't have a physical brick-and-mortar location.
rankmath.com/kb/add-multiple-areaserved-cities-to-localbusiness-schema/
Hope that helps, and please do not hesitate to let us know if you need my assistance with anything else.
@@RankMath I can't seem to find the "Local Business Schema" in my area. I went to local SEO tab and there's a "Use Multiple Locations" button, but I don't think that's the same since it wants specific addresses.
Hello, thank you for your comment.
Yes, you would need at least one specific address to define where you are based, and you can add more areas to the Area Served field.
If you encounter any issues with Rank Math, you can always raise your question here rankmath.com/support/ and our support team would be happy to assist you.
it`s so weird I followed step by step this video (multi location business) however the LOCALBUSINESS schema did not appear automatically for me, how can I fix that?
Hello, thank you for your comment.
Can you submit a support ticket here: rankmath.com/support/ so that our team can look into this closely?
Looking forward to helping you.
Thank you for this tutorial, but it did not clarify if we should be using local keywords. For example, should the locksmith just use "locksmith open 24 hours," or should the locksmith also be using "locksmiths near me"? The "locksmith near me" seems like it would not make sense as a keyword, but if that's the main search, maybe that's what the locksmith should target. Please clarify.
Hello, thank you for your comment.
Yes, you should definitely use both "locksmith open 24 hours" and "locksmiths near me" as keywords. This is because people who are locked out of their homes or cars are likely to search for both terms. Additionally, Locksmith open 24 hours is a more general term that will be used by people who are looking for a locksmith regardless of their location, and "Locksmiths near me" is a more specific term that will be used by people who are looking for a locksmith who is close to them.
Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.
Actually this Same doubt I have. I am finalized keywords like "painting work near me" "AC service in chennai" hear I had confused because we cannot apply this keywords on directly on the GMB profile. We first choose business category and then service area write. Then how to finalize this kind of keywords and make optimize. Kindly give some clarification.
Hello and thank you for your comment,
The keywords mentioned in the previous comment were for local service pages. In GMB profile, you only have to choose the services say, 'ac services' or 'painting' and depending on your location, Google will automatically display them for relevant audience.
Hope this helps and please do not hesitate to let us know if you need our assistance with anything else.
This looks interesting but i have question about rm Locations . I have a company that offers a service to home owners We currently have 8 location pages . We have only one premises however we cover multiple locations (towns) and these do not have gmb accounts as we do not have premises there. My first question is which is the best category (home and construction) also in the schema you say add your location address which we dnt have, and that this is important for gmb to be the same which we can't lol HELP.
Hello, Thank you for your comment.
I can see that you already submitted a support ticket with us. Someone from our dedicated support team will get back to you shortly. In the meantime, thank you for your patience.
@@RankMath we would like to know
Hello, Thank you for your comment.
If you don't serve consumers at your business address, leave the address section blank and indicate your service area instead. If you serve customers at their homes or provide services remotely, a Service-area business is best for you.
In Rank Math, you can use the Area Served implementation on the Homepage and the location pages you serve. This feature is only accessible in the plugin's PRO edition.
If you want to try this with our PRO version, here are some guidelines to help you: rankmath.com/kb/multiple-locations/#area-servedrankmath.com/kb/add-multiple-areaserved-cities-to-localbusiness-schema/
I hope this information is useful. Please contact us if you have any additional inquiries. We are very excited to assist you.
When I create a rm location page and publish it. Than its not working its showing me critical error
Hello, thank you for your comment,
Can you submit a support ticket here: rankmath.com/support/ so that our team can look into this closely?
Looking forward to helping you
The tutorial is about RANK MATH PRO you shoud mention it. That features are not available on free verison.
Hello, Thanks for your comment
Installing Rank Math PRO is mentioned in this video at 13:54 - Local SEO Setup for WP site. With Rank Math SEO (free version), you can modify the following options Person or Company, Your Name or Company Name, Logo, URL, Email, Address, Address Format, Business Type, Opening Hours, Opening Hours Format, Phone Number, Price Range, Google Maps API Key, GeoCoordinates, About Page, Contact Page. Know more about these settings here: rankmath.com/kb/local-seo/
Hope this helps and please do not hesitate to get in touch if you have any other concerns.
You can also open a support ticket at rankmath.com/support/
Hope this helps.
Hello! To put it simply, if you own a one-location store, you don't need Rank Math Pro, the free version will be enough, but if you own multiple locations, then you will need Rank Math Pro 😊
Maybe it's just me, but I find it very difficult to follow Jack on these videos, even doing pause and replay.
Hello, and thanks for your comment and your feedback.
If might help if you checkout the links that we provided in the description section of the videos. Our team has prepared an article version of most of our tutorials to help our users.
For this one, you may visit this link: rankmath.com/kb/local-seo/
Feel free to get in touch if you have questions.
You don't find out for 14 minutes that it's a tutorial for his plugin. Would be nice to let us know at the beginning that we need to use your service.
Hello, thank you for your comment.
Sorry if you feel this way, but the purpose of the video was mentioned onset after the introduction at 01:18 - under, What We Will Cover In This Video.
If you encounter any issues with Rank Math, you can always raise your question here rankmath.com/support/ and our support team would be happy to assist you.
Rank Math SEO, what is your email address?
Hello, thank you for your comment.
If you encounter any issues with Rank Math, you can always raise your question here rankmath.com/support/ and our support team would be happy to assist you.
For billing and accounts related concern, you can email us at support@rankmath.com
Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.
Has this part changed in Rank Math Pro? th-cam.com/video/PfI36jPqxKU/w-d-xo.htmlsi=dA92dp0ZN_fmgMYt&t=962 I can't see any boxes to add address or phone number etc inside Rank Math anymore like this video shows
Hello, and thanks for your comment and feedback.
If you’ve enabled multiple locations, then you’ll not see these options.
Please refer to our detailed guide here: rankmath.com/kb/local-seo/
If you encounter any issues with Rank Math, you can always raise your question here rankmath.com/support/ and our support team would be happy to assist you.