Ad targeting is dead. Long live ad targeting | Tactics & Takeaways 2024

Digital ads brought the promise of instantly reaching any customer, anywhere. Then came ad blockers. And privacy scandals. And the death of cookies. Time to panic? Nope. Social media expert Shazia Khan explains why the industry has changed so drastically and how marketers can keep reaching their audience in a “post-targeting” world.
🎤 Speaker: Shazia Khan, Social Media Strategist @ Globe Content Studio
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[@EcomCarl]

Shazia's insights into the history of online advertising shed light on its evolution and impact on digital privacy. 💡 Understanding these developments is crucial for navigating the current landscape and adapting to the shift towards privacy-focused policies in the industry.

[@futuristmarketers]

This is legendary, love this! Jon

[@superlabs]

This was insightful

[@datascian]

I say, kindly work on telling stories without leaving the gaps between them. The topics and stats are insightful. However, sometimes the connection between different segments isn't clear. For example, when you explained API version story....it should have been simplified for everyone. After that, you said" you might have head about it", how would we know what we heard? We hear thousands of facts every single day. Overall it is knowledgeable, but clarity in storytelling is 1/10. Hope you do not mind.
Take Care!