Reputation and Equity: Redesigning Systems for a Sustainable Future

Rob Cobbold, co-founder of Native, has a vision: to redesign the systems that drive market economies, making them reward ethical and sustainable behaviour instead of short-term greed. In his recent appearance on The Responsible Edge podcast, Rob shared his journey from a profound personal awakening at 21 to co-founding a transformative initiative. His insights offer a compelling argument for leveraging reputation and economic incentives to drive systemic change.