I don't remember Hum, but Colgate-Palmolive tried something similar when it launched Action chlorine bleach packets around 1962 ("put a giant in your washer!"). And the copy line was modified a bit when Lever Brothers launched blue Vim detergent tablets in 1962
This is a nice spot from the late 1950s, even though I don't remember this product. Lever Brothers Company (long since Unilever) bought a brand of detergent that would be far more successful in 1956 when they bought All from Monsanto. All would be Lever's greatest detergent ever.
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I don't remember Hum, but Colgate-Palmolive tried something similar when it launched Action chlorine bleach packets around 1962 ("put a giant in your washer!"). And the copy line was modified a bit when Lever Brothers launched blue Vim detergent tablets in 1962
Originally seen in 1956. This detergent was on grocers' shelves for several years......
This is a nice spot from the late 1950s, even though I don't remember this product. Lever Brothers Company (long since Unilever) bought a
brand of detergent that would be far more successful in 1956 when
they bought All from Monsanto. All would be Lever's greatest detergent ever.
Never heard of it.